Amazon hits record $2.5bn quarterly profits driven by online sales and cloud demand

Amazon’s profits hit a record $2.53bn (£1.9bn) in Q2 this year, driven by its dominance in e-commerce and growing demand for its lucrative cloud computing services.

Takings for the last three months amounted to 12 times that of the same period last year, with sales rising 39% to meet $52.9bn (£40.4bn) and its Amazon Web Services (AWS) division raking in $6.1bn (£4.7bn) in sales - a 50% hike year on year.

Amazon’s shares jumped 3% as a result of the financials, casting a further shadow on the...

By Mark Jones, 27 July 2018, 0 comments. Categories: Advertising Technology, E-Commerce, Marketing Cloud.

5 ways to integrate video into your digital strategy on a shoestring budget

For years, mobile has been a key part of marketing dialogue and the industry-standard for many advertisements. However, innovation runs rampant in world of mobile and there are certain aspects of mobile that should get more attention by brands and advertisers. This year, the star of the show is clearly mobile video.

Time spent on mobile has continued to increase, and more than 75 percent of video viewing is mobile. But what does that mean for...

Instagram ad spend growth trounces Facebook in wake of privacy concerns

Instagram’s year-on-year ad spend grew 177 percent - four times that of Facebook - as its owner failed to live up to Wall Street expectations following its Q2 2018 earnings report.  

Excluding revenue from its hugely popular photo-sharing app, Facebook reported ad spend growth of 42 percent amounting to $13.23bn (£10.13bn) yesterday which, while on paper sounds reasonable, represented its slowest-growing quarter since it went public.

The report saw Facebook’s stock take a 10% plunge,...

By Mark Jones, 26 July 2018, 0 comments. Categories: Advertising, Mobile Marketing, Social Media Marketing.

What’s next for attribution when two-thirds of cookies are rejected?

In the early days of digital advertising, hopes were high that the industry was entering a new era of accountability. And, for a while, it did. When everyone used one browser and one device, tracking tools such as the cookie functioned as a viable approximation of individuals that powered accurate measurement and attribution.

However, times have changed.  

Not only do consumers make their activity harder to trace by using multiple connected devices — at least three per...

By Peter Falcone, 25 July 2018, 0 comments. Categories: Advertising, Attribution, Personalised Marketing, Publishing.

Pinterest on track for IPO as ad revenue approaches $1bn waterline

Social media company Pinterest is approaching $1bn in ad revenue, according to sources close to the group, putting in IPO (initial public offering) in arm’s reach for 2019.

The image discovery platform could double its 2017 $500 million sales revenue this year, driven in large part by success with mobile ads according to CNBC, with big fashion and beauty brands turning to the platform to get in front of 200 million monthly...

By Mark Jones, 25 July 2018, 0 comments. Categories: Native Advertising, S-Commerce, Social Media Marketing.

Over a third of banner ads across Europe weren’t seen last quarter

Less than two-thirds (61%) of banner ads were considered viewable in Europe last quarter.

The technical criteria for an ad being viewable is being at least 50% within the visible area of a browser for at least one second, and yet 39% of banners failed to meet this standard across the continent.

The findings from ad verification company Meetrics suggest three things; advertisers need to produce better creative, ad exchanges need to acquire better inventory, and that marketers are wasting a lot of money.

But while the study gives support...

By Mark Jones, 24 July 2018, 0 comments. Categories: Advertising, Branding, Personalised Marketing.

The power of Scrum for agile marketing

Agility is the cornerstone of successful digital marketing.

The ability to react quickly, fail fast, adjust accordingly, infuse deliverables with company vision and understand the customer better is critical. Tools like A/B testing are extremely beneficial to marketing agility in terms of quick reaction and course correction; however, these tools are a drop in the bucket if your organisational structure itself isn’t agile.

There are a number of work management frameworks that enable organisations to...

By Renata Lerch, 24 July 2018, 1 comment. Categories: Advertising, Best Practice, Campaigns.

Facebook jumps on Crimson Hexagon following data share breach accusations

With another company being accused of breaching Facebook’s data-sharing policy, it’s no surprise that the social network has been quick to act.

Facebook announced the suspension of Boston-based analytics firm Crimson Hexagon - a company that reportedly has ties with government agencies around the world, including Russian nonprofits with alleged ties to the Kremlin - last week, following a report by Wall Street Journal (WSJ) questioning whether it uses data from social media for surveillance...

By Mark Jones, 23 July 2018, 0 comments. Categories: Advertising, Best Practice, Data-driven marketing, Social Media Marketing.

Why advertisers must use next generation mobile technology responsibly

In advance of each iteration of a manufacturer’s smartphone, speculation is rife as to what new technology will be included and how this will enhance our lives.

What is clear from the range of smartphones that are currently available, along with predictions about future models, is that screen size is a critical way to gain a competitive advantage.

Big screens, small handsets

Apple’s most recent model, the iPhone X introduced features such as facial recognition to unlock the device that eliminated...

By Neil Johnson, 23 July 2018, 1 comment. Categories: Advertising, Advertising Technology, Mobile Marketing.

Benefit or buzz: IAB looks to gauge true value of blockchain in digital advertising

Few industries have escaped the hype around the transformational, nay, revolutionary, benefits of blockchain technology, and the digital advertising community is certainly not exempt.

Owed to its fundamental blueprint of distributed ledgers, enabling secure, public and decentralised transaction records data, documents, and of course, currency, blockchain has been widely touted as a transparent and less expensive solution to the “murky” world of...

By Mark Jones, 20 July 2018, 0 comments. Categories: Advertising Technology, Automation, Programmatic.

E-commerce giant Alibaba makes $1.43bn bid for digital OOH ad tech

Chinese e-commerce giant Alibaba Group has made a $1.43bn (£1.09bn) bid for a 6.62% share of Focus Media, a Shanghai-based specialist in digital out-of-home (OOH) advertising.

Focus Media’s digital advertising screens can be seen on the street, subways and in elevators across 300 Chinese cities, reaching 200 million “middle class” consumers, according to Alibaba’s own news outlet Alizila.

The investment is part of the company’s wider ‘New Retail’ strategy, which looks to...

By Mark Jones, 19 July 2018, 0 comments. Categories: Advertising Technology, Commerce, E-Commerce.

How to let influencer marketing ease the death of display ads

What do shag carpets, landlines, and display advertising all have in common? The heyday for each has long since passed. And in the case of display ads, a shiny and new alternative — one that blends word-of-mouth buzz with high frequency — has emerged: influencer marketing.

It’s easy to understand why influencers have more reach than website banners or YouTube adverts. Our company did a joint study with Nielsen on consumer conduct, and we found that

By Jeff Epstein, 19 July 2018, 1 comment. Categories: Content Marketing, Publishing, Social Media Marketing.

Google has been hit with a record €4.34bn fine for Android antitrust violations

Google has been hit with a record fine of €4.34bn (£3.9bn) by the European Commission, accusing the company of using the Android operating system to illegally “cement its dominant position”.

According to the Commission, the ad tech giant has imposed illegal restrictions on Android device manufacturers and mobile network operators since 2011 in efforts to secure a monopoly on general internet search.

The firm’s parent Alphabet...

By Mark Jones, 18 July 2018, 0 comments. Categories: Advertising Technology, Best Practice, Organic Search, Search Marketing.

Consumer data responsibility lies with head of IT, say third of marketers

With consumer data now considered the fundamental bedrock of digital advertising and minds sharpened by the recent introduction of GDPR, you’d think marketers would have a firm grasp on where responsibility for it sits within their organisations. Wouldn’t you?

In fact, while the majority of marketers consider data use a “very important” aspect of business growth, there seems to be an ongoing conflict when it comes to who should be in charge of it.

A study by the global association for...

Salesforce snaps up Israeli cloud-based AI group Datorama for $800m

Salesforce has announced the acquisition of Israel-based Datorama, a cloud-based AI (artificial intelligence) company.

While terms of the deal weren’t disclosed, reports suggest the deal could be worth approximately $800m (£602m), as the US sales and marketing cloud tech giant looks to keep pace with rivals such as Adobe and Oracle.

Datorama enables more than 3,000 leading global agencies and brands - including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare, make sense of...

By Mark Jones, 17 July 2018, 0 comments. Categories: Advertising, CRM, Customer Experience, Data Science.

Facebook is bringing augmented reality ads to the news feed

With a limited supply of inventory available to advertisers in its news feed, Facebook seems to be trying out slightly more novel ways of ensuring brands are getting the best bang for their buck.  

Limited to its US users at launch, a new augmented reality (AR) feature will enable customers to virtually try on items “in just one click” from certain ads, including fashion accessories and cosmetics, as well as...

By Mark Jones, 12 July 2018, 0 comments. Categories: Advertising Technology, Branding, S-Commerce, Social Media Marketing.

The core pillars of technical international SEO

Thinking of marketing to customers in another country, or who speak another language? Even if you’re familiar with SEO (search engine optimisation) in your domestic market, international SEO opens up some new issues you may not have considered.

This article offers an overview of the technical aspects of SEO you’ll need to handle for effective international online marketing. There’s a lot to think about and research when establishing an international web presence.

Decide whether to market to a country...

By Annie Pagano, 12 July 2018, 0 comments. Categories: Organic Search, Search Marketing.

Why empowered marketers will own the customer experience by 2020

By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. A 280-character Twitter post, Instagram snap or Facebook update from a disgruntled consumer can destroy a brand’s long-built reputation and performance in an instant, so brands must deliver a consistent, connected, competitive customer experience. Those businesses that get this right are rewarded: 68% of UK consumers in a

By Andy Berry, 12 July 2018, 0 comments. Categories: Customer Experience, Data-driven marketing, Personalised Marketing.

Google rolls out rack of machine learning ad tools

Just a week after announcing a wide-scale rebrand of its ad products, Google yesterday (July 10) launched a suite of new ad tools boxed together using its machine-learning tech capabilities.

The updates were announced in a blog post by Jerry Dischler, the ad tech giant’s vice president of product management, who said the tools came as growing consumer demand for “helpful and...

By Mark Jones, 11 July 2018, 0 comments. Categories: Advertising Technology, Automation, Paid Search, Search Marketing.