Unlocking the content dungeon
As B2B marketers begin to plan for 2012, brows are being furrowed, heads are being scratched and a problem is beginning to rear its ugly head.
“We’ve just not got enough content.”
Or as the more astute marketers are saying: “We’ve just not got enough GOOD content.”
Whilst this is often true, it’s surprising how many businesses when they start digging, would actually find a rich vein of content – often squirelled away across their business – which...