Twitter expands Promoted Tweets on mobile
Twitter announced yesterday that it will expand its promoted tweets on mobile apps.
Promoted Tweets will now appear in user timelines on their mobile devices that Twitter feel are of relevance and interest, but from brands that the user doesn’t necessarily follow.
Advertisers will also be able to choose whether to target all platforms, or just specifics including iOS, Android or desktop.
Twitter published a blog post, which said: “For years, brands around the world have used Twitter to reach...