Localize Your SEO for Mobile Web Users

The number of people using smart phones and browsing the web while on the go continues to increase. Within the next few years it’s predicted that smart phone usage will grow at even faster rates. Eventually, it will be hard to find a cell phone that isn’t “smart”. So, what does this mean for SEO?

The search habits of smart phone users are typically different than the search habits of someone using a desktop computer. There is a higher percentage of “right here, right...

By Nick Stamoulis, 17 June 2011, 0 comments. Categories: Organic Search.

Does your Website Release Endorphins?

Endorphins Marketing

It might sound like a silly question but does your website release endorphin’s?

If you are not sure what endorphin’s are here is a definition:

en·dor·phin: Noun: any of a group of peptides occurring in the brain and other...

By Maciej Fita, 17 June 2011, 0 comments.

Picture it: Photo Sharing with Instagram

When it comes to photo sharing social networks, Instagram is the most popular by far. It’s a photo sharing app for the iPhone that connects to Facebook, Twitter and Foursquare, among others. The premise of this app is to take photos, apply filters and optionally a tilt-shift effect and share it with friends.

You can view feeds of friends’ photos, like them and even comment on them. There’s also a Popular tab for viewing the most liked photos on Instagram, which provide inspiration to...

By imod.co.za, 17 June 2011, 0 comments. Categories: Social Media Marketing.

How to Optimize Your Facebook Page for SEO

There is no denying that Facebook is the 800 pound gorilla of social media marketing. A reported 600 million people visit Facebook every month! Regardless of your product niche, chances are at least a handful of your target audience uses Facebook to varying degrees. Creating a Facebook page for your company is a great way to connect with your customers, but don’t let it stop there. Your Facebook profile can rank in the search engines right alongside your website, so don’t forget to optimize it for...

By Nick Stamoulis, 17 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Social timing – part 1 [infographic]

Earlier today I blogged about When To Tweet?, which is a web application which connects to your Twitter account and looks at when your followers are most active, so that you have an idea when it’s best to send out a tweet if you’re looking for people to see it or interact with you. Really useful if you’re a marketer.

Twitter’s not the only place that has a science around timing, in fact, all social networks are like this and it’s nothing new to anything we know about. Just think...

By imod.co.za, 16 June 2011, 0 comments. Categories: Data-driven marketing, Social Media Marketing.

Google’s Me on the Web Online Reputation Management tool

Managing your identity online has become more and more important as social networks have allowed us to publish all sorts of information really easy. A lot of people aren’t aware at just how much of their information is entering the network and it’s not their fault! Google crawls most things online, in fact, literally anything it can find that hasn’t told it not to. With content being king, and especially refresh content, Google...

By imod.co.za, 16 June 2011, 0 comments. Categories: Branding, Search Marketing.

When should you tweet?

People use Twitter for all sorts of reasons, to find new business, to make friend, to chat to friends, to find out news, to ask questions and as a marketing tool. There’s no best reason in my opinion, it’s up to you how you use it.

I use Twitter for all sorts of reasons, but because I run iMod and because I enjoy driving traffic to this blog, I use it to do just that, drive traffic. Now, there are so many things to take into account when...

By imod.co.za, 16 June 2011, 0 comments. Categories: Social Media Marketing.

Is Tumblr bigger than WordPress?

I’ve watched closely as various blogging platforms have grown over the years and I’m always interested when I hear about one becoming more popular than another, when most people don’t expect it to.

WordPress and Tumblr have been competitors for quite some time and although I feel that they both cater for different things and that WordPress can do most of what Tumblr can do, but Tumblr’s way more limited,...

By imod.co.za, 16 June 2011, 0 comments. Categories: Content Marketing.

SEO Blog Posts to Read for June 16, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to Write Copy for Social Media There is a dividing line between writing in the voice of the brand and writing in the voice of the customer. This post includes a graphic that explains five ways you can deliver on...

By Nick Stamoulis, 16 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

SEO is Never Done

One of the hardest things to get my clients to fully embrace is that SEO is a long-term, ongoing process. It’s a marathon, not a sprint! Your link building activities build upon themselves to help increase your brand presence online, your trust factor with the search engines and your overall online success.

You shouldn’t quit your SEO activities just because it looks like your goals are being accomplished. It’s not unusual for a site to slip backwards once they stop their SEO. Just because...

By Nick Stamoulis, 16 June 2011, 0 comments. Categories: Organic Search.

Klout includes LinkedIn

Klout is a web-based service that measure your online influence. It uses 35 variables from Facebook to Twitter and so forth to determine your score and this very fact caused a bit of a debate as to whether it was a good way of determining a person’s klout, or if more services needed to be included to make the value from, let’s say, rounded.

It was announced today that Klout is now taking

By imod.co.za, 15 June 2011, 0 comments. Categories: Branding.

Old SEO Methods That Are For The Birds

Old SEO Methods

If you are still running on SEO time dating back to the early 2000′s you could be doing more harm than good for yourself. There are many search marketing firms in the industry that enjoy praying on those which have not educated themselves on what it...

By Maciej Fita, 15 June 2011, 0 comments. Categories: Organic Search.

Blog Commenting: Think Beyond the Link

Link building is an important part of SEO since websites that have lots of relevant inbound links are viewed favorably by the search engines. Blog commenting has become a popular link building strategy since it’s relatively easy to do. Research authority blogs in your industry, read the blog posts, and submit a comment that links to your website or blog. That’s it, right? Well, not really. In order to get the most out of your comments you need to realize that blog commenting has many more benefits than...

By Nick Stamoulis, 15 June 2011, 0 comments.

Proof: Why your marketing needs to prove itself!

Proof matters. It matters because the gap created by a lack of proof, is usually filled with doubt.  In business, you really don’t need people doubting you or your message.

Proof in marketingWhy proof matters in marketing

People typically want to believe you, but they like to have proof as a way to justify...

By Jim Connelly, 15 June 2011, 0 comments. Categories: Branding.

Tips for Determining Your SEM Budget

When the economy took a turn for the worse, companies learned quickly they had to tighten their purse strings. Budgets were slashed in an effort to just maintain some semblance of a profit margin. Many people found themselves defending their positions within a company in order to survive round after round of layoffs. When times are tough, penny pinching becomes a way of life.

Not to say that the economy has fully recovered, but there are signs that a recovery, albeit a slow one, is on its way.

By Nick Stamoulis, 15 June 2011, 0 comments.

Facebook dismisses growth decline claims ahead of IPO

Facebook has reacted quickly to claims made on the Facebook Insider blog that its stratospheric growth is finally beginning to slow down.

CNBC reported this week that the social networking giant is rumoured to be planning to go public in the first quarter of next year, with an IPO valuation rumoured to be in excess of $100bn.

However, according to figures released on the Facebook Insider blog, the site lost almost 6m users in the US and 1.5m in Canada, while...

By Matt Henkes, 14 June 2011, 0 comments. Categories: Data-driven marketing.

The SEO Puzzle: Do You Have the Pieces?

SEO is like a puzzle. Without all of the necessary pieces located in the right place and doing their job, it just doesn’t work. Sometimes SEO can be challenging and frustrating to piece together to figure out what works and what doesn’t. But, like putting together a puzzle, when it all comes together you will feel a sense of accomplishment. Not to mention, you’ll improve your web presence and increase traffic and visitors to your website. SEO is a puzzle that’s worth the time...

By Nick Stamoulis, 14 June 2011, 0 comments. Categories: Organic Search.

Tips for Conducting a Link Audit

A link audit is the first step in developing any link building strategy. Before you can start doing any new link building, you need to have a clear picture of what has been done. Even if you have never engaged in any intentional link building before now, chances are you still have some amount of one-way links pointing to your site. These natural links develop over time as other sites link to your. A blog review of one of your products, for instance. Or an article quoting your VP of Marketing from an interview...

By Nick Stamoulis, 14 June 2011, 0 comments. Categories: Organic Search.