Are you a lazy marketer?

We are all a little guilty of taking the easy way out sometimes. Maybe we didn’t have the time or energy to give it our all or maybe we thought we could get away with doing the minimum for a while. Whether it was your personal or professional life, just about everyone has taken a few shortcuts here and there. However, if you’ve take the “good enough” approach with your marketing (either for your own business or on behalf of clients), you’re going to end up doing more harm than...

By Nick Stamoulis, 19 September 2011, 0 comments. Categories: Advertising Technology, Branding.

Should you represent your brand on Facebook?

As a Digital Marketer I like to stay abreast of what’s happening on the various social networks. Facebook and Twitter are definitely the biggest two and more than likely the most popular, with the likes of LinkedIn not too far behind. That said, most brands are realizing that they need a presence on Facebook and Twitter, but the question is, is the ROI worth while?

I read a post a day or two ago, which lists...

By imod.co.za, 17 September 2011, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Publishing, Social Media Marketing.

Harness the power of cause marketing

 Your brand is the foundation of all your marketing initiatives. From the way your receptionist answers the phone to the design of you newsletter, everything your company does reflects your brand. It's critical to stay true to your brand, so it's a good idea to review everything your company is doing to ensure a consistent message is being conveyed to your audience. Take a look at the following elements of your company:

 

  • Organizational values

  • Logo

  • Tagline

  • Mission statement

  • Sales collateral

  • Customer service policies

  • Staff member demeanor towards customers

  • Inbound marketing program (

By GrassRootsMarketing, 16 September 2011, 0 comments. Categories: Campaigns.

The 3 golden rules of SEO

Like any other marketing campaign that you have ever or will ever implement, there is a certain amount of work that should be done before you can start optimizing your website and building inbound links to increase search engine traffic. Without having enough background information or doing proper research beforehand, you are essentially wasting your time on SEO activities.

By Nick Stamoulis, 16 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

Follow people on Facebook who aren’t your friends

There’s been a lot of debate over the main news feed you see on Facebook when you’re logged into your account. Facebook have added features like hiding people, seeing certain lists and so forth, but they’ve just announced a new feature which assists with this. Don’t forget that at the moment you can’t see people’s updates if you’re not friends with them – this is a bit of a bummer.

The announcement by Facebook tells us all about the new Subscribe button which is...

By imod.co.za, 14 September 2011, 0 comments. Categories: Advertising, Publishing, Social Media Marketing.

More content doesn’t equal better content

In the world of SEO, it is very easy to lose the forest for the trees. Sometimes it seems like the entire industry is only focusing on one thing and its importance for a site’s SEO. That one ranking factor gets analyzed, over-analyzed and blogged to death by the industry. One such ranking factor is content. “Content is King” is replayed over and over online, and while that is true, some sites are cutting corners because they think it’s just a numbers game; the more content they pump...

By Nick Stamoulis, 14 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

Video didn't kill the radio star

Even with the rising popularity of satellite and Internet radio, terrestrial radio — your standard AM/FM radio — is here to stay. Despite the fact that AM radio began broadcasting nearly a century ago, it is still a popular communications medium. Yes, it has been edged out slightly by television and, more recently, the Internet, but terrestrial radio is readily available in a wide range of locations and on several types of devices. Best of all there are no exorbitant service fees or expensive...

By John Coogan, 14 September 2011, 0 comments.

Are you ready to outsource social media?

While businesses are finally warming up to the idea of social media marketing, many still don’t entirely get it or trust themselves to carry out a legitimate strategy. So, they think about outsourcing. While there are plenty of pros and cons to think about when it comes to outsourcing social media, there is another thing that needs to be considered- are you actually ready to outsource?

By Nick Stamoulis, 13 September 2011, 0 comments. Categories: Publishing, Social Media Marketing.

I have a Schwedding problem: Ben & Jerry’s marketing nightmare

I’m a fan of Ben & Jerry’s, both their ice cream and their naming. Clever tributes to music greats (e.g., Cherry Garcia and Phish Food), loser spouses (i.e., Chubby Hubby), and off-beat, if annoyingly self-aware indie films (i.e., Neapolitan Dynamite) have earned the company a reputation for irreverent, provocative and exciting naming. And fortunately for their marketing department, even when they’ve served up a somewhat vanilla flavor name (Americone Dream comes to mind) their product development folks have delivered, and good. I actually like the name Karamel Sutra, but more impressive was figuring out how to keep a caramel core soft when surrounded by frozen ice cream during manufacturing and distribution. Pure genius. You go, geeky science food guys!

So what to make of their newest...

By CatchWordBranding, 12 September 2011, 0 comments. Categories: Campaigns.

Writing Good Search Engine Copy For Your Blog

There are two things you should keep in mind when writing good blog content for your website, firstly, copy should always be written first for humans and secondly for search engines. One thing you do not want to happen is to get so caught up in the SEO side of your writing that is becomes difficult to read from the user side. Don’t forget that writing requires some creative flow in order to keep your reader attracted and reading. Too much technical SEO in the writing can cause your readers to...

By Maciej Fita, 12 September 2011, 0 comments. Categories: Content Marketing, Organic Search.

5 Surefire Ways to Annoy the Search Engines

The search engines don’t take kindly to sites that try to manipulate the search results in their favor. Black hat SEO firms and spammers are constantly looking for new ways to twist the ranking factors. For instance, having a lot of links pointing to your site is important for SEO, so spammers get links from low quality, spammy sites to boost their link number. Never mind that these links are coming from spam blogs, they choose quantity over quality. 1. Throwaway domains Google specifically warns against...

By Nick Stamoulis, 12 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

4 websites to help you find the best keywords

The other day James sent a tweet out to all the SEOs asking about being able to predict the potential traffic a keyword has. This is a tricky topic because it’s not so much about predicting keyword traffic, it’s about first selecting excellent keywords relevant to the niche in question and then possibly using tools to predict keywords. At least that’s how I’ve always recommended people do it. It’s a similar...

By imod.co.za, 11 September 2011, 1 comment. Categories: Data-driven marketing, Organic Search.

6 Social Media Don’ts to Consider

Social media has become a huge part of internet marketing. Any marketing guru will tell you that you need to get involved in social media. They’ll tell you everything that you need to do in order to succeed- but what about the things that you shouldn’t do? Here’s a list to get you started:

Don’t Avoid It There’s really no longer any excuse to not be involved in social media. No matter what industry you are in or who your target audience is, there is a place for you...

By Nick Stamoulis, 09 September 2011, 0 comments. Categories: Publishing, Social Media Marketing.

Facebook or Bust, the audience Is listening

Facebook has brought together an audience of incredible numbers.  The social networking giant is today a community of people that keeps on growing, creating for businesses an opportunity to reach out directly to consumers.  But here lies the question, why are businesses still looking like ‘rabbits in the headlights’ and failing to truly engage with audiences that can help many survive during these hard economic times?

Today, Facebook has over 750 million users worldwide.  For many...

By Julio Romo, 09 September 2011, 0 comments. Categories: Publishing, Social Media Marketing.

SEO Advice for New Site Owners

I know it sounds strange—an SEO firm telling potential clients to NOT outsource their SEO? What kind of business sense does that make? Shouldn’t I be trying to get as many clients as possible? Here’s the catch, I only want to work with clients that I know I can help! Otherwise, it’s a waste of my time and their money. New site owners (even if they are lucky enough to the have the startup funding) shouldn’t be outsourcing their SEO for at least the first year of their site’s...

By Nick Stamoulis, 09 September 2011, 0 comments. Categories: Organic Search.

Twylah: Your Personal Trending Twitter Tool

Twylah is an awesome new web service that aggregates your tweets and creates your own brand page, basically summarised by the topics that you tweet about most. Think of it as your very own trending topics Twitter page.

On your home page, Twylah displays your ten most tweeted about topics in an expanded view, with your top topics in the menu bar, which can be expanded to reveal more of your favourite themes.

By imod.co.za, 08 September 2011, 0 comments. Categories: Social Media Marketing.

How to Get Your Content Shared

Links have always been an important search engine ranking factor. The more relevant, inbound links pointing to a webpage, the better the chances are that that page will show up in a search result for the targeted keywords. In addition, social signals is now an important ranking factor as well. If people are sharing links to content in social media with one another, it tells the search engines that that content is beneficial.

What this means is that it’s not good enough to just produce content these days. ...

By Nick Stamoulis, 08 September 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Bing Discusses 18 SEO Factors In Detail

Bing SEO Factors

Let’s face it folks, SEO is not an easy process. It is a craft that morphs and grows almost every single day. As long as innovation brews and search algorithms are tweaked we will all have to roll with the punches of...

By Maciej Fita, 08 September 2011, 0 comments. Categories: Organic Search.