SEO Software Won’t Do the Work for You

SEO isn’t just something that’s needed for big websites or large corporations. Every website that exists needs to be optimized in order to increase its online visibility and build brand awareness. Think about how many websites there are out there. Without an optimized site, it’s easy to get lost in the crowd. Every industry is competitive online and SEO can help give a site the edge it needs. In just the past few years companies have come around to the idea and are accepting that SEO is...

By Nick Stamoulis, 27 September 2011, 0 comments. Categories: Organic Search.

Add a QR just because you can? Think twice!

We’re seeing a rising demand for QR codes coming from our customers. And rightly so, given the ever growing numbers of smartphone users, even in this country with overpriced mobile data plans. And since we offer automated solutions for PURLs (personalized URL’s) and QR that demand is quite logical. But that does not mean adding a QR code is always a good idea.

Late last week, one of our customers made an urgent request for a QR code to be added on a publication. The URL to be encoded was their public website....

By Philippe Cardyn, 27 September 2011, 0 comments. Categories: Advertising, Campaigns.

Misspellings Won’t Help Your SEO

Ever since we started school we were taught the importance of spelling and grammar. If we made spelling mistakes in a paper we were docked points. Sure, Microsoft Word’s autocorrect feature comes in handy, but mistakes still slip through the cracks. Spelling in the business world is just as important, if not more so, as it is in the 8th grade spelling bee finals. People can make a snap decision based on a small typo in a correspondence that can result in losing a million dollar account. What it...

By Nick Stamoulis, 23 September 2011, 0 comments. Categories: Content Marketing, E-Commerce, Organic Search, Search Marketing.

Sales Training Insight: Never Ask 'Does That Make Sense?'

By Jerry Weissman: Just as a chef is attuned to the subtleties of flavor and trends in the culinary arts, a presentation coach is attuned to the subtleties of language and trends in the communication art. One trend I've noted recently is the expression, "Does that make sense?" often used by a speaker during a conversation — or a presenter during a presentation — to check whether the listener or audience has understood or appreciated what the speaker has just said. Unfortunately, the expression has...

By CustomerCentric, 23 September 2011, 0 comments. Categories: Commerce.

How important is mobile optimization?

I’ve been receiving a lot of emails lately from people who are trying to justify time spent on doing mobile optimization. I get the feeling that people don’t really understand just how important mobile is right now, especially in South Africa. Now, when I say important, what I’m referring to is the potential market that roams the Internet on their mobile devices.

So I started writing up a blog post on the topic and whilst doing the research I came across an infographic in this very topic and...

By imod.co.za, 23 September 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

How many domains are registered every day?

So we all know that thousands of new domains are bought every day and that we’re running out of IP4 addresses and so forth, but how many domains are actually being registered every day?

I came across a great website which actually shows exactly how many domains are being registered every single day. I can tell you that today, 23 September 2011, 97,388,394 .com domains have been registered, 14,168,093 .net domains and 9,457,857 .org domains have been registered. Those are some pretty amazing...

By imod.co.za, 23 September 2011, 0 comments. Categories: Campaigns, Commerce.

3 Inbound Marketing Myths

Inbound marketing could also be called “opt-in marketing.” The basic premise of inbound marketing is to make your site appealing to those that are already looking for it. Instead of trying to force your message on your target audience, you are setting your site up to be found when your audience needs it the most. Inbound marketing (which involves social media, SEO and content marketing) is an incredibly powerful online marketing tactic. It seems like a simple enough approach, but can actually be...

By Nick Stamoulis, 23 September 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Once the Bandwagon, Now the Band

As I boarded my first connecting flight last week for the 2011 Debt Connection Symposium, (Why can’t I find any good direct flights from Boston to Vegas?  A topic for another blog I guess), I could see that what was once a catch phrase is now reality.   Cloud solutions have not only gained popularity, but they are now prevalent.   

Companies like Apple, Google, Oracle, HP, even the federal government, are getting in on the...

By SoundbiteCommunications, 22 September 2011, 0 comments. Categories: Campaigns, Commerce, CRM.

Facebook Updates Its Layout To Add Functionality

Facebook unveiled a new layout today, merging the News Feed and Most Recent stories. All of your news is situated in one place, with Facebook’s algorithms deciding which updates will be most interesting and relevant to you.

All new top statuses and photos that got posted while you’ve been away from Facebook have been marked with a blue corner. Facebook have also increased the size of the photos in...

By imod.co.za, 22 September 2011, 0 comments. Categories: Campaigns, Publishing, Social Media Marketing.

Google Wallet is here!

Google Wallet is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic cards on your phone. Simply tap your phone to pay and redeem offers using near field communication, or NFC (what?).

Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able...

By imod.co.za, 21 September 2011, 0 comments. Categories: Commerce, M-Commerce, Search Marketing, Social Media Marketing.

Does Twitter Really Help Your SEO?

Twitter is one of the Big 3 of social networking (alongside Facebook and LinkedIn) and a valuable component of any social media marketing strategy. There are probably hundreds of blog posts out there telling site owners to get a Twitter account because they are “supposed” to. But what are the real benefits of incorporating Twitter into the online marketing mix? Can Twitter actually help your SEO or is it just another place to make noise and hope someone notices?

Here are 3 ways Twitter affects your...

By Nick Stamoulis, 20 September 2011, 0 comments. Categories: Organic Search, Social Media Marketing.