Interactive Audi experience on YouTube
Audi’s launching the new A6 with a banging YouTube interactive experience campaign. The campaign uses a fancy indexing feature allowing you to control the video with your keypad, which jumps you around from section to section giving you the feeling that you’re actually driving the car.
It’s a sweet idea and all, but when I started trying it out, I quickly found that it was a little annoying. Big kudos’ to Audi for being the first to create a driving experience through social media...
B2B Marketing Benefits From A Consistent Program Of Press Releases
B2B marketing efforts benefit from a stream of Press Releases, issued at least monthly. Readers see your press release, a.k.a. news release, in many media outlets: online, in print, on tablets, and formatted for mobile devices. Social networks and social media tools leverage the distribution of press releases on LinkedIn, Twitter, Facebook, YouTube and on social bookmarking websites, such as Deleicious.com, StubleUpon.com, Digg.com, Reddit.com, etc. With MediaFirst as your PR firm, know that we leverage these...
Twitter Advice – Trending Topics, Algorithms and a few Helpful Tips
Ever since the conception of Trending Topics, Twitter has long been accused of tampering with them, given the inordinate amount of coverage given to some subjects, while others are ignored or treated with solid indifference. Recently, these concerns have been raised in the direction of the Occupy Wall Street protest which have now spread to cities worldwide.
But how does Twitter regulate Trending Topics – if indeed they do? And how could they be made useful? The truth is, Trending...
The 4 Classic Ways To Recession-Proof Your Brand
Where do people look on search results?
I read a fantastic post over at SEOmoz yesterday, the sort of post that is technical in terms of SEO, but not too technical that a lot of people would struggle to understand, so I wanted to write about the post here because I found it fascinating and I’m sure a lot of you will appreciate this.
So as a quick intro, what’s eye-tracking? Eye-tracking is the process of studying where people’s eyes go when they look through the results...
Gamification Revisited- Delight Your Customers!
Earlier this year, we discussed the opportunity for banks to make personal finance fun by injecting gaming dynamics into their products and services. We suggested that a bank can set up a system...
How To Build A Social Following According to Bing
Why You Still Can’t Beat Your Search Competition
SEO is a long term process. You aren’t going to see results quickly, but within six months to a year of an SEO campaign you should start to see some improvement in your search ranking. What if you’ve been working at it for a year and don’t see any significant change? What if you just can’t seem to compete in your industry or niche, no matter how hard you try? When it comes to a stagnant SEO campaign, here are a few common culprits that can hinder success:
Your Content Isn’t...
Linkedin adds Company Status Updates [video]
The epic rise of online video in B2B
From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online.
The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute. The seismic shift of how information is being consumed and shared online is clear to see.
Down Economy Gives You Time for Internet Marketing
Meeting Steve Jobs: Freedom vs. Simplicity
I only met Steve Jobs once, and not for very long.
In reporting an article about music copy protection for The New York Times, I attended a press conference in London at EMI. Steve Jobs, the CEO of EMI and members of band Blur attended.
As the press conference wound down, I had an interesting...
How to have creative ideas that WORK
New Analytic Software for an Evolving Social Media
To update Facebook’s Pages, social media marketing company Wildfire have been taken on board to develop a solution to integrate the development of Facebook Insights data with existing Pages analytics. Wildfire previously advised on the development of the Insights system, and plan to incorporate the two to enable companies to find and attract thousands more “fans” via Pages.
Additional features, according to
4 Types of Content – SEO Video Lesson
Once you decide to invest the time and energy in a content marketing campaign, you have to determine what kind of content you will focus on creating. It could be educational, informational, promotional or newsworthy or a combination of all four. Just make sure that the content you are creating is inline with your online business goals and is the kind of content your target audience is looking for.
Watch this week’s SEO video lesson here!
For more SEO video tips and lessons from Nick Stamoulis, check out the Brick...
5 Ways To Increase Your Twitter Influence
Social influence in the digital space should be the goal of any person or business looking to make some sort of impact with Twitter and social media all...
How social screening can help the recruitment process [infographic]
A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to that conversation by talking about social screening. Social screening is the process of searching for potential candidates in social websites like Facebook, Linkedin and Twitter and “checking them out.” This is a hotly debated topic...
Google Ads Receive User Experience Enhancements
Are you taking advantage of LinkedIn?
LinkedIn has many tools beginning with a personal profile extending to a company profile and beyond that the ability to connect to many linked in groups. For professionals in the marketplace, a LinkedIn profile is a must. Potential employers, your current clients, prospective clients, and even coworkers expect to find you on LinkedIn and understand your professional qualifications from what you've listed in your profile.
You may belong to up to 50 LinkedIn groups. You may also create those...