M&A on the rise in digital marketing
2016 saw increasing M&A activity in the digital marketing sector which is likely to lead to further consolidation over the next 12 months.
Data from latest Digital Marketing M&A report from advisory firm Hampleton Partners shows that the first half of 2016 equalled the entirety of 2015 in terms of deal values.
With around £3.4 billion in deals made, 2016 is the second-highest valued period in the last five years.
The data shows that higher spending across a...