The Risks of Writing a Company Blog

In my 12+ years as an SEO professional, I’ve found that just about every business can benefit from publishing a company blog. It doesn’t matter if it’s B2B or B2C, or what industry your business operates in—a good business blog can be invaluable for your SEO and Internet marketing in general. There are probably hundreds of blog posts out there full of great reasons why you should start a company blog. (I have even

iPhone Jailbreaker gets job at Apple?

A 19-year-old New York man who created a program that allows iPhone users to “jailbreak” the device to run unauthorised applications claims to have landed an internship at Apple.

Nicholas Allegra, creator of the site JailBreakMe, announced the news on Thursday on his Twitter feed @comex.

“The week after next I will be starting an internship with Apple,” Allegra said.

Graham Cluley, a senior technology consultant at computer security firm Sophos, said in a blog post that Allegra has...

By imod.co.za, 06 September 2011, 0 comments. Categories: Best Practice, Campaigns, Commerce.

What happens on Skype every day?

Skype’s just released a mini infographic which showcases what happens on Skype very single day. The infographic goes on to show how 700 million minutes of free Skype-to-Skype calls are made every day, in and amongst some other amazing statistics.

What’s interesting is the information on Skype video calls, which clearly show that it’s getting hugely popular.

Let’s not diddle daddle, have a look:

By imod.co.za, 06 September 2011, 0 comments. Categories: Campaigns, Commerce, Publishing, Social Media Marketing, Video & Audio Marketing.

Why incorporate YouTube into your trade show marketing

Tips for using YouTube for marketing at your next trade show event.

In this day and age, nearly every single trade show exhibitor will include images and graphics into their booth displays, whether it’s through an impressive infographic detailing their products and services, a high-tech banner stand featuring their marking message, or a simple sign with their company logo...

By TheTradeGroup, 06 September 2011, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

This is the week that was: The age of the digital bin man

Another week brings a new plethora of interesting stories to mull over and digest. While the world closed in on Gadaffi and Jeff Bezos learnt the hard way that you should not attempt to build and fly your own space rocket, here in the UK we all realised that the summer that never was is coming to end. Still – for every dark cloud in the sky there is the silver...

By Earnest, 06 September 2011, 0 comments. Categories: Commerce, Social Media Marketing.

How Infographics Help SEO

An infographic is a visual representation of information. Instead of writing an article or blog post that covers a lot of ground and uses enough stats and percentages to make the reader’s head spin, you can create an infographic that ties it all together in a handy dandy image.

You may be thinking, “Wait, I thought that images didn’t have SEO value because the search engines can’t read them?” Well, this is true that the search engines won’t know what your infographic is...

By Nick Stamoulis, 06 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

Whats the point of Linkedin?

In its first minutes as a public company, LinkedIn was valued at roughly $8.5 billion. This made Linkedin the largest internet I.P.O since Google.

Linkedin is a social network that focuses on harnessing the power of social technology to improve professional business networking. The website had about 600 000 South African subscribers in 2010 and that figure has almost double in the last year to just over 1.1 million professional business people. The biggest industries represented on the network are from the...

By Mike Saunders, 06 September 2011, 0 comments. Categories: Branding, Campaigns, Social Media Marketing.

Tips for Redesigning Your Website

Your website is an incredibly important and powerful online tool. First off, it’s your business’s calling card. When someone arrives on your site, they way it looks will influence whether they stay or bounce out. Your brand is (at least it should be) well reflected in your website design. An outdated website creates a bad user-experience.

Websites need to be fast, clean and well organized in order to convince your traffic that you are worth doing business with. We can all spot a website that...

By Nick Stamoulis, 06 September 2011, 0 comments. Categories: Commerce, Content Marketing, E-Commerce.

How to get an iPhone app for your blog

A new service has launched called Wiziapp, which effectively allows you to turn your blog into a native iPhone application that can be searched for, found and downloaded through the App store, worldwide.

The service operates as a WordPress plugin, which requires an install, the setup of some simple config bits and pieces and that’s it.

The core features:

  • Just ‘plugin’ and play
  • Native user experience
  • Available on the App Store
  • Stats and Data
  • The plugin isn’t free, but it’s...

    By imod.co.za, 05 September 2011, 0 comments. Categories: Advertising Technology, Campaigns, Content Marketing, Publishing.

    Growth of Social Media in 2011

    I don’t think there is anyone who’d be reading this blog and not be able to say, with confidence, that social media hasn’t become absolutely massive. I mean, Google has allowed social media to have a +- 30% more impact on Search Engine Optimization – that’s enormous. I remember when Facebook/Twitter/FourSquare/LinkedIn and the others weren’t around, I’m not sure what a lot of people used to do online ;)

    Well, I’ve come across a great infographic which walks us...

    By imod.co.za, 04 September 2011, 0 comments. Categories: Commerce, Organic Search, Social Media Marketing.

    iOS and Android market share

    Everyone knows I’m a huge Apple fan (iOS fan) and I’m not ready to change that just yet, but I must admit, looking at some new stats released by Nielsen, definitely get me thinking about the future of mobile platforms and whether becoming up to scratch with Android might actually be a good idea. I’ve got an Android device that RedBull gave me, so I have played with Android a fair bit, but nothing compared to the iOS.

    I think we all know deep down inside that Android was going to eat up the...

    By imod.co.za, 04 September 2011, 0 comments.

    4 Ways to Get More Value out of Your Blog

    Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it, and that’s it.

    In order to get the most out...

    Why Are You Buying Fans, Friends and Followers?

    I came across this article on PCMag.com a few weeks ago. The story focused on an SEO firm that has started selling Google +1s. “Plussems, which is owned by SEOShop.biz, is selling 50 clicks for $9.99, 250 clicks for $69.99, and was selling a bundle of 2,000 clicks.” This isn’t the first time I’ve come across an SEO or social media marketing company that was selling bundles like this. I’ve seen companies promise...

    By Nick Stamoulis, 02 September 2011, 0 comments. Categories: Branding, Commerce, Organic Search, Social Media Marketing.

    SEO Isn’t the First Priority for New Websites

    Search engine optimization is obviously an important part of an online marketing strategy. It’s a smart idea to hire an SEO agency to handle the work for you, but for a new business with a new website it’s best to wait a few years. While you may be thinking, “An SEO company telling people to wait on hiring an SEO company? That doesn’t make sense”, hear us out.

    By Nick Stamoulis, 01 September 2011, 1 comment. Categories: Data-driven marketing, Organic Search.

    The Must-Read Guide To Facebook’s New Privacy Settings

    Facebook have just rolled out new privacy settings which make it much easier to share posts, tags and photos and links with exactly who you want. Facebook have simplified the privacy features and made them more straightforward by placing them inline with the content you want to share, as opposed to being on your settings page.

    Facebook has also given users more control over their homepage, allowing them to choose how photos and posts get added, along with who is allowed to see them. Instead of your controls...

    By imod.co.za, 01 September 2011, 0 comments. Categories: Social Media Marketing.