Why an SEO Client Needs to be a Team Player

The relationship between an SEO agency or consultant and a client needs to be viewed as a partnership. An SEO client can’t sign a contract and then disappear for 6 months. It doesn’t work like that. It’s important for the client to communicate with the SEO specialist on a regular basis and at least once a month. The client plays a vital role in the development and execution of an SEO campaign and needs to be involved throughout the process in order to generate the best results. Why, you...

By Nick Stamoulis, 07 June 2011, 0 comments. Categories: Organic Search.

Content Strategy: Keeping it fresh

A while ago I posted an article on the DigitLab blog that spoke about the need to use fresh content in your online marketing strategy. I believe this is one of the most integral elements of any successful marketing campaign. Keeping this in mind I decided it would be worthwhile to share a few comments on this topic with you.

Social media loves fresh content

Fresh content released on a blog often ends up in the social media sphere, and is shared around by interested people until the content has become dull and...

By Mike Saunders, 07 June 2011, 0 comments. Categories: Search Marketing.

Apple Introduces iCloud

Apple today introduced iCloud, a breakthrough set of free new cloud services that work seamlessly with applications on your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and automatically and wirelessly push it to all your devices. When anything changes on one of your devices, all of your devices are wirelessly updated almost instantly.

“Today it is a real hassle and very frustrating to keep all your information...

By imod.co.za, 06 June 2011, 0 comments.

iOS Includes Notification Center, iMessage, Newsstand, Twitter Integration

Apple today previewed iOS 5, the latest version of the world’s most advanced mobile operating system, and released a beta version to iOS Developer Program members. The iOS 5 beta release includes over 200 new features that will be available to iPhone, iPad and iPod touch users this fall. New iOS 5 features include: Notification Center, an innovative way to easily view and manage notifications in one place without interruption; iMessage, a new...

By imod.co.za, 06 June 2011, 0 comments.

Mac OS X Lion With 250 New Features

Apple today announced that Mac OS X Lion, the eighth major release of the world’s most advanced operating system with more than 250 new features and 3,000 new developer APIs, will be available to customers in July as a download from the Mac App Store for $29.99. Some of the amazing features in Lion include: new Multi-Touch gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail...

By imod.co.za, 06 June 2011, 0 comments.

Is Google’s +1 “Pretty Cool”?

As you’ve probably heard, Google has officially released the +1 button for websites. It rolled out to a smaller audience in March within search results and ads and continues to be seen by a larger English-language search audience on Google.com. +1 shows up next to the title of a search result in Google and going forward this button will also be popping up on websites. Google has partnered with sites including Mashable, The Huffington Post, Nordstrom, The Washington Post, Best Buy, and TechCrunch...

By Nick Stamoulis, 06 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

2011 MMA Awards opens for nominations

The Mobile Marketing Association (MMA) is calling for entries in its annual Awards programme, looking for the industry’s most innovative campaigns and exceptional people for praise and recognition.

This is the seventh MMA Annual Global Awards Programme, with the ceremony to be held in LA in November. “Each year we raise the bar on the level of campaigns entered in the MMA Global Awards Program,” said Paul Berney, MMA CMO.

“This is a direct reflection on the continued growth, innovative...

By Matt Henkes, 06 June 2011, 0 comments. Categories: Commerce.

Mobile marketers struggling to demonstrate ROI

A new study from King Fish Media has shed light of the state of the current mobile marketing industry, revealing that while the channel is popular for customer relationship building, many brands are struggling to effectively measure ROI.

Sponsored by Maxymiser, HubSpot and Junta42, the survey found that only a third of companies have any kind of mobile marketing plan in place, while among the rest, two thirds are planning to implement some kind of strategy in the next twelve months.

The study also found that...

By Matt Henkes, 06 June 2011, 0 comments. Categories: Email marketing.

UK retailers failing to integrate new practices into email marketing

Top UK retailers are failing to hit the mark when it comes to email marketing, a new study has claimed.

Many are still failing to get the best results from email by neglecting advanced techniques like social media bookmarking links, personalisation and post-sales marketing. Boots and Asos topped the 2011 study, while the bottom of the table featured many large brands like Sainsburys and Play.com, said dotmailer in its annual email benchmarking study, Hitting the Mark....

By Matt Henkes, 06 June 2011, 0 comments. Categories: Campaigns, Email marketing.

Social Media World Forum – Day 2 feedback

I was meaning to publish this post on Friday but was distracted by events in Cape Town – which may have been a blessing in disguise as I have been able to reflect on Day 2 of the programme.

The programme on Thursday was packed with case studies from companies like Nike, Deloitte, JSE, Groupon and Associated Magazines to name a few.

It was interesting to see how each business had essentially reached the conclusion that any social...

By Peter du Toit, 06 June 2011, 0 comments. Categories: Social Media Marketing.

The Future of Gaming Just Arrived

The Future of Gaming Just Arrived

With games being the single largest app store pull, it’s obvious that it is a key area for Handsets and Platforms to focus on.

The OnLive service is a radically different approach. Instead of spending months coding and releasing a new game that can run on your phone / tablet, OnLive runs games remotely on big pieces of tin and “stream” them down to you.

It sounds like it should be flaky, slow and cumbersome … but in reality its slick, fast and a joy...

By AlwaysOnMessage, 06 June 2011, 0 comments. Categories: Gamification.

What influential South Africans think about Social Media for Business

A few months ago Fuseware released a report that I was privileged enough to be a part of.

Fuseware questioned a variety of influencers from different fields in South Africa recently. The goal was to get a better picture of where South Africa, and the rest of the world, is headed in terms of social media usage in business.

One thing has become completely apparent – social media is the new wave of communication that is revolutionizing the...

By Mike Saunders, 06 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

WWDC is tomorrow!

I’m super amped to hear what Apple announce tomorrow at the World Wide Developer Conference (WWDC)! From what I can tell, there are a few topics that we’re all waiting for: iOS5, Mac OS Lion and iCloud. Maybe we’ll even hear more about the Apple iPhone 5!

iOS5 is said to have deep Twitter integration, notifications overhaul, widgets, voice integration and an introduction to iOS OTA.

 

iCould is new and exciting, I...

By imod.co.za, 05 June 2011, 0 comments.

Is your marketplace REALLY listening to you?

It’s hard to build a community or a business, when you don’t have a voice.

 

  • If you follow the social media gurus and act like their outsourced retweeting machine, you lose your voice.
  • If you go with the flow, seldom seeking to express your own opinions, you lose your voice.
  • If you run a small business, which looks a lot like most other small businesses in your niche, you lose your voice.

The solution?

Do the...

By Jim Connelly, 05 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.

4 Types of Inbound Marketing

Inbound marketing is a relatively new term that refers to marketing that is opt-in. Unlike outbound marketing, which consists of push techniques like TV, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a prospective client or customer is already having with themselves. It’s not about trying to create a want or a need; it’s about satisfying a want or a need that already exists. So what exactly constitutes...

By Nick Stamoulis, 03 June 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

What Liberty learnt this week at Google UK HQ

As Liberty is on the Google’s Engage for Agencies programme, on Wednesday, our Pay Per Click manager Chris had the pleasure of attending an event at their UK HQ.

The main focus of the event was to understand how best to improve the visibility of small businesses online. There were some very interesting topics discussed and some great insight into search trends. Here are the highlights from Chris’s notes on what Google was saying:Changes to AdWordsThere are quite a few changes in AdWords ad extensions this week. You will soon be charged for...

By Gareth Morgan, 03 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

If you don’t take a risk now you will hate yourself later!

Photo: takomabibelot

If you look at the world’s most successful businesspeople, none of them play it safe.

If you look at the people at the top of your profession, none of them play it safe.

However, if you look at the hundreds of millions of people, who live uninspiring, average lives, all of them play it...

By Jim Connelly, 03 June 2011, 0 comments.

Facebook competitions: The Rules of engagement

Facebook recently placed some stringent rules in place that impact the way the brands and businesses can interact with fans on Facebook.

The key elements point to making sure that you do not confuse any people about who is sponsoring the promotion, not using any Facebook elements as entry elements to you competition (IE: using the like button to enter the competition) and to refrain from the use of the Facebook brand to promote promotions.

Here are the details straight from the

By Mike Saunders, 02 June 2011, 0 comments. Categories: Campaigns.

What is Silicon Cape?

There has been a fair amount of buzz around this new initiative in Cape Town called Silicon Cape. The concept is pretty simple but pretty hard to achieve.

Their main objectives are:

1) Increase number and quality of tech startups 2) Increase number and quality of tech investors 3) Creating an environment where both can thrive

Rich People and Nerds

I remember a quote I heard ages ago. “Be nice to nerds, one day they’ll be your boss.”

Nerds have the ability to create new concepts and bring them to the table...

By Mike Saunders, 02 June 2011, 0 comments. Categories: Social Media Marketing.