Messenger Broadcast: Social’s tactics to achieving GDPR compliance

Facebook has confirmed that it is privately testing a new platform called Broadcast, which will allow brands to send automated messages en masse to consumers via Messenger.

Whilst the promise of being able to reach the platform’s two billion users may be enticing, marketers need to consider several factors before siphoning 2018’s budgets for the service.

From the outset, it may seem as if Facebook is missing the mark with this latest offering. In...

By Judy Boniface, 27 February 2018, 0 comments. Categories: Big Data, Data-driven marketing.

UK data market largest in Europe in 2018

The UK data market value will hit £1.1 billion ($1.58 billion) in 2018, making it the second largest data market in the world and the biggest in Europe.

The figures come from, which is part of the Cloud Technologies group who are one of the largest data warehouses in the world, and show a pretty rapid expansion in the UK market. In 2016, the estimated value of the UK data market was £0.7 billion, increasing by 26% to hit £0.9 billion the following year.

The company is...

By Colm Hebblethwaite, 30 January 2018, 0 comments. Categories: Big Data, Data-driven marketing.

Reordering the data treasure trove: how to be GDPR ready

For marketers, Gartner’s prediction that 8.4 billion connected things will be in use this year means two things. Firstly, they will have access to a treasure trove of data. Secondly, the omni-channel nature of this data means it’s likely information will be held across multiple isolated platforms, making it hard to find true insight gems.

And with the May 2018 GDPR deadline fast approaching, making such huge volumes of fragmented data manageable — and...

By Lindsay McEwan, 13 December 2017, 0 comments. Categories: Best Practice, Big Data, Data-driven marketing.

Majority of consumers say they would stop doing business with companies following a data breach

The majority of consumers say that they would stop doing business with a company once it experienced a data breach, according to a new survey by digital security company Gemalto.

The company surveyed over 10,000 consumers in 11 countries who currently use online or mobile banking, social media or online retail accounts.

70% reported that they would end their relationship with a business if it experienced a serious data breach. 69% do not think that businesses are taking the task of securing customer data...

By Colm Hebblethwaite, 28 November 2017, 0 comments. Categories: Big Data.

Is it the end of the road for big data in e-commerce?

The big data revolution has been the backbone of e-commerce. The term has been in the marketing lexicon for decades. Its use has grown exponentially and has led to significant developments in data segmentation, trigger emails and website personalisation, all of which have led consumers to marvel at the impact that big data has had on e-commerce.

However, though big data can provide a solid, scientific foundation on which to build a marketing strategy for online businesses, it is not as nuanced as marketers...

By Andrew Watts, 27 November 2017, 0 comments. Categories: Big Data, E-Commerce.

Re-imagining the 5Ps in a hyper data analytics world order

The retail industry needs to adapt to serve consumers in an omnichannel commerce environment. The amount of data generated across customer touch points and retail channels provides an opportunity for data scientists to revisit the five Ps of marketing – place, people, product, price, and promotion – and deliver a seamless shopping experience.

New generation data analytics enable retailers to calibrate an optimal mix of the 5 Ps and transform the producer-oriented business into a customer-centric...

By Opinder Sardana, 19 October 2017, 0 comments. Categories: Big Data, Commerce, Data-driven marketing.

GDPR: Confusion in boardrooms about what constitutes ‘personal data’

With GDPR just 9 months away, it would be reasonable to assume that boardrooms across the UK would be filled with chatter as companies decide on what their strategies are going to be.

Well that may not be the case, according to a survey by Trend Micro and Opinium of 1,130 IT decision makers operating at C-level or middle to senior management level, from large businesses (500 plus employees) from 11 countries including the US, UK, France and Germany.

While 88% of the British business leaders are confident that...

By Colm Hebblethwaite, 06 September 2017, 0 comments. Categories: Big Data, Data-driven marketing.

Will Unified Marketing Impact Analysis solve all of our problems?

If you work for an organisation that likes to measure the impact of its marketing, and use marketing return on investment (MROI) technology to do so – then you probably think you have a pretty good idea of whether your campaigns are working.  

The reality is that however confident they may feel, most organisations are falling behind the curve as today’s complex media environment and mix of digital, mobile, traditional and app based consumer actions are not being correctly attributed in the...

By Lars Fiedler, 28 July 2017, 0 comments. Categories: Big Data, Data-driven marketing.

Data Management Platforms — the make-or-break tool for all omni-channel marketers

It wasn’t all that long ago when marketers only had a handful of channels to worry about when it came to executing forward-thinking marketing strategies. Often, communications would consist of something as linear as a single email that is sent out to an entire customer base, in the hope that a small percentage of that audience would click through to the offer or webpage that’s being promoted.

As a marketer obsessed with delivering more nuanced, three-dimensional customer journeys – on a...

By Anoma van Eeden, 26 July 2017, 1 comment. Categories: Big Data, Data-driven marketing.

Unlock the data goldmine to make your customer experience shine

You’ve probably heard it before that ‘data is the oil of the 21st century.’ We’re operating in a digital economy where data is more valuable than ever and in today’s connected world, marketers are sitting on a data goldmine.

The challenge is, how does one turn data into insight and action and use it to return the customer to the heart of the business?

The new digital economy dictates that old rules don’t apply and this is evident in the evolution of the customer...

By Marcus Ruebsam, 18 July 2017, 0 comments. Categories: Big Data, Customer Experience, Data-driven marketing.

Future-proofing your digital estate: the case for digital enterprise hubs

The evolution of digital has led organisations on a journey which has revolutionised how they engage with customers, transformed business models and opened up new revenue streams.

From content management systems to ecommerce capabilities, mobile applications and, more recently, the Internet of Things (IoT), AI and VR, the digital landscape seems to be in constant motion.

However, many organisations are still often lagging behind. Many are still not using data in real-time, or sharing data across departments....

By Martin Paton, 03 July 2017, 0 comments. Categories: Big Data, Data-driven marketing.

Where does call intelligence fit into an already crowded martech landscape?

As customers’ paths to purchase become increasingly complex, marketers are under mounting pressure to evidence their contribution to ROI within the multichannel mix.

But with more tech platforms to integrate than ever before, is there room for call intelligence within the growing martech stack?

Despite the significant evolution of the call tracking and intelligence market, the technology, to date, is utilised by less than 5% of businesses that could benefit from it. In part...

One year until GDPR: What experts are saying

The looming EU General Data Protection Regulation (EU GDPR) body of regulations will come into effect one year from today.

EU GDPR is a group of rules designed to coordinate data protection laws across Europe that is set to become legal requirements from 25 May 2018.

The fines associated with EU GDPR can be as high as €20 million or 4% of global turnover.

The introduction of the regulations is set to shake up the way that many businesses, both within the EU and external to it, do business, interact with...

By Colm Hebblethwaite, 25 May 2017, 0 comments. Categories: Big Data, Data-driven marketing.

Goodbye big data, hello good data? Why data quality is king

Almost a quarter (23%) of all the data organisations hold is believed to be inaccurate, according to our Experian Global Data Management Research 2016.

39% have 50 or more databases of contact data, up from 10% in 2014.

When it comes to data quality, 2017 will be a challenging year, with organisations across the board striving to address the challenges of open data and the pressures of new regulations.

Accurate and effective execution - particularly in marketing – depends on high quality data....

By Jason Goodwin, 11 May 2017, 0 comments. Categories: Big Data, Data-driven marketing, Data Science.

5 easy ways to get more out of your B2B marketing data

Data drives decision-making in several industries. It provides cover, establishes trends, and points toward outlooks. So why, according to a PricewaterhouseCoopers study, do 62% of executives rely on their experiences instead of empirical evidence?

The answer may reside in the data itself. Executives either don’t have the information they need, or it isn’t in a useful format.

There’s also the potential for too much data,...

By Jonathan Gray, 19 April 2017, 0 comments. Categories: Advertising Technology, Big Data, Data-driven marketing, Data Science.

Understanding the mind of the modern consumer

With the explosion of channels, data and technology in the retail industry, it is easy for businesses to be overwhelmed and under-informed.

Modern consumers can be an enigma. A typical purchasing decision may include a trip to a bricks and mortar store, a call with a customer service advisor, plus hours of online research.

Shoppers may use a combination of methods on some days and on other days, only use one channel.

Customers also behave differently at different times of the week, depending on what sort of...

By Richard Saysell, 18 April 2017, 0 comments. Categories: Big Data, S-Commerce.

Prepare your business for changes to the ePrivacy rules - or face hefty fines

Businesses need to prepare themselves for changes to the ePrivacy Directive in preparation for the forthcoming General Data Protection Regulation (GDPR).

The changes are set to come into effect 25th May 2018.

Earlier this year, the EU Commission ‘quietly’ proposed a new Regulation on Privacy and Electronic Communications to replace the ePrivacy Directive.

The proposed Regulation will address the rules of confidentiality of electronic communications, including VoIP, cold calling, third party...

By Gareth Davies, 07 April 2017, 0 comments. Categories: Big Data, Mobile Marketing.

Why big data requires marketers to think small

Even in terms of definition, there’s some disagreement regarding the power and potential value of big data for marketers.

Google big data and you’ll find it defined as:

 “… extremely large data sets that may be analysed computationally to reveal patterns, trends and associations, especially relating to human behaviour and interactions”

Forbes will tell you it’s:

 “…technology (which includes tools and processes)...

By Murray Chick, 23 March 2017, 0 comments. Categories: Big Data.

Don’t let big data make your head spin: Building a user-friendly marketing ecosystem

Welcome to today’s marketing data ecosystem.  It’s a myriad of data sources and tools that are supposed to help you to make more informed ‘data driven’ decisions; taking the guess work out of everything from media buying to sales and revenue attribution. That said, in reality, it can seem like a daunting array of ever-proliferating information, technologies, and vendors that makes you wonder: will it really make my job easier? The buzzwords alone - like Hadoop, big data and...

By Tom Miller, 13 March 2017, 0 comments. Categories: Big Data, Data-driven marketing, Web Analytics.