Video: How do you define your brand?
This week’s Slice of Advice Q comes from Bonnie Bradshaw, a motivational youth speaker. She writes “When someone asks me what is my Brand I don’t have a clue what to say!”
As I tell her in the video below, don’t get all wrapped around the axle about defining brand. Brand is simply your reputation, it’s what you’re known for. It’s your hook that differentiates you from the thousands selling what you’re selling. Brand can be based on a lot of factors that...
Tips For Keeping Healthy At Trade Show Events
Leave your trade show satisfied, happy and in proper health!
A lot of hard work and effort goes into the success of a company’s trade show booth―months of rehearsing and strategizing a marketing plan before arrival, choosing a booth exhibit that successfully reflects your brand and message, and speaking with each and every attendee who stops by, hoping to connect with a qualified...
Facebook Marketing Tips for SEO
We all know that Facebook is a great marketing tool because it allows businesses to interact with their customers on a daily basis. It’s a place to form relationships and share valuable content while building a brand in the ever important social space. Just because your Facebook Page is technically owned by Facebook, that doesn’t mean that you can’t do your best to optimize the Page just as you would optimize your own website. Remember, it’s important to always think about SEO when...
What I like About Google’s New Site Links
Half Court Shot Nets Publicity for basketbal team
Portland Man Makes Half-Court Shot and Wins a New Truck
The Portland Trail Blazers were looking for a way to capitalize on the excitement of a Friday night game and garner unsolicited media coverage, all while promoting their sponsor. The solution: an on-court promotion giving one lucky contestant the chance to attempt a half-court shot for a new Toyota vehicle! Not only did the promotion generate excitement in the viewing crowd, but the results had the media and fans buzzing for the remainder of the season!
The Portland Trail Blazers “Toyota Half-Court...
Non-Profit Marketing in Tough Economic Times
Because we’ve done everything from brand development and event planning to fully integrated marketing communications plans for non-profits, we’ve been asked to do a number of seminar presentations dealing specifically with how non-profits should market their brands. With the economy still struggling and money tight among consumers and corporations, non-profits need extra help maximizing their fundraising and positioning themselves in a very competitive non-profit environment. So here are a few tips that have proved helpful for a number of non-profit organizations....
New Social WordPress plugin from MailChimp
MailChimp has launched a new WordPress plugin which aims to assist bloggers with the whole integration of Facebook and Twitter. The aim is to allow you to collect everything and put it all in one place, in other words, your blog.
The plugin comes with a number of awesome features and functions, so if you’re not interested in just the basics, then it would make sense to read up on the features, as it looks like there’s something for everyone who blogs and is a little social.
Here are some...
What interns think of SHMOOO’s
Oh man, I had such a good laugh when I watched this video, it’s a topic which so many of us in the social media industry can relate to and it’s communicated so darn accurately.
If there’s one thing you’re going to do today, take a list, if you’re a true social media geek, you’ll laugh hard!
Skype WiFi comes to iOS devices
I’m sure you’ve all heard about mobile applications that allow you to make calls over WiFi rather than the normal way of calling. In other words, you’re “billed” for data rather than call charges.
Well, if you haven’t, it’s worth looking into because if you’re in a WiFi zone and you have your mobile on you, you can effectively call for free, if you’re on an uncapped Internet account.
Skype’s just announced that they too are targeting this market and...
Bing Gives Link Building Advice
How Google+ Has Completely Disrupted my Use of Social Media
So between the projects we are working on and a visit to France, Google launched Google+ To be honest my workflow had settled into a really nice grove and had become almost second nature. Until the Google+ launch
After spending lots of time on the platform...
Do You Have the Right Video Marketing Priorities?
YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a short period of time.
Since it seems to happen fairly frequently businesses want to get in on the action. They think that if they create something crazy, funny, and attention grabbing it will result in a...
Time to get Business-Like with Social Commerce
Paul Fennemore – August 2011.
Here are some home truths that creative social media marketing people will find outside of their brief, but CEO’s and Operations Directors should take heed of.
A project I ran with Oxford Brookes University that involved interviewing around 30 UK mid to large B2B and B2C organisations, found that those firms who were doing really well with social commerce had a lot in common.
Social Media is not just for Marketing
Social Commerce de-silos...
This is the week that was: What of the future generation?
Despite the UK version of Big Brother bringing itself from the murky TV grave and the world economy continuing the get the odd bit of press for its catastrophic turmoil, the age old issue of A level results getting easier and the mad rush for University places dominated the headlines this week.
The up and coming generation of business leaders...
Why you should spend more time at the bar when attending your next conference...
7 Must Watch Videos From SES San Francisco
If you are unfamiliar with Search Engine Strategies (SES) it just ended yesterday — the good news is that there are lots of great videos bouncing around so you can get caught up on some of the important juicy...
When It’s Time for Keyword Cleanup
One of the most important, if not the most important, parts of an SEO campaign is the keywords that are chosen. After all, they lay the foundation for all of the work that follows. Selected keywords are used in the meta tags, anchor text links, and throughout the content that is published on your own website and blog and on any other website that you submit content to.
They need to be spot on, or else you may find that you are attracting the wrong audience, or maybe you aren’t even attracting an...
5 reasons to Get Active on Social Networking Sites
Hopefully by now you know and accept the fact that social media is not going away. Having revolutionized the way we interact online, social media can be an incredibly useful tool for marketers and businesses. However, it’s not enough to just have the Facebook page or Twitter handle. Just existing on a social networking site isn’t worth much anymore, other than a few links to help build a link portfolio. If you really want to make social media work for your business, you have to get active!