On Site SEO First, Links Second

An SEO campaign can be separated into two parts, on-site and link building. On-site optimization involves making changes to your website to be found by the search engines and link building is an ongoing campaign to increase a website and company brand visibility in the search engines and online in general. People without proper SEO knowledge think that it’s all one in the same and should all begin together. That is the wrong approach. On-site optimization is phase one and should be done first. A...

By Nick Stamoulis, 27 June 2011, 0 comments. Categories: Organic Search.

40% of European Smartphone Buyers Eyeing Up iPhone

40 percent of European smartphone buyers intend on purchasing an iPhone as their next device according to a preview of an upcoming report from the Yankee Group.

This compares to 19 percent for Android devices, 17 percent for BlackBerry devices and 15 percent for Nokia devices.

Declan Lonergan, Research VP at Yankee Group, comments on the findings:

These findings highlight the continued strength of Apple in the European smartphone market and, in particular,...

By AlwaysOnMessage, 27 June 2011, 0 comments. Categories: Commerce.

Responsive Web Design

Over the last two years, the rise of mobile/smartphones and tablet devices offering 3G and WiFi internet browsing has changed the way that we use the internet on a daily basis. New televisions and gaming consoles also offer web browsing, pushing the web away from a previous “desktop only” experience, to one that is with us now at home, the office, or on the move.

With...

By MiltonBayer, 24 June 2011, 0 comments.

How To Disable Facebook’s Facial Recognition Feature

Facebook’s been at it again, adding little features without telling us. The latest feature is facial recognition, whereby Facebook automatically identifies and tags people in photos that are uploaded to the social network’s servers.

If a friend tags you in a photo, the facial recognition feature will scan your face and try to find matches in all of that friend’s photos. It will then suggest that you get tagged in all of these photos as well.

By imod.co.za, 23 June 2011, 0 comments.

How much are big brands spending on online advertising?

We do love a good infographic here at iMod don’t we? Well, this one I think is good because everyone knows that online advertising has grown in leaps and bounds, but sometimes it’s hard to know just how much some of the brands are actually spending, and I think this might shock you a bit.

Does your company spend a lot of money on online advertising? If so, why not share with us how you go about deciding what to spend and what return on investment you’re getting? You don’t have to be...

By imod.co.za, 22 June 2011, 0 comments. Categories: Advertising.

Branded Domain Name Suffixes to Be Allowed

Just this week, the Internet Corporation for Assigned Names and Numbers (Icann), announced that they would allow web address names to end with almost any word in any language. Right now, most people recognize the typical web addresses like .com, .org, .net and .edu, among others. This radical development in generic top-level domains (gTLDs) means that domains can now end in a branded suffix. Camera giant Canon has already publicly stated that they attend to apply for “.canon”.

According to digital brand consultancy...

By Nick Stamoulis, 22 June 2011, 0 comments. Categories: Commerce.

5 Awesome & Inspiring Facebook Pages

I’ve spent a good amount of time reading up on Facebook Pages the last few weeks and I’ve come across some that I think are really great. Each of them has a reason for being great, but I’m not going to spoil it for you, so instead I’ll give you a quick look at each one and then you can decide if you want to explore further.

These 5 Facebook Pages are unrelated and there’s no common trend between them, expect for the fact that I think they’re highly effective and I think...

By imod.co.za, 21 June 2011, 0 comments. Categories: Social Media Marketing.

Local Search Profiles Increase Your Online Presence – Video Lesson

Each local search site has a unique audience. Listing each of your office locations on various local search sites (Yahoo! Local, Bing Local and Google Places for instance) helps position your business in front of those audiences and increase your online brand presence. These local profiles will rank in the search engines themselves, helping drive traffic through to you main site and increase your conversion rate.

Watch this week’s SEO video lesson here!

 

By Nick Stamoulis, 21 June 2011, 0 comments.

The Importance of the Longtail Keyword

Perhaps the most important part of the research phase of an SEO campaign is the keyword research process. The keywords that are chosen have huge implications on the whole campaign that follows. Some companies or website owners think that they know their target audience well enough to determine the keywords without doing the research. This is a big mistake.

Depending on the industry, it’s very likely that people are searching for your products or services in ways that you hadn’t thought of. The...

By Nick Stamoulis, 21 June 2011, 0 comments. Categories: Organic Search.

Future of Web Design London 2011

Future of Web Design

FOWD is undoubtedly the most exciting yearly conference for web designers and developers. This year’s event was hosted by London’s prestigious venue, The Brewery.

Designers from around the world congregated together and nestled side-by-side to hear speakers from the...

By MiltonBayer, 21 June 2011, 0 comments.

Facebook and Skype even closer than ever

Skype has been integrating with Facebook more and more as the months have gone by and they’ve just announced even more integration! This is for Windows only, so Mac users will have to hold on for the time being.

One of the big new additions is the ability to instant message your Facebook friends directly from inside the Skype application. You can do this by looking for the Facebook contacts tab, this...

By imod.co.za, 21 June 2011, 0 comments.

Time Spent on Mobile Apps Surpasses Desktop For First Time

A report released by Flurry today highlighted a significant shift in the way we consume information. For the first time, smartphone and tablet shipments have exceeded desktop and notebook shipments. The mass consumption of information is now done via mobile devices.

The report compares how daily interactive consumption has changed over the last twelve months between the web (desktop and mobile web) and mobile native apps. The report draws on data collected from comScore, Alexa and Flurry Analytics.

Time Spent...

By AlwaysOnMessage, 21 June 2011, 0 comments.

How about a game of Mini Maps?

I love it when brands get deeply engaged with social media, and Mini have managed to do this with the release of their Google Maps mashup game called Mini Maps. The premise is fairly simple, the game allows you to modify your virtual mini and then race against your friends all over the world, whilst tracking things on Google Maps.

The game looks like a lot of fun, so I’ve managed to track down a video for you to take a watch of and decide whether it’s something you’d like to play. What...

By imod.co.za, 20 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

FourSquare hits 10 million members in 2 years!

Grief, it always amazes me at how quickly online networking sites such as Facebook, Twitter and FourSquare have raced to having memberships of millions of users and in so little time!

FourSquare was created in 2009 by Dennis Crowley and Naveen Selvadurai and in just over 2 years they have 10 million users, can you even imagine what that exponential growth must be like?

By imod.co.za, 20 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Get whatever domain name you want!

So some breaking news in the Internet world, where ICANN are opening up the domain naming conventions and allowing people to register with whatever domain extension they want. It’s incredibly expensive and that might prevent the chaos on the net, but I guess we’ll see. Here are two news articles that a mate of mine sent to me earlier.

The regulatory body that oversees Internet domain names voted on Monday to revamp the domain naming system for websites, allowing them to end with words like...

By imod.co.za, 20 June 2011, 0 comments. Categories: Commerce.

How to never sell on price again!

Today, I want to show you how to never sell your products based on price again!

Price sensitivity

If you find people are price sensitive, there’s always a reason.

If your product appears to be similar...

By Jim Connelly, 20 June 2011, 0 comments.

Mobile marketing spend set to rocket

Global spend on mobile marketing is set to more than double annually for at least the next two years, according to a new report from the analyst firm Gartner.

Mobile’s share of total ad-spend will increase from 0.5% last year to more than 4% by 2015, with search and maps to deliver highest revenue, with video and audio ads are expected grow fastest through 2015.

The research firm's report Forecast: Mobile Advertising, Worldwide, 2008-2015 revealed that worldwide revenue will reach $20.6bn by 2015, but...

By Matt Henkes, 20 June 2011, 0 comments.