Google Focuses on Blogger Platform Experience

For those of you who haven’t yet launched a blog and really don’t want to go through all the hoopla of getting your own server for a self-hosted WordPress blog,  Blogger blog by Google is about to get a few new user friendly experience options. A little while back Google announced that they would be making some nice new changes to their popular blogging platform and they have made some radical changes. The new revised Blogger will come with 7 new viewing versions users can choose from.

  • Classic - 

By Maciej Fita, 28 September 2011, 0 comments. Categories: Content Marketing, Search Marketing, Social Media Marketing.

Pacman Classic 2

Pacman is a true arcade classic. Released in 1980, and having taken the world of arcade gaming by storm, Pacman still enjoys fame, widespread brand-consciousness, and even many remakes and spin-offs today.

Originally developed in Japan, Pacman was known as Pakkuman, named after the onomatopoeic “paku-paku,” which describes the sound of a mouth opening wide and closing with a smack. The game was intended to be manufactured under the name Puckman, but US manufacturers changed this to Pac-man out of...

By imod.co.za, 28 September 2011, 0 comments. Categories: Gamification.

Social media Users – Keep their Trust, Keep them Clicking

“If you’re not paying for a service, then you are part of the product,” says Adrian Short of The Guardian today, as Facebook once again reconfigure their multi-billion dollar social networking empire. Taking better advantage of the promotional materials at their disposal, Facebook have begun to roll out a new ‘improved’ version of their well-known site, utilising materials such as intelligent targeted marketing, for which they have become famous.

This sort of targeted marketing...

By Paul Fennemore, 27 September 2011, 0 comments. Categories: Social Media Marketing.

This is the week that was: Leo has left the building

It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb.  And still the wheels of B2B marketing rolled on a pace…

Sliding doors of the week…

…go to HP and the departure of CEO Leo Apotheker just a few days short of his one year anniversary with the business. HP’s stock spiked by almost 10% at the

By Earnest, 27 September 2011, 0 comments. Categories: Campaigns, Commerce, Content Marketing.

Trade Show Checklist: Preparing For Your Event

Important things to remember when preparing for your trade show.

If you have ever had the experience of attending a professional trade show event, it can appear to be a relatively simple, pain-free procedure from the outside. You pack up your supplies and your team, head down to where the event is taking place, set up your table and start connecting with potential leads! And while these are the essential tasks performed by trade show exhibitors, the details...

By TheTradeGroup, 27 September 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.

SEO Software Won’t Do the Work for You

SEO isn’t just something that’s needed for big websites or large corporations. Every website that exists needs to be optimized in order to increase its online visibility and build brand awareness. Think about how many websites there are out there. Without an optimized site, it’s easy to get lost in the crowd. Every industry is competitive online and SEO can help give a site the edge it needs. In just the past few years companies have come around to the idea and are accepting that SEO is...

By Nick Stamoulis, 27 September 2011, 0 comments. Categories: Organic Search.

Add a QR just because you can? Think twice!

We’re seeing a rising demand for QR codes coming from our customers. And rightly so, given the ever growing numbers of smartphone users, even in this country with overpriced mobile data plans. And since we offer automated solutions for PURLs (personalized URL’s) and QR that demand is quite logical. But that does not mean adding a QR code is always a good idea.

Late last week, one of our customers made an urgent request for a QR code to be added on a publication. The URL to be encoded was their public website....

By Philippe Cardyn, 27 September 2011, 0 comments. Categories: Advertising, Campaigns.

Misspellings Won’t Help Your SEO

Ever since we started school we were taught the importance of spelling and grammar. If we made spelling mistakes in a paper we were docked points. Sure, Microsoft Word’s autocorrect feature comes in handy, but mistakes still slip through the cracks. Spelling in the business world is just as important, if not more so, as it is in the 8th grade spelling bee finals. People can make a snap decision based on a small typo in a correspondence that can result in losing a million dollar account. What it...

By Nick Stamoulis, 23 September 2011, 0 comments. Categories: Content Marketing, E-Commerce, Organic Search, Search Marketing.

Sales Training Insight: Never Ask 'Does That Make Sense?'

By Jerry Weissman: Just as a chef is attuned to the subtleties of flavor and trends in the culinary arts, a presentation coach is attuned to the subtleties of language and trends in the communication art. One trend I've noted recently is the expression, "Does that make sense?" often used by a speaker during a conversation — or a presenter during a presentation — to check whether the listener or audience has understood or appreciated what the speaker has just said. Unfortunately, the expression has...

By CustomerCentric, 23 September 2011, 0 comments. Categories: Commerce.

How important is mobile optimization?

I’ve been receiving a lot of emails lately from people who are trying to justify time spent on doing mobile optimization. I get the feeling that people don’t really understand just how important mobile is right now, especially in South Africa. Now, when I say important, what I’m referring to is the potential market that roams the Internet on their mobile devices.

So I started writing up a blog post on the topic and whilst doing the research I came across an infographic in this very topic and...

By imod.co.za, 23 September 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

How many domains are registered every day?

So we all know that thousands of new domains are bought every day and that we’re running out of IP4 addresses and so forth, but how many domains are actually being registered every day?

I came across a great website which actually shows exactly how many domains are being registered every single day. I can tell you that today, 23 September 2011, 97,388,394 .com domains have been registered, 14,168,093 .net domains and 9,457,857 .org domains have been registered. Those are some pretty amazing...

By imod.co.za, 23 September 2011, 0 comments. Categories: Campaigns, Commerce.

3 Inbound Marketing Myths

Inbound marketing could also be called “opt-in marketing.” The basic premise of inbound marketing is to make your site appealing to those that are already looking for it. Instead of trying to force your message on your target audience, you are setting your site up to be found when your audience needs it the most. Inbound marketing (which involves social media, SEO and content marketing) is an incredibly powerful online marketing tactic. It seems like a simple enough approach, but can actually be...

By Nick Stamoulis, 23 September 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Once the Bandwagon, Now the Band

As I boarded my first connecting flight last week for the 2011 Debt Connection Symposium, (Why can’t I find any good direct flights from Boston to Vegas?  A topic for another blog I guess), I could see that what was once a catch phrase is now reality.   Cloud solutions have not only gained popularity, but they are now prevalent.   

Companies like Apple, Google, Oracle, HP, even the federal government, are getting in on the...

By SoundbiteCommunications, 22 September 2011, 0 comments. Categories: Campaigns, Commerce, CRM.

Facebook Updates Its Layout To Add Functionality

Facebook unveiled a new layout today, merging the News Feed and Most Recent stories. All of your news is situated in one place, with Facebook’s algorithms deciding which updates will be most interesting and relevant to you.

All new top statuses and photos that got posted while you’ve been away from Facebook have been marked with a blue corner. Facebook have also increased the size of the photos in...

By imod.co.za, 22 September 2011, 0 comments. Categories: Campaigns, Publishing, Social Media Marketing.