Why have brands taken so long to respond to responsive?

As the year draws to its conclusion the digital world has seen many transformations in 2013 with possibly none so great as the impact of the tablet and mobile browsing now becoming the preferred choice of the connecting with the web.

This year the world has seen shipment of tablets exceed that of the PC and it was also the year in which the smartphone dominated the US market by taking 64% of the market share (Nielson)...

By Gareth Crew, 11 October 2013, 0 comments. Categories: Organic Search.

How can video content fly with the Google Hummingbird search?

Fancy a new search algorithm along with your birthday cake? You do if you're Google, which celebrated its 15th in style the other week with a new way of retrieving search queries - the Hummingbird.

This change could make a dramatic difference to how many visitors see your content, but don't panic. Read on as we explain ways to keep your videos flying...

Firstly, why the hummingbird? Because it's fast and precise, and according to Google, should produce better, speedier results for users. Sounds good so...

By Hurricane Media, 09 October 2013, 0 comments. Categories: Organic Search, Search Marketing, Video & Audio Marketing.

Google Hummingbird: What do we know?

By Amy@BubbleJobsLast week came the news that no one had been expecting: Google had completely replaced its existing algorithm with a brand-spanking new one a month ago. The Big G made the announcement a day before its fifteenth birthday and needless to say, the SEO industry has been busy speculating about the change ever since.

Nearly a week in, I thought it was about time we looked at what we know so far about the shiny new Hummingbird algorithm – and what it might mean for the industry moving...

By Amy Edwards, 03 October 2013, 1 comment. Categories: Organic Search, Search Marketing.

Marketing folks, check your SEO ego at the door

There’s lots of content out there about how to go about selecting an SEO firm that is the right fit for your company. We’ve even written plenty on the topic ourselves. This is all well and good but what potential SEO clients need to understand is that it goes both ways. Just as you are checking out the SEO firm and have a list of credentials that you want fulfilled, the SEO firm is scoping you out as a potential client too. The relationship between an SEO firm and a client should be viewed as a...

By Nick Stamoulis, 24 September 2013, 0 comments. Categories: Data-driven marketing, Organic Search.

Consider the competition in an SEO campaign

An SEO campaign is like any other kind of marketing campaign in that it involves conducting research before getting started. It’s necessary to research the market online which includes target audience behavior as well as a competitive analysis. If your business and/or website is relatively new to the market or at least new to marketing the business online and implementing SEO, it’s necessary to have an understanding of what the SEO competition is doing in the space in order to find a niche or an angle...

By Nick Stamoulis, 20 September 2013, 0 comments. Categories: Organic Search, Social Media Marketing.

Why SEO writing requires an additional skill set

Not everybody has the skills required to be a good writer. You need to be able to understand what people want to read and convey it in a proper manner.

Of course there are different kinds of writing. Formal writing requires citations and research while less formal writing can be written just as if you were speaking to someone.

Business writing can include both of these types of writing styles, and of course business writers need to understand when each is appropriate. While writing can be difficult enough as...

By Nick Stamoulis, 12 September 2013, 0 comments. Categories: Organic Search.

Are we in the middle of the latest Google update?

By Amy@BubbleJobsJust like anyone else working in SEO these days, part of my job consists of keeping an eye on our rankings for particular keywords and the rankings of our some of our biggest competitors. Now, with things like personalisation and local results, these days that’s definitely easier said than done… but more often than not, it is possible to get a good idea of your progress and overall position and, apart from the normal shuffle, things have been pretty steady-ish in the SERPs for a while...

By Amy Edwards, 03 September 2013, 0 comments. Categories: Organic Search, Search Marketing, Social Media Marketing.

Why it’s about time you jumped on the Schema bandwagon

By Amy@BubbleJobsIf you’ve got a website, you might think you’ve got the on-page SEO sussed. You’ve spent ages doing keyword research, you’ve carefully tweaked your H1s and title tags, you’ve been sure to make the most of every last character in your metadescription and you’ve expertly handwritten countless landing pages… now you can relax, kick back and do a bit of off-page activity to reinforce all your hard work… after all, you’ve got everything covered,...

By Amy Edwards, 29 August 2013, 0 comments. Categories: Organic Search, Search Marketing.

The real social media management happens in-house

While we don’t know for sure how much of an impact social signals have on the SERPs there is definitely a correlation between an author’s social authority (which is influenced by social signals) and how well their content and website does organically. In addition to boosting your SEO program, social media management can also help drive targeted traffic to your content; increase your organic brand presence, expand your potential reach to new and existing customers and more.

Many small business owners have enough...

By Nick Stamoulis, 27 August 2013, 1 comment. Categories: Campaigns, Organic Search, Social Media Marketing.

Interview with global SEM expert Bill Hunt on all things SEO

Recently I had the chance to interview global SEM and social media expert Bill Hunt. Bill is currently the President of Back Azimuth Consulting  and writes a blog on search and social media marketing at whunt.com. Bill is currently on the Board of Directors of the Search Engine Marketing Professional Organization and is active in growing SEMPO’s international base of members.

Thanks to Bill for taking the time to answer my questions!

Question: You got your start in SEM...

By Nick Stamoulis, 21 August 2013, 0 comments. Categories: Organic Search, Social Media Marketing.

Social media expert Greg Finn on promoted tweets and the rise of G+

Recently I had the chance to interview search marketer and social media expert Greg Finn. Greg is an Internet Marketer at Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 9+ years and specializes in Social Media Marketing. Greg is also a contributing editor for both Search Engine Land and Marketing Land.

Thanks to Greg for taking the time to answer my...

By Nick Stamoulis, 14 August 2013, 0 comments. Categories: Organic Search, Social Media Marketing.

Josh Dreller, director of marketing research at Kenshoo on PPC, analytics and Bing

Recently I had the chance to interview SEM expert Josh Dreller. Josh has earned platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter. Currently, Josh serves as director of marketing research for Kenshoo, the leading provider of bid management software. Josh also contributes regularly for iMedia Connection and SearchEngineLand.com and routinely attends and speaks at industry conferences...

By Nick Stamoulis, 09 August 2013, 0 comments. Categories: Advertising Technology, Campaigns, Data-driven marketing, Organic Search.

Is a tweeted link as valuable as a regular link?

While we may not know for certain how much weight a tweeted link carries with it in the search algorithm, there is more than enough evidence to suggest that social signals due influence your organic search presence in one way or another. And in the wake of the Google Penguin updates is link building on the way out?

Here’s what Julie Joyce of Link Fish Media had to say,

"I don’t see any evidence that suggests that a tweeted link counts as much as an actual text link....

By Nick Stamoulis, 06 August 2013, 0 comments. Categories: Organic Search, Social Media Marketing.

What are the items to measure after one year of SEO?

The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long term. Due to the complexities of the search engine algorithms and the number of websites that are competing for target audience member attention, it’s nearly impossible to see results within the first few months of a campaign. However, after a year of ongoing content optimization and publication, link building, and social media there should be some traction if the campaign...

By Nick Stamoulis, 02 August 2013, 0 comments. Categories: Data-driven marketing, Organic Search.

Is hidden text using expandable sections bad for SEO?

In a recent video, Matt Cutts, the head of the web spam team at Google, shared some insight into a question that I’ve always wondered about.

“Is hiding text in AJAX/JavaScript style expandable menus bad practice for SEO?”

Expandable sections for content is common practice, especially on e-com sites that need to present large amounts of content in a format that is easier for the user to consume.

In his video, Matt conceded that there were good reasons to implement expandable content. However,...

By Gareth Crew, 01 August 2013, 0 comments. Categories: Organic Search.

Why you should audit your backlinks following Penguin 2.0

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High rankings in the search engines for competitive keywords in your industry are extremely valuable. You can practically guarantee a steady stream of targeted visitors to your offer and convert that traffic into new customers for your business.

But actually getting those rankings is a completely different story.

Search engine rankings

Google continues to have significant market share in the industry. New data shows Google accounts for over two-thirds of search traffic leaving search rivals Yahoo and Bing in the dust.

Ranking for just a single keyword can have a profound impact on your business.

But search engines such as Google use complex algorithms to determine where pages rank. Aside from on-page factors including page structure and...

By Maciej Fita, 31 July 2013, 0 comments. Categories: Organic Search, Search Marketing.

SEO and social media: Why the war?

By Amy@BubbleJobsHere at Bubble, we think a bit of competition and rivalry is healthy across different sectors and departments… and it’s fair to say that rivalry is definitely alive and well in the digital sector in 2013. Now, while old-school debates like the historic SEO/PPC argument continue to rage, new ones are sparking up all the time as brands fight to find the best strategy for their online marketing efforts.

The flavour of the week in the digital rivalry stakes? It has to...

By Amy Edwards, 26 July 2013, 1 comment. Categories: Commerce, Organic Search, Social Media Marketing.

5 ideas to kick off your YouTube strategy

By Amy@BubbleJobsWhether you’re an online marketing pro or a relative newbie, chances are you’ll have the heard the phrase ‘Content Is King’ once or twice before. In this post-Penguin era, that phrase has never been more applicable or relevant and since the first Penguin update hit, it seems the world and his wife have jumped on the old content marketing bandwagon.

Now, while we’ve talked about things like guest blogging and

By Amy Edwards, 16 July 2013, 0 comments. Categories: Organic Search, Social Media Marketing, Video & Audio Marketing.