Marketers seeing programmatic advertising ROI beating traditional media
The ROI of traditional media is being beaten by that of programmatic advertising, according to a new survey from AdRoll.
The company’s State of the Industry UK 2016 report showed that 61% of marketers said that programmatic ads provided a greater ROI than traditional media with programmatic also continuing to dominate UK media consumption.
Nearly half (45%) of marketers said they planned to increase their spending on programmatic ad budgets this year. They are also buying...