Consumers share majority of seasonal gift ideas on dark social channels

It’s getting to that time of year. While we’re not quite at the hanging up decorations and cracking out the seasonal jumper’s stage yet, many people are starting to think about what gifts they are going to be giving to their loved ones this holiday season.

With not only Christmas beginning to loom over the horizon, but also Black Friday coming up too, many marketers are ramping up their efforts to see the year out with a bang.

But how do consumers decide what they are going to give as gifts?...

By Colm Hebblethwaite, 03 November 2017, 0 comments. Categories: E-Commerce.

Blockchain: the biggest change to the digital industry you've never thought about

A big statement, but there is a technology that has been lurking in the long grass of digital for a number of years and is now really starting to gain traction across all sorts of industry verticals.

With all of the noise about Cryptocurrencies such as Bitcoin, Litecoin and Etherium and the inherent volatility within this space, you could be forgiven for not really noticing that the technology that underpins all of these currencies has the potential to fundamentally change a number of industries and pave...

By James Hudson, 03 November 2017, 0 comments. Categories: Advertising, Advertising Technology.

Facebook ad revenue hits $10 billion

Facebook has beaten expectations with its Q3 results, although its shares fell due to the 2018 expense forecast.

The company reported a 49% jump in quarterly advertising revenue, reaching above $10 billion for the first time. Total revenue was $10.3 billion, of which $10.1 billion came from advertising.  

"Our community continues to grow and our business is doing well," said Mark Zuckerberg.

"But none of that matters if our services are used in ways that don't bring people closer...

By Colm Hebblethwaite, 02 November 2017, 0 comments. Categories: Social Media Marketing.

What are the 4 things every data-driven mobile marketer should have on their agenda?

As far as I am concerned, every marketer — mobile or otherwise — should be data-driven, so hopefully the title of this article hasn’t put you off!

Paying attention to data analytics is the ultimate way of measuring the results of a marketing campaign, guiding you into making smart choices about future marketing strategies to ensure your messages are not falling on deaf ears - and mobile is no exception.

The fabulous thing about mobile marketing is that, no matter what type of campaign you...

By Matthew Winters, 02 November 2017, 0 comments. Categories: Data-driven marketing, Mobile Marketing.

126 million US Facebook users may have seen Russia-banked posts

The scale and potential reach of political content allegedly uploaded onto Facebook by Russia-backed operatives has been revealed.

The social media giant has estimated that around 80,000 posts were produced and uploaded before and after the divisive 2016 US presidential election that saw Donald Trump narrowly beat Hilary Clinton.   

This means that the content, which focused on contentious social and political issues, could have been seen by as many as 126 million US Facebook users.

The revelation...

By Colm Hebblethwaite, 01 November 2017, 0 comments. Categories: Branding, Social Media Marketing.

Has smartphone usage fallen among young people?

According to new research by Kantar TNS, smartphone usage has fallen among 16 – 24-year olds for the first time.

The report states that mobile device owners in that age group spend an average of 2.8 hours using their phones daily. This is down from 3.9 hours last year. While this doesn’t sound like a lot, it is significant for a number of reasons.

Firstly, if accurate, it seems to fly contrary to the conventional wisdom that people (especially young people) are...

By Colm Hebblethwaite, 31 October 2017, 0 comments. Categories: M-Commerce, Mobile Marketing.

Advertising fraud: the monster in the room

The scandal over digital advertising appearing next to offensive and/or degrading content has been well reported, with YouTube being a particular offender.

In March of this year, a raft of major brands including M&S, McDonald's, Pepsi and RBS pulled their advertising from the platform after a newspaper investigation uncovered the fact it was being displayed alongside extremist content. Many of them have yet to return, unconvinced by...

By Jim Surguy, 31 October 2017, 1 comment. Categories: Advertising.

Your customers are speaking – but are you really listening?

Customer-experience metrics have proliferated over the past decade, and chances are that your business relies heavily on one or more of them. But many companies struggle with metrics.

For some, the problem is a disconnect between the metric and business performance; for others, it’s a loss of confidence among frontline workers when the metrics don’t seem to explain big swings in customer satisfaction.

Further, in some companies, there is confusion about whether transactional or relational...

By Harald Fanderl, 30 October 2017, 0 comments. Categories: Customer Experience, Data-driven marketing.

Twitter may turn a profit at the end of 2017

At first glance, you could be forgiven that Twitter’s Q3 results were another torrent of bad news for the beleaguered social media company.

But in among the admission of that it has been overstating its user numbers for years and logging its third straight quarterly revenue decline, there was an interesting piece of information.

The company stated that it may actually turn its first profit at the end of 2017. That’s...

By Colm Hebblethwaite, 27 October 2017, 0 comments. Categories: Social Media Marketing.

How to gear your eCommerce website towards a millennial marketplace

Born between the years of 1980 and 2000, millennials consist of approximately 80 million people in the US alone. Perhaps the most interesting thing about them is that they have grown up parallel to the digital revolution and the development of the Internet. In a Selz article on selling products online, Kristen DeCosta points out that you need to be on different digital channels while promoting your store. These include Google search, forums, social networks, and review sites.

Marketing to this particular...

By Pratik Dholakiya, 27 October 2017, 0 comments. Categories: E-Commerce, Mobile Marketing.

Where will wearable tech go in 2018?

When the wearable technology trend took off a few years ago, brands promised smart glasses, smart clothes, smart everything. We were told that if we could strap it to our bodies and track it, we’d soon be all over it.

Now that the dust has settled and expectations have been tempered by reality, it’s clear that only a few products have really stood out from the rest: most notably Fitbit’s smart watches.

But that doesn’t mean that some of the other ideas will never materialise; most likely, developers...

By Amit Jay Shah, 27 October 2017, 0 comments. Categories: Wearables.

Marketers set their sights on VR and voice for 2018 sales and marketing strategies

As we enter the final stretch of 2017, many marketing managers and decision makers will be starting to prepare for next year.

A constant theme of modern marketing is the breakneck pace of technological change. Every year sees innovations in the way that consumers interact with brands and in the methods that companies can use to reach out to their audiences.

2017 has been no different, with a host of new technologies breaking into the mainstream. So, what will UK marketers be aiming to incorporate into...

By Colm Hebblethwaite, 26 October 2017, 0 comments. Categories: Campaigns.

Exploring the future of ecommerce and web design

Ever wondered how the internet will change how we shop in the future? So have we.

In a new whitepaper by Plusnet, experts have been giving their predictions based on the two established ways the internet will evolve: speed and availability.

Internet speeds could potentially rise to ten times the current broadband speed if emerging technology is anything to go by, and new, faster mobile connections will grow quicker and more widely available across the world.


Shockingly, only 47% of the world can...

By Karl Young, 26 October 2017, 0 comments. Categories: E-Commerce.

Does office layout affect efficiency?

What effect does the environment in which you work actually affect the quality of the work you do? This is a question that agencies and brands ask all the time, especially when they see a plateau in growth or a perceived dip in quality.

There have been many theories as to what the best layout for an office should be. Should it be open-plan? Should employees have a set desk or be allowed to hot desk as they see fit? Should there be social spaces within the office?

Lots of companies have put time and effort...

By Colm Hebblethwaite, 25 October 2017, 1 comment. Categories: Best Practice.

The era of connected gaming entertainment

We are living in an era of connected entertainment. Media companies have been quick to pounce on the second screen phenomenon, where viewers watching a TV show are consuming supplementary content and applications simultaneously via their phones and tablets to create a fully immersive gaming experience.

Research suggests that 83% of people are now browsing a second screen while watching TV. With mobile...

By Shane Leahy, 25 October 2017, 0 comments. Categories: Commerce, M-Commerce, Video & Audio Marketing.

Kinetic uses live traffic data to target drivers according to their speed

A new campaign from Toyota and contextual marketing and advertising agency Kinetic will use real-time traffic data to target drivers with different content based on context of their journey.

The campaign will run across the UK for two weeks from the 23rd of October and will look to get motorists interested in Hybrid vehicles as part of Toyota’s ongoing ‘We Choose Hybrid’ campaign.

In 70 locations motorists will be shown a different message depending on what speed they driving at when they...

By Colm Hebblethwaite, 24 October 2017, 0 comments. Categories: Advertising Technology, Campaigns.

Brands, Bots & Banter – why marketers should chat

Imagine if brands had the opportunity to engage with consumers in ways that were not only relevant and personal but also in an environment where their added value is proactively sought out by the individual themselves. 

Let’s chat…

It used to be that the digital interactions shown on Mission Impossible or Star Trek were just mock-ups for TV or the big screen.  

However, what was once science fiction is quickly becoming fact.  We are in the age of a significant shift in computing...

By Axel Steinman, 24 October 2017, 0 comments. Categories: Advertising Technology, Automation, Data-driven marketing.

Forensiq uses machine learning to expose sports bot fraud

Ad fraud detection company Forensiq has introduced a new generation of botnet detection algorithms to detect the latest strategies used to generate invalid traffic and steal advertising spend.

Through machine learning, the new algorithms can spot botnets that attempt to mimic human browsing patterns in order to evade detection.

It works by using behavioural analysis to identify automated browsing. The new algorithms have already had some success, flagging up 75% of pre-bid requests to NFL team domains as...

By Colm Hebblethwaite, 23 October 2017, 0 comments. Categories: Advertising Technology.

A tailored fit: How Boohoo used digital marketing to drive sales and grow revenue

The high street is fundamentally changing. Recently British retail bellwethers Next and John Lewis announced results that showed optimistic growth on the one hand and decreased profits on the other.

In today’s digital world having a high street presence is a tricky business, as getting customers through the door and boosting sales is more competitive than ever.

Yet some online retailers are experiencing a true golden age. The

By Ivan Mazour, 23 October 2017, 0 comments. Categories: E-Commerce.