Top 3 Video Marketing Musts

If we’ve learned anything from the success of YouTube it’s that people love to watch videos about just about anything. No matter what the content of the video is, it somehow seems more interesting or entertaining to watch a video about something rather than read about it. Marketers have realized this and are now beginning to incorporate videos into the mix more often, although they sometimes forget some important steps.

By Nick Stamoulis, 05 August 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

10 reasons why people will talk about your business!

People love to talk, you just need to give them a reason and make it easy for them to spread the word.

word of mouthWord of mouth

If you want to develop word of mouth publicity or referrals, it helps if you understand a little about what motivates people to share information about you and your business.  Here are 10 reasons I have been...

By Jim Connelly, 05 August 2011, 0 comments.

When Was the Last Time You Googled Yourself?

Online, your personal brand reputation may be your most valuable asset. The search engines are the first places people turn to when looking for information. Someone might be checking up on the weather in their area, someone might be looking for the cheapest airfare to Cancun and someone might be looking for information about you! We’re all guilty of Google-ing ourselves at one point in time, but when was the last time you actually scoured the Internet to see just where you name pops up and in what...

By Nick Stamoulis, 05 August 2011, 0 comments. Categories: Branding.

5 Conversion Elements to Help Any Website

A company website is the foundation of an online marketing strategy. Every link building tactic sends users to the website to find more information and hopefully, to convert. The goal of a website is to get visitors to take some sort of action, whether that is to purchase something, fill out a lead form, or sign up for services. This means that every component of the website needs to make it as easy as possible for the visitor to do so. You don’t want to lose out on potential business because your...

By Nick Stamoulis, 04 August 2011, 0 comments. Categories: E-Commerce.

Should Your Site Include a FAQ?

A few months ago, I was toying around with the idea of developing an SEO FAQ and incorporating it into my company site. Over the years, I’ve found that potential clients tend to ask the same set of questions about SEO and my approach to SEO during our preliminary meetings. I thought that an SEO FAQ would be a valuable resource for potential clients, because they could find answers to their questions...

By Nick Stamoulis, 04 August 2011, 0 comments. Categories: Organic Search.

SEO Video Lesson – Watch Out for Black Hat SEO Companies

Black hat SEO companies and spammers are the main reason the SEO industry has a bad reputation. If you’re a site/business owner looking to hire an SEO firm, make sure you don’t lured in by SEO con men! Avoid firms that “guarantee” results, stick to US based companies and be wary of a deal that seems to good to be true.

Watch this week’s SEO video lesson from Brick Marketing President, Nick Stamoulis, here!

By Nick Stamoulis, 03 August 2011, 0 comments. Categories: Organic Search.

How to Find Sources of Content Topics

One of the biggest frustrations of content marketers is coming up with quality topic ideas on a consistent basis. A robust content strategy includes inbound marketing tactics like article marketing, blogging, social media networking, whitepaper and EBook distribution, and webinars. After awhile it sometimes gets to the point of wondering, “OK, what do I write about now? I’ve already covered everything.” Well,...

By Nick Stamoulis, 03 August 2011, 0 comments.

Best Practice Tips for Creating Local Search Profiles

Not only do local search profiles provide valuable, quality inbound links to your site, they can also rank individually in the search engines, increasing your brand presence. Local search profiles are also incredibly important for mobile search. When conducting a search on their smartphone, must consumers are looking for quick information like a phone number or address. They aren’t going to take the time to dig through your site to find that information. If you aren’t listed locally, you are...

By Nick Stamoulis, 03 August 2011, 0 comments. Categories: Organic Search.

comScore system measures marketing impact of social media

Breakthrough Measurement Capability Reports Social Media Reach, Frequency and GRPs

Ties Brand Exposure to Demographic and Behavioral Attributes to Understand the Value of Social Media Marketing

RESTON, VA, – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the global launch of Social Essentials™, a new social media measurement platform that helps brands quantify social media brand impressions and incorporate them into a measurement of the marketing mix. Social Essentials...

By Otilia Otlacan, 03 August 2011, 0 comments. Categories: Data-driven marketing, Social Media Marketing.

Top Three Social Media Lessons for Business

I have been involved in social media for the past few years and enjoy looking at new ways that social media can be adopted in business. I am a bit of a dabbler and over the past few months I have been researching a few ideas and wanted to share the outcomes with you.

1) Real life events are social media’s best friend

We have been running a number of social media campaigns this year for a number of different size companies and brands. In...

By Mike Saunders, 03 August 2011, 0 comments. Categories: Social Media Marketing.

Facebook for Business or Google+?

Facebook Page | Julio Romo

Last week Facebook unveiled it’s ‘Facebook for Businesses‘ guide to help small and medium sized businesses reach out to the over 750m users that the social network has globally.  Designed as an easy walkthrough the site has worked to highlight the simplicity of reaching out and building communities around individual business...

By Julio Romo, 02 August 2011, 0 comments. Categories: Social Media Marketing.

This Week In Mobile…

Mozilla OS to threaten Android?

With their Internet browser Firefox, Mozilla shook up a market that was previously dominated by Microsoft’s Internet Explorer. Now they look to do the same again by utilising their Gecko engine to create an OS for mobiles and tablets, threatening Android which is famed for its open source system.

So should Google be worried? Well, this is not Internet browsers anymore, it is an OS and users are much more particular about something that...

By AlwaysOnMessage, 02 August 2011, 0 comments. Categories: Commerce.

2.1 Billion HTML5 Mobile Device Browsers by 2016

OYSTER BAY, N.Y. – By 2016, more than 2.1 billion mobile devices will have HTML5 browsers, up from just 109 million in 2010. While the official line from the World Wide Web Consortium (W3C) is that the HTML5 standard will not be complete until 2020, ABI Research believes 25 HTML5 features currently in development will become widely used at varying intervals within the next three to five years.  

“We expect HTML5 features in categories such as graphics, multimedia, user interactions, data...

By Otilia Otlacan, 02 August 2011, 0 comments. Categories: Advertising.

Develop a Better Internal Linking Structure

Link building can be broken down into two separate projects; off-site link building, which focuses on developing a variety of quality links from numerous sources, and on-site link building, which helps develop a flatter site structure and more user-friendly experience. Both are equally important in terms of SEO. Off-site link building will help drive more targeted traffic to your site, while on-site link building will help convert more visitors.

Here a 4 ways you can develop a better internal link...

By Nick Stamoulis, 02 August 2011, 0 comments. Categories: Organic Search.

iPhone beating Android in paid-for apps war

Apple is still taking the lion’s share of the paid-for Apps market leaving Google’s Android floundering in the water, according to a report by top UK app design firm, Nice Agency.The iphone currently remains the market leader in terms of the amount of paid apps on offer - almost three times more than Android currently offers.“Consumers are willing to pay for Apple apps because they believe they're good value for money,” said co-MD of Nice Agency, Ryan Hall but argued that its success has been down to more than...

By Verity Gough, 01 August 2011, 0 comments. Categories: Campaigns, Search Marketing.

CMO Buysight: The Resurgence of Display Advertising

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.

Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad platform that can bring display ads closer to the paid search model of effectiveness. Why do you think there was a need to push display ads in that direction, what was the main driver?  

Jeff Weitzman: Display has failed to meet the needs of...

By Otilia Otlacan, 01 August 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.

Who Is the Voice of Your Internet Marketing?

One of the most important things to consider before launching any kind of online marketing campaign is who the voice of the campaign should be, meaning who the message should be coming from. Some companies just assume that the message should come from the company name. While this may work for a product based company, it might not be the right approach for a service based company. Prospects that are looking to hire a service provider want to know about the people behind the brand name, the people that they...

By Nick Stamoulis, 01 August 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

What you need to know about Google Plus

It seems that Google launches a new service or upgrade to its infrastructure every week!  The latest addition to its services, Google+, has left many scratching their heads wondering what it’s all about - especially seeing as most people can't access it yet. That's why we have put together this brief guide to Google+ and what it means to businesses looking to market themselves on the social media networks...

What is Google+?

Google+ is the latest attempt by the search engine giants to create a...

By Gareth Morgan, 01 August 2011, 0 comments. Categories: Social Media Marketing.