3 basic factors to look at when your site doesn’t convert

three conversion metrics

Over the past few years online business has evolved by leaps and bounds, to the point where today one doesn’t need to have extensive knowledge of programming in order to create a site. Pretty much everyone can start an online business, but as it’s always the case, the allure of easy money isn’t what it seemed in the first place. There are numerous factors to take into account when managing an online business, and one of the most frustrating hurdles people come face-to-face with is a low or non-existent conversion rate. In other words, even though...

By Maciej Fita, 08 March 2013, 0 comments. Categories: Organic Search, Social Media Marketing.

Elements of a successful social media marketing campaign

social-media-marketing-campaign-success

Everyone aspires to succeed in their social media marketing efforts. These platforms are considered as the best medium to carry out your marketing efforts since they are quick, inexpensive and imminently scalable. Social media could be called as the guerrilla marketing with steroids, which happens to be an enticing sea of potential consumers dwelling over the sites like, Twitter, Facebook and Google Plus, who seems to be a click away from your brand. In many...

By Maciej Fita, 07 March 2013, 0 comments. Categories: Organic Search, Social Media Marketing.

8 SEO predictions for 2013

2013 SEO Predictions

Among the predictions of various kinds read in recent days, could not miss the ones on the EES. Here are the 8 Predictions for SEO in 2013, according to the authoritative Rand Fishkin SEOmoz.

1. Bing will grow slightly in the U.S., but will remain below 20% while Google will increase to more than 80%

According to comScore, Bing + Yahoo! constitute about 30% of the North American market, compared to 65% of Google. Personally I think these numbers are not real, and I trust more than those of Statcounter (which takes the data traffic from Web sites and not from a sample). According to Statcounter Google is about 82%, while Bing + Yahoo! are about 16%. And I think these numbers are very similar in a year.

The main reason, in my opinion, is not the only brand loyalty and...

By Maciej Fita, 27 February 2013, 0 comments. Categories: Organic Search.

Generating online content is what builds links

There are plenty of ways to market your business online.  Two important methods are content marketing and link building.  However, when it comes down to it, content marketing and link building are really the same thing.

Content marketing and link building are often considered separate entities, because at one point in time that was the case.  In the early days of SEO, nearly any link that you could get to a site was valuable.  Link exchanges were common and link farms were always popping...

By Nick Stamoulis, 19 February 2013, 0 comments. Categories: Organic Search.

How Facebook has finally got it right

Three years ago, I was sitting in an interview for a company as a social media manager. A social media consultant and a marketing manager were interviewing me.
They asked me what I thought the future of the internet and social would look like. I remember sitting back, looking up and talking about Facebook. I remember talking that a whole generation is slowly growing up with Facebook, embracing everything, from places to timeline, and ignoring the trivialities of privacy policies.I cited that inclusionism would be the Holy...

By Gareth Crew, 29 January 2013, 0 comments. Categories: Organic Search, Social Media Marketing.

Will 2013 be a game changer for search engine marketing?

2013 Game Changer SEO

Over the past few years, traditional forms of search engine marketing have been able to help a website achieve high levels of traffic and sales. However, the game plan looks set to change during 2013 because there are many search marketing trends that used to be popular that are no longer as effective as they used to be. The good news is that while there will be...

By Maciej Fita, 07 January 2013, 1 comment. Categories: Organic Search.

Performics: Talking to the CEO about SEO strategy

How does a performance marketing company stay one step ahead of the game? MarketingTech spoke to Daina Middleton, Performics CEO, and Matt Miller, Performics SVP strategy and analytics, about SEO, semantics and social CRM.

The algorithms change, but the principles remain

According to Performics, if you’ve got a healthy attitude to SERPs and have the right strategies in place, all the bluff and bluster about avoiding SEO traps is irrelevant.

“It’s really funny, the algorithms do change and we...

By James Bourne, 05 December 2012, 1 comment. Categories: Data-driven marketing, Organic Search.

Why guest blogs can be your brand’s best friend

Since the Google Penguin update hit earlier this year, online marketers have been faced with a simple choice: go ethical, go high-quality, or go home. 

Black-hat techniques such as keyword stuffing, duplicated content and link bombing were heavily penalised by Panda and Penguin – with many search queries affected. What this means today is that it’s more important than ever for a website to feature good quality, regularly-updated content and links from reputable, relevant sources.

These...

By Gareth Morgan, 04 December 2012, 1 comment. Categories: Campaigns, Content Marketing, Organic Search, Search Marketing.

Should you be focusing on local SEO?

Should your online marketing campaign be focusing on local SEO? Here, Liberty’s new recruit Ben Magee offers some helpful hints and tips.With so many facets of online marketing out there, it can be hard to know whether to use local, organic or PPC optimisation to bring traffic to your website.

Ultimately the importance of local SEO depends on the size and type of your business, but it’s hard to dispute that it has a huge role to play in any optimisation campaign and...

By Gareth Morgan, 27 November 2012, 0 comments. Categories: Data-driven marketing, Organic Search.

How to fight the recent Google Penguin updates [infographic]

Have you been faced with a difficult choice lately involving the recent Google Penguin updates that have occurred throughout this year?

Google has been doing a great job trying to clean up their algorithm this year and it comes at the expense of many websites.

The truth is, if  you are taking a clean diverse web marketing approach there is a good possibility you have been able to dodge the penguin bullet but not everyone can be so...

By Maciej Fita, 04 October 2012, 0 comments. Categories: Organic Search, Search Marketing, Social Media Marketing.

What is the state of digital marketing in 2012? [infographic]

The Webmarketing123 “State of Digital Marketing 2012 Report” is out and it is full of fascinating figures for marketing professionals and SEO specialists alike. Drawing on responses from over 500 Business to Consumer (B2C) and Business to Business (B2B) marketers, this report and the infographic it produced makes very interesting reading indeed.

Amongst the findings is the news that increasing numbers of B2C & B2B marketers are turning to SEO to secure firm results for their brand and...

By Gareth Morgan, 14 September 2012, 0 comments. Categories: Organic Search.

Pinterest and Instagram thrive: Ideas for a social media campaign

Once the realm of hipsters and the dedicated social media disciples, Pinterest and Instagram are now positively thriving.

Whilst Facebook continues to stagnate, these alternative social media platforms are proving that the big picture is big money. 

New data from Experian has shown that the popularity of both Pinterest and Instagram is burgeoning. Just take a look at these figures measured between July 2011 and July 2012:

Worldwide Instagram growth:

  • 17319% in North America
  • 8121% in Singapore
  • 2028% in the UK
  • 843% in New Zealand
  • 362% in...

By Gareth Morgan, 06 September 2012, 0 comments. Categories: Organic Search, Social Media Marketing.

How big is the SEO industry? [infographic]

Everywhere you turn on the web these days someone is ranting about how important SEO is to online growth — they are right.

It is also important to understand that not all SEO is the right SEO. There are many individuals and providers offering search engine optimization efforts which is why this infographic should not surprise you too much.

The folks over at bluecaribu recently put this infographic together showcasing the raw...

By Maciej Fita, 09 July 2012, 0 comments. Categories: Commerce, Organic Search.