FarmVille brings us GagaVille

The singer’s fans will be able to visit GagaVille, a specially designed farm inside the virtual farming simulation game, which will contain unicorns and crystals. It’s hard to think of a clearer sign that games are now entirely mainstream.

Lady Gaga’s choice of FarmVille makes sense: it’s an enormous market. The game has about 60-million players worldwide. And FarmVille’s demographic appeal is broad. The game is inoffensive to the point of being anodyne and unchallenging to the...

By imod.co.za, 12 June 2011, 0 comments. Categories: Commerce, Gamification.

This Week in Mobile

This week we had an additional Week In Mobile which focussed around the Open Mobile Summit which we attended, (read our thoughts here) however some pretty interesting things happened throughout the week…

WWDC 2011 sounded a lot a like a Military Taps

WWDC11 was one of the more interesting iOS launches yet … not for sexy hardware or ground breaking revelations (although iCloud is going to change everything … again) but the sheer amount of developers Apple managed to sideline.  The main losers seem to be online / cross machine storage, photo editing, todo lists and offline readers.

So I for one would like to say a big thank you to Dropbox, Camera+, Remember the Milk and Read it Later (amongst others).  I hope your place in history isn’t just as the innovators that got it...

By AlwaysOnMessage, 11 June 2011, 0 comments.

AoM's This Week in Mobile - Open Mobile Summit

This week’s roundup of the mobile world is going to take a slightly different angle as Harlan Davis, AoM Commercial Director, and I spent two hectic but informative days in London at the Open Mobile Summit.

From the outset this event looked to be crammed with industry experts and speakers and it certainly didn’t disappoint!

We take a look at some of the highlights…

eBay Mobile – Most Advanced Mobile Strategy

Possibly one of the nicest people we have ever met! Yankovich outlined...

By AlwaysOnMessage, 11 June 2011, 0 comments.

How to avoid making bad decisions

Photo: Michael Karshis

If you want to know why some business owners make such poor quality choices, you simply need to look at the lack of professional care they apply to the development of ideas.  I call this lazy thinking.

Lazy thinking?

Lazy thinking...

By Jim Connelly, 11 June 2011, 0 comments.

What is driving the display advertising revolution?

Display advertising has long held the promise of a 1-to-1 communication between marketers and consumers. Today, advertisers – both large and small – are getting better results through innovations that make it easier for them to find the consumer they’re looking for, and deliver a relevant message.

Display advertising is going through the biggest and most important revolution in its history. The whole category is expected to grow by 19% in 2011, with online video alone growing by 38%. This...

By imod.co.za, 10 June 2011, 0 comments. Categories: Advertising.

WPP’s GroupM steps up war on pirate sites

GroupM has blocked more than 2,000 US websites from displaying its ad content for displaying pirated content.

The media buying arm of marketing and advertising behemoth WPP Group has effectively cut these sites off from the massive online marketing spend of some of America’s biggest digital advertisers, brands like Ford, Unilever, Dell and Colgate.

Legislation aimed at shutting down sites that steal content has struggled to make it through the US Congress, but GroupM has compiled the blacklist in a bid...

By Matt Henkes, 10 June 2011, 0 comments. Categories: Advertising, Commerce.

How to increase ROI on PPC Facebook ads

A study from TBG Digital has suggested that advertisers can significantly boost ROI on Facebook advertising by incorporating social context into their campaigns.

TBG tested social context ads, which list friend endorsements, detailing which of the users friends ‘like’ the specific Facebook page, group, event, or application that’s advertised, against ads with no social context.

The study revealed that social context resulted in a 29% reduction in CPC for advertisers. The data came from a...

By Matt Henkes, 10 June 2011, 0 comments. Categories: Advertising, Paid Search, Search Marketing, Social Media Marketing.

Don’t Be A Bad SEO Apple

Bad SEO Apple

Are you a bad SEO apple? You know, the type of person who guarantees rankings in less than a week by targeting awful spam like SEO tactics to increase rankings quickly? I...

By Maciej Fita, 10 June 2011, 0 comments.

Social Media Timing Factors to Consider

One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent. TV and radio advertising allows you to buy air time during a specific program, but it rarely allows you to determine the very minute when your ad will go live. It’s also much more expensive to purchase airtime during high volume periods, such as during TV prime time or radio morning drive hours.

The cost of using social media (mostly man hours) doesn’t...

By Nick Stamoulis, 10 June 2011, 0 comments. Categories: Social Media Marketing.

30,000 Followers Won’t Pay the Bills

Social media has earned a lot of attention in the past year for being the latest “must-have” of any integrated marketing campaign. While social media marketing is extremely valuable and can be tailored to work for almost any company in any industry, it is not the magic bullet that some businesses seem to think it is. Having a strong social presence is just one part of a well-rounded marketing strategy. If you’re focusing the majority of your efforts and budget on social media marketing, you...

By Nick Stamoulis, 10 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.

Blog Posts to Read for June 9, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 3 Keys to Creating Social Media Content That Converts According to a recent study, the top B2B marketing priority for 2011 is lead generation. This post provides tips for creating social media content that converts....

By Nick Stamoulis, 09 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Social Networking Beyond the Big 3

Facebook. Twitter. LinkedIn. If you’re involved in online marketing at all, you know that the web has become a social place. It’s all about sharing and these sites have made it quite easy to do so. While it can be beneficial for many companies to utilize these sites and have an active presence, these sites are not the “be all end all” of social media.

By Nick Stamoulis, 09 June 2011, 0 comments. Categories: Social Media Marketing.

Preparing for Your SEO Consultation

Maybe you’re looking to handle the SEO for your website in-house, but none of your current employees (including you) have any real background in SEO. Since you may not have the available budget to commit to hiring an SEO agency full-time, you decide to start with an SEO consultant and see what you can learn. If that’s the course of action you decide to take, then you need to make sure you are prepared for your SEO consultation....

By Nick Stamoulis, 09 June 2011, 0 comments. Categories: Organic Search.

Social Media Bubble

There is a great deal of conversation around the social media bubble at the moment. If you have not heard already, the social media bubble is a topical debate about whether social media websites like Facebook, Groupon, Linkedin and Twitter a actually worth the values that they have been estimated at. The values are outlined in the infographic below.

The concern is that if they are overvalued then we may be repeating history when we experienced the technology bubble with many start-ups going bust after...

By Mike Saunders, 09 June 2011, 0 comments. Categories: Commerce, Social Media Marketing.

SEO Is A Mindset

SEO Is A Mindset

Search engine optimization is not just a few industry keywords squeezed into a page of your website, SEO is truly a state of mind in today’s online business space. Five...

By Maciej Fita, 08 June 2011, 0 comments.

Embedded ad sitelinks now appearing within Google AdWords PPC ads

Today Google has introduced a new feature of Ad Sitelinks - embedded ad sitelinks - which brings targeted links to within the advert itself. e.g...

How does it work? There are no additional lines available for the ad text. Alternatively, text in your advert that exactly matches one or more of your existing sitelink extensions in that campaign will automatically be linked with that sitelink’s URL....

By Gareth Morgan, 08 June 2011, 0 comments. Categories: Advertising, Organic Search, Search Marketing.