Meta Tag Copywriting Guidelines

The first phase of an SEO campaign is on site optimization which involves incorporating keywords naturally into all necessary components of a website. One of these components is the website meta tags. While meta tag elements aren’t the ranking factors that they once were, it’s still SEO best practice to include them on every page of the site and optimize them using researched keywords that are unique to each page of content. Here are some tips for each of the meta tag elements:

By Nick Stamoulis, 13 December 2011, 0 comments. Categories: Organic Search.

Google Teaches Us How To Search

Google Teaches Us

Google has come a long way since their birth in the 90′s and with that evolution comes some education on how to properly search for different things.

Whether you are a marketer or just person looking for something specific Google has given the community...

By Maciej Fita, 09 December 2011, 0 comments. Categories: Search Marketing.

10 Comments That Make a Search Marketer Cringe

Yikes

For all of you out there that work in the search engine marketing space you know what I mean when I say “things that make you cringe” when you are discussing in person or over the phone different topics and SEM strategies relating to search engine marketing. I know I have heard my share of comments over the years and if you...

By Maciej Fita, 08 December 2011, 0 comments. Categories: Social Media Marketing.

Stagger Social Posts for Maximum Exposure

There is a right way and a wrong way to use social media for business. Unfortunately too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way.

If you want to use social media correctly to build a brand, communicate with target audience members, and improve SEO efforts, it’s necessary to have a strategy and goals in place.

One important goal should be to get your social...

By Nick Stamoulis, 08 December 2011, 0 comments. Categories: Social Media Marketing.

Google Chrome overtakes Firefox in browser race

Google Chrome has become the second most popular web browser in the world after overtaking Mozilla Firefox, according to new statistics.

The web browser holds 25.69% of the market, whilst Firefox has 25.23%. Google's percentage increased by nearly 5% since 2009. Microsoft's Internet Explorer is still number 1 in the worldwide market, holding just over 40% of browser usage.

The 

By Dani Millward, 05 December 2011, 0 comments. Categories: Commerce, Data-driven marketing, Search Marketing.

More sources point to Facebook Gowalla deal

Speculation is rife that Facebook is about to acquire the Texas-based social check-in service Gowalla.

Late last week, a source close to Gowalla confirmed to CNN Money that a deal was imminent. Earlier today, All Things Digital blogged about a letter sent to investors by Gowalla CEO Josh Williams that appeared to confirm that a deal was in the works. “This story was leaked from an uknown...

By Matt Henkes, 05 December 2011, 0 comments. Categories: Commerce, Mergers and acquisitions.

Location-based mobile technology of the future

Geo-location marketing services haven’t reached anywhere near their potential, according to a panel session at Apps World Europe this week.

In fact, while the assembled industry experts all agreed that the technology was on the cusp of delivering something ground-breaking, no one yet has released a ‘killer’ product.

Sophisticated geo-location technology will be able to compose a predictive customised schedule  for your day, reacting not just to where you are, but also what’s...

By Matt Henkes, 01 December 2011, 0 comments.

5 Reasons Why You Shouldn’t Blog

There are many reasons to blog. A business blog can help build a brand, provides an outlet to communicate with target audience members, establishes a company as a thought leader and expert in a given industry, and improves SEO efforts. Seems great, right? As we know, nothing great ever comes easily and for that reason not every business is ready to start a blog.

If any of the following sound familiar, you aren’t ready:

By Nick Stamoulis, 30 November 2011, 0 comments. Categories: Content Marketing.

How Do You Get A Job At Google? [infographic]

Job at Google

If you have ever thought about getting a job at Google you better be prepared for a long winded process. Some candidates have experienced close to 30 interviews before an offer was even made and the infographic below explains it all.

The great folks over at

By Maciej Fita, 30 November 2011, 0 comments. Categories: Search Marketing.

8 principles behind an effective branded app strategy

A gaggle of experts were on the ‘Apps as Marketing Tools’ panel at Apps World in London this month, including Mike Anderson from the Chelsea App Factory, Oren Todoros CEO of Apps Marketing.Mobi, Ed Lea, CTO at Grapple Moblie and Bronwyn Martin from Imanao. The name of the game was how brandded apps can help your business.

Here are eight key points from their session, brand marketers, take note:

  • Analytics: You wouldn’t build a website without analytics, so why do it with an app? There are tools out there that you can build into an app from the start that will tell you who’s using it, when, and how. Going to a developer...

By Matt Henkes, 30 November 2011, 0 comments. Categories: Advertising Technology, Campaigns.

Seasonal Marketing – using data and insight to create campaigns that work

By Helen Taylor, Data Analyst, Experian CheetahMail

We all know about the modern phenomenon of ‘Christmas-creep’. A few years ago, Christmas lasted a fortnight; but today -judging by when the decorations appear - it begins at some point in August.  If you haven’t started your Christmas marketing campaigns yet, don’t worry, there is still time. But to ensure maximum returns on their marketing campaigns, marketers need to act fast and use the data and intelligence...

By Matt Henkes, 25 November 2011, 0 comments. Categories: Advertising, Data-driven marketing, E-Commerce, Email marketing.

LinkedIn Bootcamp [infographic]

LinkedIn Bootcamp

For those of you not very sure on how to tackle the pages of LinkedIn with your marketing efforts here is a neat little infographic piece we recently came across for the wonderful folks over at Mindflash.

They have dissected a stellar approach to LinkedIn marketing and conveying your message on LinkedIn into these following sections:

  • Core...

By Maciej Fita, 23 November 2011, 0 comments.

What is effective personalized communication?

Marchai Bruchey, CMO at Thunderhead discusses why it’s important not to forget the offline marketing channels when marketing to customers.

“Customers are key” is a statement bandied around boardrooms and offices globally. A cliché, yes; but true none the less. You could have the most sophisticated and innovative product or service, but without customers you’re a company with nothing.

However, it is one thing to acquire customers, yet quite another to keep...

By contributor, 23 November 2011, 0 comments. Categories: Campaigns.

The Engagement Power of Video

Video is an amazingly powerful tool to engage audiences, if used correctly. Just like the written word can stir the soul and conjure emotions, moving images and sound are just as powerful, and I would argue even more powerful. But just as you can’t expect an IRS form to engage audiences, you can’t expect a boring talking head interview to grab them emotionally. While on a video production in Switzerland the other day, I grabbed a little extra footage, some photos and edited them together with...

By Digital Accomplice, 23 November 2011, 0 comments. Categories: Video & Audio Marketing.