Amazon launches transparent ad marketplace in Europe
Amazon has launched it’s Amazon Publisher Services’ (APS) Transparent Ad Marketplace in the UK, Germany, France, Italy and Spain. The service offers digital content owners and app developers a cloud-based, server-side header bidding solution.
The service promises to offer an “unbaised marketplace” where all bidders are equal, the highest bid always wins and publishers have visibility at the auction-level.
Header bidding activity is limited to a single client-side ad call, with...