How to maintain control in the speed of ‘now’ – and turn social to your advantage

A brand’s success stands or falls on its public perception. There is a direct correlation between the trust that customers and the general public have in a brand and its overall profits. Social media has revolutionised not only the way that brands engage with customers and the public at large, but also the way that they operate and succeed... or fail.

In the UK alone there are currently

By Jonathan Barrett, 10 September 2018, 0 comments. Categories: Branding, Customer Experience, Social Media Marketing.

Will the SaaS revolution stifle digital marketing innovation?

It’s a common perception that software as a service (SaaS) now drives digital industry innovation.

Companies like Salesforce, MailChimp, Kenshoo, Marin and Impact ushered in SaaS revolutions in their respective industries by introducing new technology and pricing models. But some people question, will SaaS really be good for digital innovation over the next decade?

The growth and popularity of SaaS...

By Anthony Clements, 07 September 2018, 0 comments. Categories: CRM, Data-driven marketing, Marketing Cloud.

Mobile marketing mystics: Unlocking the potential of in-app advertising

Imagine it’s the 1980s for a second. You, a crystal-gazing marketeer, explain to your CMO that the future of marketing lays in mobile telephones.

‘Mobile phones! Pfft. They’re a yuppie fad, we don’t advertise to bricks,’ might come the scowling response of this 80s stereotype.

The derision wouldn’t be misplaced. For the first four decades that mobile phones existed, they were just that: mobile (as in, portable); phones (as in, well, a phone... for calling people). Outside...

Two-thirds of people don’t know difference between Google paid and organic search results

Nearly two-thirds (60%) of consumers don’t know the difference between paid and organic search results on Google, according to a new study by Varn.

The UK marketing agency approached over 1,000 internet users with the simple question; “Do you know which links on the Google search results page are paid adverts?”

A whole 59.7% of people surveyed claimed to be unaware of the differences between the two types of Google listings, implying that the majority of consumers believe...

By Mark Jones, 06 September 2018, 0 comments. Categories: Best Practice, Organic Search, Paid Search.

Is your CX strategy consolidating your gains, or spreading itself too thinly?

Customer experience (CX) can have a big impact on your success as a business. A good experience can keep a customer coming back for years; conversely, a poor one will lead to lost business.

This can have a big material impact: according to the Institute of Customer Service, companies that provided customer service rated above the average saw higher sales – around 6.3% higher, based on the ICS UK Customer Service Index

By Simon Johnson, 05 September 2018, 0 comments. Categories: Advertising, Customer Experience.

Complaints to the ICO have doubled since GDPR came into effect

Since the General Data Protection Regulation (GDPR) came into effect, data breach complaints to the Information Commissioner's Office (ICO) have “more than doubled”.

That’s according to findings by the law firm EMW, which found that 6,281 complaints were lodged between the GDPR’s May 25 implementation this year and July 3. That represented a 160% rise on the 2,417...

By Mark Jones, 05 September 2018, 0 comments. Categories: Advertising, Best Practice, Data-driven marketing.

Google bought data on two-billion Mastercard users for offline retail tracking

Google has made no secret of efforts to bridge the world of online marketing and highstreet sales. It has the tech and dominance in droves, and bricks-and-mortar sales still account for over 80% of commerce - you can’t knock the logic.

In recent tweaks to its Shopping ads, the search giant even said it was making it possible for advertisers to...

By Mark Jones, 04 September 2018, 0 comments. Categories: Advertising Technology, Commerce, Paid Search.

What can we learn from Australia's digital marketing skills shortage?

I’m an English-born Australian who loves both his new country and his industry, digital marketing, an industry I’ve been wedded to since leaving university twenty years ago. When I first arrived in Australia, I quickly learned that digital marketing was propped up by imports, mostly ‘POMs’ like myself with little focus on nurturing local talent.

At the time it wasn’t an issue for the industry and there were...

By Gary Nissim, 03 September 2018, 0 comments. Categories: Advertising, Best Practice.

WPP announces Mark Read as CEO following Sir Martin Sorrell’s departure

Advertising and PR giant WPP has announced the successor to Sir Martin Sorrell, with co-chief operating officer Mark Read set to take the CEO reins with immediate effect.

WPP’s chairman, Roberto Quarta, said the decision followed a rigorous selection process and assessment of internal and external candidates.

“That process, alongside Mark’s wise and effective stewardship of the business in the last few months, left us with no doubt that he is the right leader for this company,” said...

By Mark Jones, 03 September 2018, 0 comments. Categories: Advertising, Advertising Technology.

'Your PC is being hacked': Google cracks down on fraudulent tech support ads

Google has begun restricting ads that offer third-party tech support in a bid to “maintain a healthy advertising ecosystem”.

Those ads refer to the pop-ups that most of us disregard, telling us that our PCs have been hacked or infected and that we must seek immediate support to protect our systems.

Less tech-savvy users can be duped into calling the fake support numbers, often presented as companies such as Microsoft or Apple, where technicians will talk them into paying extortionate repair or...

By Mark Jones, 03 September 2018, 0 comments. Categories: Advertising, Advertising Technology, Best Practice.

Putting Together an SEO Report

If you’re actively working on an SEO campaign, it’s important to be aware of how that campaign is performing. The first thing to understand about SEO (and SEO reporting) is that SEO is long term. While it’s recommended to pull reports on a regular basis, it’s highly doubtful that you’re going to see monumental gains within a short period of time. Instead, there should be slow and steady growth over the long term. Some months may see an increase in organic traffic, others may see a decrease (especially for seasonal businesses) but...

By Nick Stamoulis, 31 August 2018, 0 comments.

Advancing the integration of digital discovery into the mainstream retail experience

As another busy summer winds down, retailers are preparing for those consumers that hit reset on certain aspects of their life by making thoughtful changes to their routines. People often think of this particular time of the year as going ‘Back to Life’ and an ideal time for starting fresh habits and making new purchasing decisions. It’s also a mindset that retailers can leverage beyond the usual back to school push.

We continue to see the gap between online and offline shopping close as...

By Amy Vener, 30 August 2018, 0 comments. Categories: Branding, Search Marketing, Social Media Marketing.

Facebook launches Watch video-streaming platform globally

Facebook’s Watch video-streaming platform has been rolled out worldwide, nearly a year after its initial launch in the US.

Watch gives users of the social network a hub to discover content (including live streams), create watch feeds and archive saved videos from the news feed. Facebook also promises to bring ‘interactive’ experiences, including ‘Watch Parties’, premieres and interactive quiz-style shows, and unique-to-platform content.   

Making the service available...

By Mark Jones, 30 August 2018, 0 comments. Categories: Advertising Technology, Social Media Marketing, Video & Audio Marketing.

Singtel-owned Amobee completes $100m bid for video ad specialist Videology

The Singtel-owned digital marketing tech outfit Amobee has completed a $100m (£77.6m) purchase of TV and video advertising specialist Videology.

According to an official release, the deal equips Amobee with connected TV and digital video solutions, linear data-driven TV planning tools, premium inventory partnerships and activation opportunities for worldwide clients. It also clicks with an ongoing narrative of ad tech acquisitions this summer, particularly that of

Are retailers losing control of the customer journey to pervasive social platforms?

The capabilities that social media (Facebook, Instagram, Pinterest etc.) provide to retail brands today has far extended likes, comments or shares. Through these platforms online visitors can discover more of a retailer’s product catalogue through a curated feed of suggestions based on the user’s browsing and intent behaviour. But with that comes its own challenges for overstretched e-commerce managers and...

By Graham Cooke, 29 August 2018, 0 comments. Categories: E-Commerce, M-Commerce, Social Media Marketing.

Five steps to avoid wasting your display advertising budgets

There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target audiences, and advertisers need to follow clear criteria to find the right ones. In the world of data-driven advertising, it is a common (and logical) practice to distribute advertising dollars based on the cost per conversion each partner is delivering, and those delivering the best price, or in other words, the best ROI, will get the bigger budgets.

By Tiago Vila Verde, 28 August 2018, 0 comments. Categories: Advertising, Attribution, Programmatic.