We are in a tech distraction epidemic: Leadership, teamwork and coaching will help fix it

For anyone struggling with workplace distraction; believe me, I’ve been there. For anyone who doesn’t think they are struggling with workplace distraction; believe me, you are.

As a digital anthropologist in Silicon Valley, I have studied this topic for years and should have known better, but a few years ago I was so mired in distraction that I missed deadlines and couldn’t finish an important book proposal. Concentrating for...

By Brian Solis, 11 September 2019, 0 comments. Categories: Attribution, Data-driven marketing, Social Media Marketing.

Social media users say they can spot fake news – but is their confidence misplaced?

Are you confident when it comes to spotting fake news? According to a new study, almost everyone is – and this confidence means they have no problems in changing their social media activity as the 2020 elections loom.

Data from B2B marketing and research firm Clutch has found that 97% of the more than 500 US-based social media users polled said they were confident in their ability to recognise fake news on social media.

By James Bourne, 09 September 2019, 0 comments. Categories: Attribution, Content Marketing, Social Media Marketing.

How Talkwalker is aiming to take social listening to the next level

The marketing landscape today is one where data gathering and customer experience continues to increase at an exponential rate. Brands don’t want the fear of missing out on a good customer review, or a positive mention, or even genuine advice on how to improve their offerings.

In the social Wild West however, finding the golden four-leaf clover amid the field of ill-use and irrelevance is...

By James Bourne, 05 September 2019, 0 comments. Categories: Customer Experience, Data-driven marketing, Social Media Marketing.

Deepfakes and distortions, scare tactics and suppression: NYU report examines social and the 2020 US elections

A new report from the NYU Stern Center for Business and Human Rights has explored the various forms of disinformation which could predicate the 2020 US presidential election – and how social media companies need to react to it.

Allegations around interference from Russia in the 2016 elections continue to be prevalent. As the Mueller report put it – and as reported by CNN – Russian hackers compromised local election systems...

By James Bourne, 04 September 2019, 0 comments. Categories: Attribution, Content Marketing, Influencer Marketing, Social Media Marketing.

Back to life: It’s the ‘new’ New Year – and a huge opportunity digital marketers overlook

For decades, marketers have made a moment of “back to school”, setting their sights on mothers and, in more recent years, fathers.  But according to new data from Pinterest, limiting marketing to families with kids focused on back-to-school is a miss for advertisers.

On Pinterest, we see a renewed enthusiasm from people of all ages for organisation, health, positivity,...

The BBC’s Beeb shows why AI voice assistants are not yet ready for enterprise prime time

Opinion Last week, the BBC announced that it has begun work on a voice-enabled virtual assistant scheduled for 2020. Codenamed Beeb, the new virtual assistant is being seen as an alternative to Amazon’s Alexa and Google Home, with a focus on helping users find content on the British broadcaster’s services and...

How to define your social media strategy – in six simple steps

Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service.

However, in order to have an established, consistent and successful presence online, there must firstly be a strong strategy in place. Otherwise organisations are missing out on a huge opportunity, and the competition is likely to take full advantage.

But what should marketing managers, and their teams, be...

By Andy McCaul, 29 August 2019, 0 comments. Categories: Advertising Technology, Customer Experience, Social Media Marketing.

The new marketing jobs which will emerge in the next decade - from creative to data

Once upon a time, the world of the marketer was very simple: acquire people’s attention and then shout the loudest. This approach worked well with fewer channels and longer attention spans. Today, however, we are assailed with literally hundreds if not thousands of messages every day, with algorithms that predict exactly what to serve our audiences and when.

The business of marketing is now fiendishly complex to master. One wrong step and brands that have taken years to build can suffer catastrophic...

By Euan Davis, 29 August 2019, 0 comments. Categories: Automation, Best Practice, Data-driven marketing, Data Science.

Solving the CRM headache with AI: Finding the missing pieces of the data puzzle

CRM has the potential to be an extremely useful tool for sales teams. It has transformed the way businesses store their data, interact with customers and prospects, and forecast growth. However, it has also presented sales reps with the headache of manually collecting all the data.

This is a mundane and often neglected task that has resulted in organisations having incomplete and broken data in their CRM systems and a massive...

By Oleg Rogynskyy, 28 August 2019, 0 comments. Categories: Automation, CRM, Data-driven marketing.

Case study: How omnichannel communication could bring benefits to social housing

“Many people living in England’s four million social homes feel ignored and stigmatised, too often treated with a lack of respect by landlords who appear remote, unaccountable and uninterested in meeting their needs.”

This is the damning verdict of the UK government’s social housing Green Paper, “A New Deal for Social Housing”, which sets out the government’s aim to rebalance the relationship...

By Martin Taylor, 28 August 2019, 0 comments. Categories: Attribution, Automation, Case Studies.

Why continuous testing holds the key to effective omnichannel marketing

Innovation isn’t just what keeps marketing interesting; it’s an essential part of the job. The constant stream of channels, tools and technologies makes for an ever-changing landscape, and an expanding list of priorities. No wonder CMOs currently devote 16% of their budgets to innovation and 9% feel it’s crucial to deliver...

By Sandra Loeffler, 27 August 2019, 0 comments. Categories: Advertising, Advertising Technology, Data-driven marketing.

VRJAM and Agora partnership aims to provide sleek - and sustainable - VR event experience

The events industry in the UK is worth somewhere in the £40 billion area today. 2014 figures from BVEP put it just below that figure, while an AV Technology piece from last year spiked it at £42.3bn. 

This includes everything from the events themselves to travel costs - many readers will understand the 'on the road' mentality that comes with frequent executive...

By James Bourne, 26 August 2019, 0 comments. Categories: Customer Experience, Mobile Marketing, Video & Audio Marketing, Wearables.

Selling with a plan: Bridging the gap between customer experience and expectations

Despite the paradigm shift that CRM brought to the world of sales, enterprises are still struggling with failure rates wildly disproportionate to the sales teams’ talent and hard work.

Customers and prospects today are smart, data savvy and very well informed before they even speak to a salesperson. This makes them more educated and demanding than ever before. However sales teams are having a hard time adapting to the needs of the digital era: many still tend to approach customers and prospects without...

By Nigel Cullington, 22 August 2019, 0 comments. Categories: Commerce, CRM, Customer Experience, Data-driven marketing.

Facebook aims to assuage user trust concerns with Off-Facebook Activity tool

Facebook is giving its users more guidance on data it holds on apps and websites interacting with the social giant.

The company is launching Off-Facebook Activity, which aims to ‘help shed more light on practices that are common yet not always well understood’, in the words of Erin Egan, Facebook chief privacy officer for policy and David Baser, director of product management.

By James Bourne, 21 August 2019, 0 comments. Categories: Advertising Technology, Data-driven marketing, Social Media Marketing.

While JustEat and Uber Eats fight for their share of the turf – restaurants can capitalise

In the last month, JustEat announced more than 100 layoffs as the result of increased competition from Uber Eats and Deliveroo. Meanwhile, Uber just suffered its worst ever financial quarter, losing a staggering £4bn in just three months – even though its share price remained unaffected.

Given the uncertainty surrounding these businesses, predicting the future of the food delivery...

By Patrick Clover, 21 August 2019, 0 comments. Categories: Automation, Best Practice, Customer Experience.

Reappraising ‘matching luggage’: How creative consistency could supercharge your campaign

“Short-termism” is currently a growing concern in the digital advertising business. While explicit measurement was the promise of digital advertising a decade ago, that same capability has driven a focus on short-term ad impact metrics, i.e, efficiency over effectiveness. 

Measuring campaign effectiveness is an essential part of digital advertising; but it’s also one of the...

By Dominic Tillson, 19 August 2019, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience.

Beware of shiny new candy: R3 principal Greg Paull on shaping the future of martech

For many marketing professionals, the opportunity to get to grips with new technology is like being a child in a candy store.

So many choices, so much opportunity. Yet there is always a caveat. The need for speed may be important, but so is getting things right. Experimentation is fruitful, but do not work with technology for technology’s sake.

Luckily, help may be at hand. R3 is a global...

By James Bourne, 19 August 2019, 0 comments. Categories: Advertising Technology, CMO, Customer Experience, Data-driven marketing.

How artificial intelligence drives genuine ROI from real customer feedback

Artificial intelligence is transforming the effectiveness of marketing, using insights extracted from content contributed by customers in reviews and surveys.

Until now, however, it has been tough for marketing departments to convince sceptical boards of senior directors that this is an area deserving of investment. What has changed is the ability to demonstrate direct ROI from the use of these insights. Ears prick up when...

By Neil McIlroy, 15 August 2019, 0 comments. Categories: Automation, Customer Experience, Data-driven marketing.

Good news, fake news: The media’s fight for encryption – and against misinformation

According to reports, senior figures in the Trump administration held a meeting last month to consider whether to pursue legislation outlawing end-to-end encryption on US-made messaging apps.

While the ultimate outcome of the meeting is yet to be seen, it brings to light a serious question that we all - governments, consumers and businesses - need to ask ourselves: what do we lose when private messaging is truly private?

On the one hand, end-to-end encryption means that...

By Dan Levy, 15 August 2019, 0 comments. Categories: Attribution, Best Practice, Publishing.