Avoiding the damage of a website crash

The recent website crash experienced by Virgin Money Giving has already proven to be a very expensive mistake by the brand.

Even temporarily ignoring the financial aspect, in the short-term it prevented friends, colleagues, and relatives from personally supporting those who were running.

In the long term, it could potentially have far-reaching consequences for one of the most trusted and successful British...

By Sven Hammar, 17 May 2017, 0 comments. Categories: E-Commerce.

ONS figures show decline in retail store sales as online continues to grow

Figures from the ONS show that retail sales fell 1.4% in the first three months of 2017. Average store prices increased by 3.3%, representing the largest growth since 2012.

The first quarter of 2017 is the third consecutive period of negative growth.

However, online sales increased year-on-year by 19.5%.

Retailers can no longer shun the truth that shoppers crave a more immediate, reliable and digitally driven...

By Colm Hebblethwaite, 21 April 2017, 0 comments. Categories: E-Commerce.

Cohort analysis, responsive design, and 3 other must-know e-commerce concepts

Got something cool to sell, and sites like Etsy don’t quite cut it? Guess it’s time for an upgrade. Time for you to stop dipping your toes into the world of eCommerce and dive right in.

Here’s the thing about that, though - running a full-fledged online retail outlet’s a little different from selling a few things on a user-driven site. There are certain things you’ll need to know, and certain things you’ll need to do.

First thing’s first, get yourself set up with an e-commerce platform.

By Christina Coons, 06 April 2017, 0 comments. Categories: E-Commerce.

24% of UK businesses have stopped preparations for EU Data Protection Regulations

Around a quarter of firms have cancelled their preparations for the incoming regulation because they believe it will not apply after Brexit.

The EU General Data Protection Regulation (EU GDPR) is a group of rules designed to coordinate data protection laws across Europe.

The EU GDPR has been years in the making but has now been ratified by the UK. It is due to take effect in May 2018.

This is likely before the Brexit process is complete. The process, beginning with the triggering of Article 50 this week, will...

By Colm Hebblethwaite, 30 March 2017, 0 comments. Categories: Data-driven marketing, Data Science, E-Commerce.

How rich content is helping to build brands across the connected world

Over the years, we have seen manufacturers using all available technologies to aggregate and publish various types of enhanced information about their products. While rich content may not be new to most brands, product manufacturers and retailers in the eCommerce world, it continues to help boost conversions and to connect at a deeper level with their consumers.

Rich product content – which can include photos, videos, interactive tours, 360 views, comparison charts, Q&As and product selectors, has...

By Chris Bosworth, 06 March 2017, 0 comments. Categories: Branding, Content Marketing, E-Commerce.

Why does customer engagement matter for retailers?

(c)iStock.com/darrya

The retail industry is a fiercely competitive one. The rise of eCommerce means that consumers can, and do, easily shop around for better deals, while today’s desire for speed and convenience risks eroding any sense of customer engagement and loyalty. In 2016 we saw a number of high street casualties falling into trouble as they struggled to keep pace with customers’ expectations and offer the right products.

This means marketers need to find ways to both retain their existing customers and...

By Karen Wheeler, 18 January 2017, 0 comments. Categories: Commerce, Customer Experience, E-Commerce.

Don’t be afraid to embrace the new ‘vampire economy’

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Another Halloween may have been and gone, but it seems that the UK population is still rife with vampires – vampire shoppers, that is. According to Barclaycard, there is a growing ‘Vampire Economy,’ as one in three Brits now spend more money shopping online at night, compared to five years ago. The evolution of technological devices has given...

By Saima Alibhai, 12 January 2017, 0 comments. Categories: Commerce, E-Commerce.

Key retail tech trends marketers should watch out for in 2017

(c)iStock/Muenz

At the recent Future of Retail event, the one question all attendees were seeking to answer was what tech will we see in the coming months that will bolster the struggling high street.

We saw augmented reality hit the mainstream in 2016 and 2017 will be no different. Visual technologies, the likes of augmented and virtual reality, will have a big impact on retail next year as brands look to create immersive, theatrical experiences in-store.

We can already see this emerging as a theme in the...

By Ray Fowler, 19 December 2016, 0 comments. Categories: E-Commerce.

What can marketers learn from Amazon Go?

(c)iStock/FangXiaNuo

A simple street corner in Seattle has become the subject of international attention recently thanks to Amazon’s announcement of Amazon Go, a cashless, cashier-less and ultra-convenient corner shop experience.

The key here is experience, which Amazon has previously done very well with their one-click checkouts and Amazon lockers. They seem to know their consumers’ every need, desire and are intent on placing themselves into every facets of a customer’s life. From books to music,...

By Guy Marson, 19 December 2016, 0 comments. Categories: E-Commerce.

It's not too late: How brands can still increase eCommerce sales this Christmas

(c)iStock/Geber86

With nine out of ten shoppers admitting they will spend the same or more compared to 2015, the 2016 festive season could prove more lucrative than ever for brands that are in tune with their customers. But as technology empowers consumers to shop in more ways than ever before, understanding the evolving purchase journey is crucial.

UK data from the HookLogic Exchange, the world’s largest pool of online shoppers (190 million) and online browsers (91 billion) has revealed a new wave of...

By Ben Cooper, 19 December 2016, 0 comments. Categories: E-Commerce.

Black Friday: Blot on the retail calendar, or awash with opportunities?

(c)iStock/BikeWorldTravel

Two years ago, the media dined out on stories of in-store fights over cheap televisions. As a result, last year we saw more web-based campaigns – an attempt to avoid in-store pressure and panic. But that brought strains of its own, as retailers’ websites buckled under the weight of demand.

We've also seen Amazon launch Black Friday offers early and other retailers following suit by extending offerings to week-long periods to get around the mayhem.

Despite retailers' best...

By Jonathan Rhodes, 24 November 2016, 0 comments. Categories: E-Commerce.

What role do brands play in today's world of eCommerce?

As commerce changes to conform to the new world of marketplaces and networks, brands are losing their steam.

Historically, brand has been the primary way retailers differentiated themselves when products were very similar. Over time, customers’ habits have changed, and brand marketing is turning into product marketing now that shopping is no longer a destination game.

Think about last time you bought something. Did you go straight to the store or site of the brand you bought it from? Or did you read a...

By Harper Reed, 12 October 2016, 0 comments. Categories: E-Commerce.

Why is eCommerce thriving where offline brands are not?

(c)iStock.com/Zinkevych

Over the last couple of years it has been reported that there are more shops closing than opening on UK high streets.

Long-established retailers haven’t escaped the crisis and there has been a steady stream of high street staples going into administration, or losing profits.

Just last month, John Lewis Partnership – long time pillar of the UK retail industry -...

By Maria Wagner, 10 October 2016, 1 comment. Categories: E-Commerce.

How a unified data strategy unlocks hidden sales opportunities

(c)iStock.com/Bercutt

Dissect almost any broken or damaged relationship, and you will find a breakdown in communication:

  • The partner who feels unloved;
  • The surprise resignation of the star salesperson who feels taken for granted;
  • The employee who is injured because of inadequate training; and
  • The community who is aggrieved because they don’t feel they were consulted.

All are the results of bad or non-existent communication.

These communication failures can be even worse when third parties are involved. They impose personal opinions, politics and Chinese whispers which all...

By Jakob Bignert, 04 October 2016, 0 comments. Categories: Commerce, Data-driven marketing, Data Science, E-Commerce.

How BHS can become a phoenix from the ashes with its relaunch

(c)iStock.com/tusumaru

We all love a story with a happy ending, especially when good triumphs over bad, heroes overcome villains and twists and turns keep us on our toes. The story of British Home Stores, or BHS, is one of these stories. 

The iconic British brand, established in 1928, succumbed to the challenge of physical and digital retailing earlier this year and gave up the ghost. With tired stores, confused product lines and jaded consumers, it lost itself along the way somewhere: it became a bit...

By Kieran Kilmartin, 30 September 2016, 0 comments. Categories: Case Studies, Commerce, E-Commerce.

How are early adopters seeking human experience over online engagement?

When Dan Mitchell and co-founder John Skelton first began working on high-end clothing retailer LN-CC, they weren’t thinking in terms of buzzy phrases like ‘experiential retail’ or ‘community cohesion'.

What they did know for sure was that, fresh off the back of turning luxury menswear retailer Oki-Ni into a pioneering eCommerce success, they wanted their new venture to have an equally strong brick and mortar element alongside its formidable online offering.

By Will Rowe, 19 September 2016, 0 comments. Categories: Customer Experience, E-Commerce.

Exploring mobile's role in eCommerce marketing

(c)iStock.com/rez-art

In our increasingly digital world, consumers are always looking for on-the-go solutions for everyday tasks. From hailing a taxi to doing taxes, mobile solutions have quickly been on the rise at an exponential rate, and one of the quickest growing sectors of mobile technologies is eCommerce.

Given the number of shopping apps available for mobile devices, its popularity comes as little surprise but in order to better understand the extent of this eCommerce trend, we must answer the...

By Shiju Mathew, 14 September 2016, 0 comments. Categories: E-Commerce, Mobile Marketing.

How digital can help retail brands weather the political storm

(c)iStock.com/Martin Dimitrov

Recent political events in the UK have left all service sectors facing an uncertain future. New ways of working are a necessity, not a prerequisite, as retailers and restauranteurs adjust to a changed landscape.

The pace of innovation across sectors in the last five years has been quicker than in any of the previous 20 put together. Mobile, 4G and a rise in eCommerce behaviours has created a new breed of consumer; demanding, impatient, promiscuous. However, this could prove...

By Helen Slaven, 08 July 2016, 0 comments. Categories: Commerce, Customer Experience, E-Commerce.

Why CPG brands must make eCommerce a priority

eCommerce sales for consumer goods companies have risen by 42% in the last year, a substantial figure in an industry that is experiencing only 2% growth overall.

Some consumer packaged goods companies (CPGs) have been naturally well positioned to thrive in this channel as consumers are comfortable buying things like electronics online.

But CPGs that primarily sell consumables and impulse items (e.g., snacks and beverages) face more challenges online. These brands often rely...

By Rupert Naylor, 17 June 2016, 0 comments. Categories: E-Commerce.