Keep Your Website the Center of Your Inbound Marketing

On more than one occasion I have come across a marketing blog post claiming that businesses should just do away with their company sites and turn their social networking profiles into final destination of all their inbound marketing efforts. For the record, I 100% disagree with this (and it’s not just because I am an SEO professional). While social media may be at the core of how we connect, communicate and grow online, a social profile cannot replace the value of a well optimized website. Your...

By Nick Stamoulis, 15 August 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Apple, Samsung, London Buses and iWorks: This Week In Mobile…

A mainly geographical themed look at mobile this week as we go down under, speak German and take a tour of London buses…

Samsung ‘Down Under’ Apple Lawsuit

If there’s one thing that can halt progress, it’s lawyers. That’s the problem facing Samsung after being forced to agree they won’t sell the newest version of their Galaxy Tab tablet in Australia until a patent lawsuit with Apple is resolved.

According to the Australian injunction won by Apple, the Samsung Galaxy...

By AlwaysOnMessage, 13 August 2011, 0 comments.

Blackberry brand under fire following UK riots

Blackberry's reputation has suffered this week after the mobile messaging service became embroilled in the national riots following reports that rioters used it to coordinate attacks during the violence.

Widespread attacks across Britain's cities including London, Birmingham, Bristol and Manchester has forced a spotlight onto Blackberry's messenger system which has been a popular means of the gangs coordinating the attacks. However Blackberry, which is owned by Research in Motion, has been quick...

By Verity Gough, 12 August 2011, 0 comments. Categories: Best Practice, Campaigns.

Use SEO with Your Trade Show Marketing

SEO is a form of online marketing and displaying at a trade show is considered offline marketing, so how the heck do you get any SEO benefit out of a trade show? Easy. It’s important to always have SEO on the brain when launching any marketing initiative, including offline marketing. The best SEO link building strategy integrates every aspect of your marketing, not just what you’re doing online. Trade shows, and really any event that you participate in or sponsor, can help with your link...

By Nick Stamoulis, 12 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

3 Common Link Building Mistakes

After optimizing your site for both visitors and the search engines (visitors first!), you have to create a diverse portfolio of one-way, incoming links to your site to help drive targeted traffic through. That’s where link building comes in. It may seem like a relatively simple process, but it is incredibly important that you take a strictly white hat approach to your link building. This means no link exchanges, link farms, cloaked text, spamming blogs and so forth. But did you know you could still be...

By Nick Stamoulis, 12 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

4 ways of thinking beyond Facebook and Twitter

Businesses are finally beginning to understand that they need to have a social media presence, but are still a little confused about where that presence should be. They see Facebook and Twitter all over the place and think, “Alright, that’s where I’ve gotta be too”. Facebook and Twitter are certainly the social media bigwigs and it makes sense for many companies to have a presence on these sites. But for many businesses, that’s not where social media involvement should end. ...

By Nick Stamoulis, 11 August 2011, 0 comments. Categories: Social Media Marketing.

3 Tips for Starting Your Social Media Marketing Campaign

If you are still “testing the waters” when it comes to social media marketing, you are behind the times. Social media marketing has matured passed the trial-and-error phase and has become a critical component of any online marketing campaign. Some web marketing experts have even said they would be willing to give up their website over their social profiles if they had to choose (not something I would recommend doing, for the record). The point is that just about everyone knows they need to get a...

By Nick Stamoulis, 11 August 2011, 1 comment. Categories: Social Media Marketing.

Dos and Don'ts of Pitching a Journalist Using HARO

I've been using Help a Reporter Out (HARO) for a while to publicize my business and my clients' businesses.  But I also sit on the other side of the fence as a journalist when I'm looking for sources to add a punch to assignments or writing for Examiner.com (strictly as a labor of love).  Over time, drawing on my previous journalism background as well as my current work, I've found that there are several things to do (and not do) when you're trying to get publicity through...

By Christine Parizo, 10 August 2011, 0 comments.

Klout takes blogging into account now

Klout has recognized that they need to go deeper than just status updates and actually look into platforms such as Blogger, Tumblr, Flickr, Instagram and Last.fm.

Today Klout added these 5 platforms to their measuring influence algorithms. This comes after many requests from fans to have blog integration put in place.

It’s great to see Klout evolving its algorithm further than just the common quick update platforms like Facebook, Twitter,...

By imod.co.za, 10 August 2011, 0 comments. Categories: Branding, Content Marketing.

Who Owns Social Media? PR or Marketing?

Marketing is all about pushing the company messages out to target audiences through a variety of channels, which can include Twitter, Facebook, LinkedIn, etc. However, social media is about engaging in conversations with your target audience, something that push marketers aren’t that skilled at. Try promoting your business on Twitter and Facebook, and you will lose followers. Social media is not specifically for lead generation (marketing) but more for raising brand awareness and thought leadership...

By MediaFirst, 10 August 2011, 0 comments. Categories: Social Media Marketing.

How Tesco used QR Codes to increase online shopping

I love it when clever people come up with simple ideas that change the way the world works. This example we will look at today is a subway advertisement that turned a South Korean subway into a supermarket.

The execution is so simple. Life size banners that display supermarket brands with QR codes on each item. Scan the item and get them delivered to your door by the end of the day. The idea was sparked by the need to create more sales without opening more stores. After extensive research into the market...

By Mike Saunders, 10 August 2011, 0 comments. Categories: Campaigns.

The True Meaning of DNT

The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution named Do Not Track (DNT). While the government’s intention is noble, DNT has become somewhat of a misnomer by adding more confusion than clarity. It’s time that we set the record straight.

The conversations taking place about behavioral targeting is occurring between the wrong parties. As DNT stands today, the dialogue is...

By Otilia Otlacan, 09 August 2011, 0 comments. Categories: Advertising.

Video Host With The Most?

There’s no right answer to this question. You have to look at the pros and cons of each option, and see what’s right for you.

Self-hosting: Hosting is something you can do yourself. All but the most basic web-hosting packages give you the means. The most common movie format has been Flash, but it’s not longer as safe a choice as it had been. The burgeoning popularity of Apple’s iPad, iTouch, and iPhone — none of which play Flash at all — has made self-hosting in...

By Homebaked Films, 09 August 2011, 0 comments. Categories: Video & Audio Marketing.

Website helps identify London looters

Whilst watching Sky News I heard a reporter talk about CCTV publishing photographs of the looters and actually wondered to myself whether publishing them on Facebook would assist with finding and tagging people, but then I figured people would mess with it.

A new website called Zavilia.com has launched which publishes photographs of the looters and once several people have identified a looter, the looters name is sent to the police. They do have a

By imod.co.za, 09 August 2011, 0 comments. Categories: Publishing, Social Media Marketing.

Condom finding iPhone application

MTV launched a Staying Alive campaign to create awareness of HIV in the youth and through this campaign, they’ve done a number of great things.

MTV teamed up with iCondom to produce an awesome new iPhone application with a simple concept, but an incredible impact!

The iCondom iPhone application providers users with the world’s largest condom distribution map, meaning that no matter where you are, logging into the application would hopefully show you the closest spot to pick up some condoms and...

By imod.co.za, 09 August 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

5 Ways LinkedIn Can Help You Grow

Linkedin Tips

Social media is not just something that is planning on sticking around for a little bit with the plans of eventually moving on. Sites like LinkedIn, Facebook & Twitter have completely changed the landscape of digital communication — forever....

By Maciej Fita, 09 August 2011, 0 comments. Categories: Social Media Marketing.

Fruity deal: Orange and Apple to offer iPhone film downloads

Orange customers will soon be able to download a free film each week via their Apple iPhones, thanks to a new partnership between the two multi-national companies.

Orange: Film to Go is set to launch on 11 August and will be supported by a multi-platform advertising campaign which illustrates films being watched 'on the move' via various devices including laptops and mobiles. In order to access the free service, customers will simply need to text the network provider, visit a dedicated Facebook page, www.facebook.com/orangefilmclub, or use a...

By Verity Gough, 09 August 2011, 1 comment. Categories: Campaigns, Social Media Marketing.

How Social Media Affects SEO Success

If branding and the opportunity to communicate and form relationships with your current and potential customers and clients isn’t enough reason to get involved in social media, here’s one more: it affects your SEO. That’s right, SEO is about links and more and more links are being shared in social media. The search engines have taken note, and it’s time that you do too since your search engine ranking can really help to make or break you.

By Nick Stamoulis, 09 August 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Create a FourSquare page for your business

I remember when Facebook first launched Groups, thousands of businesses quickly setup groups and started inviting people. Then came pages and the remake of pages, which have proven to be incredible marketing tools for businesses big and small.

Most social networks create an element for businesses, it makes sense from a revenue point of view, even if it’s provided free. FourSquare has taken this approach too and now allows users to...

By imod.co.za, 08 August 2011, 0 comments.