Poor mobile strategy hurting retailers

Retailers are losing out on a vast swathe of potential business because of poor usability of their mobile web presence, according to a new report.Only a third of retailers surveyed delivered a dedicated mobile optimised web presence, while many mobile sites were not transferrable across multiple mobile browsers.Ecommerce analyst dotCommerce studied 12 leading high street brands, scoring their mobile presence across 22 different metrics, from usability to security and integration with other marketing activity.Alarmingly, the study found the half of all the mobile sites assessed would not load on Android handsets,...

By Matt Henkes, 21 November 2011, 0 comments. Categories: Campaigns, E-Commerce.

Android Market Sees Continued Growth

Research2guidance’s latest report, ‘Android Market Insights’, examines download patterns and the number of new applications added to the Android Market over the last few months.

US Android Users Downloaded 240 Million Apps in September 2011

The United States remains the largest market for Android in terms of user base and number of apps downloaded with US Android users generating over 50 percent of all Android app downloads; totaling nearly 3.5 billion.

The US comprised 42.3 percent of all...

By AlwaysOnMessage, 17 November 2011, 0 comments. Categories: Commerce, Search Marketing.

How To Optimize Your Google+ Page

Google Plus

Optimization and SEO of your Google+ page is going to be an important effort once you get it up and running. Some people do it without really thinking about it and others miss great opportunities on their profiles to enhance the user experience and also their own SEO. The new

By Maciej Fita, 16 November 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Encrypted Search and What It Means for SEO

Not too long ago Google made an announcement that they would be making search more secure. It will begin sending users that are signed in to their Google account to a secure version of the site when they perform a search. Since search is becoming more and more customized the purpose of this change is to protect personalized search results for users.

While this seems like a...

By Nick Stamoulis, 16 November 2011, 0 comments. Categories: Organic Search, Search Marketing.

Cyber Monday SEO Tips

It’s almost that time of year again and retailers are getting ready for an influx of holiday business. While brick and mortar stores are preparing for Black Friday, E-Commerce businesses have their sights set on what has become known as Cyber Monday.

Now, if you are a follower of this blog or know anything at all about SEO, you know that SEO is...

By Nick Stamoulis, 14 November 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

How Google+ highlights a new war on site speed

By Paul Cook, CEO TagMan -www.tagman.com

The tension between using all the amazing online marketing technologies and plug-ins now available to site owners and the effect implementing those things has on the speed of their websites has come to the fore in the last month. When Google launched Google+, we soon discovered that the plug-in to enable sharing of web content in the platform was a big one. It took a second to load, which, for large e-commerce businesses, is an absolute age in terms of user experience and, ultimately, sales conversions. In simple terms, every asset a site owner...

By contributor, 11 November 2011, 0 comments. Categories: E-Commerce.

Remembrance Day to be held on Twitter

Twitter will hold its first Remembrance Day service today, holding a two-minute silence on the social network.

Tweet Remembrance was created by a group of Methodists, in order to spread tribute messages to people associated with World War I, II and present wars.

The service's aim is to engage everybody with Remembrance Day that are unable to attend church, whilst encouraging followers to tweet in order to build awareness of Armistice...

By Dani Millward, 11 November 2011, 0 comments. Categories: Publishing, Social Media Marketing.

Google+ Brand Pages: Should You Create One?

Google+ has made numerous headlines since it was first launched in June 2011. It’s been in the news for being a potential “Facebook killer”, for its quick growth, for integration of the +1 button, and for its interesting strategy of holding off on allowing businesses and brands to use the medium at first. Now, all eyes are once again on Google+ because they have finally opened up the social network to brand pages.

As stated on a

By Nick Stamoulis, 09 November 2011, 1 comment. Categories: Advertising Technology, Search Marketing, Social Media Marketing.

Why marketing technology must make technical sense

Whether consumers are up to speed on technology or not, they all need to understand and react to marketing messages in order to buy goods or services, writes Richard Stephens, managing director, DirectionGroup. Getting the right reaction is key to the success of any marketing proposal and yet brands still lead and dominate their communications with ‘tech speak’, or in old marketing terms, they sell attributes rather than benefits.

Digital marketing provides brands with abundant data on each...

By contributor, 09 November 2011, 0 comments. Categories: Advertising, Campaigns.

5 B2B SEO Video Ideas

There’s a reason that YouTube is the second most popular search engine after Google. People like to watch videos, whether it be for fun or educational purposes. There seems to be a misconception that marketing videos are more of a B2C thing. Not true. After all, businesses are made up of people (consumers) and they all have different tastes in how they prefer to receive information.

Just because others in your industry aren’t making videos, it doesn’t mean that you shouldn’t make them either. In fact,...

By Nick Stamoulis, 08 November 2011, 0 comments. Categories: Organic Search.

5 ways to Protect Your Site from Search Engine Updates

The search engines are constantly updating and tweaking their algorithms to provide their customers (searchers) with the best possible experience. Think about it. If Google search results were crappy, people wouldn’t use the service, meaning that Google wouldn’t be making a profit. Search engine algorithms are built to think like people that are searching.

Using a number of factors, the search engines determine whether a site is relevant and if it’s valuable. If it’s not, it won’t...

By Nick Stamoulis, 08 November 2011, 0 comments. Categories: Organic Search.

Google makes search engine 'fresher'

Google Inc has upgraded its search ranking algorithm in order to offer fresh and up-to-date results more easily.

Impacting on around 35% of searches, the change will help people find relevant results, without the need to add extra information.

Searches for reviews, new and recurring events and trending topics will also offer the latest, high-quality information.

However, the new algorithm ensures that information will be based on what users...

By Dani Millward, 07 November 2011, 0 comments. Categories: Search Marketing.