Google+ revamped after getting 170 million users

Google has revamped its Google+ service, after announcing it has more than 170 million users signed up.

Taking inspiration from Twitter and Facebook, the social network now features trending topics and cover photos. It also includes a new Navigation bar placed on the left hand side, which is customisable to the user’s needs.

The redesign came after Google announced that 100m of its users have used the network at least once in the last month, whilst 50m used Google+ at least once a day throughout the...

By Dani Millward, 12 April 2012, 0 comments. Categories: Search Marketing.

Push versus Pull Marketing: Is Your Company Using Both Strategies?

This is a guest post by Amanda DiSilvestro of Business.com

Lately the buzz seems to be surrounding the term “pull marketing.” Because this term is becoming so popular, the term “push” marketing has also been brought to the surface. Push marketing is supposedly an approach that most marketing departments have been using in the past, while pull marketing is the latest and greatest. If you don’t know whether you are pushing or pulling your customers, consider some of the major differences...

By Nick Stamoulis, 12 April 2012, 0 comments. Categories: Advertising, Content Marketing, Social Media Marketing.

Let's Get Visual With Social Media

There are plenty of examples of unique ways to use imagery all over the internet, but all businesses are different, so which is right for you? 

With Facebook making their timeline feature permanent for business pages, and Pinterest and Instagram gaining traction in popularity and social influence, now is a good time to explore the ways in which social media is shifting toward a more visual experience and what businesses can – and should – do to take advantage of these new platforms and emerging trends. In...

By Star Group, 11 April 2012, 1 comment. Categories: Social Media Marketing.

What is Viral Marketing? [infographic]

What is Viral Marketing?

What is viral marketing? Viral marketing is the process of your digital voice or a certain marketing effort getting sucked into the slip stream of your audience and growing exponentially by the work of your community (does that make sense?). For something to go viral there are certain touch points your marketing effort needs to hit in order for it to...

By Maciej Fita, 11 April 2012, 0 comments. Categories: Data-driven marketing.

The 10 Worst Marketing Campaigns in History!

Marketing is as much an intuition as it is a science. While research, data and technology drive successful marketing campaigns these days, the most memorable campaigns are those that rely more on intuition. A data driven campaign is smart business and mitigates risk, but an intuitive campaign often stands a better chance of being memorable and setting a new standard. However...it also stands a better chance of ruining careers and making a brand an industry laughingstock. While everyone has their own favorites, below are my picks for the 10 WORST marketing campaigns of all time.  10.Tom Ford Vaginal Fragrance Ad "Taking a page from Calvin Klein’s book, the fragrance line from Tom Ford decided to screw subtlety and launch a 2007 campaign that consisted solely of a woman with her legs spread wide, the only thing separating you from her special place being a bottle of their scent. Not sure what the message is, but the first thing that occurs to us is, 'This fragrance smells exactly like what it is covering up.'"1Sorry, I don't even feel comfortable showing the image used in this print campaign.  I have a young child.9. 7-Up Suggesting Feeding Babies the Soft Drink instead of Milk

By Brendan Hurley, 10 April 2012, 1 comment. Categories: Advertising, Campaigns.

B2B Finally Embraces Social Media

B2B Finally Embraces Social Media

It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues.

But just give it time and most have found their social “voice.” This infographic from Insideview speaks to the great benefits B2B companies have received as they’ve embraced social media tactics.

By Terri Rylander, 05 April 2012, 1 comment. Categories: Campaigns, Social Media Marketing.

Should Your Blog Include Paid Reviews?

It takes a while to build up a business blog. You need to spend time developing it, brainstorming topics, writing great content, monitoring comments, etc. The work that goes into a blog never really ends as long as you want to keep your audience coming back for more. If you’ve taken the time to establish a blog that gets a respectable amount of traffic, you may decide that you want to start monetizing it.

By Nick Stamoulis, 04 April 2012, 1 comment. Categories: Content Marketing.

3 key trends for digital marketing strategy success

The social media space can be confusing and difficult when developing a digital marketing strategy. I believe there are 3 key trends that every company should focus on to help clarify, simplify and ensure a greater chnace of success: People bringing their real identities online; Discovery playing a bigger role and Role of Influencers.

There are 3 key trends that I believe that every marketer and company looking to be more active digitally should be thinking about. Of course, there are many trends and changes...

By Gary Bembridge, 04 April 2012, 1 comment. Categories: Social Media Marketing.

9 QR Code Considerations

Leading from my earlier blog, quick response (QR) codes are a hot topic marketing item in 2012. This is the year where marketers and agencies are reporting that they are increasing their spend on core mobile channels including mobile apps and QR code programs.

Our clients are questioning how to use QR codes in their business and what strategy considerations should be applied for QR code deployments. How their content is best represented with this latest information opportunity, what content they deliver and...

By Joe Wozny, 03 April 2012, 0 comments.

Social TV: It's important to put audience behaviour first #SMWF

The Social TV track in #SMWF last week kicked off with a great keynote panel examining the state of social TV and the changes going on in the industry.

The panel was made of Simon Miller, Chief Technical Officer at Zeebox (@simonmi11er), Sidharth Jayant, Content Service Manager of Samsung Electronics (@sidharthjayant), David Nahmani, Orange’s Director of BD & Partnerships (@davidnahmani), and Lloyd Salmons, Co-founder and Director at Outside Line...

By Dani Millward, 03 April 2012, 0 comments. Categories: Social Media Marketing.

Presentation slides from the Marketing Tech track at #SMWF

We partnered with SMWF last week, a London-based social media event and exhibition looking at some of the latest tools and techniques marketers are employing across the industry. Thanks to all the SM practitioners who came down to share their expertise in the Marketing Tech track, and to everyone that came down to pick up some tips and techniques; hope you got what you came for.

We had a great couple of days meeting loads of you. Here are the presentation slides from our track, from speakers representing...

By Matt Henkes, 02 April 2012, 0 comments. Categories: Social Media Marketing.

Who is talking about my Brand & Developing Tailored Content #SMWF

Understanding the social consumer is central to building a successful social media strategy. You need to find the best ways to communicate to different groups, therefore understanding the different social behaviours out there is important for most social strategies.

If there’s one thing we’ve learned from #SMWF this week, it’s that the understanding of social media among marketers has moved beyond simple ‘why’ and ‘how’...

By Dani Millward, 30 March 2012, 1 comment. Categories: Advertising Technology, Social Media Marketing.

Is the term 'engagement' meaningless? #SMWF

Is the term engagement meaningless? What are we really chasing when we start measuring it? This was a key theme of social media engagement session at #SMWF this week.

A great panel, including Allister Frost, Head of Digital Marketing Strategy, Microsoft, Reggie Bradford, CEO, Vitrue, Jonathan Bean, COO, Mynewsdesk and Patrick Salyer, CEO, Gigya, took part in a wide ranging discussion, packed with prescient points and insightful questions.

The session...

By Matt Henkes, 30 March 2012, 0 comments. Categories: Campaigns, Data-driven marketing, Social Media Marketing.

Transparency and trust is key for brands, explains Scott Monty, Ford #SMWF

Social media is blooming across the world. With the increasing number of social networks, Scott Monty, Global Digital & Multimedia Comms Manager from Ford, found a few challenges when establishing social media in the automotive industry, but pointed out that these problems occur in other industries too.

Businesses aren’t trusted as much anymore by their customers. Academics, analysts and the media are some that now have the upper hand when it comes to levels of trust, because customers trust people...

By Dani Millward, 30 March 2012, 0 comments. Categories: Social Media Marketing.

Chris Brogan video: Get mobile - Smartphones are the new smoking #smwf

The personal, ubiquitous and indispensible perception of mobile phones has created the “best social network in the world”, said Chris Brogan at #SMWF this week, with SMS and email contacts still representing the gold standards for marketing.

“The laptop is no longer where we live and die,” he told a packed keynote theatre on Tuesday, emphasising the importance of the mobile channel. “Smartphones are the new smoking - and QR codes are not the answer.”

In a far ranging,...

By Matt Henkes, 30 March 2012, 0 comments. Categories: Email marketing, Social Media Marketing.

Who will nail Social TV? #SMWF

The integration of social media into TV has not yet hit the nail on the head, according to Dan Patton, VP of digital media at MTV UK & Ireland.

Looking at how TV audiences can be bolstered using social media at #SMWF yesterday, Patton said we were yet to see a service that had tied the two together in a truly effective, innovative way.

Emma Marlow, Director of New Media, IMImobile said that trying to drive engagement through social media represented a huge...

By Matt Henkes, 28 March 2012, 1 comment. Categories: Advertising, Campaigns, Social Media Marketing.

dot Brand Decision Time

In 2013 we can expect to see a number of .brands, alongside more familiar top-level domains, such as .co.uk or .com. However, the short window of opportunity for businesses to own and manage their own TLD will soon close, with the deadline for applications closing on the 12 April. Roland LaPlante, CMO of Internet infrastructure solutions provider Afilias, discusses the issue and highlights what benefits the brands will receive as a result.

Earlier this year, the newest and, arguably, most innovative change...

By Roland LaPlante, 27 March 2012, 0 comments. Categories: Campaigns, Data-driven marketing.

Can Friends Reunited rise from the ashes?

Friends Reunited, the site widely cited as the world’s first online social network and rekindled a thousand old school romances has been relaunched, 12 years after its inception.

Focusing on nostalgia and memories, the new site will invite users to gather images that represent memorable events in their lives, culminating in a feast of curated memories, both their own images and those from copyrighted libraries, a few of which have already agreed to partner with the site; the Press Association and the...

By Matt Henkes, 27 March 2012, 0 comments. Categories: Campaigns, Publishing, Social Media Marketing.

How Publishers Can Effectively Monetize Mobile Content

A number of content publishers are doing tremendous work bringing their content to mobile users, seizing the opportunity brought on by the adoption of smartphones and tablets.

However, others have been slow to make that full commitment. Many are still learning how to adapt their business to mobile, evaluating how to present content and monetize it. Some of these publishers have extraordinary online content, yet it doesn’t translate as well on mobile.

Knowing that their audiences are consuming content on...

By Dave Gwozdz, 26 March 2012, 0 comments.