SEO Checklist for Re Designing a B2B Website

A B2B website is the foundation of the entire online marketing strategy of a B2B company. Every marketing initiative directs visitors to the website and it’s an important lead generation tool. Therefore, the look of the site is very important. It should be professional looking, have clean navigation, be easy to use, have call to actions strategically placed, and provide any information that a visitor might want. In a competitive industry, a B2B company needs to stay relevant and the website needs to...

By Nick Stamoulis, 08 June 2011, 0 comments. Categories: Organic Search.

How to beat your biggest competitors

If you have ever wondered how your small or medium sized business can compete against the big guys, here’s a tip!

You have to start by understanding that a small business is not simply a scaled down version of a big business.

There are some important differences.  For example, big businesses are run my...

By Jim Connelly, 08 June 2011, 0 comments.

Bizcommunity shows an understanding of Social Business Shifts

Social Business is the art of leveraging social technology (like social media) to create a more valuable product, working environment or business.

I recently had the chance to look into Bizcommunity’s latest upgrade to their website and have been suitably impressed. Bizcommunity has built a strong personal interaction element into the new website that has opened the...

By Mike Saunders, 08 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.

What is Inbound Marketing?

According to Wikipedia (which we all know is the most trusted source for college students everywhere), inbound marketing is defined as “…a marketing strategy that focuses on getting found by customers.” Instead of outbound marketing that incorporates traditional forms of marketing like newspaper or television advertising where a company is reaching out to the consumer, inbound marketing is all about getting the customer to come to you. The term “inbound marketing” is relatively new jargon and...

By Nick Stamoulis, 08 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Video Lesson – Creating Online PR for SEO Link Building

Online PR is no substitute for offline PR, but it is an important part of online marketing and SEO. Your company has plenty of newsworthy topics that can make great press releases. Online press releases are also a great place for targeting various keywords as anchor text and creating inbound links to different pages of your site. The most important thing to remember when it comes to online PR is that it has to be a newsworthy topic!

Watch this week’s SEO video lesson here!

 

By Nick Stamoulis, 07 June 2011, 0 comments. Categories: Organic Search.

Google acquires social media analytics firm PostRank

Google has bolstered its social media arsenal with the acquisition of the Ontario-based social media monitoring firm PostRank.

The service is used by publishers and marketers to measure the engagement generated from content and marketing campaigns. It provides real-time data on the number of comments, tweets, bookmarks and other social responses that a particular piece of content or information has been able to generate on the social web.

With Google chief Larry Page’s ambition to firmly establish the...

Why an SEO Client Needs to be a Team Player

The relationship between an SEO agency or consultant and a client needs to be viewed as a partnership. An SEO client can’t sign a contract and then disappear for 6 months. It doesn’t work like that. It’s important for the client to communicate with the SEO specialist on a regular basis and at least once a month. The client plays a vital role in the development and execution of an SEO campaign and needs to be involved throughout the process in order to generate the best results. Why, you...

By Nick Stamoulis, 07 June 2011, 0 comments. Categories: Organic Search.

Content Strategy: Keeping it fresh

A while ago I posted an article on the DigitLab blog that spoke about the need to use fresh content in your online marketing strategy. I believe this is one of the most integral elements of any successful marketing campaign. Keeping this in mind I decided it would be worthwhile to share a few comments on this topic with you.

Social media loves fresh content

Fresh content released on a blog often ends up in the social media sphere, and is shared around by interested people until the content has become dull and...

By Mike Saunders, 07 June 2011, 0 comments. Categories: Search Marketing.

Apple Introduces iCloud

Apple today introduced iCloud, a breakthrough set of free new cloud services that work seamlessly with applications on your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and automatically and wirelessly push it to all your devices. When anything changes on one of your devices, all of your devices are wirelessly updated almost instantly.

“Today it is a real hassle and very frustrating to keep all your information...

By imod.co.za, 06 June 2011, 0 comments.

iOS Includes Notification Center, iMessage, Newsstand, Twitter Integration

Apple today previewed iOS 5, the latest version of the world’s most advanced mobile operating system, and released a beta version to iOS Developer Program members. The iOS 5 beta release includes over 200 new features that will be available to iPhone, iPad and iPod touch users this fall. New iOS 5 features include: Notification Center, an innovative way to easily view and manage notifications in one place without interruption; iMessage, a new...

By imod.co.za, 06 June 2011, 0 comments.

Mac OS X Lion With 250 New Features

Apple today announced that Mac OS X Lion, the eighth major release of the world’s most advanced operating system with more than 250 new features and 3,000 new developer APIs, will be available to customers in July as a download from the Mac App Store for $29.99. Some of the amazing features in Lion include: new Multi-Touch gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail...

By imod.co.za, 06 June 2011, 0 comments.

Is Google’s +1 “Pretty Cool”?

As you’ve probably heard, Google has officially released the +1 button for websites. It rolled out to a smaller audience in March within search results and ads and continues to be seen by a larger English-language search audience on Google.com. +1 shows up next to the title of a search result in Google and going forward this button will also be popping up on websites. Google has partnered with sites including Mashable, The Huffington Post, Nordstrom, The Washington Post, Best Buy, and TechCrunch...

By Nick Stamoulis, 06 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

2011 MMA Awards opens for nominations

The Mobile Marketing Association (MMA) is calling for entries in its annual Awards programme, looking for the industry’s most innovative campaigns and exceptional people for praise and recognition.

This is the seventh MMA Annual Global Awards Programme, with the ceremony to be held in LA in November. “Each year we raise the bar on the level of campaigns entered in the MMA Global Awards Program,” said Paul Berney, MMA CMO.

“This is a direct reflection on the continued growth, innovative...

By Matt Henkes, 06 June 2011, 0 comments. Categories: Commerce.

Mobile marketers struggling to demonstrate ROI

A new study from King Fish Media has shed light of the state of the current mobile marketing industry, revealing that while the channel is popular for customer relationship building, many brands are struggling to effectively measure ROI.

Sponsored by Maxymiser, HubSpot and Junta42, the survey found that only a third of companies have any kind of mobile marketing plan in place, while among the rest, two thirds are planning to implement some kind of strategy in the next twelve months.

The study also found that...

By Matt Henkes, 06 June 2011, 0 comments. Categories: Email marketing.

UK retailers failing to integrate new practices into email marketing

Top UK retailers are failing to hit the mark when it comes to email marketing, a new study has claimed.

Many are still failing to get the best results from email by neglecting advanced techniques like social media bookmarking links, personalisation and post-sales marketing. Boots and Asos topped the 2011 study, while the bottom of the table featured many large brands like Sainsburys and Play.com, said dotmailer in its annual email benchmarking study, Hitting the Mark....

By Matt Henkes, 06 June 2011, 0 comments. Categories: Campaigns, Email marketing.

Social Media World Forum – Day 2 feedback

I was meaning to publish this post on Friday but was distracted by events in Cape Town – which may have been a blessing in disguise as I have been able to reflect on Day 2 of the programme.

The programme on Thursday was packed with case studies from companies like Nike, Deloitte, JSE, Groupon and Associated Magazines to name a few.

It was interesting to see how each business had essentially reached the conclusion that any social...

By Peter du Toit, 06 June 2011, 0 comments. Categories: Social Media Marketing.

The Future of Gaming Just Arrived

The Future of Gaming Just Arrived

With games being the single largest app store pull, it’s obvious that it is a key area for Handsets and Platforms to focus on.

The OnLive service is a radically different approach. Instead of spending months coding and releasing a new game that can run on your phone / tablet, OnLive runs games remotely on big pieces of tin and “stream” them down to you.

It sounds like it should be flaky, slow and cumbersome … but in reality its slick, fast and a joy...

By AlwaysOnMessage, 06 June 2011, 0 comments. Categories: Gamification.

What influential South Africans think about Social Media for Business

A few months ago Fuseware released a report that I was privileged enough to be a part of.

Fuseware questioned a variety of influencers from different fields in South Africa recently. The goal was to get a better picture of where South Africa, and the rest of the world, is headed in terms of social media usage in business.

One thing has become completely apparent – social media is the new wave of communication that is revolutionizing the...

By Mike Saunders, 06 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.