How Becoming a Thought Leader Helps SEO

The Internet is a competitive place for businesses within any industry. People turn to the Internet, and more specifically to the search engines, every day to find information about products or services. If you want to stand out, you need to establish your business as a thought leader in your industry by creating content like blog posts, social media posts, articles, press releases, white papers, E-books, guides, etc. Not only will this content help to build trust amongst target audience members, but it will...

By Nick Stamoulis, 23 February 2012, 0 comments. Categories: Organic Search.

QR Codes: Useful or Pointless?

QR Codes have been around longer than you might think, but have only recently become an important tool in the world of mobile marketing. The codes can be seen in countries where mobile usage is a part of everyday life, which now comprises the whole of the developed world and even some developing areas. With the rise of smartphones around the world, it's everywhere. Companies use QR codes for consumers to unlock exclusives that can only be obtained with the phone's camera using an application. They are seen on outdoor advertisements, posters, on television, and even on the web. Should a QR Code be used for marketing...

By James Bentham, 21 February 2012, 0 comments.

Countdown to Mobile World Congress begins! #MWC12

In a week’s time mobile gurus and enthusiasts will all be flocking to the Mobile World Capital -Barcelona. For one week only, Barcelona becomes a home to Mobile World Congress (MWC) and to all of the industry’s major players, coming together to share the latest innovations on all things mobile. The mobile channel is one which continues to evolve and develop, transforming the way we connect and communicate. Every year at MWC we are witness to new exciting advancements in this space and this year...

By Marco Veremis, 20 February 2012, 0 comments. Categories: Advertising.

My Top Six Twitter Tips

Some of my good friends are finally starting to ‘get’ Twitter, and as a result, I find myself tweeting and sharing more. Below are some of my top Twitter tips for noobs and veterans alike.

 

 

 

 

 

 

 

 

 

Schedule your tweets. This may not make much sense, but nobody...

By imod.co.za, 20 February 2012, 0 comments. Categories: Social Media Marketing.

Noticing Quick Response (QR) Codes

Why and how to use QR codes PLUS how to integrate them with your world wide  web, particularly the Internet and Social Media, is the subject of this blog.

QR codes were created for use in the automotive industry in Japan.. Originally created by a Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process. In North America, QR codes are seen on books (example:...

By Joe Wozny, 15 February 2012, 0 comments.

Digital Marketers: Bring the focus back to the consumer

In the past year, digital marketing has been about the ever-increasing expansion of new technologies at our disposal. Digital marketers have certainly enticed customers using these new channels married with the innovative technology, for example, promotions over Facebook, mobile-optimised emails and personalised mobile offers. Whilst we need to maintain this emphasis on innovation, digital marketers need to bring the focus back to the consumer to increase ROI.

So, across all the digital channels from SMS to...

By Marco Veremis, 13 February 2012, 0 comments. Categories: Campaigns.

How to win back your email subscribers

Reengagement programmes seem to have a number of definitions and suggestions on how to approach it are infinite. But no matter how you look at it, the fact is that it’s less expensive to maintain an existing customer than it is to acquire a new one. The prospect of reengagement, therefore, should appeal to any marketer.

Historically, the prevailing attitude among email marketers was that since sending email is so inexpensive, it's not worth the trouble to suppress inactive users. Not too long ago it was...

By Kara Trivunovic, 07 February 2012, 0 comments. Categories: Data-driven marketing, E-Commerce, Email marketing, Publishing.

LiveChat: The next customer communication channel?

With business revenue proving to be a struggle during the current economic climate, providing a good customer experience bolstered by good customer service is do-or-die. Recent statistics revealed that 62% of consumers would not do business with a firm again if their expectations were not met. Therefore, now is the time to solve those concerns by focusing your attention on your company’s most valued asset, the one that keeps the cogs turning: the customer.

Most industry figures estimate that e-commerce cart...

By Kurt Bager, 07 February 2012, 0 comments. Categories: Video & Audio Marketing.

Google declines to pause on privacy changes

Google has come under pressure from the European Union to halt changes to its new privacy policy while a group investigates whether it complies with rules on the protection of personal data.

The search giant’s controversial new privacy policy consolidates the 60 guidelines which previously governed a number of disparate Google services such as Gmail, YouTube and Google+, which the company is now making efforts to tie together more seamlessly.

In a

By Matt Henkes, 07 February 2012, 0 comments. Categories: Search Marketing.

Excellent Google+ Business Page launch strategy!

I’ve spoken about creating a Google Plus Page for your business before, in fact, I provided you with a step by step guide, so there’s no excuse not to have one. Now I want to tell you about a really great way to get that page rolling with content.

Remember, Google’s search is the number one search engine and Google own Google+, so Google is going to rank Google+ information in their...

By imod.co.za, 03 February 2012, 0 comments. Categories: Search Marketing, Social Media Marketing.

How to market your app effectively

We’ve seen this many times; firms invest valuable time and money in their app development, nurture their innovative idea and pour their energy into an app that they know will be revolutionary, but the market never knows about it. In fact, the market is huge, and growing rapidly, with 60,000 new apps added every month; so it can be a serious challenge to ensure your new product attracts the attention it deserves.

As the apps market approaches saturation point, getting people to notice your app can be an...

By Assaf Kolirin, 31 January 2012, 0 comments. Categories: Advertising, Advertising Technology.

6 Ways to Build Your Google+ Page Engagement

Google Plus Tips

Google+ is all the rage right now but will it last long term? That is a damn good question that nobody can really answer but from what we have seen up until this point is that I think Google finally figured it out. Google+ has been...

By Maciej Fita, 31 January 2012, 0 comments. Categories: Search Marketing.

@SnickersUK controversy: Innovative or just nuts?

The UK Advertising Standards Authority (ASA) is looking into a promotional Twitter campaign from Snickers to see if it breached trading standards.

The campaign prompted complaints over the brand, owned by Mars, hiring B and C list celebrities to tweet about its nutty chocolate bar. UK model Katie Price and England international footballer Rio Ferdinand were among the celebrities who took part.

Their followers were initially confused when the pair began posting a series of uncharacteristic tweets; budget...

By Matt Henkes, 27 January 2012, 0 comments. Categories: Advertising.

What to Know About Google’s New Update

Last week Google announced another algorithm update, called the “page layout algorithm update”, which will target sites that have too many ads above the fold. Users find it frustrating when they click on a search result and then have a difficult time finding the actual content. Google wants to provide its users with the best possible experience and will now be penalizing sites in which the content is not prominent on the page.

By Nick Stamoulis, 25 January 2012, 0 comments. Categories: Advertising, Organic Search, Search Marketing.