Free icon set from eFrog Digital Design

What designer doesn’t like icons? What developer doesn’t like having access to some wicked cool icons? Well, the folks over at eFrog Digital Design have just launched an awesome icon set and the best part is.. it’s free! Ok, well that’s not the best part, the best part is that they’re actually darn sexy!

The set includes 40 icons and is packaged in 5 different sizes from 256×256 to 16×16. The set includes the vector files too, so you’ll have complete control...

By imod.co.za, 12 July 2011, 0 comments.

How to Get More Quality Twitter Followers

You understand that social media plays a large role in internet marketing and have a Twitter strategy in place. But what if you have the best intentions, and only a few followers? How valuable is your message if nobody sees it? If a tree joins Twitter, but has no followers, does it make a noise?

The key to an effective Twitter strategy is to have people follow you. Otherwise, what’s the point? This is where some opinions vary. Some people believe that when it comes to Twitter followers, quantity is...

By Nick Stamoulis, 12 July 2011, 0 comments. Categories: Social Media Marketing.

Email marketing boosts ad recall and buying intention

Running email marketing alongside a display ad campaign can increase customer recall and dramatically affect their intention to buy, compared to advertising on its own, a study has found.

When backed up with an email campaign, customers demonstrated 13% better recall on display ads, according to research from email services provider eCircle, in conjunction with Nielsen.

Using a campaign for the Seat Ibiza, the study targeted 1000 consumers through display, email and a mixture of both. They found that 13% more...

By rachel, 11 July 2011, 0 comments. Categories: Email marketing.

Don’t take your iPhone 4 fishing!

One of the worst feelings in the world is when you have a gadget you adore and it gets broken. I don’t often break my gadgets as I’m an overly cautious person, but this weekend I went fishing and as I sat down in my car, my iPhone 4 slid out my pocket, bounced on the edge of the car door and landed face down on the cement.

The result is awful and I wasn’t certain that I should blog this because when you see the picture you’ll cringe, but anyway, decided to post it:

By imod.co.za, 11 July 2011, 0 comments.

The Pros and Cons of Paid Blog Reviews

Blogs are the original social media outlets. Long before Facebook and Twitter dominated the Internet, people started blogs to share their thoughts with the world. Some blogs have generated loyal followings over the years, and advertisers and marketers have taken notice. It wasn’t long before blogs were more than a place to discuss current affairs or share insider tips about a particular industry. Blogging also became a way to earn an income. One way for a blogger to make money is to write a review...

By Nick Stamoulis, 11 July 2011, 0 comments. Categories: Content Marketing.

Apple App Store Downloads Hit 15 Billion

A recent press release from Apple has stated that over 15 billion apps have been downloaded from the App Store by more than 200 million iPhone, iPad and iPod Touch users worldwide.

The App Store now has more than 425,000 Apps, with over 100,000 of these being native iPad Apps and available to consumers in 90 countries.

Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing commented:

“In just three years, the revolutionary App Store has grown to become the most exciting and...

By AlwaysOnMessage, 11 July 2011, 0 comments.

The Importance of Communicating with Your SEO Partner

SEO and SEO professionals are still waiting for a permanent seat at the marketing department’s cafeteria table. While many companies acknowledge the importance of SEO as a significant component of their overall marketing plan, many still do not have in-house SEO employees. This means that they rely on an outside firm to work as their SEO partner. While there is nothing wrong with outsourcing your SEO to a credible, white hat SEO consultant or firm, good SEO has to be integrated with the rest of your...

By Nick Stamoulis, 11 July 2011, 0 comments. Categories: Organic Search.

Chris Brogan in blog monetization shocker!

Today’s post is about something I saw on Chris Brogan’s blog.  It left me really curious about the different opinions people have, regarding what is OK, and what is not, when it comes to blog advertising.

Monetizing this blog

This is a commercial blog, which generates 6 figures in income every year for my business.  Because...

By Jim Connelly, 10 July 2011, 0 comments. Categories: Advertising, Content Marketing.

How to get your prospective client’s attention

If you want to earn the attention of your marketplace, you need to give them something important to focus on.  Here’s the thing.  They will only focus on what’s important to them, not what’s important to you.

convert traffic, convert readersA lot of marketing tends to do the complete opposite and focus on the...

By Jim Connelly, 08 July 2011, 0 comments.

What’s In a Facebook “Like”?

Many companies that set up a Facebook page aren’t sure what to do next. All they know is that in order for their posts to be seen, they need to be “liked”. So, they set out to get “likes”, setting goals such as “100 new likes per month”. Sure, “likes” are great. But what do they mean? Does it mean that the user actually likes your company or brand and has had good experiences in the past? Does it mean that they have never used your products or...

By Nick Stamoulis, 08 July 2011, 0 comments. Categories: Social Media Marketing.

The Value of Online Company Biographies

It wouldn’t be much of an exaggeration to say that there are thousands of places a company could create an online biography/profile. Not just limited to the big 3 of social networking (Facebook, Twitter and LinkedIn), there are also hundreds of smaller social networking sites and open forums, online directories, local search profiles, video sharing sites, business listings and more. Not to mention the “About Us” section of your company website or blog; the possibilities are practically...

By Nick Stamoulis, 08 July 2011, 0 comments. Categories: Content Marketing, Organic Search.

A fantastic Google Plus trick

Google+ has finally arrived and lived up to the hype and in some ways, even exceeded expectations. With their innovative Circles, which is basically a much easier way to sort your friends into lists or groups, and Hangouts, which allows you to have group video chats with your webcam.

This awesome trick, is the aptly named Circle Hack, which lets you drag and drop your Facebook friends into Circles, which will put them into the relevant lists in Facebook. It’s a...

By imod.co.za, 07 July 2011, 0 comments.

Firefox Addon for Web Designers

When it comes to web design, I’m often tasked with the duty of doing quality assurance which normally focusses on checking alignments, padding, margins and all things equal. Ever seen someone holding a ruler up to the screen? I certainly have, hell, I’ve done it myself!

Well, this isn’t the case anymore thanks to a really nifty Firefox plugin called MeasureIt. MeasureIt allows you to draw a ruler across any website to check things such as height, width and alignment.

The plugin developer is very...

By imod.co.za, 07 July 2011, 0 comments.

Facebook video chat closed to marketers

Facebook and Skype’s new video chat function will not open opportunities for brands and marketers to connect with ‘likes’ or fans, it had been reported.

Coming hot on the heels of the launch of Google+, many have seen Facebook’s latest announcement as a shot across the bow of Google’s new social networking project.

However, marketers may be dismayed to learn that, unlike Google+, on Facebook, ads will not be targeted to private information found in chat and messages, said Click Z...

By rachel, 07 July 2011, 0 comments.

B2B Online Marketing Needs Consistency

It takes a lot of time and effort to build a robust online presence using inbound marketing strategies like SEO, blogging, social media, article marketing, and opt-in email newsletter distribution. In some cases it may even take years to see the results that you want to see. Once those results finally come and you are happy with your traffic, conversions, search ranking, and brand exposure, it may be tempting to think that you can reward yourself with a break and pull back on your online marketing efforts. ...

By Nick Stamoulis, 07 July 2011, 0 comments. Categories: Branding, Organic Search.

4 Ways to Get the Most Value From Your In-House SEO

Bringing in an in-house expert to handle your SEO is a great way to make sure your SEO campaign is both effective and strategically aligned with the rest of your marketing efforts. An in-house employee is going to know your business, your brand and your goals better than just about anyone. You get to work with them on a day-to-day basis, so they are fully immersed in the company’s culture. The line of communication between your in-house SEO expert and the rest of your employees is wide open, so problems...

By Nick Stamoulis, 07 July 2011, 0 comments. Categories: Organic Search.

Addicted to Angry Birds, here comes to movie!

In 2009 Angry Birds was launched and the game has been downloaded over 250 million times already. I’m sure you’ve played it, and if not, it’s really worth a go, it’s a hell of a lot of fun.

Breaking news today is that the movie for Angry Birds is underway. I’m always skeptical, I can’t really see how they’re going to make a movie out of a game of this nature, but I’ve been surprised before so I’ll remain optimistic.

Rovio, the company behind Angry Birds,...

By imod.co.za, 06 July 2011, 0 comments.

Google+ awaits iOS app approval

Google is waiting to find out if a mobile version of its new social networking platform will be approved by Apple for use on iPhones and iPads.

Although neither company have commented, a Google employee wrote on her Google+ page that the app was waiting for approval.

“For my iPhone using friends: the Google+ iPhone app has been submitted to the App store (no not today, sometime prior to today) and is awaiting approval,” she wrote.

Apple has a strict app vetting process, and has rejected Google...

By Matt Henkes, 06 July 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.