Tips for Determining Your SEM Budget

When the economy took a turn for the worse, companies learned quickly they had to tighten their purse strings. Budgets were slashed in an effort to just maintain some semblance of a profit margin. Many people found themselves defending their positions within a company in order to survive round after round of layoffs. When times are tough, penny pinching becomes a way of life.

Not to say that the economy has fully recovered, but there are signs that a recovery, albeit a slow one, is on its way.

By Nick Stamoulis, 15 June 2011, 0 comments.

Facebook dismisses growth decline claims ahead of IPO

Facebook has reacted quickly to claims made on the Facebook Insider blog that its stratospheric growth is finally beginning to slow down.

CNBC reported this week that the social networking giant is rumoured to be planning to go public in the first quarter of next year, with an IPO valuation rumoured to be in excess of $100bn.

However, according to figures released on the Facebook Insider blog, the site lost almost 6m users in the US and 1.5m in Canada, while...

By Matt Henkes, 14 June 2011, 0 comments. Categories: Data-driven marketing.

The SEO Puzzle: Do You Have the Pieces?

SEO is like a puzzle. Without all of the necessary pieces located in the right place and doing their job, it just doesn’t work. Sometimes SEO can be challenging and frustrating to piece together to figure out what works and what doesn’t. But, like putting together a puzzle, when it all comes together you will feel a sense of accomplishment. Not to mention, you’ll improve your web presence and increase traffic and visitors to your website. SEO is a puzzle that’s worth the time...

By Nick Stamoulis, 14 June 2011, 0 comments. Categories: Organic Search.

Tips for Conducting a Link Audit

A link audit is the first step in developing any link building strategy. Before you can start doing any new link building, you need to have a clear picture of what has been done. Even if you have never engaged in any intentional link building before now, chances are you still have some amount of one-way links pointing to your site. These natural links develop over time as other sites link to your. A blog review of one of your products, for instance. Or an article quoting your VP of Marketing from an interview...

By Nick Stamoulis, 14 June 2011, 0 comments. Categories: Organic Search.

Lots of hacking going on..

Remember Hackers 1, yes, the movie? Of course you do, how could you forget Angelina Jolie, neon clothing and rollerblades? Well, that’s the problem, the focus was on the cool stuff and not really the hacking, that was until Hackers 2 was released, things got a little more serious, but all in all, people never take hacking seriously and always figure it’s some pimply 16yr old who doesn’t have a life – shame on you.

Never the less, with the world going more and more digital, so will we...

By imod.co.za, 13 June 2011, 0 comments. Categories: Commerce.

B2B Article Marketing is About Quality

There are numerous link building strategies to choose from when implementing an SEO campaign. The best campaigns are diverse and include a variety of links from many sources. A popular SEO and marketing strategy for many B2B companies was to write helpful articles and submit them to article and document sharing websites. Often, companies would submit the same article to numerous sites. The thought was that submitting the same content to multiple sites would increase the chances of a target audience member...

By Nick Stamoulis, 13 June 2011, 0 comments. Categories: Organic Search.

Display advertising: Back with a vengance

New figures released by the European arm of the International Advertising Bureaux (AIB) point to a significant revival in the popularity of online display advertising.

With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe, according to the AIB’s annual AdEx survey.

Search, which has been the catalyst of online advertising growth in recent years, increased 15.1% in the same period across the 25 markets measured. Video, mobile and...

By Matt Henkes, 13 June 2011, 0 comments. Categories: Advertising, Commerce.

How to attract the best clients and the highest fees: Part 3

If you want to attract the best clients and the highest fees, you need to understand the commercial value of originality.

Photo: John Trainor

The original Mona Lisa was insured in 1962 for a hundred million dollars and today that valuation would be closer to a billion dollars. ...

By Jim Connelly, 13 June 2011, 0 comments.

“48 billion app downloads in 2015” Say Analysts

Research firm, In-Stat, have predicted that there will be 48 billion app downloads in 2015, according to the latest report from Flurry.

Flurry’s report focuses in-depth on the European smartphone app market and makes a number of predictions for the future of the market. Based on data from over 85,000 applications, the anaylsts at Flurry look at users sessions across the iOS, Android, Windows Phone, BlackBerry and J2ME platforms.

Active Users and Smartphone Penetration

The below statistics show the number of...

By AlwaysOnMessage, 13 June 2011, 0 comments.

How to Localize Your Keyword Research

Keyword research is undoubtedly one of the most important components of SEO. Forming the basis for your on-site optimization, keyword research will eventually determine who can find your website. Missing out on important keywords means you’ll be losing targeted traffic. The less traffic you have coming to your site, the lower your chances of conversion. Most keyword research tools are going to provide you with national search volume information. But let’s say you own a small business, like an...

By Nick Stamoulis, 13 June 2011, 0 comments. Categories: Organic Search.

Find out more about those who checkin with you on FourSquare

I’ve said it a few times, I’m a fan of FourSquare – why? I’m not really sure to be honest, perhaps it’s my competitive nature, perhaps it’s finding out what places are most popular, what ever it is, I enjoy it.

Over the weekend I went to The Waterfront, and whilst being there and checking into a number of places, I kept spotting others that were there too. Heck, I could have been in Hugo Boss looking at a shirt and the dude next...

By imod.co.za, 13 June 2011, 0 comments.

FarmVille brings us GagaVille

The singer’s fans will be able to visit GagaVille, a specially designed farm inside the virtual farming simulation game, which will contain unicorns and crystals. It’s hard to think of a clearer sign that games are now entirely mainstream.

Lady Gaga’s choice of FarmVille makes sense: it’s an enormous market. The game has about 60-million players worldwide. And FarmVille’s demographic appeal is broad. The game is inoffensive to the point of being anodyne and unchallenging to the...

By imod.co.za, 12 June 2011, 0 comments. Categories: Commerce, Gamification.

This Week in Mobile

This week we had an additional Week In Mobile which focussed around the Open Mobile Summit which we attended, (read our thoughts here) however some pretty interesting things happened throughout the week…

WWDC 2011 sounded a lot a like a Military Taps

WWDC11 was one of the more interesting iOS launches yet … not for sexy hardware or ground breaking revelations (although iCloud is going to change everything … again) but the sheer amount of developers Apple managed to sideline.  The main losers seem to be online / cross machine storage, photo editing, todo lists and offline readers.

So I for one would like to say a big thank you to Dropbox, Camera+, Remember the Milk and Read it Later (amongst others).  I hope your place in history isn’t just as the innovators that got it...

By AlwaysOnMessage, 11 June 2011, 0 comments.

AoM's This Week in Mobile - Open Mobile Summit

This week’s roundup of the mobile world is going to take a slightly different angle as Harlan Davis, AoM Commercial Director, and I spent two hectic but informative days in London at the Open Mobile Summit.

From the outset this event looked to be crammed with industry experts and speakers and it certainly didn’t disappoint!

We take a look at some of the highlights…

eBay Mobile – Most Advanced Mobile Strategy

Possibly one of the nicest people we have ever met! Yankovich outlined...

By AlwaysOnMessage, 11 June 2011, 0 comments.

How to avoid making bad decisions

Photo: Michael Karshis

If you want to know why some business owners make such poor quality choices, you simply need to look at the lack of professional care they apply to the development of ideas.  I call this lazy thinking.

Lazy thinking?

Lazy thinking...

By Jim Connelly, 11 June 2011, 0 comments.

What is driving the display advertising revolution?

Display advertising has long held the promise of a 1-to-1 communication between marketers and consumers. Today, advertisers – both large and small – are getting better results through innovations that make it easier for them to find the consumer they’re looking for, and deliver a relevant message.

Display advertising is going through the biggest and most important revolution in its history. The whole category is expected to grow by 19% in 2011, with online video alone growing by 38%. This...

By imod.co.za, 10 June 2011, 0 comments. Categories: Advertising.

WPP’s GroupM steps up war on pirate sites

GroupM has blocked more than 2,000 US websites from displaying its ad content for displaying pirated content.

The media buying arm of marketing and advertising behemoth WPP Group has effectively cut these sites off from the massive online marketing spend of some of America’s biggest digital advertisers, brands like Ford, Unilever, Dell and Colgate.

Legislation aimed at shutting down sites that steal content has struggled to make it through the US Congress, but GroupM has compiled the blacklist in a bid...

By Matt Henkes, 10 June 2011, 0 comments. Categories: Advertising, Commerce.