Marketing cloud giants join forces as Oracle snaps up NetSuite
Marketing cloud giant Oracle has announced that it will acquire NetSuite for $9.3bn.
It's entered into a definitive agreement which is set to close this year, and the sale is worth about $109.00 per share in cash.
Both NetSuite and Oracle are big players in the cloud marketing landscape. Oracle has an entire cloud-based marketing package that focuses on automation and analytics and NetSuite has a strong marketing automation portfolio which includes an integrated CRM.