Social Media Lessons Learned from Anthony Weiner

If you’ve been following the news at all you should have heard about New York Congressman Anthony Weiner’s “sexting” scandal. The details of the scandal can be found easily on other sites so we won’t get into them, but Weiner has admitted (after initial hesitation) to engaging in inappropriate contact with six women over the course of three years through social networking sites like Twitter and Facebook. While this certainly isn’t the first “oops” moment of...

By Nick Stamoulis, 20 June 2011, 0 comments. Categories: Social Media Marketing.

Panda 2.2 is Just Around the Corner

Attention all SEO experts, marketers web masters and business owners! Panda 2.2 is coming up and soon. Is your site ready for the next algorithm update?

At the SMX Advanced Marketing Conference held two weeks ago, Matt Cutts confirmed that the Panda 2.2 update has been approved, but not yet rolled out.

The next update will reportedly target sites that re-publish content and are out-ranking the original source of the content. This was a common...

By Nick Stamoulis, 20 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

Facebook iPad application?

I’ve read a lot of reports online about the possibility of a Facebook iPad application its way. Did you know, the most-downloaded iPhone application ever is the Facebook iPhone application, so it’s surprising that there isn’t an iPad application yet!

Jaime Schopflin, a Facebook communications manager would not disclose any information on whether an iPad app was in the making or not, but he did say that Apple and Facebook have a great relationship.

Applications such as

By imod.co.za, 19 June 2011, 0 comments.

60 seconds online [infographic]

60 seconds never used to be a lot of time at all, but these days thousands of things take place in just 60 seconds thanks to the Internet. Can you image how many things happen online in just 60 seconds? How many songs are listened to, how many downloads take place, how many people write blog posts, how many people search the Internet?

I came across this really awesome infographic, which actually shows us what happens in 60 seconds on the Internet and it’s hugely interesting. 695,000

By imod.co.za, 19 June 2011, 0 comments.

Diesel Social Media marketing campaign

Diesel have been known to do some weird and wonderful things when it comes to marketing and a lot of the time it’s not everyone’s cuppa tea, but you can still admire the innovation behind it.

Well, Diesel’s done it again and this time they’ve rolled out an interesting application for Mac and PC, which basically turns your Facebook into a Excel Spreadsheet,...

By imod.co.za, 18 June 2011, 0 comments. Categories: Campaigns.

Localize Your SEO for Mobile Web Users

The number of people using smart phones and browsing the web while on the go continues to increase. Within the next few years it’s predicted that smart phone usage will grow at even faster rates. Eventually, it will be hard to find a cell phone that isn’t “smart”. So, what does this mean for SEO?

The search habits of smart phone users are typically different than the search habits of someone using a desktop computer. There is a higher percentage of “right here, right...

By Nick Stamoulis, 17 June 2011, 0 comments. Categories: Organic Search.

Does your Website Release Endorphins?

Endorphins Marketing

It might sound like a silly question but does your website release endorphin’s?

If you are not sure what endorphin’s are here is a definition:

en·dor·phin: Noun: any of a group of peptides occurring in the brain and other...

By Maciej Fita, 17 June 2011, 0 comments.

Picture it: Photo Sharing with Instagram

When it comes to photo sharing social networks, Instagram is the most popular by far. It’s a photo sharing app for the iPhone that connects to Facebook, Twitter and Foursquare, among others. The premise of this app is to take photos, apply filters and optionally a tilt-shift effect and share it with friends.

You can view feeds of friends’ photos, like them and even comment on them. There’s also a Popular tab for viewing the most liked photos on Instagram, which provide inspiration to...

By imod.co.za, 17 June 2011, 0 comments. Categories: Social Media Marketing.

How to Optimize Your Facebook Page for SEO

There is no denying that Facebook is the 800 pound gorilla of social media marketing. A reported 600 million people visit Facebook every month! Regardless of your product niche, chances are at least a handful of your target audience uses Facebook to varying degrees. Creating a Facebook page for your company is a great way to connect with your customers, but don’t let it stop there. Your Facebook profile can rank in the search engines right alongside your website, so don’t forget to optimize it for...

By Nick Stamoulis, 17 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Social timing – part 1 [infographic]

Earlier today I blogged about When To Tweet?, which is a web application which connects to your Twitter account and looks at when your followers are most active, so that you have an idea when it’s best to send out a tweet if you’re looking for people to see it or interact with you. Really useful if you’re a marketer.

Twitter’s not the only place that has a science around timing, in fact, all social networks are like this and it’s nothing new to anything we know about. Just think...

By imod.co.za, 16 June 2011, 0 comments. Categories: Data-driven marketing, Social Media Marketing.

Google’s Me on the Web Online Reputation Management tool

Managing your identity online has become more and more important as social networks have allowed us to publish all sorts of information really easy. A lot of people aren’t aware at just how much of their information is entering the network and it’s not their fault! Google crawls most things online, in fact, literally anything it can find that hasn’t told it not to. With content being king, and especially refresh content, Google...

By imod.co.za, 16 June 2011, 0 comments. Categories: Branding, Search Marketing.

When should you tweet?

People use Twitter for all sorts of reasons, to find new business, to make friend, to chat to friends, to find out news, to ask questions and as a marketing tool. There’s no best reason in my opinion, it’s up to you how you use it.

I use Twitter for all sorts of reasons, but because I run iMod and because I enjoy driving traffic to this blog, I use it to do just that, drive traffic. Now, there are so many things to take into account when...

By imod.co.za, 16 June 2011, 0 comments. Categories: Social Media Marketing.

Is Tumblr bigger than WordPress?

I’ve watched closely as various blogging platforms have grown over the years and I’m always interested when I hear about one becoming more popular than another, when most people don’t expect it to.

WordPress and Tumblr have been competitors for quite some time and although I feel that they both cater for different things and that WordPress can do most of what Tumblr can do, but Tumblr’s way more limited,...

By imod.co.za, 16 June 2011, 0 comments. Categories: Content Marketing.

SEO Blog Posts to Read for June 16, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to Write Copy for Social Media There is a dividing line between writing in the voice of the brand and writing in the voice of the customer. This post includes a graphic that explains five ways you can deliver on...

By Nick Stamoulis, 16 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

SEO is Never Done

One of the hardest things to get my clients to fully embrace is that SEO is a long-term, ongoing process. It’s a marathon, not a sprint! Your link building activities build upon themselves to help increase your brand presence online, your trust factor with the search engines and your overall online success.

You shouldn’t quit your SEO activities just because it looks like your goals are being accomplished. It’s not unusual for a site to slip backwards once they stop their SEO. Just because...

By Nick Stamoulis, 16 June 2011, 0 comments. Categories: Organic Search.

Klout includes LinkedIn

Klout is a web-based service that measure your online influence. It uses 35 variables from Facebook to Twitter and so forth to determine your score and this very fact caused a bit of a debate as to whether it was a good way of determining a person’s klout, or if more services needed to be included to make the value from, let’s say, rounded.

It was announced today that Klout is now taking

By imod.co.za, 15 June 2011, 0 comments. Categories: Branding.

Old SEO Methods That Are For The Birds

Old SEO Methods

If you are still running on SEO time dating back to the early 2000′s you could be doing more harm than good for yourself. There are many search marketing firms in the industry that enjoy praying on those which have not educated themselves on what it...

By Maciej Fita, 15 June 2011, 0 comments. Categories: Organic Search.

Blog Commenting: Think Beyond the Link

Link building is an important part of SEO since websites that have lots of relevant inbound links are viewed favorably by the search engines. Blog commenting has become a popular link building strategy since it’s relatively easy to do. Research authority blogs in your industry, read the blog posts, and submit a comment that links to your website or blog. That’s it, right? Well, not really. In order to get the most out of your comments you need to realize that blog commenting has many more benefits than...

By Nick Stamoulis, 15 June 2011, 0 comments.