Should you be scared of negative SEO?

Should You Be Scared of Negative SEO? 5 Red Alert Warnings

The Google Panda update has led to many a webmaster calling their local SEO agency in a panic.  Since Panda, Google has decided that it's OK to let webmasters know if sites that have linked to them are ones that Google would consider to be part of a "link scheme".  The idea behind this initiative is that it might discourage webmasters from using paid links to manipulate search rankings.

This has caused some people, especially those that know about

By , 26 June 2012, 0 comments. Categories: Organic Search.

What does your social media activity say about you?

The world is full of mixed messages, and the world of business is no exception.

When someone spam emails us selling their SEO services, it sends us a mixed message. We wonder why they need to send us spam, if their SEO is supposed to be able to generate stacks of sales leads.

When a small business owner claims to offer a professional service, yet they operate behind an amateur or cheap looking website, it sends us a...

By Jim Connelly, 18 June 2012, 0 comments. Categories: Branding, Content Marketing, Organic Search.

Link exchanges: bad for SEO and usability

The search engines use links (along with a multitude of other factors) to help determine a site’s reputation.

Since Google has the ability to crawl the entire web as needed, the search giant knows exactly how many links a website has, where they are coming from, what other sites those sources link to, what “neighborhood” links are...

By Nick Stamoulis, 13 June 2012, 0 comments. Categories: Organic Search, Search Marketing.

Does your SEO optimisation need a spruce up?

Here’s a useful resource for marketing executives: an SEO audit checklist from digital marketing agency Evolve Digital Labs.

The St Louis-based company has published the checklist, downloadable as a PDF, as both a guide to their own auditing standards and a step-by-step run-through for brands to utilise when assessing their SEO pulling power.

The checklist features three specific areas of...

By James Bourne, 08 June 2012, 0 comments. Categories: Organic Search.

Why is Internal Linking Important?

The search engines don’t rank websites as a whole in the SERPs; they rank individual pages. For most site owners, their homepage is going to get the lion’s share of traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint.

However, in order for those internal pages to effectively compete in the search results they need their own (albeit smaller) link portfolio and search engine trust. That’s where internal linking...

By Nick Stamoulis, 08 May 2012, 0 comments. Categories: Content Marketing, Organic Search.

Google changes AdWords ad rotation: Not for the better

Yesterday on the Inside AdWords blog, Google announced a new change to AdWords and the way adverts are rotated.

Advertisers have the option to rotate adverts in three ways. Optimise for Clicks, Optimise for Conversions or Even Rotation. We always test adverts on the Even Rotation setting as it allows you to split test your adverts and find out what copy works.

Over time, this can...

By Gareth Morgan, 02 May 2012, 0 comments. Categories: Advertising, Data-driven marketing, Organic Search, Search Marketing.

Ways to Ruin the User Experience on Your Site

Great SEO cannot save a bad website, no matter how strong off an offsite link building campaign you invest in. If your site doesn’t have a good user experience, you’ll never see the increase in conversions you were hoping for, even if your traffic does improve.

Here are 5 ways your site might be ruining the user experience for your visitors:

1. No contact information. While having a “Contact Us” form is great, you really should list your full address, phone number, fax number...

By Nick Stamoulis, 02 May 2012, 0 comments. Categories: Organic Search.

Google to penalise over optimised websites in favour for content

Google has announced it will start penalising websites that are overfilled with SEO.

The major search engine told of the plans during SXSW, with Matt Cutts, Google’s Head of Search, speaking about how the company has been working on a new search penalty for websites that are over-optimised.

This means that websites with great content will be favoured in order to drive more traffic to them, rather than websites with strong SEO. Cutts said it was a way to ‘level the playing ground’ for...

By Dani Millward, 19 March 2012, 1 comment. Categories: Organic Search, Search Marketing.

Can Too Many Pages Hurt Your SEO?

Search engine optimization is about improving the search engine and overall web presence of a website, but not just the website as a whole. A good SEO campaign will improve the search engine and web presence of each individual page of a website. So, does that mean that there is a specific number of pages that a business website should have for SEO purposes? Is it possible to have too many and can that hurt your SEO? It depends.

By Nick Stamoulis, 14 March 2012, 0 comments. Categories: Organic Search.

Potential SEO Client Do Not’s

This is a little rant type venting post for fellow SEO professionals. I recently wrote a blog post at the Search Engine Journal about my favorite worst SEO leads, this is an expansion on this topic a bit.

The following is a list of recommendations for people looking for an SEO firm of things NOT to do:

Don’t go looking for free advice. Would you ever go to a new doctor and have your first question be, “Do you...

By Nick Stamoulis, 07 March 2012, 0 comments. Categories: Organic Search.

3 Blog Commenting Etiquette Tips

Blog commenting is an incredibly important component of any link building campaign. By commenting on relevant industry blogs that target the same audience as your company you are not only improving and diversifying your link portfolio, you are also building brand name recognition and establishing your brand as an industry authority.

Reading industry blogs can also help you find more topics to fuel your own

By Nick Stamoulis, 29 February 2012, 0 comments. Categories: Content Marketing, Organic Search.

Site Owners Still Responsible for Outsourced SEO

I have dealt with plenty of SEO consulting and full-service SEO clients in my 13 year career that want to hand their site’s SEO off to my company and forget about it entirely—unfortunately a great SEO campaign is going to need input from the website owner, not just the expertise of the SEO provider. At the end of the day, website owners can never completely wash their hands of SEO, even if they do outsource it to a white hat SEO firm....

By Nick Stamoulis, 27 February 2012, 1 comment. Categories: Organic Search.

How Becoming a Thought Leader Helps SEO

The Internet is a competitive place for businesses within any industry. People turn to the Internet, and more specifically to the search engines, every day to find information about products or services. If you want to stand out, you need to establish your business as a thought leader in your industry by creating content like blog posts, social media posts, articles, press releases, white papers, E-books, guides, etc. Not only will this content help to build trust amongst target audience members, but it will...

By Nick Stamoulis, 23 February 2012, 0 comments. Categories: Organic Search.

What to Know About Google’s New Update

Last week Google announced another algorithm update, called the “page layout algorithm update”, which will target sites that have too many ads above the fold. Users find it frustrating when they click on a search result and then have a difficult time finding the actual content. Google wants to provide its users with the best possible experience and will now be penalizing sites in which the content is not prominent on the page.

By Nick Stamoulis, 25 January 2012, 0 comments. Categories: Advertising, Organic Search, Search Marketing.

Are You Letting Your Analytics Drive You Crazy?

Website analytics can be a marketer’s best friend or worst enemy depending how much you let them dictate your day-to-day life. If you find yourself panicking over small changes, spending hours a day combing through page after page of data and making drastic SEO changes to your site based on a few days of analytics it’s time to stop letting your site’s analytics drive you crazy! Here are three ways to do just that:

Stop panicking over small dips in traffic. 

By Nick Stamoulis, 17 January 2012, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.

Don’t Focus on Rank to Measure SEO Success

So many potential SEO clients have one thing on their mind. They want their website to rank number one in the major search engines. What they don’t realize is that ranking can never be guaranteed, and any SEO company that does guarantee a number one spot is full of it.

Rank is important, in that you don’t want to be ranked 40th. Obviously you’d never be found. But when it comes to getting that coveted number one spot, it’s important not to worry so much about it. It will only drive you crazy....

By Nick Stamoulis, 12 January 2012, 0 comments. Categories: Organic Search.