This is the week that was: The age of the digital bin man

Another week brings a new plethora of interesting stories to mull over and digest. While the world closed in on Gadaffi and Jeff Bezos learnt the hard way that you should not attempt to build and fly your own space rocket, here in the UK we all realised that the summer that never was is coming to end. Still – for every dark cloud in the sky there is the silver...

By Earnest, 06 September 2011, 0 comments. Categories: Commerce, Social Media Marketing.

How Infographics Help SEO

An infographic is a visual representation of information. Instead of writing an article or blog post that covers a lot of ground and uses enough stats and percentages to make the reader’s head spin, you can create an infographic that ties it all together in a handy dandy image.

You may be thinking, “Wait, I thought that images didn’t have SEO value because the search engines can’t read them?” Well, this is true that the search engines won’t know what your infographic is...

By Nick Stamoulis, 06 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

Whats the point of Linkedin?

In its first minutes as a public company, LinkedIn was valued at roughly $8.5 billion. This made Linkedin the largest internet I.P.O since Google.

Linkedin is a social network that focuses on harnessing the power of social technology to improve professional business networking. The website had about 600 000 South African subscribers in 2010 and that figure has almost double in the last year to just over 1.1 million professional business people. The biggest industries represented on the network are from the...

By Mike Saunders, 06 September 2011, 0 comments. Categories: Branding, Campaigns, Social Media Marketing.

Tips for Redesigning Your Website

Your website is an incredibly important and powerful online tool. First off, it’s your business’s calling card. When someone arrives on your site, they way it looks will influence whether they stay or bounce out. Your brand is (at least it should be) well reflected in your website design. An outdated website creates a bad user-experience.

Websites need to be fast, clean and well organized in order to convince your traffic that you are worth doing business with. We can all spot a website that...

By Nick Stamoulis, 06 September 2011, 0 comments. Categories: Commerce, Content Marketing, E-Commerce.

How to get an iPhone app for your blog

A new service has launched called Wiziapp, which effectively allows you to turn your blog into a native iPhone application that can be searched for, found and downloaded through the App store, worldwide.

The service operates as a WordPress plugin, which requires an install, the setup of some simple config bits and pieces and that’s it.

The core features:

  • Just ‘plugin’ and play
  • Native user experience
  • Available on the App Store
  • Stats and Data
  • The plugin isn’t free, but it’s...

    By imod.co.za, 05 September 2011, 0 comments. Categories: Advertising Technology, Campaigns, Content Marketing, Publishing.

    Growth of Social Media in 2011

    I don’t think there is anyone who’d be reading this blog and not be able to say, with confidence, that social media hasn’t become absolutely massive. I mean, Google has allowed social media to have a +- 30% more impact on Search Engine Optimization – that’s enormous. I remember when Facebook/Twitter/FourSquare/LinkedIn and the others weren’t around, I’m not sure what a lot of people used to do online ;)

    Well, I’ve come across a great infographic which walks us...

    By imod.co.za, 04 September 2011, 0 comments. Categories: Commerce, Organic Search, Social Media Marketing.

    iOS and Android market share

    Everyone knows I’m a huge Apple fan (iOS fan) and I’m not ready to change that just yet, but I must admit, looking at some new stats released by Nielsen, definitely get me thinking about the future of mobile platforms and whether becoming up to scratch with Android might actually be a good idea. I’ve got an Android device that RedBull gave me, so I have played with Android a fair bit, but nothing compared to the iOS.

    I think we all know deep down inside that Android was going to eat up the...

    By imod.co.za, 04 September 2011, 0 comments.

    4 Ways to Get More Value out of Your Blog

    Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it, and that’s it.

    In order to get the most out...

    Why Are You Buying Fans, Friends and Followers?

    I came across this article on PCMag.com a few weeks ago. The story focused on an SEO firm that has started selling Google +1s. “Plussems, which is owned by SEOShop.biz, is selling 50 clicks for $9.99, 250 clicks for $69.99, and was selling a bundle of 2,000 clicks.” This isn’t the first time I’ve come across an SEO or social media marketing company that was selling bundles like this. I’ve seen companies promise...

    By Nick Stamoulis, 02 September 2011, 0 comments. Categories: Branding, Commerce, Organic Search, Social Media Marketing.

    SEO Isn’t the First Priority for New Websites

    Search engine optimization is obviously an important part of an online marketing strategy. It’s a smart idea to hire an SEO agency to handle the work for you, but for a new business with a new website it’s best to wait a few years. While you may be thinking, “An SEO company telling people to wait on hiring an SEO company? That doesn’t make sense”, hear us out.

    By Nick Stamoulis, 01 September 2011, 1 comment. Categories: Data-driven marketing, Organic Search.

    The Must-Read Guide To Facebook’s New Privacy Settings

    Facebook have just rolled out new privacy settings which make it much easier to share posts, tags and photos and links with exactly who you want. Facebook have simplified the privacy features and made them more straightforward by placing them inline with the content you want to share, as opposed to being on your settings page.

    Facebook has also given users more control over their homepage, allowing them to choose how photos and posts get added, along with who is allowed to see them. Instead of your controls...

    By imod.co.za, 01 September 2011, 0 comments. Categories: Social Media Marketing.

    Where is paid search heading?

    I’m a really big fan of running paid search campaigns when websites launch, whilst building up authority with SEO. The idea is to generate immediate leads and once the SEO kicks in, to reduce the spend on paid search – this, for me, has proven incredibly effective in most cases where I put the strategy into play.

    Anyway, it’s interesting to watch trends and see where things are going, so this

    By imod.co.za, 31 August 2011, 0 comments. Categories: Commerce.

    Hurricane Irene & the Power of Social Media

    Hurricane Irene Tweets

    [By Jeff Androsko]

    Seriously, people straight-up freaked out this past weekend in the midst of Hurricane Irene; one of them being my girlfriend. She insisted on leaving because of the overwhelming sense of panic on the social media accounts in which she participates.

    Every single medium of communication (television, social media, radio, print, etc.) was mobbed with emotions like fear and...

    By GrassRootsMarketing, 31 August 2011, 0 comments. Categories: Social Media Marketing.

    Are You Missing the Point of Social Media?

    It’s great that businesses are starting to get that they need to be involved in social media, but in many cases they are still missing the point. Their main focus is on getting lots of fans and followers and they don’t even consider that it’s really about much more than that. They see it as a numbers game. Of course fans and followers are crucial to a social media strategy, but it’s important to really think about social media as a long term branding tool.

    By Nick Stamoulis, 31 August 2011, 0 comments. Categories: Campaigns, Publishing, Social Media Marketing.

    Don’t Let Your SEO Go the Way of the Space Program

    For all intensive purposes, the US space program is done and over. After 135 missions over 30 years, the last shuttle launched and landed this past July. Some blame the program’s slow demise on cost, others site lack of interest from both the public and corporations who could have helped shoulder the expenses. Whatever the reason, it seems like the US is done with “the final frontier.” Sometimes your SEO might feel a little bit like a space mission. You’re heading off into the...

    By Nick Stamoulis, 31 August 2011, 0 comments. Categories: Commerce, Organic Search, Search Marketing.

    How to get your website indexed by Google in a day!

    If you work in a world where it’s important to get your (or a client’s) website indexed (listed) with Google quickly, then I’m sure you’ve Googled this many times and ended up at a page which allows you to submit a URL. I’m also sure that when you’ve done this, you’ve still waiting a good amount of time before your site is indexed.

    The good news is that Google’s new service, Fetch as Googlebot, has been launched and it’s a fantastic way of getting a new...

    By imod.co.za, 30 August 2011, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.