Anonymous hacker group takes stab at Google+

Wired.com reported today that hacker/cracker group Anonymous have decided to launch their own social network after Google banned their presence on Google+. The ban came after the group violated Community Standards.

The social network is said to be called AnonPlus (lol) and they’ve got a bit of a website up, but it’s not much so we’ll have to keep our eyes on it to see what they do.

I think it will be interesting, a lot of the members of the Anonymous movement are highly intelligent and some...

By imod.co.za, 18 July 2011, 0 comments. Categories: Best Practice.

3 Reasons Why Email Marketing is Now Social

Social Email Marketing

Email is probably one of the first forms of online digital communication and still thrives today as a means to communicate not just everyday chatter but also a business message. Email marketing has come...

By Maciej Fita, 18 July 2011, 0 comments.

Don’t Be a Twitter Quitter

As with any social networking strategy, one of the most important things to keep in mind when creating a Twitter account and strategy for business is that it’s built for the long term. Some companies claim to understand this, but it turns out that they really don’t. They go in full force with all of the best intentions, and then within a few months their presence starts to drop off until all that’s left is an archive of dated tweets.

It’s like all of those people signing up for gym...

By Nick Stamoulis, 18 July 2011, 0 comments. Categories: Social Media Marketing.

When It’s Time to Revisit Your Keyword Research

The Internet is not a static thing. With billions of pages already published and more being created every day, there is more available content that could possibly be consumed in a lifetime (or even several lifetimes). User behavior changes over time as well; mobile search has exploded, social networking has forever altered the way people connect online, and search is getting more and more personalized. A big part of SEO is being able to adapt to these changes and adjust your SEO strategy accordingly.

That is...

By Nick Stamoulis, 18 July 2011, 0 comments. Categories: Organic Search.

Larry Page: Google+ hits 10m users

After two weeks of operation as an invite only beta service, Google+ has amassed over 10m members, Google CEO Larry Page said yesterday.

Speaking at Google’s quarterly earnings announcement, Page, who posted his quarterly meeting address on his Google+ page, said the company had “substantially increased our velocity and execution this quarter--a key goal of mine since taking over as CEO”.

Google’s new social network still has some way to go to compete with the likes of Facebook and...

By Matt Henkes, 15 July 2011, 0 comments. Categories: Search Marketing.

Relationships Have More Value than Links

Link building is one of the essential components of a strong SEO campaign. The more quality, one-way links you have pointing to your site, the better trust factor your site has. Links also help drive targeted traffic through to your site, which in turn can increase your conversion rate. But I’ve seen a lot of site owners get so focused on getting links that they sacrifice their online reputation in order to get them. Link exchanges, paid links, links to splogs (spam blogs) and “bad” sites...

By Nick Stamoulis, 15 July 2011, 0 comments. Categories: Content Marketing, Organic Search.

Group buying and coupon penetration [infographic]

Another wonderful infographic is circulating this evening and it’s on one of my favourite topics – group buying. I’ve followed the group buying scene for a long time now and know a lot of the players and inside workings of it, so any insight always gets me interested.

It’s amazing to see just how huge the penetration has been and it’s going to...

By imod.co.za, 14 July 2011, 0 comments.

Brands' lack of social media subtlety is 'anti-social'

Marketers aren’t using social media intelligently enough, failing to adapt their social media strategies to the subtle cultural nuances of different social networks, according to a leading social media commentator.

Brand marketers' inability to grasp the differences between the platforms means that they are failing to connect with customers, said Altimeter research principal Brian Solis in Monte Carlo this week; they're simply firing out the same messaging across all networks in a way that is virtually...

By Matt Henkes, 14 July 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

User Generated Content as Part of a Content Marketing Strategy

A great content marketing strategy needs to attack from all angles. The more pieces of content you can create and push across various platforms the more successful you’ll be. Don’t just limit your content marketing strategy to a blog posts and static articles. Get creative! Incorporate videos, infographics, podcasts, webinars, slideshows and more to make your content that much more engaging. But there is one more piece of content you should also think about incorporating: user generated content (UGC)....

By Nick Stamoulis, 14 July 2011, 0 comments. Categories: Content Marketing.

10 Quick Google+ Tips and Tricks

With Google+ invites being distributed more freely, it’s really awesome to see more people joining in. One of the most important factors of a social network is that it gets adopted and used by all your friends and the people you like to follow and stay connected to.

The awesome thing about Google+ is that you can add anyone that’s on the network to one of your Circles and follow them. Another bonus is that they will never know which Circle they’re in, potentially saving users from insulting...

By imod.co.za, 13 July 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Facebook vs Google+ [infographic]

There’s been a lot of talk about Facebook and Google+ over the past few weeks since Google+ was launched. A lot of people think Google+ will gain more traction than Facebook, but on the flip side, a lot of people don’t think Google+ has a chance.

I’m on the fence and right now I think that it’s going to take Google+ a hell of a lot of work to become anything like Facebook. Facebook has 750 million users, that’s a huge number of people and although Google’s audience...

By imod.co.za, 13 July 2011, 0 comments. Categories: Search Marketing.

An interview with Deliotte about Social Media ROI

I had the priviledge of interviewing David Graham and Andre Hugo from Deloitte in how they use social media to achieve strategic objectives. The interview revealed some fascinating insight into how social media can be used in a business to business context to promote business, reduce recruitment cost, innovate products, manage intellectual capital and build brand eminence.

I hope you enjoy the interview as much as I did.

What was the catalyst that caught your attention and started your journey in marketing Deloitte with...

By Mike Saunders, 13 July 2011, 0 comments. Categories: Campaigns, CRM, Social Media Marketing.

Keep Your Social Media Strategy Simple

Social media marketing has moved out of the “Let’s try it and see what happens” phase and has matured into a powerful marketing tool. With millions upon millions of users across wide vast spectrum of social networking sites (not just the Big 3 of Facebook, Twitter and LinkedIn), companies turn to social media to help them connect with their consumers on a new level, build their online brand presence, create a company voice and more. While most companies (big and small) realize that they have...

By Nick Stamoulis, 13 July 2011, 0 comments. Categories: Social Media Marketing.

SEO Video Lesson – Why Use Social Media?

It’s not enough to just have a social networking profile, you have got to be active! While a social network is a great place to build a quality link, social media marketing has much more value when you take the time to develop a real presence and build a community.You have got to be as active as it makes sense for your business and here are 6 reasons why.

Watch this week’s SEO video lesson here!

 

By Nick Stamoulis, 12 July 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

US Smartphone Adoption & Usage

Research from the Pew Internet & American Life Project has found that one third of American adults – 35 percent – own a smartphone. Furthermore, 87 percent of smartphone owners access the Internet or email via their device; 68 percent doing so on a typical day.

The research, which surveyed 2,277 US adults, highlighted a number of interesting facts about the US smartphone market, notably in relation to adoption rates and...

By AlwaysOnMessage, 12 July 2011, 0 comments.

Searching Google by Images

In an ideal world, searching anything on the internet you would have to physically type a query into a search engine field. However, what happens when you need to search to find “data” about “data”? Before you get confused, let me explain.

By Web AddiCT(s), 12 July 2011, 0 comments. Categories: Search Marketing.