What businesses can get from gamification

Customers are more likely to respond to a gamified response, according to research by global marketing company Upstream.

Around three quarters of marketers believe that customers are likely to respond to game-based marketing mechanics, but only 27% have put this into practice.

The research, which focused on the understanding and use of game mechanics in marketing strategies, was collected at ad:tech London 2011. It found that 66% of marketers didn’t understand the term ‘gamification’, but...

By Dani Millward, 13 October 2011, 0 comments. Categories: Gamification.

Here comes FourSquare Radar

With iOS 5 being released today, iPhone application developers are once again able to unlock awesome new features in their applications. The first one to jump up with something new is FourSquare.

FourSquare have just launched a new feature called FourSquare Radar – The premise is simple, if you follow a list on FourSquare and you come close to one of the items in the list, FourSquare will popup a message and let you know – the beauty – you don’t even have to have the application...

By imod.co.za, 13 October 2011, 0 comments. Categories: Social Media Marketing.

Dominoes does £1m of online orders in a day

If anyone was still in need of evidence of the power of mobile and online commerce, Dominoes Pizza has reported a benchmark success with its online pizza ordering service, taking over £1m of pizza orders in the UK alone in one day.

The fast food chain, which implemented a series of improvements to its IT system earlier this year, is currently taking 13% of its order across mobile devices.

That’s a staggering £130,000 in...

By Dani Millward, 12 October 2011, 0 comments.

How the Search Engines Personalize Your Search Experience

The search engines work to please their customers, just like any other business. For Bing, Google and Yahoo, this means providing the best results possible for any and all search queries. One of the ways they are working to improve their user-experience is by offering more personalized results.

Here are 3 ways the search engines personalize the SERPs:

Location Type “pizza” into Google; what does your SERP look like? Chances are the first results Google pulled are all pizza places near your town. After those come the...

By Nick Stamoulis, 11 October 2011, 0 comments. Categories: Search Marketing.

Interactive Audi experience on YouTube

Audi’s launching the new A6 with a banging YouTube interactive experience campaign. The campaign uses a fancy indexing feature allowing you to control the video with your keypad, which jumps you around from section to section giving you the feeling that you’re actually driving the car.

It’s a sweet idea and all, but when I started trying it out, I quickly found that it was a little annoying. Big kudos’ to Audi for being the first to create a driving experience through social media...

By imod.co.za, 10 October 2011, 0 comments. Categories: Campaigns, Social Media Marketing, Video & Audio Marketing.

B2B Marketing Benefits From A Consistent Program Of Press Releases

B2B marketing efforts benefit from a stream of Press Releases, issued at least monthly. Readers see your press release, a.k.a. news release, in many media outlets: online, in print, on tablets, and formatted for mobile devices. Social networks and social media tools leverage the distribution of press releases on LinkedIn, Twitter, Facebook, YouTube and on social bookmarking websites, such as Deleicious.com, StubleUpon.com, Digg.com, Reddit.com, etc. With MediaFirst as your PR firm, know that we leverage these...

By MediaFirst, 10 October 2011, 0 comments. Categories: Advertising Technology.

Twitter Advice – Trending Topics, Algorithms and a few Helpful Tips

Ever since the conception of Trending Topics, Twitter has long been accused of tampering with them, given the inordinate amount of coverage given to some subjects, while others are ignored or treated with solid indifference. Recently, these concerns have been raised in the direction of the Occupy Wall Street protest which have now spread to cities worldwide.

But how does Twitter regulate Trending Topics – if indeed they do? And how could they be made useful? The truth is, Trending...

By Paul Fennemore, 10 October 2011, 0 comments. Categories: Advertising Technology, Campaigns, Social Media Marketing.

Where do people look on search results?

I read a fantastic post over at SEOmoz yesterday, the sort of post that is technical in terms of SEO, but not too technical that a lot of people would struggle to understand, so I wanted to write about the post here because I found it fascinating and I’m sure a lot of you will appreciate this.

So as a quick intro, what’s eye-tracking? Eye-tracking is the process of studying where people’s eyes go when they look through the results...

By imod.co.za, 10 October 2011, 0 comments. Categories: Search Marketing.

Why You Still Can’t Beat Your Search Competition

SEO is a long term process. You aren’t going to see results quickly, but within six months to a year of an SEO campaign you should start to see some improvement in your search ranking. What if you’ve been working at it for a year and don’t see any significant change? What if you just can’t seem to compete in your industry or niche, no matter how hard you try? When it comes to a stagnant SEO campaign, here are a few common culprits that can hinder success:

Your Content Isn’t...

By Nick Stamoulis, 07 October 2011, 0 comments. Categories: Organic Search.

The epic rise of online video in B2B

From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online.

The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute. The seismic shift of how information is being consumed and shared online is clear to see.


By Earnest, 07 October 2011, 0 comments. Categories: Advertising, Video & Audio Marketing.