Where do people look on search results?

I read a fantastic post over at SEOmoz yesterday, the sort of post that is technical in terms of SEO, but not too technical that a lot of people would struggle to understand, so I wanted to write about the post here because I found it fascinating and I’m sure a lot of you will appreciate this.

So as a quick intro, what’s eye-tracking? Eye-tracking is the process of studying where people’s eyes go when they look through the results...

By imod.co.za, 10 October 2011, 0 comments. Categories: Search Marketing.

Why You Still Can’t Beat Your Search Competition

SEO is a long term process. You aren’t going to see results quickly, but within six months to a year of an SEO campaign you should start to see some improvement in your search ranking. What if you’ve been working at it for a year and don’t see any significant change? What if you just can’t seem to compete in your industry or niche, no matter how hard you try? When it comes to a stagnant SEO campaign, here are a few common culprits that can hinder success:

Your Content Isn’t...

By Nick Stamoulis, 07 October 2011, 0 comments. Categories: Organic Search.

The epic rise of online video in B2B

From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online.

The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute. The seismic shift of how information is being consumed and shared online is clear to see.

Video’s...

By Earnest, 07 October 2011, 0 comments. Categories: Advertising, Video & Audio Marketing.

New Analytic Software for an Evolving Social Media

To update Facebook’s Pages, social media marketing company Wildfire have been taken on board to develop a solution to integrate the development of Facebook Insights data with existing Pages analytics. Wildfire previously advised on the development of the Insights system, and plan to incorporate the two to enable companies to find and attract thousands more “fans” via Pages.

Additional features, according to

By Paul Fennemore, 04 October 2011, 0 comments. Categories: Campaigns, Commerce, Publishing.

4 Types of Content – SEO Video Lesson

Once you decide to invest the time and energy in a content marketing campaign, you have to determine what kind of content you will focus on creating. It could be educational, informational, promotional or newsworthy or a combination of all four. Just make sure that the content you are creating is inline with your online business goals and is the kind of content your target audience is looking for.

Watch this week’s SEO video lesson here!

For more SEO video tips and lessons from Nick Stamoulis, check out the Brick...

By Nick Stamoulis, 04 October 2011, 0 comments. Categories: Advertising Technology, Content Marketing, Organic Search.

How social screening can help the recruitment process [infographic]

A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to that conversation by talking about social screening. Social screening is the process of searching for potential candidates in social websites like Facebook, Linkedin and Twitter and “checking them out.” This is a hotly debated topic...

By Mike Saunders, 04 October 2011, 0 comments. Categories: Branding, Commerce, Publishing, Social Media Marketing.

Are you taking advantage of LinkedIn?

LinkedIn has many tools beginning with a personal profile extending to a company profile and beyond that the ability to connect to many linked in groups. For professionals in the marketplace, a LinkedIn profile is a must. Potential employers, your current clients, prospective clients, and even coworkers expect to find you on LinkedIn and understand your professional qualifications from what you've listed in your profile.

LinkedIn Groups

You may belong to up to 50 LinkedIn groups. You may also create those...

By MediaFirst, 01 October 2011, 0 comments. Categories: Advertising Technology, Branding, Commerce, Social Media Marketing.

Unlocking the content dungeon

As B2B marketers begin to plan for 2012, brows are being furrowed, heads are being scratched and a problem is beginning to rear its ugly head.

“We’ve just not got enough content.”

Or as the more astute marketers are saying: “We’ve just not got enough GOOD content.”

Whilst this is often true, it’s surprising how many businesses  when they start digging, would actually find a rich vein of content – often squirelled away across their business – which...

By Earnest, 29 September 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

Another Way to Use Press Releases for SEO

Press release distribution should be a part of the ongoing relevant link building portion of an SEO campaign for any business. Any company information or event that is newsworthy should be covered in a press release and distributed online using services such as PRWeb, PRLeap, 24×7 Press Release, and PRLog.

The benefit of online press releases, in addition to sharing news, is that it provides an opportunity to include anchor text and full URL links in the body. As we know, the search engines use links...

By Nick Stamoulis, 29 September 2011, 0 comments. Categories: Organic Search.

How to Create an Effective Pay-Per Click Campaign that Actually Works!

As most everyone knows, pay-per-click (PPC) advertising has an immediate cost associated with it. And if you do it wrong, it could mean a lot of money goes straight down the drain.

However, if you do it correctly, the rewards are plentiful.

The nice thing about AdWords is, you can set up an account in five minutes or less and start seeing results right away. You can also replace it immediately with something new if your ads aren’t working.

Another...

By Richard Hughes, 28 September 2011, 0 comments. Categories: Advertising, Advertising Technology, Search Marketing.