Link Building MUSTs

Developing a well optimized website is only half of the SEO battle. The next step is to implement an ongoing link building campaign to establish trust with the search engines and target audience members over time. In order to build a quality link portfolio you must:

 

 

 

 

 

 

Have a Diverse Approach There are plenty of...

By Nick Stamoulis, 10 January 2012, 0 comments. Categories: Organic Search.

3 Ways Google Changed SEO in 2011

First, let’s set the record straight. Google changed SEO in many more than three ways in the past year. Google’s algorithm and policies are continually changing so it could even be safe to say that it changed SEO on a daily basis. Of course, some changes got a lot more attention than others, and rightly so.

These changes could be known as “game-changers”. Obviously they each received a lot of press and attention within the last 12 months. Let’s take a look.

By Nick Stamoulis, 02 January 2012, 0 comments. Categories: Organic Search, Search Marketing.

The Importance of Monitoring an Online Reputation

Nobody blindly hires a services company or purchases a product these days. Before spending any money consumers want to know who or what they are dealing with. So, what’s the first thing they do before doing business with your company? That’s right, they Google you.

If they see anything negative they will be hesitant to spend their money on your product or service. For this reason, businesses need to be proactive when it comes to their online reputation and hire an online reputation management...

By Nick Stamoulis, 16 December 2011, 0 comments. Categories: Branding, Organic Search.

Meta Tag Copywriting Guidelines

The first phase of an SEO campaign is on site optimization which involves incorporating keywords naturally into all necessary components of a website. One of these components is the website meta tags. While meta tag elements aren’t the ranking factors that they once were, it’s still SEO best practice to include them on every page of the site and optimize them using researched keywords that are unique to each page of content. Here are some tips for each of the meta tag elements:

By Nick Stamoulis, 13 December 2011, 0 comments. Categories: Organic Search.

How To Optimize Your Google+ Page

Google Plus

Optimization and SEO of your Google+ page is going to be an important effort once you get it up and running. Some people do it without really thinking about it and others miss great opportunities on their profiles to enhance the user experience and also their own SEO. The new

By Maciej Fita, 16 November 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Encrypted Search and What It Means for SEO

Not too long ago Google made an announcement that they would be making search more secure. It will begin sending users that are signed in to their Google account to a secure version of the site when they perform a search. Since search is becoming more and more customized the purpose of this change is to protect personalized search results for users.

While this seems like a...

By Nick Stamoulis, 16 November 2011, 0 comments. Categories: Organic Search, Search Marketing.

Cyber Monday SEO Tips

It’s almost that time of year again and retailers are getting ready for an influx of holiday business. While brick and mortar stores are preparing for Black Friday, E-Commerce businesses have their sights set on what has become known as Cyber Monday.

Now, if you are a follower of this blog or know anything at all about SEO, you know that SEO is...

By Nick Stamoulis, 14 November 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

5 B2B SEO Video Ideas

There’s a reason that YouTube is the second most popular search engine after Google. People like to watch videos, whether it be for fun or educational purposes. There seems to be a misconception that marketing videos are more of a B2C thing. Not true. After all, businesses are made up of people (consumers) and they all have different tastes in how they prefer to receive information.

Just because others in your industry aren’t making videos, it doesn’t mean that you shouldn’t make them either. In fact,...

By Nick Stamoulis, 08 November 2011, 0 comments. Categories: Organic Search.

5 ways to Protect Your Site from Search Engine Updates

The search engines are constantly updating and tweaking their algorithms to provide their customers (searchers) with the best possible experience. Think about it. If Google search results were crappy, people wouldn’t use the service, meaning that Google wouldn’t be making a profit. Search engine algorithms are built to think like people that are searching.

Using a number of factors, the search engines determine whether a site is relevant and if it’s valuable. If it’s not, it won’t...

By Nick Stamoulis, 08 November 2011, 0 comments. Categories: Organic Search.

What’s the Best Time for Social Shares and Likes?

If you’re going to implement a social media strategy, you might as well do it right. Right? That means that you can’t just sign up for an account, create a Page and sign in once in awhile or whenever the mood strikes. Like any other marketing strategy, you need to go in with a plan. Social media is about sharing, but sharing what, exactly?

Well, there are plenty of things that you can share. You can share your thoughts on a particular topic or event, information, company news, and links to...

By Nick Stamoulis, 01 November 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Spooky SEO Tactics to Avoid

In celebration of Halloween, here are a few spooky SEO tactics to avoid because they will certainly come back to haunt you!

Link Exchanges “Hey, I’ll link to you if you link to me.” While it may seem like an amazingly simple way to build your links, it won’t establish any trust with the search engines. What the search engines pay attention to when it comes to links is relevance.

If you have thousands of links out there on sites completely unrelated to yours and thousands of links to random...

By Nick Stamoulis, 01 November 2011, 0 comments. Categories: Content Marketing, Organic Search.

A Guide to Writing Great Blog Post Titles

There are millions of blogs out there competing for readers’ attention. Maybe they aren’t all direct competition, but it’s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? The best way to improve click-throughs is to craft a blog post title that will catch their attention.

By Nick Stamoulis, 28 October 2011, 0 comments. Categories: Content Marketing, Organic Search.

How To Optimize Local SEO

How To Optimize Local SEO

These days it really does not matter if you have a small local business or a larger chain local SEO is something that is crucial if you ever want to see anybody come by your website and inquire a bit more as to what you offer. Keep in mind...

By Maciej Fita, 27 October 2011, 0 comments. Categories: Organic Search, Social Media Marketing.