Engaging Your Audience
Katie Taylor, Social Media and Marketing @ Viapoint
You’ve got a pristine Facebook page, you’ve got an ample number of followers on Twitter, and your blog stats are looking as healthy as a pre-Christmas goose. You’ve made excellent headway in giving your company or organisation a running start at a successful social commerce campaign – but what now?
It’s easy to sit back once the hard work of laying your social media foundations is over and done with, but this is a dangerous...