Consent and security: GDPR in the adtech ecosystem
GDPR will come into effect on 25 May 2018, representing the biggest change to data protection across the EU in a decade.
Talking to a lot of advertisers, you could be forgiven for thinking that the sky is falling. But there’s a light at the end of the tunnel, and the change does represent significant opportunities for companies smart enough to take them.
Tiffany Morris is General Counsel & Vice President of Global...