Top 5 Reasons Your Blog is Useless

Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. A business blog is only as valuable as you make it. Before ditching your blog, check and see if you are guilty of any of the following:

By Nick Stamoulis, 24 December 2011, 0 comments. Categories: Content Marketing.

The Marriage of Social Influence and Shopping

Online influence is a very powerful force and when you got it, boy you got it. Influence online is probably one of the more important goals for a business looking to really tackle the social media space. Being influential online means your business voice can carry a great deal of weight.

High profile bloggers tend to have a lot of online influence because people who follow them really take to heart what they have to say. The same goes with...

By Maciej Fita, 21 December 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Mobile advertising ignored by 86% of smartphone users

Around 86% of smartphone users do not like mobile advertising and choose to ignore it on their devices.

A study published by research agency YouGov has found that 40% of people in the UK own smartphones, with the percentage due to increase to 68% at the next upgrade cycle.

Despite the growing number of smartphone ownership, 79% of people find advertisements irritating when shown on the...

By Dani Millward, 21 December 2011, 0 comments. Categories: Advertising.

Want to See The Google London Office?

Google is notorious for having an amazing work environment for the employees to spawn and foster only the best ideas. The Google London office is no exception to this rule. This office is probably one of the coolest work places anybody can work at. Stuart Miles put together this wonderful article with photos on Pocket-lint showcasing the Google office just in case you are interested in seeing what it is all about.

By Maciej Fita, 20 December 2011, 0 comments. Categories: Search Marketing.

Most Popular Android Apps by User Age: Nielsen

Nielsen’s latest report looks at the most popular Android Apps by age in the US.

The report, ‘App-Happy with Android’, states that Facebook and apps from Google (such as GMail) and the Android Market are the most popular smartphone apps among Android owners aged 18 and over in the US (based on users who have used the apps over the last thirty days).

Android Owners are Social

Facebook’s app for Android has an 80 percent reach amongst Android owners aged 18 – 24 and 25 – 34;...

By AlwaysOnMessage, 20 December 2011, 0 comments.

Spiceworks: How to create phenominal engagement

For those in the IT profession, Spiceworks is a well known brand. For everyone else, it’s a brilliant example of a niche social network that drives phenomenal engagement among its users.According to recent figures from Nielsen, LinkedIn’s 130 million users spend a total of 350 million minutes a month engaging with the site. Last month, Spiceworks’ 1.7m IT professionals spent 400 million minutes engaged.How has a niche online IT community generated engagement impressive enough to make the like of 500 key tech brands, including Microsoft, Google, Dell, HP and Rackspace, sit up and...

By Matt Henkes, 19 December 2011, 0 comments. Categories: Campaigns, Publishing.

Will you be shelling out for a dot.brand?

The landscape of web domain names as we know it is about to undergo a massive shift as the Internet Corporation for Assigned Names and Numbers (ICANN) prepares to launch a new breed of top level domains (TLD), imaginatively titled dot brands.

This allows a brand to become its own domain name, for instance, .pepsi, or .MarketingTech, to name a perhaps less well used example.

According to TLD expansion plans, orchestrated by ICANN, the dot Brand window is scheduled to open on 12th January 2012. However, the...

By Matt Henkes, 19 December 2011, 0 comments. Categories: Campaigns, Video & Audio Marketing.

The Importance of Monitoring an Online Reputation

Nobody blindly hires a services company or purchases a product these days. Before spending any money consumers want to know who or what they are dealing with. So, what’s the first thing they do before doing business with your company? That’s right, they Google you.

If they see anything negative they will be hesitant to spend their money on your product or service. For this reason, businesses need to be proactive when it comes to their online reputation and hire an online reputation management...

By Nick Stamoulis, 16 December 2011, 0 comments. Categories: Branding, Organic Search.

5 principles behind your brand’s mobile strategy

By Peter Swain, CEO, AlwaysOnMessage

‘When are we going mobile?’ - with the phenomenal growth of mobile this is one of the key challenges facing marketeers of global brands around the world, but where do you start?

As CEO of one of the UK’s leading mobile agencies, I’m constantly asked how brands should go mobile and there isn’t one answer. Developing an app is not as simple as just ‘sticking some code together and making it look pretty’. For...

By Matt Henkes, 15 December 2011, 0 comments.

How to Deal With a Cranky Commenter

We all know the importance of inbound marketing techniques and creating content that will educate target audience members. Blog posts, guest blog posts, articles, and video marketing can help build a brand and establish an individual or company as a thought leader in a particular industry.

Given that the Internet has become a social place, the majority of inbound marketing content serves to initiate a conversation in the comments section or on social media properties. While...

By Nick Stamoulis, 13 December 2011, 0 comments. Categories: Campaigns, Content Marketing, Publishing, Video & Audio Marketing.

Meta Tag Copywriting Guidelines

The first phase of an SEO campaign is on site optimization which involves incorporating keywords naturally into all necessary components of a website. One of these components is the website meta tags. While meta tag elements aren’t the ranking factors that they once were, it’s still SEO best practice to include them on every page of the site and optimize them using researched keywords that are unique to each page of content. Here are some tips for each of the meta tag elements:

By Nick Stamoulis, 13 December 2011, 0 comments. Categories: Organic Search.

Google Teaches Us How To Search

Google Teaches Us

Google has come a long way since their birth in the 90′s and with that evolution comes some education on how to properly search for different things.

Whether you are a marketer or just person looking for something specific Google has given the community...

By Maciej Fita, 09 December 2011, 0 comments. Categories: Search Marketing.

10 Comments That Make a Search Marketer Cringe

Yikes

For all of you out there that work in the search engine marketing space you know what I mean when I say “things that make you cringe” when you are discussing in person or over the phone different topics and SEM strategies relating to search engine marketing. I know I have heard my share of comments over the years and if you...

By Maciej Fita, 08 December 2011, 0 comments. Categories: Social Media Marketing.

Stagger Social Posts for Maximum Exposure

There is a right way and a wrong way to use social media for business. Unfortunately too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way.

If you want to use social media correctly to build a brand, communicate with target audience members, and improve SEO efforts, it’s necessary to have a strategy and goals in place.

One important goal should be to get your social...

By Nick Stamoulis, 08 December 2011, 0 comments. Categories: Social Media Marketing.