7 Reasons Why a Business Blog is Valuable

I am a huge fan of blogging (obviously so, seeing as how I have been writing for this one for the last four years) for numerous reasons. Content marketing is one of the most critical components of any web marketing campaign because it can be leveraged across all mediums. A blog post isn’t limited to existing solely on that blog. It can be shared on social networking sites, submitted to social bookmarking sites, used to develop your company newsletter and more.

Still not convinced? Here are 7 reasons a...

By Nick Stamoulis, 18 August 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

Select Which Tweets You Share On Facebook

You’ve gone ahead and linked your Twitter and Facebook accounts, and you’ve taken my advice and haven’t let Twitter post updates on Facebook. There are, however, some tweets that you’d really love to share to your Facebook updates, because, let’s face it, it gets a bit tedious copying and pasting updates to share with each of our networks.

Enter Selective Tweets, a useful little Facebook app that allows you to share only tweets that you specify to Facebook, all by simply adding...

By imod.co.za, 18 August 2011, 0 comments. Categories: Social Media Marketing.

Will Outbound Link Building Help or Hurt Your Site?

When most SEO companies/experts/guides talk about link building, they are referring to the ongoing practice of developing links on 3rd party sites that point back towards your site. The goal is to create as many quality, diverse inbound links as possible to boost your trust factor in the eyes of the search engines. But off-site link building isn’t the only thing a site owner should be thinking about when they start their SEO campaign. You also have to decide on what kind of outbound links you want to create....

By Nick Stamoulis, 17 August 2011, 0 comments.

Big Brother is watching: Online eye-tracking service is launched

George Orwell's 1984 is a step closer with the news that Specific Media has launched an eye-tracking service for BBH to measure the effectiveness of digital creative campaigns.

The service has been created in partnership with EyeTrackShop and is being trailled with a BBH's brands including Lynx, Barclays and Audi. It uses webcam technology to analyse the way in which users view online advertising calculating where they look and how long they spend looking at certain aspects of the adverts.

Specific Media has...

By Verity Gough, 17 August 2011, 0 comments. Categories: Campaigns, Data-driven marketing.

Is Your Internet Marketing Strategy Annoying?

Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newsletter every other day.

Even if you’ve hired a great staff of writers and content marketers and the content is of good quality- is it even being viewed, or are people getting sick of seeing your name...

How Google and Bing searches compare

Bing vs. Google

A recent study has shown that Google may be falling short of Microsoft's search engine, Bing, when it comes to the helpfulness and relevance of their search results. The study looked at just how many searches made using the search engines actually resulted in a visit to one of the suggested websites. The findings were very interesting;...

By Gareth Morgan, 17 August 2011, 0 comments. Categories: Organic Search, Search Marketing.

Often Forgotten OnSite SEO Must Haves

When it comes to optimizing your site, there are a lot of things to remember to do. You have to conduct keyword research on a page by page basis, optimize the content, write meta descriptions, include call-to-actions in the content, create unique URLS, developing an internal linking structure and much more. It’s often easy to forget one or two things from your SEO checklist when optimizing your site, especially if your site has hundreds (if not thousands) of pages.

Are you guilty of forgetting these...

By Nick Stamoulis, 17 August 2011, 0 comments. Categories: Organic Search.

Conducting Blog Research – SEO Video Tip

Blog commenting is an excellent form of link building for numerous reasons. However, the hardest part (and most time consuming) about blog commenting is actually finding good industry blogs to comment on. Here are a few tips to help guide your blog research so you can leave comments on blogs that are going to help your SEO.

Watch this week’s SEO video lesson here!

 

By Nick Stamoulis, 16 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

Social Media is the New Focus Group

Ten years ago if a company wanted consumer insight they’d set up a focus group and provide some incentive for a small group of people to sit in a room for a few hours and answer questions about a product, service, or brand. Along with surveys, it was one of the only ways to find out what actual customers are thinking. Well, social media has changed all of that. Businesses that have a social media presence are now provided with customer feedback on a daily basis and the primary difference is that the...

By Nick Stamoulis, 16 August 2011, 0 comments. Categories: Branding, Publishing, Social Media Marketing.

This is the week that was: When social media showed its good and bad side

This week there was only one thing dominating the news (apart from the small issue of the economy going down the pan) – the streets of London were taken over by baton and Blackberry wielding youngsters, ready to grab whatever they could get their hands on.

Is there anything the world of business, and B2B, could learn from this? Well not a huge amount, apart from of course a slap in the face that social media is truly the mouthpiece of the next generation...

By Earnest, 16 August 2011, 0 comments. Categories: Campaigns, Commerce, Social Media Marketing.

Monitor Your Online Reputation with Social Networking

One of the most important assets a company has is its online reputation. Your online reputation effects how customers view your company and brand, how much search engines “trust” your website and whether or not your company will be able to survive any negative attention. Monitoring what people are saying about your company online is a crucial component is maintaining your online reputation.

Social networking sites offer a bevy of information and online chatter about your brand. If you aren’t...

By Nick Stamoulis, 16 August 2011, 0 comments. Categories: Branding, Organic Search.

Google’s Motorola Deal is About Patents Not Innovation

By now you’ve heard that Google’s agreed to acquire Motorola Mobility for around $12.5 billion. Google says it plans to run Motorola Mobility as a separate business, and is committed to keeping Android an open platform for other licensees. Android licensees such as Samsung, Sony Ericsson, and HTC are lightly praising the deal.

As the patent wars really heat up between Apple, Google, and Microsoft, this is perhaps a very smart move by Google to hedge its bets even more. But Google and...

By Randy Giusto, 16 August 2011, 0 comments. Categories: Commerce, Search Marketing.