What’s the real benefit of Online Reputation Management

Online reputation management may be one of the most useful tools to business looking to extract a value out of social media. Continuous monitoring of what people are saying about your brand, product or service can provide incredibly valuable insight into how you are perceived in the market.

After all, perception is reality – at least in the world of marketing. How we are perceived in the market is all that really matters. If we have the best product but no one think we do then we don’t make the...

By Mike Saunders, 20 October 2011, 0 comments. Categories: Branding, Social Media Marketing.

Google Search Getting Much More Secure

Making It Safe to Search

We live in a world where digital interaction is the number 1 form of communication. With that speed, quickness and convenience comes certain security issue that always linger in the back of people’s minds. With infinite digital lines tieing...

By Maciej Fita, 19 October 2011, 0 comments. Categories: Search Marketing.

5 Tips to Keep Your Blog Active

Every business should have a blog. Unfortunately the number of successful business blogs is much less than the number of business blogs that have failed. Failure is typically the result of blog owners not dedicating enough time to the blog.

They may start out with the best of intentions but once they realize how long it takes to actually create a post, edit it, post it, share it, and monitor it they give up. The absolute worst thing to do is to set up a blog only let it sit there, inactive, for months at a...

By Nick Stamoulis, 19 October 2011, 0 comments. Categories: Content Marketing.

What do Google, Facebook, Twitter employees get?

I’ve read many posts over the years that discuss the perks of working at some of the leading technology corporations, but it’s not often that this information is compiled into a visual representation, in this case, an infographic. I thoroughly enjoyed looking through this infographic, but then felt a little jealous afterwards ;)

Just click the image below to enlarge it:


By imod.co.za, 17 October 2011, 0 comments. Categories: Commerce, Search Marketing.

Google rant proves potential social media risk for businesses

A Google engineer has nicely highlighted the risks social media can pose for employers by accidently posted a rant about Google+ on the social network.

Steve Yegge posted the long rant publicly instead of privately, making his thoughts on the platform known to the world. "That's one last thing that Google doesn't do well is Platforms," he wrote. "We don't understand platforms. We don't "get" platforms.[...]The Google+ platform is a pathetic afterthought." This has come out at a bad time for Google, as a report by Chitika Insights revealed that Google+ is losing traffic. With more than 40...

By Dani Millward, 17 October 2011, 0 comments. Categories: Branding, Search Marketing, Social Media Marketing.

Social Commerce: Signs of the Tipping Point

Paul Fennemore

Having met with many major international organisations over the last few weeks about how they are adopting social media, I can see that they have recognised that they stand to gain so much more by making social media strategic.

Up until recently, most firms have been going through the experimental phases of social media adoption, otherwise known as trial and error. However, many brands are setting to make social commerce strategic in 2012.

Nokia are a good example. They have a very courageous...

By Paul Fennemore, 17 October 2011, 0 comments. Categories: Campaigns, E-Commerce, Social Media Marketing.

5 Tips for Choosing the Right Keywords for Your Site

Arguable the single most important thing you can do for your site, keyword research and selection form the cornerstone of the rest of your SEO campaign. The keywords you choose will affect you can find your site and with what search phrases. Your keywords will also help shape the content you write, as you need to incorporate your target keywords into all the content you produce.

Here are 5 tips for selecting the right keywords to best help your site and SEO:

Go after the long-tail

By Nick Stamoulis, 17 October 2011, 0 comments. Categories: Organic Search.

Google Plus reaches 40 million users

Google’s new social networking platform, Google+, now has 40 million users, according to the company’s Q4 results, released today.

The company opened Google+ to the public on 20th September, offering the latest challenge to Facebook.

Over 3.4 billion photos have already been uploaded to the social network since its launch.

Chief executive Larry Page said: “People are flocking to Google+ at an incredible rate and we are just getting started.”

Page also revealed that Google’s web...

By Dani Millward, 14 October 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

Is Meta Data Still Important for SEO?

Way back in the day, the meta data that you included in the code of your website played a large part in your search ranking. The search engine spiders used this information to determine what your website was about and ranked your site accordingly.

Of course, this meant that webmasters began taking advantage of the meta data by stuffing keywords and in some cases, included keywords that weren’t even relevant but had a high search volume just to try and increase their visitors.

The search engines...

By Nick Stamoulis, 14 October 2011, 0 comments. Categories: Organic Search.

Keyword Research Methodology

Any good SEO company or consultant is going to tell you that keyword research may be one of the most important things you do for your SEO. The keywords you target will directly affect what searches you rank for and what kind of traffic will be directed to your site. Failing to include the right keywords means missing out on potential traffic.

Here is the process that I use for conducting keyword research for my clients. I hope you find it useful for your own.

Step One: Read Your Content Keyword research is done on a page-by-page...

By Nick Stamoulis, 14 October 2011, 0 comments. Categories: Organic Search.

4 SEO Tips to Get Your Site Ready for 2012

For many companies across all industries, these last few months of the year get very busy very quickly. Strategies are being created, budgets are getting approved, performances are graded and ROI is evaluated. Everyone is getting ready for the big push into the first quarter of next year. Since SEO is so long term, it makes sense to start thinking about your 2012 campaign now and make sure everything is in order for the new year.

Make sure that your SEO is ready to go in 2012 with these 4 tips:

1. Revisit...

By Nick Stamoulis, 13 October 2011, 0 comments. Categories: Organic Search.

What businesses can get from gamification

Customers are more likely to respond to a gamified response, according to research by global marketing company Upstream.

Around three quarters of marketers believe that customers are likely to respond to game-based marketing mechanics, but only 27% have put this into practice.

The research, which focused on the understanding and use of game mechanics in marketing strategies, was collected at ad:tech London 2011. It found that 66% of marketers didn’t understand the term ‘gamification’, but...

By Dani Millward, 13 October 2011, 0 comments. Categories: Gamification.

Here comes FourSquare Radar

With iOS 5 being released today, iPhone application developers are once again able to unlock awesome new features in their applications. The first one to jump up with something new is FourSquare.

FourSquare have just launched a new feature called FourSquare Radar – The premise is simple, if you follow a list on FourSquare and you come close to one of the items in the list, FourSquare will popup a message and let you know – the beauty – you don’t even have to have the application...

By imod.co.za, 13 October 2011, 0 comments. Categories: Social Media Marketing.

Dominoes does £1m of online orders in a day

If anyone was still in need of evidence of the power of mobile and online commerce, Dominoes Pizza has reported a benchmark success with its online pizza ordering service, taking over £1m of pizza orders in the UK alone in one day.

The fast food chain, which implemented a series of improvements to its IT system earlier this year, is currently taking 13% of its order across mobile devices.

That’s a staggering £130,000 in...

By Dani Millward, 12 October 2011, 0 comments.