What’s the Best Time for Social Shares and Likes?

If you’re going to implement a social media strategy, you might as well do it right. Right? That means that you can’t just sign up for an account, create a Page and sign in once in awhile or whenever the mood strikes. Like any other marketing strategy, you need to go in with a plan. Social media is about sharing, but sharing what, exactly?

Well, there are plenty of things that you can share. You can share your thoughts on a particular topic or event, information, company news, and links to...

By Nick Stamoulis, 01 November 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Spooky SEO Tactics to Avoid

In celebration of Halloween, here are a few spooky SEO tactics to avoid because they will certainly come back to haunt you!

Link Exchanges “Hey, I’ll link to you if you link to me.” While it may seem like an amazingly simple way to build your links, it won’t establish any trust with the search engines. What the search engines pay attention to when it comes to links is relevance.

If you have thousands of links out there on sites completely unrelated to yours and thousands of links to random...

By Nick Stamoulis, 01 November 2011, 0 comments. Categories: Content Marketing, Organic Search.

Google Street View goes indoors

Google Inc will bring indoor business photos into its Street View service. The pilot project will allow users to view inside various businesses from around the world.

Businesses, including shops, hotels and restaurants, can be involved with the process, although big-brand chains such as hospitals and lawyer’s offices have been excluded for the time-being.

The new extension will invite businesses with high search hits to participate and submit images,...

By Dani Millward, 31 October 2011, 0 comments. Categories: Search Marketing.

A Guide to Writing Great Blog Post Titles

There are millions of blogs out there competing for readers’ attention. Maybe they aren’t all direct competition, but it’s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? The best way to improve click-throughs is to craft a blog post title that will catch their attention.

By Nick Stamoulis, 28 October 2011, 0 comments. Categories: Content Marketing, Organic Search.

How To Optimize Local SEO

How To Optimize Local SEO

These days it really does not matter if you have a small local business or a larger chain local SEO is something that is crucial if you ever want to see anybody come by your website and inquire a bit more as to what you offer. Keep in mind...

By Maciej Fita, 27 October 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Engaging Your Audience

Katie Taylor, Social Media and Marketing @ Viapoint

You’ve got a pristine Facebook page, you’ve got an ample number of followers on Twitter, and your blog stats are looking as healthy as a pre-Christmas goose. You’ve made excellent headway in giving your company or organisation a running start at a successful social commerce campaign – but what now?

It’s easy to sit back once the hard work of laying your social media foundations is over and done with, but this is a dangerous...

By Paul Fennemore, 26 October 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

Clean up your Twitter account

I came across an incredibly useful tool earlier today, Twit Cleaner, which assists you in determining who you should no longer follow or who you follow that isn’t of much use to you and so forth. The application is easy to use, you authorize your account against it, it runs some tests and sends you a DM with a link to your report. It’s important to note that the application doesn’t auto-tweet from your account!

I ran a test on the report and it showed me...

By imod.co.za, 25 October 2011, 0 comments. Categories: Social Media Marketing.

Facebook Numbers infographic

A new infographic is flying around the Internet and this one’s pretty darn useful, it’s all about Facebook and the numbers behind it. We’ve seen similar ones over the years, but this one’s nice and updated, and definitely worth the read.

If you have any infographics you want to share, please don’t hesitate to contact me using the contact form.

 

Here you go:

By imod.co.za, 25 October 2011, 0 comments. Categories: Social Media Marketing.

Three golden rules for Content Development

I came across this great post the other day on searchengineguide.com. Written by Stoney deGeyter, it’s 30+ SEO analogies that struck me as funny and yet so very true at the same time. I believe in having a sense of humor about your work and this post was right up my alley. One of my favorite analogies was this,

SEO is like a Michael Bay movie. It can look pretty, but if you’re just throwing a bunch of crap at your...

By Nick Stamoulis, 25 October 2011, 0 comments. Categories: Content Marketing, Organic Search.

Your Home Page is killing your business!

The internet is littered with terrible home pages. Beautiful flash based web pages that are to beautiful to actually achieve anything. Just like a dumb blonde sitting in a law firm, nice to look at but good luck if you decide to take her on as a defense attorney.

Now that sounds pretty harsh, even insensitive, but the fact is that its true. We need to start realising that a Home Page is not meant to be a pretty place that wow’s our website visitors. Instead your home page should be an attractive...

By Mike Saunders, 25 October 2011, 0 comments. Categories: Advertising Technology, E-Commerce.

Guest Blogging is the New Link Exchange

Back in the olden days of SEO website owners would participate in link exchanges meaning that both parties would place links to each other’s sites somewhere on their site. Since the search engines placed emphasis on inbound links, this seemed like an easy way to get a quick boost. Now, that kind of tactic is considered to be black hat and can actually result in search engine penalties. It’s no longer that easy to get your link on another site, but there are still ways to do it. One such way is...

By Nick Stamoulis, 24 October 2011, 0 comments. Categories: Content Marketing, Organic Search.

Direction Group: Finding the right marketing angle

Ever found yourself wracking your brains over a fresh new angle with which to promote something? How do you take a dry B2B product and spin it into an innovative brand message that not only communicates the product benefits, but grabs attention and sticks in the mind?

When the award-winning full-service agency Direction Group was approached by Plantronics, the communication technology specialist, it was exactly the quandary they found themselves facing; how do you make voice conferencing technology sexy and...

By Matt Henkes, 24 October 2011, 0 comments. Categories: Advertising, Advertising Technology.

Skype translations

I’ve just caught up on some news from Skype, they’ve launched a little infographic with some translations so that we’re able to greet people around the world in their spoken languages. I must admit, when I started reading the post, I thought this was going to be an actual feature inside Skype, but it appears not, so I was a little let down to be honest – it would be so easy to build this in.

Anyway, it’s always cool to see other languages, so this infographic will still be fun...

By imod.co.za, 24 October 2011, 0 comments. Categories: Social Media Marketing.

What SEO Companies Need From Clients

If you are a business looking to hire an SEO company, there is one thing that you need to understand from the start. When working with an SEO company, you can’t sign a contract and then disappear. If you want to see results from an SEO campaign, you need to remain an integral part of the process and provide the SEO company with information. If you don’t want to deal with SEO or have any involvement with your SEO partner,...

By Nick Stamoulis, 23 October 2011, 0 comments. Categories: Organic Search.

Are QR Codes ready for primetime?

According to a recent article in Biz Report, "a survey conducted by research firm Russell Herder found that over half of repeat QR Code scanners only 'sometimes' feel they have received something of value for their efforts."The article adds that when asked if they felt scanning a QR code...

By Brendan Hurley, 21 October 2011, 0 comments.

Time for businesses to embrace m-commerce

Social media and mobile apps will generate 50% of online sales by 2015, analysts have predicted.

IT research firm, Gartner, said that mobile internet will become the dominant channel for interaction, whilst mobiles overtake PCs. Businesses will therefore offer e-commerce based applications that can be accessed via a browser or mobile phone.

During Gartner’s IT Symposium on Tuesday, it was revealed that around 80% of businesses in Europe...

By Dani Millward, 21 October 2011, 0 comments. Categories: Social Media Marketing.