How to market your app effectively

We’ve seen this many times; firms invest valuable time and money in their app development, nurture their innovative idea and pour their energy into an app that they know will be revolutionary, but the market never knows about it. In fact, the market is huge, and growing rapidly, with 60,000 new apps added every month; so it can be a serious challenge to ensure your new product attracts the attention it deserves.

As the apps market approaches saturation point, getting people to notice your app can be an...

By Assaf Kolirin, 31 January 2012, 0 comments. Categories: Advertising, Advertising Technology.

6 Ways to Build Your Google+ Page Engagement

Google Plus Tips

Google+ is all the rage right now but will it last long term? That is a damn good question that nobody can really answer but from what we have seen up until this point is that I think Google finally figured it out. Google+ has been...

By Maciej Fita, 31 January 2012, 0 comments. Categories: Search Marketing.

@SnickersUK controversy: Innovative or just nuts?

The UK Advertising Standards Authority (ASA) is looking into a promotional Twitter campaign from Snickers to see if it breached trading standards.

The campaign prompted complaints over the brand, owned by Mars, hiring B and C list celebrities to tweet about its nutty chocolate bar. UK model Katie Price and England international footballer Rio Ferdinand were among the celebrities who took part.

Their followers were initially confused when the pair began posting a series of uncharacteristic tweets; budget...

By Matt Henkes, 27 January 2012, 0 comments. Categories: Advertising.

What to Know About Google’s New Update

Last week Google announced another algorithm update, called the “page layout algorithm update”, which will target sites that have too many ads above the fold. Users find it frustrating when they click on a search result and then have a difficult time finding the actual content. Google wants to provide its users with the best possible experience and will now be penalizing sites in which the content is not prominent on the page.

By Nick Stamoulis, 25 January 2012, 0 comments. Categories: Advertising, Organic Search, Search Marketing.

Implement Social Media Guidelines First

Businesses that jump into social media without formulating a plan are setting themselves up to fail. There’s a lot to think about, and it shouldn’t be a “figure it out as we go” approach. Businesses need to decide what their social media strategy is going to look like. They need to decide which networks to be active on and what kind of content they are going to share. The right strategy is obviously different for every business, but what’s most important is that it be set up from the...

By Nick Stamoulis, 23 January 2012, 0 comments. Categories: Social Media Marketing.

The marketing implications of ‘search, plus your world’

Last week Google launched their latest feature called ‘search, plus your world’ or search+ for short. This change sees a deeper integration of Google search with its social network Google+, thereby turning search into a more social experience. They want to improve the search experience by making results more relevant and personal to users when they are signed into their accounts. 

To do this they need social data which will come from what people...

By contributor, 20 January 2012, 0 comments. Categories: Search Marketing, Social Media Marketing.

How to Be a Better Business Blogger

With a newfound focus on social networking, business blogging seems to have lost some of the attention that it rightly deserves. Social networking is important for business today, but it should never replace blogging. A business blog that is part of a company website is valuable because for many reasons.

It allows website visitors to learn more about the strategies and philosophies of the business and establishes trust amongst target audience members. Business blogging also has search engine optimization...

By Nick Stamoulis, 18 January 2012, 0 comments. Categories: Content Marketing.

Online video advertising – a digital marketing opportunity for SMEs in 2012

Online video advertising is  one of the fastest growing areas of digital marketing, with spend on video based display advertising nearly doubling between 2010 and 2011 to £45 million.

This is hardly a surprise given  the power of video to engage audiences and increase brand recognition and sales.  And most experts predict that growth in this area will continue in 2012, with opportunities for small businesses as well as major brands. 

But for many marketers, particularly those in...

By Chris Bunyan, 17 January 2012, 0 comments. Categories: Advertising, Video & Audio Marketing.

Are You Letting Your Analytics Drive You Crazy?

Website analytics can be a marketer’s best friend or worst enemy depending how much you let them dictate your day-to-day life. If you find yourself panicking over small changes, spending hours a day combing through page after page of data and making drastic SEO changes to your site based on a few days of analytics it’s time to stop letting your site’s analytics drive you crazy! Here are three ways to do just that:

Stop panicking over small dips in traffic. 

By Nick Stamoulis, 17 January 2012, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.

Is your smartphone stressing you out?

A UK student unwittingly found himself at the centre of a media storm after his psychology research into smartphone use appeared to strike perilously close to the mark, raising questions about how businesses and individuals utilise connectivity, and the effects it can have on peoples' well being.

Richard Balding’s study, submitted to the British Psychological Society, investigated the link between smartphone use and stress. It was picked up by a number of media organisations after it found that people...

By Matt Henkes, 16 January 2012, 0 comments. Categories: Commerce.

Don’t Focus on Rank to Measure SEO Success

So many potential SEO clients have one thing on their mind. They want their website to rank number one in the major search engines. What they don’t realize is that ranking can never be guaranteed, and any SEO company that does guarantee a number one spot is full of it.

Rank is important, in that you don’t want to be ranked 40th. Obviously you’d never be found. But when it comes to getting that coveted number one spot, it’s important not to worry so much about it. It will only drive you crazy....

By Nick Stamoulis, 12 January 2012, 0 comments. Categories: Organic Search.

4 Reasons to Be Active in Social Media

Social media is no longer “new” media. It’s been around awhile and the businesses that have embraced it from the start are way ahead of those that saw it as merely another fad that would eventually die out and are now struggling to catch up. Clearly, social media is here to stay and in fact has become a daily part of nearly everyone’s life.

Millions of people are active on at least one social networking site and many check in on their social profiles more than once a day. Obviously,...

By Nick Stamoulis, 12 January 2012, 0 comments. Categories: Social Media Marketing.

Link Building MUSTs

Developing a well optimized website is only half of the SEO battle. The next step is to implement an ongoing link building campaign to establish trust with the search engines and target audience members over time. In order to build a quality link portfolio you must:







Have a Diverse Approach There are plenty of...

By Nick Stamoulis, 10 January 2012, 0 comments. Categories: Organic Search.

What Are B2B Marketers Struggling With?

According to a recent study by MarketingProfs and the Content Marketing Institute , 41% of B2B marketers say “producing the kind of content that engages prospects and customers is their biggest content marketing challenge.” What’s even more interesting is that that 41% is a staggering increase of 14% from 2010 of B2B marketers that claimed to have the same problem. It seems like B2B...

By Nick Stamoulis, 06 January 2012, 0 comments. Categories: Content Marketing.