Are You Missing the Point of Social Media?
It’s great that businesses are starting to get that they need to be involved in social media, but in many cases they are still missing the point. Their main focus is on getting lots of fans and followers and they don’t even consider that it’s really about much more than that. They see it as a numbers game. Of course fans and followers are crucial to a social media strategy, but it’s important to really think about social media as a long term branding tool.