Are you taking advantage of LinkedIn?

LinkedIn has many tools beginning with a personal profile extending to a company profile and beyond that the ability to connect to many linked in groups. For professionals in the marketplace, a LinkedIn profile is a must. Potential employers, your current clients, prospective clients, and even coworkers expect to find you on LinkedIn and understand your professional qualifications from what you've listed in your profile.

LinkedIn Groups

You may belong to up to 50 LinkedIn groups. You may also create those...

By MediaFirst, 01 October 2011, 0 comments. Categories: Advertising Technology, Branding, Commerce, Social Media Marketing.

Unlocking the content dungeon

As B2B marketers begin to plan for 2012, brows are being furrowed, heads are being scratched and a problem is beginning to rear its ugly head.

“We’ve just not got enough content.”

Or as the more astute marketers are saying: “We’ve just not got enough GOOD content.”

Whilst this is often true, it’s surprising how many businesses  when they start digging, would actually find a rich vein of content – often squirelled away across their business – which...

By Earnest, 29 September 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

Another Way to Use Press Releases for SEO

Press release distribution should be a part of the ongoing relevant link building portion of an SEO campaign for any business. Any company information or event that is newsworthy should be covered in a press release and distributed online using services such as PRWeb, PRLeap, 24×7 Press Release, and PRLog.

The benefit of online press releases, in addition to sharing news, is that it provides an opportunity to include anchor text and full URL links in the body. As we know, the search engines use links...

By Nick Stamoulis, 29 September 2011, 0 comments. Categories: Organic Search.

How to Create an Effective Pay-Per Click Campaign that Actually Works!

As most everyone knows, pay-per-click (PPC) advertising has an immediate cost associated with it. And if you do it wrong, it could mean a lot of money goes straight down the drain.

However, if you do it correctly, the rewards are plentiful.

The nice thing about AdWords is, you can set up an account in five minutes or less and start seeing results right away. You can also replace it immediately with something new if your ads aren’t working.

Another...

By Richard Hughes, 28 September 2011, 0 comments. Categories: Advertising, Advertising Technology, Search Marketing.

Google Focuses on Blogger Platform Experience

For those of you who haven’t yet launched a blog and really don’t want to go through all the hoopla of getting your own server for a self-hosted WordPress blog,  Blogger blog by Google is about to get a few new user friendly experience options. A little while back Google announced that they would be making some nice new changes to their popular blogging platform and they have made some radical changes. The new revised Blogger will come with 7 new viewing versions users can choose from.

  • Classic - 

By Maciej Fita, 28 September 2011, 0 comments. Categories: Content Marketing, Search Marketing, Social Media Marketing.

Pacman Classic 2

Pacman is a true arcade classic. Released in 1980, and having taken the world of arcade gaming by storm, Pacman still enjoys fame, widespread brand-consciousness, and even many remakes and spin-offs today.

Originally developed in Japan, Pacman was known as Pakkuman, named after the onomatopoeic “paku-paku,” which describes the sound of a mouth opening wide and closing with a smack. The game was intended to be manufactured under the name Puckman, but US manufacturers changed this to Pac-man out of...

By imod.co.za, 28 September 2011, 0 comments. Categories: Gamification.

Social media Users – Keep their Trust, Keep them Clicking

“If you’re not paying for a service, then you are part of the product,” says Adrian Short of The Guardian today, as Facebook once again reconfigure their multi-billion dollar social networking empire. Taking better advantage of the promotional materials at their disposal, Facebook have begun to roll out a new ‘improved’ version of their well-known site, utilising materials such as intelligent targeted marketing, for which they have become famous.

This sort of targeted marketing...

By Paul Fennemore, 27 September 2011, 0 comments. Categories: Social Media Marketing.

This is the week that was: Leo has left the building

It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb.  And still the wheels of B2B marketing rolled on a pace…

Sliding doors of the week…

…go to HP and the departure of CEO Leo Apotheker just a few days short of his one year anniversary with the business. HP’s stock spiked by almost 10% at the

By Earnest, 27 September 2011, 0 comments. Categories: Campaigns, Commerce, Content Marketing.

Trade Show Checklist: Preparing For Your Event

Important things to remember when preparing for your trade show.

If you have ever had the experience of attending a professional trade show event, it can appear to be a relatively simple, pain-free procedure from the outside. You pack up your supplies and your team, head down to where the event is taking place, set up your table and start connecting with potential leads! And while these are the essential tasks performed by trade show exhibitors, the details...

By TheTradeGroup, 27 September 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.

SEO Software Won’t Do the Work for You

SEO isn’t just something that’s needed for big websites or large corporations. Every website that exists needs to be optimized in order to increase its online visibility and build brand awareness. Think about how many websites there are out there. Without an optimized site, it’s easy to get lost in the crowd. Every industry is competitive online and SEO can help give a site the edge it needs. In just the past few years companies have come around to the idea and are accepting that SEO is...

By Nick Stamoulis, 27 September 2011, 0 comments. Categories: Organic Search.

Add a QR just because you can? Think twice!

We’re seeing a rising demand for QR codes coming from our customers. And rightly so, given the ever growing numbers of smartphone users, even in this country with overpriced mobile data plans. And since we offer automated solutions for PURLs (personalized URL’s) and QR that demand is quite logical. But that does not mean adding a QR code is always a good idea.

Late last week, one of our customers made an urgent request for a QR code to be added on a publication. The URL to be encoded was their public website....

By Philippe Cardyn, 27 September 2011, 0 comments. Categories: Advertising, Campaigns.

Misspellings Won’t Help Your SEO

Ever since we started school we were taught the importance of spelling and grammar. If we made spelling mistakes in a paper we were docked points. Sure, Microsoft Word’s autocorrect feature comes in handy, but mistakes still slip through the cracks. Spelling in the business world is just as important, if not more so, as it is in the 8th grade spelling bee finals. People can make a snap decision based on a small typo in a correspondence that can result in losing a million dollar account. What it...

By Nick Stamoulis, 23 September 2011, 0 comments. Categories: Content Marketing, E-Commerce, Organic Search, Search Marketing.

Sales Training Insight: Never Ask 'Does That Make Sense?'

By Jerry Weissman: Just as a chef is attuned to the subtleties of flavor and trends in the culinary arts, a presentation coach is attuned to the subtleties of language and trends in the communication art. One trend I've noted recently is the expression, "Does that make sense?" often used by a speaker during a conversation — or a presenter during a presentation — to check whether the listener or audience has understood or appreciated what the speaker has just said. Unfortunately, the expression has...

By CustomerCentric, 23 September 2011, 0 comments. Categories: Commerce.