Yahoo and Bing reach 30% search share in the US

The latest comScore Press Release shows that between them, Bing and Yahoo! now have a 30% share of the US search market. The two search engines are set to merge later in 2011, which would create a serious competitor to Google.

Whilst Google is still far in the lead, with over 65% of all searches, the percentage of queries made using its system has...

By Gareth Morgan, 12 May 2011, 0 comments. Categories: Commerce.

5 Things Brands Can Learn From The Apprentice

We eagerly tuned in to The Apprentice last night to watch how the teams would respond to the task of creating and launching a smartphone app … it certainly made for interesting viewing!

Whilst the internet is alight with comments (and criticisms) around the parties involved, we thought we would take a look at the lessons brands can learn from the show.

An App Is For Life, Not Just 24 Hours

If the show proved one thing it’s that an app cannot be thought of, designed, developed and pushed...

By AlwaysOnMessage, 12 May 2011, 0 comments.

IDC – Smartphone Market Shares

According to IDC the Western European mobile phone market grew 5 percent year-on-year to 45 million units in Q1 2011.

During this quarter, Samsung shipments increased 5.3 percent year-on-year to 13.2 million units, making it the biggest mobile phone operator in the region with 29.3 percent market share.

Nokia now owns 27.9 percent of the market share, dropping to second place with 12.6 million units...

By AlwaysOnMessage, 11 May 2011, 0 comments. Categories: Commerce.

Apple: The World’s Most Valuable Brand

Whether or not you are an Apple fan boy / girl, there is a certain level of admiration for a company which has just earned themselves the title of the World’s Most Valuable Brand.

According to a recent study (entitled Brandz Top 100 2011) by global research agency, Milward Brown, Apple has increased its brand value by 84 percent to $153.3 billion.

The tech company are at the top of the ‘100 Most Valuable Global Brands’ list which...

By AlwaysOnMessage, 09 May 2011, 0 comments. Categories: Campaigns.

Banner advertising stats not matching Google Analytics?

I wrote about this on my blog a few weeks ago but thought it was worth sharing with our DigitLab clients. We often have clients asking why the traffic stats they get from google are so different to the traffic stats they get from their banner advertising service providers.

It is important to understand how Google Analytics works.

Google Analytics only measures the click from users who can accept a cookie on there computer system. GA also only measures the click once the entire page is loaded because the...

By Mike Saunders, 28 April 2011, 0 comments.

Good news for online advertisers: Geo-targeting is set to get a lot smarter

A bugbear of Pay Per Click advertisers across the globe is how inaccurate geo-targeting can be. The thought of being able to display adverts to internet users in a tightly set location is ideal for local businesses but the unfortunate reality is that platforms like Google AdWords haven’t been able to accurately serve adverts a lot of the time.

Geo-targeting to date has mainly been based on the location of a users’ Internet Service Provider. This can often be very different to where that user...

By Gareth Morgan, 09 April 2011, 0 comments. Categories: Advertising.

Marketers still spending on FB fans despite confusion over ROI

A new study has attempted to shed light on what people generally gain by becoming Facebook fans of brands, what marketers expect to achieve through this, and what the opportunities are for both groups in social media.

Millward Brown and Dynamic Logic in co-operation with the World Federation of Advertisers (WFA) suggested key factors that drive a stronger response to fan pages.

It splits these into five basic, mainly unsurprising, expectations from fans, which apply to all brand pages, and five proposed...

By Matt Henkes, 05 April 2011, 1 comment. Categories: Social Media Marketing.

Android most popular smartphone platform in UK and US

Android phones are now more popular that iPhones in the UK, according to new research.

Around 28% of smartphone owners own an Android handset, narrowly edging out the 26% iPhone users for the first time, the study for digital banking provider Intelligent Environments found. Around 14% of smartphone users own a Blackberry, it said.

Over four million British people over the age of 18 own an Android handset. The greater variety of handsets available means that Android powered phones have a wider appeal, and...

By Matt Henkes, 05 April 2011, 0 comments. Categories: E-Commerce, Publishing, Social Media Marketing.

The Interflora vs. M&S case: What the ruling could mean for Google AdWords and its advertisers

A recommendation made by the Advocate General of the European Court of Justice (ECJ) could lead to restrictions on bidding on competitors' brand names and trademarks in Google AdWords.

The adviser recommended that the ECJ should rule against Marks & Spencer for bidding on keywords such as "interflora" as well as variations including misspellings of the trademark and phrase versions including "interflora flowers."

Interflora, who started taking legal action against Marks & Spencer

By Gareth Morgan, 25 March 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.

LinkedIn passes 100 million members

LinkedIn, the social networking site for professionals and job-seekers, has passed the 100 million member mark.

The company said its membership base was growing at a rate of roughly one million people a week, or one every second.

LinkedIn CEO Jeff Weiner blogged about the milestone this week, revealing that Brazil and Mexico are the company’s fastest growing countries, with Brazil alone growing by over 428% year on year.

More than half of the new members are...

By Matt Henkes, 23 March 2011, 0 comments. Categories: Social Media Marketing.

UK brands pumping more cash into mobile advertising

The mobile advertising market in the UK grew dramatically in 2010 to £83m, according to a new report from the Internet Advertising Bureau (IAB).

The adoption of smartphones has boosted traditional marketers’ confidence in the mobile space, it found, prompting the rapid 116% growth, compared to 32% growth in 2009.

While the market has been dominated by entertainment and media content, more recently, this position has begun to shift as financial, telecoms and consumer goods brands begin to take...

By Matt Henkes, 22 March 2011, 0 comments. Categories: Social Media Marketing.

Social Media for Business – where do we start?

We get asked this question often and it’s a very good one. Many executives know social media is something they need to give attention to, but get overwhelmed and then end up settling for the next best – outsourcing their voice.

With this post we would like to outline what you need to do if you are looking at integrating social media into your daily business operations.

In some recent research by the Altimeter Group entitled 

By Peter du Toit, 22 March 2011, 0 comments.

Up to 80% of paid search conversions invisible to marketers

Up to 80% of paid search conversions may not be counted by devices using Apple iOS, according to a new report from marketing platform specialist Marin Software.

Devices like iPhones, iPads and iPods are more or less invisible to marketers using ad networks and ad monitoring tools that use third party tracking cookies to count conversions, clicks.

The report said that while marketers have historically assumed that a level of undercounting was more or less uniform across all browsers, Apple’s focus on...

By Matt Henkes, 21 March 2011, 0 comments. Categories: Organic Search.

Android now serving over half of all US mobile ad impressions

The Android mobile platform served over of the US smartphone market in February, according to a monthly report from Millenial Media which found Google’s OS captured 51% of all mobile ad impressions.

Apple’s iOS was the next most popular, with 27% of impressions, then RIM with 17%.

The report also revealed the increasing popularity of smartphones, with those devices representing 62% of mobile ads served, 25% served through ‘feature phones’, and 14% through connected devices.

However, it...

By Matt Henkes, 21 March 2011, 0 comments. Categories: Search Marketing.

F-word tweeter says TweetDeck to blame

Scott Bartosiewicz, the man who shot to fame earlier this month after mistakenly tweeting the F-word out on the official Chrysler Twitter account, has blamed the Twitter application TweetDeck for his unfortunate indiscretion.

Bartosiewicz, formally an employee of New Media Strategy, the social media agency formally employed by Chrysler, tweeted the unforgettable line, “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f*cking drive”.

A statement from the...

By Matt Henkes, 21 March 2011, 0 comments. Categories: Social Media Marketing.

The police to chase link brokers and link buyers?

As we prepare for the introduction of The Bribery Act 2010, agencies and companies that pursue a paid linking strategy could end up in deep water.

Paid linking has always been a somewhat dubious technique and one that Google specifically singles out as being against their guidelines. The

By Gareth Morgan, 16 March 2011, 0 comments. Categories: Commerce.

Are you missing important updates in your Facebook news feed?

Have you noticed lately that you are missing updates from friends and pages? Awhile back Facebook made some changes to the News feed and in this post we’d like to show you how you can adjust the settings in your news feed so you don’t miss those important updates.

First, while logged into your Facebook profile click on the Home tab, the default setting for the news feed is Top News (this option will only show posts from friends and Pages you interact with the most.)

By Peter du Toit, 03 March 2011, 0 comments.