IBM Watson being used for native advertising

IBM's AI software Watson is now being used to create better semantic targeting for native advertising with ADYOULIKE. 

The tech scans publisher pages of ADYOULIKE's global network of premium publishers, analyising them contextually for topics, sentiment and semantics instead of just looking for keywords.

This means the platform can deliver native content in-feed in a more relevant and targeted way, by looking at where, why and how the existing editorial content on each site is ‘talking about’...

By Rachael Power, 26 October 2016, 0 comments. Categories: Automation, Personalised Marketing.

Back to basics: What are chatbots and why do you need one?

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Do you remember when it was enough for messaging apps to simply carry messages back and forth? That wasn’t actually too long ago, but these days, the programs used by billions across the world are quite literally developing minds of their own.  

With the rise of artificial intelligence has come a new dimension to online messaging services:...

By Graeme Parton, 06 October 2016, 0 comments. Categories: Automation, Best Practice.

Marketo launches new account based marketing product

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Engagement marketing software provider Marketo has launched a new account-based marketing product this week.

Marketo Account-Based Marketing (ABM) aims to give marketing and sales teams the tools to collaborate and target accounts in personalised ways. 

In a recent survey of over 100 global marketers carried out by Avention, 90% said they see ABM as relevant to their businesses and 86% are confident it will...

By Rachael Power, 13 September 2016, 0 comments. Categories: Automation.

Can bots help marketers connect with consumers more effectively?

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If you stay up to date with martech news, you’ve most likely seen bots getting their time in the spotlight. While it’s too early to say that they are taking over social media, it’s clear that they’re opening doors especially for consumer brands and B2B companies.

Bots are a big potential opportunity and if their mechanisms keep evolving, that may begin to impact everyday life.

For those who don’t know what bots are,...

By Konrad Pawlus, 12 September 2016, 0 comments. Categories: Automation.

Campaign Monitor launches new suite of marketing automation features

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Campaign Monitor has launched a new suite of marketing automation features designed for fast-growing companies.

60% of marketers at today’s biggest brands in the Fortune 1,000 use marketing automation, but smaller and growing brands are slower to adopt, according to research by Raab Associates.

Campaign Monitor's therefore launched its Visual Journey Designer, which will allow...

By Rachael Power, 19 August 2016, 0 comments. Categories: Automation.

Why marketers need to learn to trust the machines

City A.M. previously published an article titled “Why marketers need humans behind the programmatic steering wheel”.

The author highlighted how automation has transformed the marketing industry, and argued that for marketers to achieve successful automation, humans need to lead as machines lack the ability to predict or detect subtle changes or circumstances that make consumers respond to ads.

It also argues that ads that...

By Jason Trout, 02 August 2016, 0 comments. Categories: Automation.

Brands: Would you let a computer do the talking for you?

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When was the last time you found yourself talking to your computer or smartphone? Whether it’s Cortana, Google, Siri or any of the other voice recognition systems out there now, these are the just the beginning of the growing number new approaches to computer learning and marketing.

If proof that we are entering a new era of machine learning and artificial intelligence (AI) look no further than Google’s project DeepMind, which is the tech giant’s AI computer that...

By Rachel Aldighieri, 01 August 2016, 0 comments. Categories: Automation, Branding.

Meet the nextgen of chatbots: Personality-based AI

The way in which people engage with brands has changed. Gone are the days when it was a one-way interaction; younger demographics especially love a value-add exchange with brands they can identify with.

Chatbots have been heralded as one way of opening up the channels, but as with every new marketing tech innovation, you need to get it right. Brands need access to tech that can do the job well and not make the experience clunky and robotic.

One company that recognises this issue is...

By Rachael Power, 29 July 2016, 0 comments. Categories: Automation, Personalised Marketing.

Time to set the record straight on marketing automation

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It’s time to set the record straight on marketing automation, particularly around email.

For years, curious marketers have had doubts around the logistics of integrating automated communications into their existing campaigns, concerned about the costs associated with major service providers and the technical requirements for keeping effective campaigns going.

The missed opportunity is considerable.

A

By Josie Scotchmer, 28 July 2016, 0 comments. Categories: Automation.

Marketing cloud giants join forces as Oracle snaps up NetSuite

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Marketing cloud giant Oracle has announced that it will acquire NetSuite for $9.3bn. 

It's entered into a definitive agreement which is set to close this year, and the sale is worth about $109.00 per share in cash.

Both NetSuite and Oracle are big players in the cloud marketing landscape. Oracle has an entire cloud-based marketing package that focuses on automation and analytics and NetSuite has a strong marketing automation portfolio which includes an integrated CRM.

The...

By Rachael Power, 28 July 2016, 0 comments. Categories: Automation, CRM.

What's next for nextgen marketing and martech?

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Both at my own company and elsewhere I’m increasingly hearing the expression next generation (or ‘nextgen’) being used in reference to marketing technology. 

This has got me thinking about what it actually means, and who gets to decide whether a new software product or release qualifies being defined as part of the next generation?

In human terms, each generation of children replace their parents, who in turn replace the grandparents’ generation.

However,...

By Ian Fremaux, 26 July 2016, 0 comments. Categories: Automation, CRM, Data-driven marketing.

Is automation the marketing stack’s Holy Grail?

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For marketers, it’s imperative to deliver relevant, personalised content to customers to be heard above the noise; and technology is the surest path to enabling today’s new vision of automated marketing.

The $1.8bn acquisition of Marketo is a recent indication of marketing automation’s importance to the growing marketing stack and driving a more personalised customer experience. But marketing challenges don’t just end once marketing automation is...

By Corinne Sklar, 26 July 2016, 0 comments. Categories: Automation.

Digital AI assistants: What opportunities are there for marketers?

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If we’ve learned one thing from Behavioural Economics it’s that human decision making is imperfect, and in so many ways.  

Our imperfection comes in countless guises, each with a different name. Confirmation bias, fundamental attribution error, sunk cost fallacy; in fact the Wikipedia page listing out every recognised decision making flaw making runs to 173 separate entries.

Faced with complex choices and limited time to make...

By Will Collin, 28 June 2016, 0 comments. Categories: Automation.

Chatbots could solve CX frustrations, new survey says

Chatbots are ever on the increase, but still a tech in its infancy with many brands yet to adopt. However, a recent survey shows many consumers rank them higher than apps for solving their frustrations. 

Social media agency myclever surveyed 1,000 UK consumers on whether current digital services are fully meeting expectations.

The research found the biggest online service frustration for customers across all sectors was a lack of...

By Rachael Power, 16 June 2016, 0 comments. Categories: Automation.

How Lithium is using Klout algorithms in new social marketing product Reach

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Last year MarketingTech discussed how Klout was shaping conversations for brands on the hard-to-navigate social web.

Acquired by Lithium for $200m in 2014, the social tool aimed to separate the signal from the noise when it came to consumers talking about brands on social media.

It’s not seen much coverage of late, but this week Lithium...

By Rachael Power, 10 June 2016, 0 comments. Categories: Automation, Big Data, Social Media Marketing.

The rise of chatbots: Why brands are embracing conversation

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It seems scarcely a day goes by without a brand, publisher, or celebrity excitedly announcing the launch of a chatbot.

Conversational AI is helping Facebook Messenger users choose holiday destinations and flights using Skyscanner; Burberry and Selfridges have accounts on WeChat and Line users can even chat to a Taylor Swift bot.

But how did we reach this point? After all, enthusiasm for chatbots represents a significant...

By Asaf Amir, 07 June 2016, 0 comments. Categories: Automation, Customer Experience.

Marketo to be bought by private equity firm for $1.79bn

Marketing automation software company Marketo has entered into a definitive agreement to be acquired by Vista Equity Partners for $1.79bn (£1.22bn) in cash.

Shareholders can expect to received $35.25 in cash per share from the transaction, which is set to close in the third quarter of this year. 

Marketo has over 4,600 customers worldwide. It'll keep its...

By Rachael Power, 31 May 2016, 0 comments. Categories: Automation, Content Marketing.

Will technology take my marketing job?

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With advances continue apace in the marketing technology industry, is there a danger that tech will progress to the point it can do the job of a savvy marketer?

In late 2015, employed individuals throughout the country began to question whether a ‘robot’ would steal their job. The panic transpired as a result of research conducted by Oxford University and Deloitte.

The key – and widely published – finding was that 35% of UK jobs are at high riskof computerisation...

By Adam Oldfield, 27 May 2016, 0 comments. Categories: Automation.

Five ways marketing automation is ruining your customer relationships

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With a plethora of marketing tools available to help automate mundane tasks, it has become easier to be less hands-on when it comes to executing marketing tactics.

On average 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology. While these tools can be useful, developing customer relationships with a human touch and customisation is still important.

Here is a list of common mistakes businesses often make when...

By Shaun Haase, 13 May 2016, 2 comments. Categories: Automation, Customer Experience.

Automation is ushering in a new era of retail and eCommerce - are you keeping pace?

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We have come a long way from the corner shop of our grandparents’ world.  We've gone from local grocers, to high street shops, to shopping malls, to out of-town mega centres, to the virtual world of eCommerce.

The landscape is forever changing and retailers need to keep apace to stay in the game

We're a creative agency with many clients at the forefront of innovation within the retail and tech sectors including Vodafone, Yo Sushi! and HCL. But, it’s not about the...

By Max Eaglen, 10 May 2016, 0 comments. Categories: Automation, E-Commerce.