Three golden rules for Content Development

I came across this great post the other day on searchengineguide.com. Written by Stoney deGeyter, it’s 30+ SEO analogies that struck me as funny and yet so very true at the same time. I believe in having a sense of humor about your work and this post was right up my alley. One of my favorite analogies was this,

SEO is like a Michael Bay movie. It can look pretty, but if you’re just throwing a bunch of crap at your...

By Nick Stamoulis, 25 October 2011, 0 comments. Categories: Content Marketing, Organic Search.

Guest Blogging is the New Link Exchange

Back in the olden days of SEO website owners would participate in link exchanges meaning that both parties would place links to each other’s sites somewhere on their site. Since the search engines placed emphasis on inbound links, this seemed like an easy way to get a quick boost. Now, that kind of tactic is considered to be black hat and can actually result in search engine penalties. It’s no longer that easy to get your link on another site, but there are still ways to do it. One such way is...

By Nick Stamoulis, 24 October 2011, 0 comments. Categories: Content Marketing, Organic Search.

What SEO Companies Need From Clients

If you are a business looking to hire an SEO company, there is one thing that you need to understand from the start. When working with an SEO company, you can’t sign a contract and then disappear. If you want to see results from an SEO campaign, you need to remain an integral part of the process and provide the SEO company with information. If you don’t want to deal with SEO or have any involvement with your SEO partner,...

By Nick Stamoulis, 23 October 2011, 0 comments. Categories: Organic Search.

5 Tips for Choosing the Right Keywords for Your Site

Arguable the single most important thing you can do for your site, keyword research and selection form the cornerstone of the rest of your SEO campaign. The keywords you choose will affect you can find your site and with what search phrases. Your keywords will also help shape the content you write, as you need to incorporate your target keywords into all the content you produce.

Here are 5 tips for selecting the right keywords to best help your site and SEO:

Go after the long-tail

By Nick Stamoulis, 17 October 2011, 0 comments. Categories: Organic Search.

Is Meta Data Still Important for SEO?

Way back in the day, the meta data that you included in the code of your website played a large part in your search ranking. The search engine spiders used this information to determine what your website was about and ranked your site accordingly.

Of course, this meant that webmasters began taking advantage of the meta data by stuffing keywords and in some cases, included keywords that weren’t even relevant but had a high search volume just to try and increase their visitors.

The search engines...

By Nick Stamoulis, 14 October 2011, 0 comments. Categories: Organic Search.

Keyword Research Methodology

Any good SEO company or consultant is going to tell you that keyword research may be one of the most important things you do for your SEO. The keywords you target will directly affect what searches you rank for and what kind of traffic will be directed to your site. Failing to include the right keywords means missing out on potential traffic.

Here is the process that I use for conducting keyword research for my clients. I hope you find it useful for your own.

Step One: Read Your Content Keyword research is done on a page-by-page...

By Nick Stamoulis, 14 October 2011, 0 comments. Categories: Organic Search.

4 SEO Tips to Get Your Site Ready for 2012

For many companies across all industries, these last few months of the year get very busy very quickly. Strategies are being created, budgets are getting approved, performances are graded and ROI is evaluated. Everyone is getting ready for the big push into the first quarter of next year. Since SEO is so long term, it makes sense to start thinking about your 2012 campaign now and make sure everything is in order for the new year.

Make sure that your SEO is ready to go in 2012 with these 4 tips:

1. Revisit...

By Nick Stamoulis, 13 October 2011, 0 comments. Categories: Organic Search.

Why You Still Can’t Beat Your Search Competition

SEO is a long term process. You aren’t going to see results quickly, but within six months to a year of an SEO campaign you should start to see some improvement in your search ranking. What if you’ve been working at it for a year and don’t see any significant change? What if you just can’t seem to compete in your industry or niche, no matter how hard you try? When it comes to a stagnant SEO campaign, here are a few common culprits that can hinder success:

Your Content Isn’t...

By Nick Stamoulis, 07 October 2011, 0 comments. Categories: Organic Search.

4 Types of Content – SEO Video Lesson

Once you decide to invest the time and energy in a content marketing campaign, you have to determine what kind of content you will focus on creating. It could be educational, informational, promotional or newsworthy or a combination of all four. Just make sure that the content you are creating is inline with your online business goals and is the kind of content your target audience is looking for.

Watch this week’s SEO video lesson here!

For more SEO video tips and lessons from Nick Stamoulis, check out the Brick...

By Nick Stamoulis, 04 October 2011, 0 comments. Categories: Advertising Technology, Content Marketing, Organic Search.

Another Way to Use Press Releases for SEO

Press release distribution should be a part of the ongoing relevant link building portion of an SEO campaign for any business. Any company information or event that is newsworthy should be covered in a press release and distributed online using services such as PRWeb, PRLeap, 24×7 Press Release, and PRLog.

The benefit of online press releases, in addition to sharing news, is that it provides an opportunity to include anchor text and full URL links in the body. As we know, the search engines use links...

By Nick Stamoulis, 29 September 2011, 0 comments. Categories: Organic Search.

SEO Software Won’t Do the Work for You

SEO isn’t just something that’s needed for big websites or large corporations. Every website that exists needs to be optimized in order to increase its online visibility and build brand awareness. Think about how many websites there are out there. Without an optimized site, it’s easy to get lost in the crowd. Every industry is competitive online and SEO can help give a site the edge it needs. In just the past few years companies have come around to the idea and are accepting that SEO is...

By Nick Stamoulis, 27 September 2011, 0 comments. Categories: Organic Search.

Misspellings Won’t Help Your SEO

Ever since we started school we were taught the importance of spelling and grammar. If we made spelling mistakes in a paper we were docked points. Sure, Microsoft Word’s autocorrect feature comes in handy, but mistakes still slip through the cracks. Spelling in the business world is just as important, if not more so, as it is in the 8th grade spelling bee finals. People can make a snap decision based on a small typo in a correspondence that can result in losing a million dollar account. What it...

By Nick Stamoulis, 23 September 2011, 0 comments. Categories: Content Marketing, E-Commerce, Organic Search, Search Marketing.

3 Inbound Marketing Myths

Inbound marketing could also be called “opt-in marketing.” The basic premise of inbound marketing is to make your site appealing to those that are already looking for it. Instead of trying to force your message on your target audience, you are setting your site up to be found when your audience needs it the most. Inbound marketing (which involves social media, SEO and content marketing) is an incredibly powerful online marketing tactic. It seems like a simple enough approach, but can actually be...

By Nick Stamoulis, 23 September 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Does Twitter Really Help Your SEO?

Twitter is one of the Big 3 of social networking (alongside Facebook and LinkedIn) and a valuable component of any social media marketing strategy. There are probably hundreds of blog posts out there telling site owners to get a Twitter account because they are “supposed” to. But what are the real benefits of incorporating Twitter into the online marketing mix? Can Twitter actually help your SEO or is it just another place to make noise and hope someone notices?

Here are 3 ways Twitter affects your...

By Nick Stamoulis, 20 September 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

The 3 golden rules of SEO

Like any other marketing campaign that you have ever or will ever implement, there is a certain amount of work that should be done before you can start optimizing your website and building inbound links to increase search engine traffic. Without having enough background information or doing proper research beforehand, you are essentially wasting your time on SEO activities.

By Nick Stamoulis, 16 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

More content doesn’t equal better content

In the world of SEO, it is very easy to lose the forest for the trees. Sometimes it seems like the entire industry is only focusing on one thing and its importance for a site’s SEO. That one ranking factor gets analyzed, over-analyzed and blogged to death by the industry. One such ranking factor is content. “Content is King” is replayed over and over online, and while that is true, some sites are cutting corners because they think it’s just a numbers game; the more content they pump...

By Nick Stamoulis, 14 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.