Who Is the Voice of Your Internet Marketing?

One of the most important things to consider before launching any kind of online marketing campaign is who the voice of the campaign should be, meaning who the message should be coming from. Some companies just assume that the message should come from the company name. While this may work for a product based company, it might not be the right approach for a service based company. Prospects that are looking to hire a service provider want to know about the people behind the brand name, the people that they...

By Nick Stamoulis, 01 August 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

What you need to know about Google Plus

It seems that Google launches a new service or upgrade to its infrastructure every week!  The latest addition to its services, Google+, has left many scratching their heads wondering what it’s all about - especially seeing as most people can't access it yet. That's why we have put together this brief guide to Google+ and what it means to businesses looking to market themselves on the social media networks...

What is Google+?

Google+ is the latest attempt by the search engine giants to create a...

By Gareth Morgan, 01 August 2011, 0 comments. Categories: Social Media Marketing.

Hakuna Matata SEO

Just about everyone over the age of 3 is familiar with “The Lion King,” arguably one of Disney’s most famous films (and rampantly successful Broadway show). One of the film’s quintessential songs is “Hakuna Matata,” which Timon and Pumba teach to young Simba. The moral of the song— no worries.

I’ve seen plenty of experts and clients fret over their SEO. Sometimes it feels like our entire industry lives by the will of the search engines and their algorithms. A...

By Nick Stamoulis, 01 August 2011, 0 comments. Categories: Organic Search, Search Marketing.

Awesome Augmented Reality app from VW

As the months go by, I hear more and more about augmented reality. I have to admit, I thought the uptake would have been far quicker and perhaps I’ve missed a lot of things, but it’s definitely not as popular as I had expected.

There are some really awesome ideas already, but very few of them, to me, hold great value. Well, that was until I saw this application from VW and although it doesn’t hold great value in the great sense of things, it certainly holds huge value in terms of marketing...

By imod.co.za, 28 July 2011, 0 comments. Categories: Campaigns.

Online travel agents are a dying breed

I went to my a travel industry meeting today at Kelvin Grove in Cape Town, and the poor attendance got me thinking about how the travel industry as we know it is dying.   I wasn’t just thinking about how young upstart online agencies have been replacing traditional bricks and mortar agents, but about a second evolution I predict in the online world, whereby Google displaces online agents.

The last decade has seen online travel agents creating havoc with traditional agents business models.  Running an online travel...

By imod.co.za, 28 July 2011, 0 comments. Categories: E-Commerce, Search Marketing.

Nick's SEO Blog Posts to Read for July 28

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Engage to Increase Sales Relationship selling is all about the ability to engage to increase sales. How you attract attention and build the relationship speaks to your level of engagement and therefore is all about...

By Nick Stamoulis, 28 July 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

Signs You Are a Blog Comment Spammer

Blogs are great promotional tools. In addition to having lots of SEO benefits, they provide the blogger with an opportunity to share their opinions and make connections with others in the industry and potential clients or customers. Blogs are really the original social media.

The blog comment section allows readers to share their thoughts on the blog post and it promotes dialogue. Bloggers work hard to build a loyal readership and value their followers. If someone takes the time to comment, many bloggers...

By Nick Stamoulis, 28 July 2011, 0 comments. Categories: Content Marketing.

Sample B2B Content Marketing Strategy

Just about every business can benefit for incorporating a content marketing plan into their overall marketing strategy, but that is especially true for B2B companies. Good content is going to help position your company as an expert in your industry, help build you online brand presence, encourage consumer trust, drive traffic to your site and more. Step one is obviously to write great content.

This could be a webinar, an e-book, a whitepaper and more. Content isn’t just what’s on a webpage, it can be almost...

By Nick Stamoulis, 28 July 2011, 0 comments.

SEO and User Experience Have to Work Together

The overarching goal of SEO and SEM is to drive traffic to a company’s website. This can be done is various ways, but they all amount to creating numerous inbound pathways to various pages of the website. Correctly determining and implementing appropriate keywords throughout webpage content is one of the most important things a website owner can do to help promote their site.

However, when website owners start to focus on creating a website that is optimized only for the search engine crawlers,...

By Nick Stamoulis, 26 July 2011, 0 comments. Categories: Organic Search.

Brilliant (but saucy) viral parody of Skittles

I love great marketing and when big brands like Skittles and the likes take chances, they’re normally a huge success. This advert is a little Not Safe For Work (NSFW), and perhaps it might offend a few of you, so if you’re against anything sexual, please just skip over this.

I had a really great laugh, there’s no nudity though.

Have a watch: 

By imod.co.za, 25 July 2011, 0 comments. Categories: Advertising, Campaigns.

Website Development Mistakes to Avoid

Before developing an internet marketing strategy that may include tactics such as SEO, PPC, and social media, it’s important to have a strong website to market. After all, the goal of an internet marketing strategy is to increase targeted traffic to a website which should in turn result in increased sales, leads, and conversions.

Too often, companies over think the website. They want to include every little detail and confuse quality with quantity. The best websites are often simple in nature. They...

By Nick Stamoulis, 25 July 2011, 0 comments.

Social Media Timing Factors

Social media has forever changed the way businesses interact with their consumers. Social networks allow customers to express their opinions about a product or service in real time and broadcast it to their online network. Tweets and posts are shared around the world in a matter of seconds, putting your company’s name in front of an even bigger audience. Customers demand one-on-one interaction with brands, large and small, through social networks.

A well organized social media marketing campaign can...

By Nick Stamoulis, 25 July 2011, 0 comments. Categories: Social Media Marketing.

Content Overload: Is It Possible?

A big part of marketing yourself online is content distribution. Content marketing helps to build brand awareness, build a positive online reputation, generate sales and leads, and build links to improve SEO and visibility. Content is really anything that’s put out there on the web. It includes the content of your actual website, articles, press releases, blog posts, blog comments, videos, white papers, EBooks, webinars, email newsletters, and anything shared on social media (tweets, posts, comments,...

By Nick Stamoulis, 22 July 2011, 0 comments.