Amazon launches transparent ad marketplace in Europe

Amazon has launched it’s Amazon Publisher Services’ (APS) Transparent Ad Marketplace in the UK, Germany, France, Italy and Spain. The service offers digital content owners and app developers a cloud-based, server-side header bidding solution.  

The service promises to offer an “unbaised marketplace” where all bidders are equal, the highest bid always wins and publishers have visibility at the auction-level.

Header bidding activity is limited to a single client-side ad call, with...

By Colm Hebblethwaite, 10 January 2018, 0 comments. Categories: Advertising Technology.

Ecommerce teams need to stop wasting time and start leveraging AI

Was 2017 the year Artificial Intelligence (AI) came of age – or simply reached its hype peak?

While the future looks exciting, is AI really making a difference to the retail experience, for customers or eCommerce teams? Most UX teams remain massively frustrated. Yes, eCommerce generates loads of data – but still very little useful insight. What is the priority? Where is the actionable insight that can be used to inform the PPC strategy or maximise the experience of mobile customers?


By Duncan Keene, 10 January 2018, 0 comments. Categories: E-Commerce.

Convergence communiqué: Designing your story based on media and message (part one)

“Once upon a time…” That is how most stories begin – and many of the stories that began with those four words are fairy tales, fantasies, or make-believe narratives. Some, however, are based on true events.

What about your story? How would you define your business story? A fairy tale? A fantasy? An autobiography? Fiction, non-fiction, sci-fi, biz-fi… or none of the above?

The correct answer to this question is determined not by how you define your story, but by how your client...

Top tips for chatbot adoption

Chatbots are playing an increasingly important role in marketing and customer engagement, with more and more businesses exploring the use of this technology. Indeed, we are witnessing explosive growth in its popularity, with 80% of companies either already using chatbots or planning to implement their use within the next two years.

It's no wonder that the chatbot market is seeing such an impressive growth in value (according to some

By Robin Collyer, 09 January 2018, 0 comments. Categories: Customer Experience.

Consumers value improvements to existing digital products over new experiences

Many brands will be looking to jump on a number of tech bandwagons in 2018, from wowing consumers with VR and AR to increasing the efficiency of their customer service through chatbots.

The thinking here is often that being a forerunner or early adopter of innovative technology can often be a benefit in itself by making a brand appear cutting edge to consumers.

A new survey, carried out by digital agency Code Computerlove, has found that getting on board with new trends is often less important to consumers...

By Colm Hebblethwaite, 08 January 2018, 0 comments. Categories: Customer Experience.

Could AI combined with context negate the need for third party data?

Marketers now have access to near unlimited sources of customer data. From mobile, offline and wearable tech to more futuristic options such as driverless cars – the potential for personalised ads, targeted with precision, is enormous.

Yet, with all this data available, we’re still seeing poorly targeted and misplaced ads.

Cue semantic contextual targeting – machine learning and natural language processing to interpret the content of individual web pages at a highly granular level, all done...

By David Gosen, 08 January 2018, 0 comments. Categories: Advertising Technology.

Consumers less likely to complete purchases on mobile

New research shows that shoppers are less likely to go through with an online purchase if they are using a phone or tablet.

The findings come from a study conducted by the University of East Angelia and published in the Journal of Business Research which looked at why cart abandonment is much higher on mobile apps then desktop-based online shopping.

According to data from research Criteo, 46% of global ecommerce traffic come from mobile devices...

By Colm Hebblethwaite, 05 January 2018, 0 comments. Categories: E-Commerce, M-Commerce.

How instant gratification is the key to successful customer engagement

What is the biggest benefit of your application? Why should a customer download it? What is the main reason for not staying at the home screen level and going deeper into the solution? Each product is focused on its main value that may attract the user’s attention, encourage clients to visit the solution and check out all parts thereof. In gamification, the biggest value the user gets is appreciation - for how good they are, for the things they have already achieved within the engagement script or for...

By Comarch, 05 January 2018, 0 comments. Categories: Customer Experience, Gamification.

Five martech lessons from 2017 you need to take into 2018

It’s the time of year when marketers commonly reflect on the past year and gear themselves up for what’s to come in the 12 months.

As we emerge blinking and bleary-eyed from the holiday season into 2018, it’s not just a case of focusing on ‘what’s new’. Part of growing and developing as a business requires an honest analysis of your successes and failures in 2017.

You take forward with you what worked and discard what didn’t.

There are in fact a number of key martech themes from...

Only 60% of UK businesses using social media

Those in the marketing world could be forgiven for thinking that every company in the UK makes use of social media in some way. Surely, in this hyper-connected age where consumers want personalised experiences, setting your company up a Facebook and Twitter page should be an early step?

Well, it turns out that significant portion of enterprises in the UK are not making use of the potential benefits that social media has to offer.

Company formation experts Turnerlittle have...

By Colm Hebblethwaite, 04 January 2018, 0 comments. Categories: Social Media Marketing.

Bing’s marketing predictions for 2018

It’s that time again when we look back at what happened in 2017 and predict how it will shape the year to come.

The world of marketing was certainly a busy one during 2017. We talked a lot about personalisation, and whilst that will remain incredibly important, the next step in 2018 will be marrying it with intelligent search intent data, to deliver true value to consumers.

It was also hard to escape the phrase ‘artificial intelligence’ in 2017 and based on this, next year is set to be...

Accelerating production — the modern digital marketing challenge

‘Digital’ has provided many large, well-established organisations with challenges as well as opportunities. It’s no secret that organisations aim to innovate, but they often struggle because they are lumbered with legacy technology. The tech that they invested in years ago no longer solves modern-day innovation challenges, which have moved on significantly.

Legacy tech particularly holds back large enterprises, where habits are hard to break, or ‘unlearn’. New businesses on the...

By Sarah Knight, 03 January 2018, 0 comments. Categories: Automation, Customer Experience.

How to cut through the cognitive marketing platform hype to realise success

Consumers are surrounded by artificial intelligence, from the iPhone’s Siri to voice-first user-interface devices such as Amazon’s Echo to the emergence of autonomous vehicles through Google’s Waymo. The same is true for brands, which are bombarded by marketing technology platforms that tout how their latest artificial intelligence capabilities will give brands an edge in the marketplace and, above all, solve their marketing challenges.


By Mark Weidner, 02 January 2018, 0 comments. Categories: Automation, Branding, Customer Experience.

AI, customer service and the CMO

In the space of just days we heard two of the largest digital players make two significant announcements on one key technology: AI. In a show of continued commitment to AI development, Amazon revealed it is to invest $1.5 million in an AI research centre in Germany. Just days before, Google’s DeepMind unveiled the latest incarnation of its AlphaGo super-computer program.

AI has been trialled and deployed in many and varied sectors. Both Amazon and Google, for instance, have market-leading AI smart...

By Jonathan Kaftzan, 22 December 2017, 0 comments. Categories: Customer Experience.

Despite Black Friday, retail growth for November remains below average

UK retail sales continued the lower rate of growth seen throughout 2017 in November, despite a pronounced Black Friday related boost.

UK online retail sales were up 11.5% year-on-year (YoY), with Black Friday registering a slightly higher YoY growth of 11.7%. These figures were well below the average growth for the last four years of 18.3%.

Interestingly, November’s 11% growth is also below the average 12.7% recorded over the previous three months.

The data comes from the IMRG Capgemini e-Retail Sales...

By Colm Hebblethwaite, 21 December 2017, 1 comment. Categories: E-Commerce.

Avoid being a ‘one-trick pony’: Clever financial planning for diversification

Creative agencies are increasingly having to find new ways to cope with the rapidly changing media landscape. New technologies are emerging, and agencies are experiencing change internally as well as externally.

Clients are beginning to demand more for their money and as a result of consolidation within the sector, businesses are seeking to expand their repertoire.

With new technology taking over, agencies that stick to one platform or process are now few and far between. Clients are looking for a...

By Laura Mott, 21 December 2017, 0 comments. Categories: Content Marketing, Social Media Marketing, Video & Audio Marketing.

What does 2018 have in store for marketers: Industry predictions

As 2017 comes to an end, it is time for those involved in the marketing industry to look forward to what the next 12 months could hold.

From the growing ubiquity of AI and machine learning to the game-changing GDPR, 2018 promises to be just as eventful as its predecessor.

We asked a range of industry professionals to gaze into their crystal balls and give us their predictions for what the new year has in store for marketers and brands.

AI and machine learning

Oliver Bronner, Founder of Berlin-based brand consultancy,

Group of seven dominate holiday paid search advertising

New figures from Kantar Media’s AdGooroo platform show that an elite group of consumer brands dominated the click share in UK paid search advertising in the 2017 holiday season.

The search marketing intelligence platform analysed google Desktop and mobile text ad activity on 990 top retail keywords from 1 November to 11 December. Among the most popular keywords for the period were ‘engagement rings’, ‘fitbit’, ‘washing machines’, ‘xbox one’ and...

By Colm Hebblethwaite, 19 December 2017, 0 comments. Categories: Advertising, Paid Search.

2018: Chatbots will unlock new era for marketers with unseen data potential

A new untapped marketing channel, effective content distribution, always online and personalisation at scale. These are the four primary benefits people often speak of when promoting chatbots. While I agree wholeheartedly, I do think one of the most significant benefits often remains overlooked.

Unparalleled business intelligence and data.

With a chatbot, brands have more information than ever at their fingertips. In fact, they have so much data it will quickly become overwhelming if they do not know what to...

By Dean Withey, 19 December 2017, 0 comments. Categories: Automation, Data-driven marketing.

UK spend on programmatic up 23% in 2017

According to the latest forecast by eMarketer, spending on programmatic ads have showed strong growth in the UK, despite a stream of negative press.

According to the date, by the end of the year advertisers will have spent an estimated £3.39 billion on programmatic trading. This is a 23.5% rise from the year before. Programmatic spend now equates to 79% of all UK digital ad spend.

eMarketer predicts that this proportion will continue rising to 84% by 2019.

Mobile is still the main force driving the...

By Colm Hebblethwaite, 18 December 2017, 0 comments. Categories: Programmatic.