Tips for Determining Your SEM Budget
When the economy took a turn for the worse, companies learned quickly they had to tighten their purse strings. Budgets were slashed in an effort to just maintain some semblance of a profit margin. Many people found themselves defending their positions within a company in order to survive round after round of layoffs. When times are tough, penny pinching becomes a way of life.
Not to say that the economy has fully recovered, but there are signs that a recovery, albeit a slow one, is on its way.