Social TV: It's important to put audience behaviour first #SMWF

The Social TV track in #SMWF last week kicked off with a great keynote panel examining the state of social TV and the changes going on in the industry.

The panel was made of Simon Miller, Chief Technical Officer at Zeebox (@simonmi11er), Sidharth Jayant, Content Service Manager of Samsung Electronics (@sidharthjayant), David Nahmani, Orange’s Director of BD & Partnerships (@davidnahmani), and Lloyd Salmons, Co-founder and Director at Outside Line...

By Dani Millward, 03 April 2012, 0 comments. Categories: Social Media Marketing.

Presentation slides from the Marketing Tech track at #SMWF

We partnered with SMWF last week, a London-based social media event and exhibition looking at some of the latest tools and techniques marketers are employing across the industry. Thanks to all the SM practitioners who came down to share their expertise in the Marketing Tech track, and to everyone that came down to pick up some tips and techniques; hope you got what you came for.

We had a great couple of days meeting loads of you. Here are the presentation slides from our track, from speakers representing...

By Matt Henkes, 02 April 2012, 0 comments. Categories: Social Media Marketing.

Who is talking about my Brand & Developing Tailored Content #SMWF

Understanding the social consumer is central to building a successful social media strategy. You need to find the best ways to communicate to different groups, therefore understanding the different social behaviours out there is important for most social strategies.

If there’s one thing we’ve learned from #SMWF this week, it’s that the understanding of social media among marketers has moved beyond simple ‘why’ and ‘how’...

By Dani Millward, 30 March 2012, 1 comment. Categories: Advertising Technology, Social Media Marketing.

Is the term 'engagement' meaningless? #SMWF

Is the term engagement meaningless? What are we really chasing when we start measuring it? This was a key theme of social media engagement session at #SMWF this week.

A great panel, including Allister Frost, Head of Digital Marketing Strategy, Microsoft, Reggie Bradford, CEO, Vitrue, Jonathan Bean, COO, Mynewsdesk and Patrick Salyer, CEO, Gigya, took part in a wide ranging discussion, packed with prescient points and insightful questions.

The session...

By Matt Henkes, 30 March 2012, 0 comments. Categories: Campaigns, Data-driven marketing, Social Media Marketing.

Transparency and trust is key for brands, explains Scott Monty, Ford #SMWF

Social media is blooming across the world. With the increasing number of social networks, Scott Monty, Global Digital & Multimedia Comms Manager from Ford, found a few challenges when establishing social media in the automotive industry, but pointed out that these problems occur in other industries too.

Businesses aren’t trusted as much anymore by their customers. Academics, analysts and the media are some that now have the upper hand when it comes to levels of trust, because customers trust people...

By Dani Millward, 30 March 2012, 0 comments. Categories: Social Media Marketing.

Chris Brogan video: Get mobile - Smartphones are the new smoking #smwf

The personal, ubiquitous and indispensible perception of mobile phones has created the “best social network in the world”, said Chris Brogan at #SMWF this week, with SMS and email contacts still representing the gold standards for marketing.

“The laptop is no longer where we live and die,” he told a packed keynote theatre on Tuesday, emphasising the importance of the mobile channel. “Smartphones are the new smoking - and QR codes are not the answer.”

In a far ranging,...

By Matt Henkes, 30 March 2012, 0 comments. Categories: Email marketing, Social Media Marketing.

Who will nail Social TV? #SMWF

The integration of social media into TV has not yet hit the nail on the head, according to Dan Patton, VP of digital media at MTV UK & Ireland.

Looking at how TV audiences can be bolstered using social media at #SMWF yesterday, Patton said we were yet to see a service that had tied the two together in a truly effective, innovative way.

Emma Marlow, Director of New Media, IMImobile said that trying to drive engagement through social media represented a huge...

By Matt Henkes, 28 March 2012, 1 comment. Categories: Advertising, Campaigns, Social Media Marketing.

dot Brand Decision Time

In 2013 we can expect to see a number of .brands, alongside more familiar top-level domains, such as .co.uk or .com. However, the short window of opportunity for businesses to own and manage their own TLD will soon close, with the deadline for applications closing on the 12 April. Roland LaPlante, CMO of Internet infrastructure solutions provider Afilias, discusses the issue and highlights what benefits the brands will receive as a result.

Earlier this year, the newest and, arguably, most innovative change...

By Roland LaPlante, 27 March 2012, 0 comments. Categories: Campaigns, Data-driven marketing.

Can Friends Reunited rise from the ashes?

Friends Reunited, the site widely cited as the world’s first online social network and rekindled a thousand old school romances has been relaunched, 12 years after its inception.

Focusing on nostalgia and memories, the new site will invite users to gather images that represent memorable events in their lives, culminating in a feast of curated memories, both their own images and those from copyrighted libraries, a few of which have already agreed to partner with the site; the Press Association and the...

By Matt Henkes, 27 March 2012, 0 comments. Categories: Campaigns, Publishing, Social Media Marketing.

How Publishers Can Effectively Monetize Mobile Content

A number of content publishers are doing tremendous work bringing their content to mobile users, seizing the opportunity brought on by the adoption of smartphones and tablets.

However, others have been slow to make that full commitment. Many are still learning how to adapt their business to mobile, evaluating how to present content and monetize it. Some of these publishers have extraordinary online content, yet it doesn’t translate as well on mobile.

Knowing that their audiences are consuming content on...

By Dave Gwozdz, 26 March 2012, 0 comments.

How journalists use social media

Understanding how journalists use social media to research articles can be key to your PR strategy, ensuring your efforts are targeted in the right places.

Some interesting research into just how they do this has shed some useful light on how social media marketers and PR folk can best utilise the various social channels.

On average journalists use three different social media channels for each article they research. They find corporate blogs the most useful, while Wikipedia and Twitter were the second and...

By Matt Henkes, 26 March 2012, 0 comments. Categories: Social Media Marketing.

Facebook Timeline and your brand

In just over a week from now, Facebook will switch to the much talked about Facebook Timeline.

It was first talked about in the f8 conference last year, and until as late as February this year, it was still unclear when this shift would definitely happen. But now it’s upon us. So what are the new features that Timeline brings to your brand or business?

By Mike Saunders, 23 March 2012, 1 comment.

Google Analytics aims social media reporting at the bottom line

Google has announced the addition of a new feature to its analytics suite that aims to tie together two traditionally slippery bedfellows, social media and demonstrable bottom line ROI.

The company says its new social reports shed light on the conversion rates generated by social channels. Group product manager Phil Mui said the initiative aimed to help marketers do three things:

  • Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions 
  • Understand social activities...

By Matt Henkes, 22 March 2012, 0 comments. Categories: Data-driven marketing, Social Media Marketing.

British TV viewers more influenced by social media

Almost a fifth of TV viewers use social networks to discover new TV programmes to watch.

The report, released by PR and social media agency Diffusion, found that 17% of viewers use social media to find new TV shows. The percentage has risen to 39% for 18-24 year olds, possibly due to being the target audience for UK station Channel 4.

The Social TV Trends report was released the same day as Channel 4’s announcement of it launching a a new TV channel called 4seven, enabling people to catch up on...

By Dani Millward, 22 March 2012, 0 comments. Categories: Social Media Marketing.

Twitter expands Promoted Tweets on mobile

Twitter announced yesterday that it will expand its promoted tweets on mobile apps.

Promoted Tweets will now appear in user timelines on their mobile devices that Twitter feel are of relevance and interest, but from brands that the user doesn’t necessarily follow.

Advertisers will also be able to choose whether to target all platforms, or just specifics including iOS, Android or desktop.

Twitter published a blog post, which said: “For years, brands around the world have used Twitter to reach...

By Dani Millward, 21 March 2012, 0 comments. Categories: Advertising.

Social Media Tips: Let’s Play Red Light, Green Light

[By Emily Carter] 

Happy Spring! I’m not sure how the first day of spring is treating the rest of the world weather-wise, but here in New Jersey we are being welcomed into the loving arms of warmth and sunshine. There’s nothing I’d rather be doing right now than running outside like a little kid, playing kickball or Red Light, Green Light (an old favorite). Instead, I am looking into the newest craze in Social Media Marketing: Pinterest.

Here’s a Pinterest-ing

By GrassRootsMarketing, 21 March 2012, 0 comments. Categories: Social Media Marketing.

Social media: It’s a matter of time

Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor.

As well as being hugely informative, the report struck a chord with us as it mirrored the experience we have seen time and time again. The point is, organisations...

By Earnest, 20 March 2012, 0 comments. Categories: Social Media Marketing.

Google to penalise over optimised websites in favour for content

Google has announced it will start penalising websites that are overfilled with SEO.

The major search engine told of the plans during SXSW, with Matt Cutts, Google’s Head of Search, speaking about how the company has been working on a new search penalty for websites that are over-optimised.

This means that websites with great content will be favoured in order to drive more traffic to them, rather than websites with strong SEO. Cutts said it was a way to ‘level the playing ground’ for...

By Dani Millward, 19 March 2012, 1 comment. Categories: Organic Search, Search Marketing.