Social Commerce: Signs of the Tipping Point
Having met with many major international organisations over the last few weeks about how they are adopting social media, I can see that they have recognised that they stand to gain so much more by making social media strategic.
Up until recently, most firms have been going through the experimental phases of social media adoption, otherwise known as trial and error. However, many brands are setting to make social commerce strategic in 2012.
Nokia are a good example. They have a very courageous...