How much are big brands spending on online advertising?

We do love a good infographic here at iMod don’t we? Well, this one I think is good because everyone knows that online advertising has grown in leaps and bounds, but sometimes it’s hard to know just how much some of the brands are actually spending, and I think this might shock you a bit.

Does your company spend a lot of money on online advertising? If so, why not share with us how you go about deciding what to spend and what return on investment you’re getting? You don’t have to be...

By imod.co.za, 22 June 2011, 0 comments. Categories: Advertising.

Branded Domain Name Suffixes to Be Allowed

Just this week, the Internet Corporation for Assigned Names and Numbers (Icann), announced that they would allow web address names to end with almost any word in any language. Right now, most people recognize the typical web addresses like .com, .org, .net and .edu, among others. This radical development in generic top-level domains (gTLDs) means that domains can now end in a branded suffix. Camera giant Canon has already publicly stated that they attend to apply for “.canon”.

According to digital brand consultancy...

By Nick Stamoulis, 22 June 2011, 0 comments. Categories: Commerce.

5 Awesome & Inspiring Facebook Pages

I’ve spent a good amount of time reading up on Facebook Pages the last few weeks and I’ve come across some that I think are really great. Each of them has a reason for being great, but I’m not going to spoil it for you, so instead I’ll give you a quick look at each one and then you can decide if you want to explore further.

These 5 Facebook Pages are unrelated and there’s no common trend between them, expect for the fact that I think they’re highly effective and I think...

By imod.co.za, 21 June 2011, 0 comments. Categories: Social Media Marketing.

Local Search Profiles Increase Your Online Presence – Video Lesson

Each local search site has a unique audience. Listing each of your office locations on various local search sites (Yahoo! Local, Bing Local and Google Places for instance) helps position your business in front of those audiences and increase your online brand presence. These local profiles will rank in the search engines themselves, helping drive traffic through to you main site and increase your conversion rate.

Watch this week’s SEO video lesson here!

 

By Nick Stamoulis, 21 June 2011, 0 comments.

The Importance of the Longtail Keyword

Perhaps the most important part of the research phase of an SEO campaign is the keyword research process. The keywords that are chosen have huge implications on the whole campaign that follows. Some companies or website owners think that they know their target audience well enough to determine the keywords without doing the research. This is a big mistake.

Depending on the industry, it’s very likely that people are searching for your products or services in ways that you hadn’t thought of. The...

By Nick Stamoulis, 21 June 2011, 0 comments. Categories: Organic Search.

Future of Web Design London 2011

Future of Web Design

FOWD is undoubtedly the most exciting yearly conference for web designers and developers. This year’s event was hosted by London’s prestigious venue, The Brewery.

Designers from around the world congregated together and nestled side-by-side to hear speakers from the...

By MiltonBayer, 21 June 2011, 0 comments.

Facebook and Skype even closer than ever

Skype has been integrating with Facebook more and more as the months have gone by and they’ve just announced even more integration! This is for Windows only, so Mac users will have to hold on for the time being.

One of the big new additions is the ability to instant message your Facebook friends directly from inside the Skype application. You can do this by looking for the Facebook contacts tab, this...

By imod.co.za, 21 June 2011, 0 comments.

Time Spent on Mobile Apps Surpasses Desktop For First Time

A report released by Flurry today highlighted a significant shift in the way we consume information. For the first time, smartphone and tablet shipments have exceeded desktop and notebook shipments. The mass consumption of information is now done via mobile devices.

The report compares how daily interactive consumption has changed over the last twelve months between the web (desktop and mobile web) and mobile native apps. The report draws on data collected from comScore, Alexa and Flurry Analytics.

Time Spent...

By AlwaysOnMessage, 21 June 2011, 0 comments.

How about a game of Mini Maps?

I love it when brands get deeply engaged with social media, and Mini have managed to do this with the release of their Google Maps mashup game called Mini Maps. The premise is fairly simple, the game allows you to modify your virtual mini and then race against your friends all over the world, whilst tracking things on Google Maps.

The game looks like a lot of fun, so I’ve managed to track down a video for you to take a watch of and decide whether it’s something you’d like to play. What...

By imod.co.za, 20 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

FourSquare hits 10 million members in 2 years!

Grief, it always amazes me at how quickly online networking sites such as Facebook, Twitter and FourSquare have raced to having memberships of millions of users and in so little time!

FourSquare was created in 2009 by Dennis Crowley and Naveen Selvadurai and in just over 2 years they have 10 million users, can you even imagine what that exponential growth must be like?

By imod.co.za, 20 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Get whatever domain name you want!

So some breaking news in the Internet world, where ICANN are opening up the domain naming conventions and allowing people to register with whatever domain extension they want. It’s incredibly expensive and that might prevent the chaos on the net, but I guess we’ll see. Here are two news articles that a mate of mine sent to me earlier.

The regulatory body that oversees Internet domain names voted on Monday to revamp the domain naming system for websites, allowing them to end with words like...

By imod.co.za, 20 June 2011, 0 comments. Categories: Commerce.

How to never sell on price again!

Today, I want to show you how to never sell your products based on price again!

Price sensitivity

If you find people are price sensitive, there’s always a reason.

If your product appears to be similar...

By Jim Connelly, 20 June 2011, 0 comments.

Mobile marketing spend set to rocket

Global spend on mobile marketing is set to more than double annually for at least the next two years, according to a new report from the analyst firm Gartner.

Mobile’s share of total ad-spend will increase from 0.5% last year to more than 4% by 2015, with search and maps to deliver highest revenue, with video and audio ads are expected grow fastest through 2015.

The research firm's report Forecast: Mobile Advertising, Worldwide, 2008-2015 revealed that worldwide revenue will reach $20.6bn by 2015, but...

By Matt Henkes, 20 June 2011, 0 comments.

Social Media Lessons Learned from Anthony Weiner

If you’ve been following the news at all you should have heard about New York Congressman Anthony Weiner’s “sexting” scandal. The details of the scandal can be found easily on other sites so we won’t get into them, but Weiner has admitted (after initial hesitation) to engaging in inappropriate contact with six women over the course of three years through social networking sites like Twitter and Facebook. While this certainly isn’t the first “oops” moment of...

By Nick Stamoulis, 20 June 2011, 0 comments. Categories: Social Media Marketing.

Panda 2.2 is Just Around the Corner

Attention all SEO experts, marketers web masters and business owners! Panda 2.2 is coming up and soon. Is your site ready for the next algorithm update?

At the SMX Advanced Marketing Conference held two weeks ago, Matt Cutts confirmed that the Panda 2.2 update has been approved, but not yet rolled out.

The next update will reportedly target sites that re-publish content and are out-ranking the original source of the content. This was a common...

By Nick Stamoulis, 20 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

Facebook iPad application?

I’ve read a lot of reports online about the possibility of a Facebook iPad application its way. Did you know, the most-downloaded iPhone application ever is the Facebook iPhone application, so it’s surprising that there isn’t an iPad application yet!

Jaime Schopflin, a Facebook communications manager would not disclose any information on whether an iPad app was in the making or not, but he did say that Apple and Facebook have a great relationship.

Applications such as

By imod.co.za, 19 June 2011, 0 comments.