How a chief automation officer can enable your digital transformation

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We are all aware a successful digital transformation at pace means the difference between future success and failure. Just look at the likes of Blockbuster, who failed to adapt to the way the consumption of movies was changing, and quickly slipped into oblivion.

While we can’t control which new technology will be the next major disruptor, we can empower the boardroom to react quickly and exploit disruption before competitors. For this reason, there...

By Dr. Chris Boorman, 15 October 2015, 0 comments. Categories: Automation, Big Data, Data-driven marketing.

Why technology is making customer experience more personal

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21st-century customer interaction is often categorised by being increasingly ‘experience’ focused  as market-aware, brand-weary consumers look for easy and efficient responses alongside personalised engagement.

Strong brand statements are no longer enough when communicating with the customer; the entire experience with a brand has to be responsive and perceptibly tailored to their needs.

Customers also now expect their entire journey with a brand to be an...

Case study: How finance brands use data segmentation to improve the customer journey

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As consumer confidence returns, the rise in people looking for credit provides lenders with a real opportunity. Ensuring those consumers can afford the credit remains top of the agenda, with recent regulatory changes designed to provide stronger protection for the consumer.

The key is for lenders to make the checks needed to satisfy the regulators and protect the customer but to do it in a way that avoids damaging customer experience and driving customers away. So, how can...

What will be the big trends for data-driven marketing in 2015?

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In 2014 online retail sales in the UK rose by 15.8% in 2014 (fetching a healthy £45 billion ). In 2015 this figure is expected to grow even further, increasing a burgeoning part of the UK’s economic recovery.

This rise in sales is not just due to global economic factors technology advances in data-driven marketing, mobile and in-store technology have truly transformed online storefronts and the local high-street.

2014 was certainly the year when multi-channel,...

Yandex offers to turn enterprise big data into strategic insights

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Search engine Yandex is giving enterprise businesses the chance to use its machine-learning technologies to transform unstructured data into valuable insights.

With Yandex Data Factory, enterprise companies can manipulate big data to boost sales, make their business more cost efficient, predict product demand and overhaul any audience targeting technology they currently use.

Yandex Data Factory is based on MatrixNet, the firm’s machine-learning technology, which deciphers...

By Simon Holland, 10 December 2014, 0 comments. Categories: Automation, Big Data, Data-driven marketing, Data Science, Personalised Marketing.

Tech vendors appear on new diagram of digital marketing world

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Marketers’ hunger for chart-based imagery of their industry can be seen through the availability of Lumascape charts and now analyst firm Real Story Group has joined the party with an update to its marketing technology vendor map.

Real Story has designed the infographic to have a similar aesthetic to the New York subway map, with different coloured lines representing specific marketing channels, including web content, digital asset management and automation.

One visually...

By Simon Holland, 14 November 2014, 0 comments. Categories: Attribution, Automation, Commerce, E-Commerce.

Why marketing automation is the next phase of CRM

CRM software has been around for 20 years. It has been used to manage customer records and details of communication. Managing prospects has been a key part of the software, and the CRM has been the biggest assistance to the sales cycle. CRM systems like Microsoft’s CRM help companies determine which customers are prospect, and which need more persuading.

Marketing automation has seen the fastest growth of any CRM related segment in the last five years. Marketing administration and tasks are more...

By Tina Chohan, 14 August 2014, 0 comments. Categories: Automation, CRM.

Twilio: The ‘age of the customer’ emphasises why brands need APIs

The issue of why brands should have APIs is not a new one, with articles as far back as 2011 espousing this notion. For Twilio, a provider of cloud-based APIs and a leader in the market, it’s about what CMO Lynda Smith calls “building great customer experiences.”

“What we’ve started to see as we looked across the customer base that we have, and all the interesting ways that we’re using communications, it’s...

By James Bourne, 21 May 2014, 0 comments. Categories: Automation, Campaigns, Publishing.

Adbrain launches beta platform after seed funding round

Real-time advertising platform Adbrain has launched a private beta platform for its programmatic ad buying solution, nine months after nailing $1.5m in seed funding.

The platform, which enables programmatic mobile audience buying, has garnered support from ad companies M&C Saatchi Mobile, Fetch and Somo, as well as agencies Annalect and The Exchange Lab.

Adbrain claims its solution is unique because it enables buyers to layer first, second and third party data for “hyper-efficient real-time mobile...

By James Bourne, 19 February 2014, 0 comments. Categories: Advertising, Automation, Campaigns.

Talking Twitter: Customer service through social media

For the modern brand online, dealing with customers face-to-face isn’t an issue – but the fervour that people voice over the phone isn’t as drastic as the vehemence of ornery online consumers.

Social media engenders a sense of freedom and often entitlement, leading to outlandish statements from users who are disgruntled by brands. You can try to placate them, reason with them or ignore them entirely, but some social media teams choose to riposte with scathing or witty comments.

Brands often...

By Tim Hawes, 29 November 2013, 0 comments. Categories: Automation, Campaigns, Social Media Marketing.

Emailvision is dead, long live SmartFocus: Cloud marketer changes brand name

Emailvision, the cloud-based marketing platform and CRM provider, is now SmartFocus after the company changed its name effective this morning.

“Our new site reflects our new identity and helps our customers and prospects understand how we can help them deliver real-time personalized marketing to all of their customers,” the revamped company website explains.

Why the change? Put simply, the previous name didn’t offer enough insight into what the company was doing.

Brad Wilson,...

3 ways publishers and advertisers can optimise display ad strategy

The online display industry is attracting some deserved attention, following figures from Forrester which predict that the marketing investment in this space will increase by 17 per cent year on year in the US until 2017 – closely followed by Europe.

Obviously, marketers want to maximise return on investment on their increased online display investment, while publishers need to maximise the new opportunities presented to them as a result. Against this backdrop, a win-win situation can be engineered for...

By Spyro Korsanos, 12 November 2012, 0 comments. Categories: Advertising, Automation.

5 ways to spice up your email marketing strategy

No one likes spam, and small companies trying to reach their clientele hate spam. That is because they are genuinely trying to reach out to their target audience with a message they probably want to hear, but due to spam, their words end up in the trash, unread. In order to keep out of the trash and stay clear of being labeled as spam, companies need to spice up their email marketing strategies, and here are five ways on how to do it.

Have a meaningful subject line:

Your subject line is the first thing your...

By Brian Harte, 09 November 2012, 0 comments. Categories: Automation, Email marketing.