Third of Winter Olympics viewers watching online
A global survey of over 30,000 Winter Olympics fans has found that 35% are now consuming the sports extravaganza online.
The data was compiled by tech company GlobalWebIndex, who is calling the findings a “huge opportunity” for online advertisers. The company polled people who identified as Winter Olympics fans by the fact that they watch the event either on TV or online. These fans spend an average of two hours and 24 minutes a day on social media.
Amongst online viewers, it is YouTube, perhaps...