Google Announces the Google+ Project

Not to be confused with Google +1, Google+ is the search engine’s newest attempt at improving the social media networking experience. Google isn’t branding it as a social network, per say, but rather as a project.

According to Google:

“Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day. Today, the connections between...

By Nick Stamoulis, 01 July 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Google Panda chews on fresh content

Google Panda is the latest update to Google’s Search algorithm. It basic role is to eliminate low quality websites from search engine result pages. Anton Koekemoer shows us in his blog post on Google Panda that the trick to working with Google Panda is to consider the user first. I think this is key to any web marketing. Most people are too concerned with thier SEO rankings that they forget that people need to actually...

By Mike Saunders, 01 July 2011, 0 comments. Categories: Organic Search, Search Marketing.

Google Analytics Custom Events & Variables

Google Analytics Custom Events and Variables

Google Analytics has become a standard feature that all clients expect on their websites these days and something they no longer feel they need to request. Checking that GA has been added to a site has been part of our Go-Live procedure for some time now,...

By MiltonBayer, 30 June 2011, 0 comments. Categories: Data-driven marketing.

8 Ways To Get More Facebook Likes

More Facebook Likes

Everyone these days seems to be all about acquiring Facebook “likes” for their branded Facebook pages. Yes it is important but there are some important elements you need to understand before you become...

By Maciej Fita, 30 June 2011, 0 comments.

SEO Video Tip- Build Your Site to Generate Business

While design may be subjective, the actual structure of your site shouldn’t be. Your site should be built to generate business for you, not just be an informational brochure for your visitors. The structure of your site needs to support your various goals by leading visitors down a predetermined path based on your audience.

Watch this week’s SEO video tips from Brick Marketing President, Nick Stamoulis, here!

 

By Nick Stamoulis, 29 June 2011, 0 comments. Categories: E-Commerce.

Should I change my password?

I came across a really useful website whilst reading up on the Groupon hack that took place this morning and resulted in 300,000 users’ account information being leaked all over the Internet.

The site is https://shouldichangemypassword.com/ and the purpose of the site is to help average Internet users determine whether they should change their password. The site asks you for your email address, it searches a number of databases that are released by...

By imod.co.za, 29 June 2011, 0 comments.

The numbers behind online porn

It doesn’t take a rocket scientist to deduce that millions of people use the Internet to look at pornography. In fact, pornography is one of the biggest things on the Internet, not to mention how many millions of dollars and generated through the use thereof.

The question is, just how much time is being spent on pornography? Well, this great infographic dives down into the statistics and gives us a better outlook on it.

Take a read:

 

By imod.co.za, 29 June 2011, 0 comments.

Google launches Facebook rival

After a number of abortive attempts since 2009, Google has finally unveiled what it believes will be the service that anchors it as a major player in the world of social media, Google +.

It incorporates numerous sharing, networking and communication features; some new, though many that we’ve seen before, but represents what many have described as a solid start.

Currently open to users on an invite only basis, Google is referring to Google+ as a project, rather than a product, perhaps hinting at the...

By Matt Henkes, 29 June 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Twitter Promoted Tweets to Enter User Streams

If you’ve seen The Social Network you may remember an exchange between Eduardo Saverin and Mark Zuckerberg about monetizing the site. Eduardo believes that it’s time to start generating some revenue and Mark replies, “The Facebook is cool and if we start installing pop-ups for Mountain Dew it’s not gonna be cool.”

Who knows if this exact exchange even took place, but what we do know is that Mark changed his mind. While Facebook users might not see pop-up ads for Mountain Dew...

By Nick Stamoulis, 29 June 2011, 0 comments. Categories: Advertising, Social Media Marketing.

Google testing out URLs above the meta description

If you are logged into Google then along with the +1 badges that are now showing up in the UK results, you may start to see this strange looking test:

Google has changed the order of the green URL and black meta description in the search results. This isn't just for organic results, it is also being applied to the Pay Per Click ads:

By Gareth Morgan, 29 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

What Do You Love? Google Wants to Help

Yesterday, the editors over at TechCrunch were some of the first to discover the latest addition to the Google pantheon of gadgets, tool and all-around fun stuff. With little to no fanfare from Google itself, WDYL.com (What Do You Love?) made its quiet online debut.

The p[ub;ication reported,

…the idea is to return users a single page of relevant results across many of Google’s products for whatever query is...

By Nick Stamoulis, 29 June 2011, 0 comments. Categories: Search Marketing.

Breaking: New Google Design

Over the past decade and a bit, we’ve seen Google evolve in many ways, but something they’ve been somewhat shy about is change in terms of design, but that seems to be changing a little as of today.

Google’s announced that they’ll be rolling out some new changes across their applications including the search engine. I’m sure you’ve noticed that little cog that appears in applications at the top left of your screen, the settings menu so to say, we’ll this area and the...

By imod.co.za, 28 June 2011, 0 comments. Categories: Search Marketing.

SMEs winning more new business through social media

Smaller companies are more effective than large brands when it comes to attracting business via social media, a new report has claimed. Industry analysts Regus, said that 42% of SMEs win business directly using channels like Facebook and Twitter, as opposed to 35% of firms with 250+ employees. Almost 10% more SMEs devote over 20% of their marketing budget to winning new customers through social media than their big business counterparts, the report said. Interestingly, Regus also said that...

By Matt Henkes, 28 June 2011, 0 comments. Categories: Commerce, Social Media Marketing.

Are you missing out on mobile business?

Mobile Optimisation Firstly, let’s start by asking the question: Do you know what your website monthly traffic is?

Secondly, do you know what the most popular page on your website is?

Thirdly, how many people access this via a mobile...

By MiltonBayer, 27 June 2011, 0 comments.

On Site SEO First, Links Second

An SEO campaign can be separated into two parts, on-site and link building. On-site optimization involves making changes to your website to be found by the search engines and link building is an ongoing campaign to increase a website and company brand visibility in the search engines and online in general. People without proper SEO knowledge think that it’s all one in the same and should all begin together. That is the wrong approach. On-site optimization is phase one and should be done first. A...

By Nick Stamoulis, 27 June 2011, 0 comments. Categories: Organic Search.

40% of European Smartphone Buyers Eyeing Up iPhone

40 percent of European smartphone buyers intend on purchasing an iPhone as their next device according to a preview of an upcoming report from the Yankee Group.

This compares to 19 percent for Android devices, 17 percent for BlackBerry devices and 15 percent for Nokia devices.

Declan Lonergan, Research VP at Yankee Group, comments on the findings:

These findings highlight the continued strength of Apple in the European smartphone market and, in particular,...

By AlwaysOnMessage, 27 June 2011, 0 comments. Categories: Commerce.

Responsive Web Design

Over the last two years, the rise of mobile/smartphones and tablet devices offering 3G and WiFi internet browsing has changed the way that we use the internet on a daily basis. New televisions and gaming consoles also offer web browsing, pushing the web away from a previous “desktop only” experience, to one that is with us now at home, the office, or on the move.

With...

By MiltonBayer, 24 June 2011, 0 comments.

How To Disable Facebook’s Facial Recognition Feature

Facebook’s been at it again, adding little features without telling us. The latest feature is facial recognition, whereby Facebook automatically identifies and tags people in photos that are uploaded to the social network’s servers.

If a friend tags you in a photo, the facial recognition feature will scan your face and try to find matches in all of that friend’s photos. It will then suggest that you get tagged in all of these photos as well.

By imod.co.za, 23 June 2011, 0 comments.