Upstream: Alarming consumer attitudes to excessive marketing

A new YouGov survey into the attitudes of consumers to digital advertising has revealed some alarming trends around how the explosion of digital marketing has jaded many consumers, and hinted that a shift in approach may be required by digital marketers.

Marketing Tech contributor Marco Veremis is president at UpStream, the digital response specialist that commissioned the research, and a front runner in mobile and digital advertising for over a decade. Speaking to him at

By Matt Henkes, 05 March 2012, 1 comment. Categories: Advertising, Data-driven marketing.

Where the Most Viral News Occurs [infographic]

Viral News Yall

There are endless amounts of locations where news can go viral these days. Depending on what you are writing about and where it is landing will determine just how viral of a reach your news related item can receive.

This great infographic piece created by the folks over at

By Maciej Fita, 05 March 2012, 0 comments.

5 Things All Ecommerce Websites Must Have

It’s easy to rush into an ecommerce website as any retailer, understandably so, is eager to get their website online and start selling products. Whilst this is understandable, it is also foolish and it is important to make sure that your ecommerce website has all the necessary features which will help it to prosper and convert traffic to sales.

Generally speaking, most retailers looking to enhance or begin their online presence through the creation or improvement of an ecommerce website will seek out...

By Leo Davie, 01 March 2012, 1 comment. Categories: E-Commerce.

3 Blog Commenting Etiquette Tips

Blog commenting is an incredibly important component of any link building campaign. By commenting on relevant industry blogs that target the same audience as your company you are not only improving and diversifying your link portfolio, you are also building brand name recognition and establishing your brand as an industry authority.

Reading industry blogs can also help you find more topics to fuel your own

By Nick Stamoulis, 29 February 2012, 0 comments. Categories: Content Marketing, Organic Search.

Site Owners Still Responsible for Outsourced SEO

I have dealt with plenty of SEO consulting and full-service SEO clients in my 13 year career that want to hand their site’s SEO off to my company and forget about it entirely—unfortunately a great SEO campaign is going to need input from the website owner, not just the expertise of the SEO provider. At the end of the day, website owners can never completely wash their hands of SEO, even if they do outsource it to a white hat SEO firm....

By Nick Stamoulis, 27 February 2012, 1 comment. Categories: Organic Search.

Twitter opens new ad platform for SMBs

Twitter has teamed up with American Express to offer a new online advertising platform for SMBs.

Launching in March, the social networking company will give $100 in free Twitter advertisements to the first 10,000 eligible small businesses.

American Express card members can also register to try out the advertising platform. Advertisers will be able to make electronic payments to the self-serve service without going through a sales team, therefore making it easier for small and medium businesses to...

By Dani Millward, 23 February 2012, 0 comments. Categories: Advertising.

How Becoming a Thought Leader Helps SEO

The Internet is a competitive place for businesses within any industry. People turn to the Internet, and more specifically to the search engines, every day to find information about products or services. If you want to stand out, you need to establish your business as a thought leader in your industry by creating content like blog posts, social media posts, articles, press releases, white papers, E-books, guides, etc. Not only will this content help to build trust amongst target audience members, but it will...

By Nick Stamoulis, 23 February 2012, 0 comments. Categories: Organic Search.

QR Codes: Useful or Pointless?

QR Codes have been around longer than you might think, but have only recently become an important tool in the world of mobile marketing. The codes can be seen in countries where mobile usage is a part of everyday life, which now comprises the whole of the developed world and even some developing areas. With the rise of smartphones around the world, it's everywhere. Companies use QR codes for consumers to unlock exclusives that can only be obtained with the phone's camera using an application. They are seen on outdoor advertisements, posters, on television, and even on the web. Should a QR Code be used for marketing...

By James Bentham, 21 February 2012, 0 comments.

Countdown to Mobile World Congress begins! #MWC12

In a week’s time mobile gurus and enthusiasts will all be flocking to the Mobile World Capital -Barcelona. For one week only, Barcelona becomes a home to Mobile World Congress (MWC) and to all of the industry’s major players, coming together to share the latest innovations on all things mobile. The mobile channel is one which continues to evolve and develop, transforming the way we connect and communicate. Every year at MWC we are witness to new exciting advancements in this space and this year...

By Marco Veremis, 20 February 2012, 0 comments. Categories: Advertising.

My Top Six Twitter Tips

Some of my good friends are finally starting to ‘get’ Twitter, and as a result, I find myself tweeting and sharing more. Below are some of my top Twitter tips for noobs and veterans alike.










Schedule your tweets. This may not make much sense, but nobody...

By, 20 February 2012, 0 comments. Categories: Social Media Marketing.

Noticing Quick Response (QR) Codes

Why and how to use QR codes PLUS how to integrate them with your world wide  web, particularly the Internet and Social Media, is the subject of this blog.

QR codes were created for use in the automotive industry in Japan.. Originally created by a Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process. In North America, QR codes are seen on books (example:...

By Joe Wozny, 15 February 2012, 0 comments.

Digital Marketers: Bring the focus back to the consumer

In the past year, digital marketing has been about the ever-increasing expansion of new technologies at our disposal. Digital marketers have certainly enticed customers using these new channels married with the innovative technology, for example, promotions over Facebook, mobile-optimised emails and personalised mobile offers. Whilst we need to maintain this emphasis on innovation, digital marketers need to bring the focus back to the consumer to increase ROI.

So, across all the digital channels from SMS to...

By Marco Veremis, 13 February 2012, 0 comments. Categories: Campaigns.

How to win back your email subscribers

Reengagement programmes seem to have a number of definitions and suggestions on how to approach it are infinite. But no matter how you look at it, the fact is that it’s less expensive to maintain an existing customer than it is to acquire a new one. The prospect of reengagement, therefore, should appeal to any marketer.

Historically, the prevailing attitude among email marketers was that since sending email is so inexpensive, it's not worth the trouble to suppress inactive users. Not too long ago it was...

By Kara Trivunovic, 07 February 2012, 0 comments. Categories: Data-driven marketing, E-Commerce, Email marketing, Publishing.

LiveChat: The next customer communication channel?

With business revenue proving to be a struggle during the current economic climate, providing a good customer experience bolstered by good customer service is do-or-die. Recent statistics revealed that 62% of consumers would not do business with a firm again if their expectations were not met. Therefore, now is the time to solve those concerns by focusing your attention on your company’s most valued asset, the one that keeps the cogs turning: the customer.

Most industry figures estimate that e-commerce cart...

By Kurt Bager, 07 February 2012, 0 comments. Categories: Video & Audio Marketing.

Google declines to pause on privacy changes

Google has come under pressure from the European Union to halt changes to its new privacy policy while a group investigates whether it complies with rules on the protection of personal data.

The search giant’s controversial new privacy policy consolidates the 60 guidelines which previously governed a number of disparate Google services such as Gmail, YouTube and Google+, which the company is now making efforts to tie together more seamlessly.

In a

By Matt Henkes, 07 February 2012, 0 comments. Categories: Search Marketing.

Excellent Google+ Business Page launch strategy!

I’ve spoken about creating a Google Plus Page for your business before, in fact, I provided you with a step by step guide, so there’s no excuse not to have one. Now I want to tell you about a really great way to get that page rolling with content.

Remember, Google’s search is the number one search engine and Google own Google+, so Google is going to rank Google+ information in their...

By, 03 February 2012, 0 comments. Categories: Search Marketing, Social Media Marketing.