Bing Gives Link Building Advice

Bing Talks Link Building

There is no doubt about it — building links is important. What is more important is building the right links. A link on a site selling baby supplies when you are a tire manufacturer is not going to help even in the slightest. The...

By Maciej Fita, 22 August 2011, 0 comments. Categories: Organic Search.

Do You Have the Right Video Marketing Priorities?

YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a short period of time.

Since it seems to happen fairly frequently businesses want to get in on the action. They think that if they create something crazy, funny, and attention grabbing it will result in a...

Time to get Business-Like with Social Commerce

Paul Fennemore – August 2011. 

Health Warning

Here are some home truths that creative social media marketing people will find outside of their brief, but CEO’s and Operations Directors should take heed of.

A project I ran with Oxford Brookes University that involved interviewing around 30 UK mid to large B2B and B2C organisations, found that those firms who were doing really well with social commerce had a lot in common.

Social Media is not just for Marketing

Social Commerce de-silos...

By Paul Fennemore, 22 August 2011, 0 comments. Categories: E-Commerce, Social Media Marketing.

This is the week that was: What of the future generation?

Despite the UK version of Big Brother bringing itself from the murky TV grave and the world economy continuing the get the odd bit of press for its catastrophic turmoil, the age old issue of A level results getting easier and the mad rush for University places dominated the headlines this week.

The up and coming generation of business leaders...

By Earnest, 19 August 2011, 0 comments. Categories: Campaigns, Content Marketing, Social Media Marketing.

When It’s Time for Keyword Cleanup

One of the most important, if not the most important, parts of an SEO campaign is the keywords that are chosen. After all, they lay the foundation for all of the work that follows. Selected keywords are used in the meta tags, anchor text links, and throughout the content that is published on your own website and blog and on any other website that you submit content to.

They need to be spot on, or else you may find that you are attracting the wrong audience, or maybe you aren’t even attracting an...

By Nick Stamoulis, 19 August 2011, 0 comments. Categories: Organic Search.

5 reasons to Get Active on Social Networking Sites

Hopefully by now you know and accept the fact that social media is not going away. Having revolutionized the way we interact online, social media can be an incredibly useful tool for marketers and businesses. However, it’s not enough to just have the Facebook page or Twitter handle. Just existing on a social networking site isn’t worth much anymore, other than a few links to help build a link portfolio. If you really want to make social media work for your business, you have to get active!

Here are...

By Nick Stamoulis, 19 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

7 Reasons Why a Business Blog is Valuable

I am a huge fan of blogging (obviously so, seeing as how I have been writing for this one for the last four years) for numerous reasons. Content marketing is one of the most critical components of any web marketing campaign because it can be leveraged across all mediums. A blog post isn’t limited to existing solely on that blog. It can be shared on social networking sites, submitted to social bookmarking sites, used to develop your company newsletter and more.

Still not convinced? Here are 7 reasons a...

By Nick Stamoulis, 18 August 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

Select Which Tweets You Share On Facebook

You’ve gone ahead and linked your Twitter and Facebook accounts, and you’ve taken my advice and haven’t let Twitter post updates on Facebook. There are, however, some tweets that you’d really love to share to your Facebook updates, because, let’s face it, it gets a bit tedious copying and pasting updates to share with each of our networks.

Enter Selective Tweets, a useful little Facebook app that allows you to share only tweets that you specify to Facebook, all by simply adding...

By, 18 August 2011, 0 comments. Categories: Social Media Marketing.

Will Outbound Link Building Help or Hurt Your Site?

When most SEO companies/experts/guides talk about link building, they are referring to the ongoing practice of developing links on 3rd party sites that point back towards your site. The goal is to create as many quality, diverse inbound links as possible to boost your trust factor in the eyes of the search engines. But off-site link building isn’t the only thing a site owner should be thinking about when they start their SEO campaign. You also have to decide on what kind of outbound links you want to create....

By Nick Stamoulis, 17 August 2011, 0 comments.

Big Brother is watching: Online eye-tracking service is launched

George Orwell's 1984 is a step closer with the news that Specific Media has launched an eye-tracking service for BBH to measure the effectiveness of digital creative campaigns.

The service has been created in partnership with EyeTrackShop and is being trailled with a BBH's brands including Lynx, Barclays and Audi. It uses webcam technology to analyse the way in which users view online advertising calculating where they look and how long they spend looking at certain aspects of the adverts.

Specific Media has...

By Verity Gough, 17 August 2011, 0 comments. Categories: Campaigns, Data-driven marketing.

Is Your Internet Marketing Strategy Annoying?

Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newsletter every other day.

Even if you’ve hired a great staff of writers and content marketers and the content is of good quality- is it even being viewed, or are people getting sick of seeing your name...

How Google and Bing searches compare

Bing vs. Google

A recent study has shown that Google may be falling short of Microsoft's search engine, Bing, when it comes to the helpfulness and relevance of their search results. The study looked at just how many searches made using the search engines actually resulted in a visit to one of the suggested websites. The findings were very interesting;...

By Gareth Morgan, 17 August 2011, 0 comments. Categories: Organic Search, Search Marketing.

Often Forgotten OnSite SEO Must Haves

When it comes to optimizing your site, there are a lot of things to remember to do. You have to conduct keyword research on a page by page basis, optimize the content, write meta descriptions, include call-to-actions in the content, create unique URLS, developing an internal linking structure and much more. It’s often easy to forget one or two things from your SEO checklist when optimizing your site, especially if your site has hundreds (if not thousands) of pages.

Are you guilty of forgetting these...

By Nick Stamoulis, 17 August 2011, 0 comments. Categories: Organic Search.