Should you be focusing on local SEO?
Should your online marketing campaign be focusing on local SEO? Here, Liberty’s new recruit Ben Magee offers some helpful hints and tips.With so many facets of online marketing out there, it can be hard to know whether to use local, organic or PPC optimisation to bring traffic to your website.
Ultimately the importance of local SEO depends on the size and type of your business, but it’s hard to dispute that it has a huge role to play in any optimisation campaign and...
Why Internet Explorer 10 could change digital marketing forever
Do Not Track is a technology and policy proposal that enables users to opt out, by default or otherwise, of tracking by websites they do not visit, including analytics services, advertising networks, and social platforms.
This is something that has caused quite some controversy in our industry, but what is the background to this story and how did it come about?
In 2007, several US consumer advocacy groups asked the Federal Trade Commission to create a Do Not Track...
Everything you need to know about Twitter
Are you still confused on how to execute a proper conversation on Twitter? Don’t worry - you are not alone.
The good news is that if you are trying — well you are trying which is half the battle. The truth is that Twitter is a...
How to convert big data into big returns
Does this scenario ring any bells?
A senior level, multi-channel marketer is asked by the board to tell them about ‘Big Data’. The typical response would be “It’s a good concept, one which has huge potential benefits – but it is extremely costly and would require a complete overhaul of marketing processes and IT infrastructure – put simply it is not realistic.”
A few years ago that particular statement would have been true, but nowadays many of the technical obstacles...
How to pitch PR to aspirational print magazines
Instagram contests: Tips for success
Guest blog by Laura Bowers Social Media Coordinator at
5 ways to make your explanatory video rock
People don’t consume or process information they way they used to. The rise of the internet and improvements in mobile communications has led to people wanting information in short, immediate bursts that are easily digested. Consequently ensuring your message is understood has never been more difficult. Short explanatory films perform a valuable role here and can help people communicate anything from a marketing message to training, to communicating change.
Many people are under the impression producing...
Topology: The critical forgotten factor in digital analytics
The Problem with Statistical Analysis in Web Analytics
The practice of Digital Analytics is built on a few simple, largely unquestioned assumptions. The first of these assumptions is “intentionality”. When a visitor looks at a page about a topic or product, we assume they have an interest in the product or topic – that the behavior was intentional.
The second key assumption is “influence”. When a visitor views a page and then subsequently does something we consider a success, we...
Can you recover from the attack of the Penguin? [infographic]
SEO.com’s Google Panda Update infographic was as thought-provoking as it was anxiety-inducing – with the updates producing uncertainty for many marketers and SEO gurus over the past few months.
More than 80% of penalised websites are still struggling to recover from the Google Panda updates (and improve their...
Global mobile ad impression report shows 'two horse race'
Apple and Samsung are locked in a two horse race to dominate the smartphone advertising market, with nine of the top ten devices in terms of mobile ad impressions attributed to the two manufacturers.
Adfonic, which serves over 100 billion global ad impressions a month, drew the data from its global ad network, and claims in its latest Global AdMetrics report that both firms increased their market share over Q3.
Apple and Samsung devices accounted for nine of the top ten by share of ad impressions, and the...
Is email an effective marketing medium? Everlytic thinks so…
A really simple step by step guide to article writing
9 ways to build your brand on Twitter
Which browser has the best advertising CTR? [infographic]
A new piece of research from Chitika Insights has given a surprising verdict: Opera browser users click on the most ads, with Safari in second place.
The research, which covered “hundreds of millions of U.S and Canadian online ad impressions”, found that Opera on average had a click through rate (CTR) of 2.12%, with Safari Mobile (1.54%) and Internet Explorer (1.14%) comprising the top three. Chrome came last with 0.54% CTR – 0.51% for iOS.
Perhaps surprisingly, the CTR acronym was only recognised by 77%...
Responsive web design is the future
Responsive web design has taken the industry by storm.
Through the use of RWD, companies can develop a site which will work across the multiple platforms (iOS, Windows, Android etc). Everything is more flexible, layouts adapt to the resolution and screen size automatically, switching from horizontal to vertical, from large to small.
.net Magazine chose RWD as #2 on its list of Top Web Design Trends for 2012 and the term is regularly trending within the industry.
Although the evolution of the design is big...
How to protect your online reputation [infographic]
When it comes to your personal reputation or the reputation of your business one tarnished mark online could leave you scarred for a very long time....
Lessons in social media: Why a sense of humour is essential
Few can argue that social media is not a great PR tool; it is – for the most part anyway. But there are times (see below) when it can also work against you, and in situations like these you will often lose out if you don’t try and see the funny side. If you do, social media can work to your advantage even when feedback or sentiment is negative.
The example below shows Thomas Cook missing out on what could have been an easy PR coup, and worse still, having that opportunity snatched from them by...
Beyond the dot Brand and creating a better online experience
This year, the Internet Corporation for Assigned Names and Numbers (ICANN) launched a round to apply for new “dot Brand” top-level domains (TLDs).
For the first time, ICANN allowed brands, organisations, and geographic regions to apply for their own TLDs such as “.NIKE” and “.PARIS” to go alongside existing TLDs like “.COM” and “.INFO”.
There were almost 2,000 applications submitted,...