Facebook Updates Its Layout To Add Functionality

Facebook unveiled a new layout today, merging the News Feed and Most Recent stories. All of your news is situated in one place, with Facebook’s algorithms deciding which updates will be most interesting and relevant to you.

All new top statuses and photos that got posted while you’ve been away from Facebook have been marked with a blue corner. Facebook have also increased the size of the photos in...

By imod.co.za, 22 September 2011, 0 comments. Categories: Campaigns, Publishing, Social Media Marketing.

Google Wallet is here!

Google Wallet is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic cards on your phone. Simply tap your phone to pay and redeem offers using near field communication, or NFC (what?).

Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able...

By imod.co.za, 21 September 2011, 0 comments. Categories: Commerce, M-Commerce, Search Marketing, Social Media Marketing.

Does Twitter Really Help Your SEO?

Twitter is one of the Big 3 of social networking (alongside Facebook and LinkedIn) and a valuable component of any social media marketing strategy. There are probably hundreds of blog posts out there telling site owners to get a Twitter account because they are “supposed” to. But what are the real benefits of incorporating Twitter into the online marketing mix? Can Twitter actually help your SEO or is it just another place to make noise and hope someone notices?

Here are 3 ways Twitter affects your...

By Nick Stamoulis, 20 September 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Time-lapse from the International Space Station

A time-lapse taken from the front of the International Space Station as it orbits our planet at night. This movie begins over the Pacific Ocean and continues over North and South America before entering daylight near Antarctica. Visible cities, countries and landmarks include (in order) Vancouver Island, Victoria, Vancouver, Seattle, Portland, San Fransisco, Los Angeles. Phoenix. Multiple cities in Texas, New Mexico and Mexico. Mexico City, the Gulf of Mexico, the Yucatan Peninsula, Lightning in the Pacific...

By imod.co.za, 19 September 2011, 0 comments. Categories: Content Marketing, Social Media Marketing, Video & Audio Marketing.

Are you a lazy marketer?

We are all a little guilty of taking the easy way out sometimes. Maybe we didn’t have the time or energy to give it our all or maybe we thought we could get away with doing the minimum for a while. Whether it was your personal or professional life, just about everyone has taken a few shortcuts here and there. However, if you’ve take the “good enough” approach with your marketing (either for your own business or on behalf of clients), you’re going to end up doing more harm than...

By Nick Stamoulis, 19 September 2011, 0 comments. Categories: Advertising Technology, Branding.

Should you represent your brand on Facebook?

As a Digital Marketer I like to stay abreast of what’s happening on the various social networks. Facebook and Twitter are definitely the biggest two and more than likely the most popular, with the likes of LinkedIn not too far behind. That said, most brands are realizing that they need a presence on Facebook and Twitter, but the question is, is the ROI worth while?

I read a post a day or two ago, which lists...

By imod.co.za, 17 September 2011, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Publishing, Social Media Marketing.

Harness the power of cause marketing

 Your brand is the foundation of all your marketing initiatives. From the way your receptionist answers the phone to the design of you newsletter, everything your company does reflects your brand. It's critical to stay true to your brand, so it's a good idea to review everything your company is doing to ensure a consistent message is being conveyed to your audience. Take a look at the following elements of your company:

 

  • Organizational values

  • Logo

  • Tagline

  • Mission statement

  • Sales collateral

  • Customer service policies

  • Staff member demeanor towards customers

  • Inbound marketing program (

By GrassRootsMarketing, 16 September 2011, 0 comments. Categories: Campaigns.

The 3 golden rules of SEO

Like any other marketing campaign that you have ever or will ever implement, there is a certain amount of work that should be done before you can start optimizing your website and building inbound links to increase search engine traffic. Without having enough background information or doing proper research beforehand, you are essentially wasting your time on SEO activities.

By Nick Stamoulis, 16 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

Follow people on Facebook who aren’t your friends

There’s been a lot of debate over the main news feed you see on Facebook when you’re logged into your account. Facebook have added features like hiding people, seeing certain lists and so forth, but they’ve just announced a new feature which assists with this. Don’t forget that at the moment you can’t see people’s updates if you’re not friends with them – this is a bit of a bummer.

The announcement by Facebook tells us all about the new Subscribe button which is...

By imod.co.za, 14 September 2011, 0 comments. Categories: Advertising, Publishing, Social Media Marketing.

More content doesn’t equal better content

In the world of SEO, it is very easy to lose the forest for the trees. Sometimes it seems like the entire industry is only focusing on one thing and its importance for a site’s SEO. That one ranking factor gets analyzed, over-analyzed and blogged to death by the industry. One such ranking factor is content. “Content is King” is replayed over and over online, and while that is true, some sites are cutting corners because they think it’s just a numbers game; the more content they pump...

By Nick Stamoulis, 14 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

Video didn't kill the radio star

Even with the rising popularity of satellite and Internet radio, terrestrial radio — your standard AM/FM radio — is here to stay. Despite the fact that AM radio began broadcasting nearly a century ago, it is still a popular communications medium. Yes, it has been edged out slightly by television and, more recently, the Internet, but terrestrial radio is readily available in a wide range of locations and on several types of devices. Best of all there are no exorbitant service fees or expensive...

By John Coogan, 14 September 2011, 0 comments.

Are you ready to outsource social media?

While businesses are finally warming up to the idea of social media marketing, many still don’t entirely get it or trust themselves to carry out a legitimate strategy. So, they think about outsourcing. While there are plenty of pros and cons to think about when it comes to outsourcing social media, there is another thing that needs to be considered- are you actually ready to outsource?

By Nick Stamoulis, 13 September 2011, 0 comments. Categories: Publishing, Social Media Marketing.

I have a Schwedding problem: Ben & Jerry’s marketing nightmare

I’m a fan of Ben & Jerry’s, both their ice cream and their naming. Clever tributes to music greats (e.g., Cherry Garcia and Phish Food), loser spouses (i.e., Chubby Hubby), and off-beat, if annoyingly self-aware indie films (i.e., Neapolitan Dynamite) have earned the company a reputation for irreverent, provocative and exciting naming. And fortunately for their marketing department, even when they’ve served up a somewhat vanilla flavor name (Americone Dream comes to mind) their product development folks have delivered, and good. I actually like the name Karamel Sutra, but more impressive was figuring out how to keep a caramel core soft when surrounded by frozen ice cream during manufacturing and distribution. Pure genius. You go, geeky science food guys!

So what to make of their newest...

By CatchWordBranding, 12 September 2011, 0 comments. Categories: Campaigns.

Writing Good Search Engine Copy For Your Blog

There are two things you should keep in mind when writing good blog content for your website, firstly, copy should always be written first for humans and secondly for search engines. One thing you do not want to happen is to get so caught up in the SEO side of your writing that is becomes difficult to read from the user side. Don’t forget that writing requires some creative flow in order to keep your reader attracted and reading. Too much technical SEO in the writing can cause your readers to...

By Maciej Fita, 12 September 2011, 0 comments. Categories: Content Marketing, Organic Search.