App Usage on Smartphones & Tablets
A study conducted by mobile analytics firm Zokem outlines how application usage differs between smartphone and tablet devices, and also compares the time spent using apps compared to web usage.
Unsurprisingly, the results found that application use is more popular than using web browsers on both smartphone and tablet devices. Smartphone users access a web browser 15 percent of the time whilst tablet users access one 39 percent of the time.
Interestingly the study also...