Don’t Focus on Rank to Measure SEO Success

So many potential SEO clients have one thing on their mind. They want their website to rank number one in the major search engines. What they don’t realize is that ranking can never be guaranteed, and any SEO company that does guarantee a number one spot is full of it.

Rank is important, in that you don’t want to be ranked 40th. Obviously you’d never be found. But when it comes to getting that coveted number one spot, it’s important not to worry so much about it. It will only drive you crazy....

By Nick Stamoulis, 12 January 2012, 0 comments. Categories: Organic Search.

4 Reasons to Be Active in Social Media

Social media is no longer “new” media. It’s been around awhile and the businesses that have embraced it from the start are way ahead of those that saw it as merely another fad that would eventually die out and are now struggling to catch up. Clearly, social media is here to stay and in fact has become a daily part of nearly everyone’s life.

Millions of people are active on at least one social networking site and many check in on their social profiles more than once a day. Obviously,...

By Nick Stamoulis, 12 January 2012, 0 comments. Categories: Social Media Marketing.

Link Building MUSTs

Developing a well optimized website is only half of the SEO battle. The next step is to implement an ongoing link building campaign to establish trust with the search engines and target audience members over time. In order to build a quality link portfolio you must:

 

 

 

 

 

 

Have a Diverse Approach There are plenty of...

By Nick Stamoulis, 10 January 2012, 0 comments. Categories: Organic Search.

What Are B2B Marketers Struggling With?

According to a recent study by MarketingProfs and the Content Marketing Institute , 41% of B2B marketers say “producing the kind of content that engages prospects and customers is their biggest content marketing challenge.” What’s even more interesting is that that 41% is a staggering increase of 14% from 2010 of B2B marketers that claimed to have the same problem. It seems like B2B...

By Nick Stamoulis, 06 January 2012, 0 comments. Categories: Content Marketing.

3 Ways Google Changed SEO in 2011

First, let’s set the record straight. Google changed SEO in many more than three ways in the past year. Google’s algorithm and policies are continually changing so it could even be safe to say that it changed SEO on a daily basis. Of course, some changes got a lot more attention than others, and rightly so.

These changes could be known as “game-changers”. Obviously they each received a lot of press and attention within the last 12 months. Let’s take a look.

By Nick Stamoulis, 02 January 2012, 0 comments. Categories: Organic Search, Search Marketing.

18 Ways To Add Trust To Your Website

Trust Building

Trust is something that is very important in today’s online business world. People no longer make purchases on impulse like they once did years ago from random ranking web pages. The game has changed folks and having an outdated website with...

By Maciej Fita, 28 December 2011, 0 comments. Categories: Content Marketing, E-Commerce.

Legitimate Online Relationships Can’t Be Bought

The web has become a social place and businesses that aren’t focusing on building relationships with their stakeholders are missing out on a huge opportunity. The web has brought more accountability to businesses which are now much more transparent. A business that doesn’t share content or participate in discussions will be viewed less favorably than those that do.

Unfortunately, this focus on relationships and connections has led businesses to make some greedy decisions.

By Nick Stamoulis, 28 December 2011, 0 comments. Categories: Publishing.

Top 5 Reasons Your Blog is Useless

Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. A business blog is only as valuable as you make it. Before ditching your blog, check and see if you are guilty of any of the following:

By Nick Stamoulis, 24 December 2011, 0 comments. Categories: Content Marketing.

The Marriage of Social Influence and Shopping

Online influence is a very powerful force and when you got it, boy you got it. Influence online is probably one of the more important goals for a business looking to really tackle the social media space. Being influential online means your business voice can carry a great deal of weight.

High profile bloggers tend to have a lot of online influence because people who follow them really take to heart what they have to say. The same goes with...

By Maciej Fita, 21 December 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Mobile advertising ignored by 86% of smartphone users

Around 86% of smartphone users do not like mobile advertising and choose to ignore it on their devices.

A study published by research agency YouGov has found that 40% of people in the UK own smartphones, with the percentage due to increase to 68% at the next upgrade cycle.

Despite the growing number of smartphone ownership, 79% of people find advertisements irritating when shown on the...

By Dani Millward, 21 December 2011, 0 comments. Categories: Advertising.

Want to See The Google London Office?

Google is notorious for having an amazing work environment for the employees to spawn and foster only the best ideas. The Google London office is no exception to this rule. This office is probably one of the coolest work places anybody can work at. Stuart Miles put together this wonderful article with photos on Pocket-lint showcasing the Google office just in case you are interested in seeing what it is all about.

By Maciej Fita, 20 December 2011, 0 comments. Categories: Search Marketing.

Most Popular Android Apps by User Age: Nielsen

Nielsen’s latest report looks at the most popular Android Apps by age in the US.

The report, ‘App-Happy with Android’, states that Facebook and apps from Google (such as GMail) and the Android Market are the most popular smartphone apps among Android owners aged 18 and over in the US (based on users who have used the apps over the last thirty days).

Android Owners are Social

Facebook’s app for Android has an 80 percent reach amongst Android owners aged 18 – 24 and 25 – 34;...

By AlwaysOnMessage, 20 December 2011, 0 comments.

Spiceworks: How to create phenominal engagement

For those in the IT profession, Spiceworks is a well known brand. For everyone else, it’s a brilliant example of a niche social network that drives phenomenal engagement among its users.According to recent figures from Nielsen, LinkedIn’s 130 million users spend a total of 350 million minutes a month engaging with the site. Last month, Spiceworks’ 1.7m IT professionals spent 400 million minutes engaged.How has a niche online IT community generated engagement impressive enough to make the like of 500 key tech brands, including Microsoft, Google, Dell, HP and Rackspace, sit up and...

By Matt Henkes, 19 December 2011, 0 comments. Categories: Campaigns, Publishing.

Will you be shelling out for a dot.brand?

The landscape of web domain names as we know it is about to undergo a massive shift as the Internet Corporation for Assigned Names and Numbers (ICANN) prepares to launch a new breed of top level domains (TLD), imaginatively titled dot brands.

This allows a brand to become its own domain name, for instance, .pepsi, or .MarketingTech, to name a perhaps less well used example.

According to TLD expansion plans, orchestrated by ICANN, the dot Brand window is scheduled to open on 12th January 2012. However, the...

By Matt Henkes, 19 December 2011, 0 comments. Categories: Campaigns, Video & Audio Marketing.

The Importance of Monitoring an Online Reputation

Nobody blindly hires a services company or purchases a product these days. Before spending any money consumers want to know who or what they are dealing with. So, what’s the first thing they do before doing business with your company? That’s right, they Google you.

If they see anything negative they will be hesitant to spend their money on your product or service. For this reason, businesses need to be proactive when it comes to their online reputation and hire an online reputation management...

By Nick Stamoulis, 16 December 2011, 0 comments. Categories: Branding, Organic Search.