Engaging Your Audience

Katie Taylor, Social Media and Marketing @ Viapoint

You’ve got a pristine Facebook page, you’ve got an ample number of followers on Twitter, and your blog stats are looking as healthy as a pre-Christmas goose. You’ve made excellent headway in giving your company or organisation a running start at a successful social commerce campaign – but what now?

It’s easy to sit back once the hard work of laying your social media foundations is over and done with, but this is a dangerous...

By Paul Fennemore, 26 October 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

Clean up your Twitter account

I came across an incredibly useful tool earlier today, Twit Cleaner, which assists you in determining who you should no longer follow or who you follow that isn’t of much use to you and so forth. The application is easy to use, you authorize your account against it, it runs some tests and sends you a DM with a link to your report. It’s important to note that the application doesn’t auto-tweet from your account!

I ran a test on the report and it showed me...

By imod.co.za, 25 October 2011, 0 comments. Categories: Social Media Marketing.

Facebook Numbers infographic

A new infographic is flying around the Internet and this one’s pretty darn useful, it’s all about Facebook and the numbers behind it. We’ve seen similar ones over the years, but this one’s nice and updated, and definitely worth the read.

If you have any infographics you want to share, please don’t hesitate to contact me using the contact form.


Here you go:

By imod.co.za, 25 October 2011, 0 comments. Categories: Social Media Marketing.

Three golden rules for Content Development

I came across this great post the other day on searchengineguide.com. Written by Stoney deGeyter, it’s 30+ SEO analogies that struck me as funny and yet so very true at the same time. I believe in having a sense of humor about your work and this post was right up my alley. One of my favorite analogies was this,

SEO is like a Michael Bay movie. It can look pretty, but if you’re just throwing a bunch of crap at your...

By Nick Stamoulis, 25 October 2011, 0 comments. Categories: Content Marketing, Organic Search.

Your Home Page is killing your business!

The internet is littered with terrible home pages. Beautiful flash based web pages that are to beautiful to actually achieve anything. Just like a dumb blonde sitting in a law firm, nice to look at but good luck if you decide to take her on as a defense attorney.

Now that sounds pretty harsh, even insensitive, but the fact is that its true. We need to start realising that a Home Page is not meant to be a pretty place that wow’s our website visitors. Instead your home page should be an attractive...

By Mike Saunders, 25 October 2011, 0 comments. Categories: Advertising Technology, E-Commerce.

Guest Blogging is the New Link Exchange

Back in the olden days of SEO website owners would participate in link exchanges meaning that both parties would place links to each other’s sites somewhere on their site. Since the search engines placed emphasis on inbound links, this seemed like an easy way to get a quick boost. Now, that kind of tactic is considered to be black hat and can actually result in search engine penalties. It’s no longer that easy to get your link on another site, but there are still ways to do it. One such way is...

By Nick Stamoulis, 24 October 2011, 0 comments. Categories: Content Marketing, Organic Search.

Direction Group: Finding the right marketing angle

Ever found yourself wracking your brains over a fresh new angle with which to promote something? How do you take a dry B2B product and spin it into an innovative brand message that not only communicates the product benefits, but grabs attention and sticks in the mind?

When the award-winning full-service agency Direction Group was approached by Plantronics, the communication technology specialist, it was exactly the quandary they found themselves facing; how do you make voice conferencing technology sexy and...

By Matt Henkes, 24 October 2011, 0 comments. Categories: Advertising, Advertising Technology.

Skype translations

I’ve just caught up on some news from Skype, they’ve launched a little infographic with some translations so that we’re able to greet people around the world in their spoken languages. I must admit, when I started reading the post, I thought this was going to be an actual feature inside Skype, but it appears not, so I was a little let down to be honest – it would be so easy to build this in.

Anyway, it’s always cool to see other languages, so this infographic will still be fun...

By imod.co.za, 24 October 2011, 0 comments. Categories: Social Media Marketing.

What SEO Companies Need From Clients

If you are a business looking to hire an SEO company, there is one thing that you need to understand from the start. When working with an SEO company, you can’t sign a contract and then disappear. If you want to see results from an SEO campaign, you need to remain an integral part of the process and provide the SEO company with information. If you don’t want to deal with SEO or have any involvement with your SEO partner,...

By Nick Stamoulis, 23 October 2011, 0 comments. Categories: Organic Search.

Are QR Codes ready for primetime?

According to a recent article in Biz Report, "a survey conducted by research firm Russell Herder found that over half of repeat QR Code scanners only 'sometimes' feel they have received something of value for their efforts."The article adds that when asked if they felt scanning a QR code...

By Brendan Hurley, 21 October 2011, 0 comments.

Time for businesses to embrace m-commerce

Social media and mobile apps will generate 50% of online sales by 2015, analysts have predicted.

IT research firm, Gartner, said that mobile internet will become the dominant channel for interaction, whilst mobiles overtake PCs. Businesses will therefore offer e-commerce based applications that can be accessed via a browser or mobile phone.

During Gartner’s IT Symposium on Tuesday, it was revealed that around 80% of businesses in Europe...

By Dani Millward, 21 October 2011, 0 comments. Categories: Social Media Marketing.

What’s the real benefit of Online Reputation Management

Online reputation management may be one of the most useful tools to business looking to extract a value out of social media. Continuous monitoring of what people are saying about your brand, product or service can provide incredibly valuable insight into how you are perceived in the market.

After all, perception is reality – at least in the world of marketing. How we are perceived in the market is all that really matters. If we have the best product but no one think we do then we don’t make the...

By Mike Saunders, 20 October 2011, 0 comments. Categories: Branding, Social Media Marketing.

Google Search Getting Much More Secure

Making It Safe to Search

We live in a world where digital interaction is the number 1 form of communication. With that speed, quickness and convenience comes certain security issue that always linger in the back of people’s minds. With infinite digital lines tieing...

By Maciej Fita, 19 October 2011, 0 comments. Categories: Search Marketing.

5 Tips to Keep Your Blog Active

Every business should have a blog. Unfortunately the number of successful business blogs is much less than the number of business blogs that have failed. Failure is typically the result of blog owners not dedicating enough time to the blog.

They may start out with the best of intentions but once they realize how long it takes to actually create a post, edit it, post it, share it, and monitor it they give up. The absolute worst thing to do is to set up a blog only let it sit there, inactive, for months at a...

By Nick Stamoulis, 19 October 2011, 0 comments. Categories: Content Marketing.

What do Google, Facebook, Twitter employees get?

I’ve read many posts over the years that discuss the perks of working at some of the leading technology corporations, but it’s not often that this information is compiled into a visual representation, in this case, an infographic. I thoroughly enjoyed looking through this infographic, but then felt a little jealous afterwards ;)

Just click the image below to enlarge it:


By imod.co.za, 17 October 2011, 0 comments. Categories: Commerce, Search Marketing.

Google rant proves potential social media risk for businesses

A Google engineer has nicely highlighted the risks social media can pose for employers by accidently posted a rant about Google+ on the social network.

Steve Yegge posted the long rant publicly instead of privately, making his thoughts on the platform known to the world. "That's one last thing that Google doesn't do well is Platforms," he wrote. "We don't understand platforms. We don't "get" platforms.[...]The Google+ platform is a pathetic afterthought." This has come out at a bad time for Google, as a report by Chitika Insights revealed that Google+ is losing traffic. With more than 40...

By Dani Millward, 17 October 2011, 0 comments. Categories: Branding, Search Marketing, Social Media Marketing.