Is online ‘e-tailing’ missing the human touch?

Last year the IMRG reported that UK consumers spent a huge £133 billion online – £18 billion more than 2015; growth that is in part fuelled by the 47% year-on-year increase in sales made on smartphones. With figures set to record a further 14% growth for 2017 it’s clear that the retail industry is dealing with a new kind of customer.

As online, mobile-first shopping habits continue to rise, online retailers...

By Sophie Rayers, 18 September 2017, 0 comments. Categories: Customer Experience, E-Commerce, M-Commerce.

The four myths of customer engagement

Customer engagement is critical for brands. If you’re in the game of trying to build better relationships with your customers, you’re on point. Learning what your customers want and then giving it to them; building brand loyalty and advocacy to foster customers for life. What’s not critical about that?

At Thunderhead, we define customer engagement as an ongoing, value-driven relationship between a customer and a business, which is consciously motivated according to the customer’s...

By Jason Hemingway, 12 September 2017, 0 comments. Categories: Customer Experience, E-Commerce, Personalised Marketing.

5 top tips for social re-targeting

Social retargeting is a widely popular yet broadly misunderstood area of marketing. While it can be hugely effective if done right, getting it wrong can cost brands dearly. Common complaints from consumers include feeling ‘followed’ by recommendations, such as when ads are targeted at shoppers who’ve already purchased.

This can leave buyers frustrated, and marketers out of pocket, as their investments in retargeting fall on disinterested consumers.

So why should we bother with retargeting? It can be a...

By Serge Millbank, 08 September 2017, 1 comment. Categories: E-Commerce, Social Media Marketing.

Innovative packaging, unboxing videos and creating ‘theatre’

The rise of e-commerce has presented marketers and brand managers with many different challenges. One of the most critical is how to build brand loyalty when shoppers haven’t left their homes or stepped inside a store.

E-commerce may have ushered in an age of convenience but it has also significantly reduced the number of meaningful touchpoints between brand and consumer. This has the potential to seriously impact brand love and repeat purchases.

According to...

By Isabel Rocher, 05 September 2017, 0 comments. Categories: Customer Experience, E-Commerce.

What do customers want from ecommerce apps?

Purchasing items through a mobile app is becoming an increasingly common practice. Back in the dark ages of 2014, only 12% of total US ecommerce was done through mobile. By 2020, it is estimated that that group of early adopters will have swollen to 45% of all ecommerce spend.

This growth will spur more and more brands to create their own ecommerce apps. But aside from offering customers and easy way to purchase your products, do brands really understand what customers actually want from these apps.

Leading B2B research...

By Colm Hebblethwaite, 07 August 2017, 0 comments. Categories: E-Commerce.

How Amazon’s Prime Week provides opportunities for other shopping apps

It could be tempting for shopping apps to take the week off when Amazon holds its annual Prime Week ecommerce event. Such is the seeming dominance of the US retail giant that competing brands could be forgiven for thinking that they don’t stand a chance durin the week-long sales event.

But, according to mobile app marketers Liftoff, the benefits of Prime Week do extend to companies other than Amazon.

This may seem counter-intuitive. After all, this year’s Prime Day was the

By Colm Hebblethwaite, 31 July 2017, 1 comment. Categories: E-Commerce, M-Commerce.

How are chatbots evolving the retail industry?

The rise of AI has been well documented over the past few years, and there are countless predictions about how quickly robots will take over the workplace.

Chatbots have become a ubiquitous theme across almost every customer-facing industry, as businesses explore how they can incorporate the technology into their services and platforms, shaking up their customer service function and cutting costs.

As consumers have embraced the convenience of ecommerce, more conversations are taking place online. With an IBM survey...

By Guy Chiswick, 24 July 2017, 0 comments. Categories: Commerce, E-Commerce, S-Commerce.

37% of online spend done through Amazon

Amazon continues to exert dominance over the ecommerce space as new research shows that the retail giant now equates for over a third of online consumer spend.

Global ecommerce consultancy Salmon has found that 37% of all money spent online by consumers goes to Amazon.

What’s more, this looks likely to increase in the future. In a survey of over 600 consumers, 73% said that they will increase their use of digital shopping channels in the future.

Amazon’s dominance stems largely from the fact that...

By Colm Hebblethwaite, 10 July 2017, 0 comments. Categories: E-Commerce.

Seven ways to boost conversion rates with neuroscience

Converting an online basket into a sale is not an easy task. According to web research company Baymard Institute, a, 67.45% of online shopping carts are abandoned.

Beyond discount codes and flash sales, what exactly can you do as a retailer to push customers over the line and convert these baskets into sales?

95% of our decisions are steered by our subconscious and it is important to recognise this when it comes to targeting customers effectively.

This is why applying simple changes to your...

By Philippe Aime, 04 July 2017, 0 comments. Categories: E-Commerce.

Which ecommerce techniques are the most effective?

Anyone involved in ecommerce will have probably been asked what optimisation strategy they are going to utilise to drive engagement and increase their sales.

For people not particularly tied into the marketing tech landscape, the dizzying array of options can seem intimidating.

It is also hard to dig up much quantitative data on what effects different techniques tend to have from among all the marketing materials and technical jargon.

To try and counter this, marketing personalisation technology company

By Colm Hebblethwaite, 21 June 2017, 1 comment. Categories: E-Commerce.

3 key CRO strategies to increasing sales in online retail

With customers increasingly moving their purchasing power and attention to online retail, how can you make sure you are set to deliver the most optimized experiences to the online shopper and well positioned to increase online sales?

Here is how a well thought-through CRO strategy can build the foundation for this growth and differentiate you from your competitors.

Customers come first

Any digital experience you build needs to revolve around your customers and their needs.

That’s where you tap into...

By Nazli Yuzak, 16 June 2017, 0 comments. Categories: E-Commerce.

Marketers believe that trade and brand marketing need to come together

The growth of ecommerce and the complimentary focus on catering to shoppers across multiple channels, is creating a demand to combine brand and trade budgets, according to a study by Criteo and Kantar Millward Brown.

53% of the survey’s respondents hoped to connect trade and brand budgets in the near future. The combination of the two typically includes retail display allowances for product positioning, temporary price reductions, end caps and shopper marketing.

“Trade marketing is undergoing a...

By Colm Hebblethwaite, 12 June 2017, 0 comments. Categories: E-Commerce.

Product pages: make them perfect

As ecommerce continues its explosive growth, consumers are buying more than ever before.  Dollars are shifting to digital, with online sales projected to exceed $523 billion by 2020.

That’s a big deal.

At the same time, the landscape has also grown fiercely competitive and consumer-dominated.

More connected and empowered than ever before, today’s shoppers don’t just expect, they...

By Uana Coccoloni, 07 June 2017, 0 comments. Categories: E-Commerce, Web Analytics.

Technology and the ‘last mile’

The ‘last mile’ is the very last part of the supply chain, just before goods or services reach end users.  

The term originated in the telecom industry, where it was used to refer to the last length of cable that delivered services to customers.

Over time however, the term has come to mean the last stage of delivery in general, regardless of sector or goods being supplied.

consumers are demanding quicker deliveries

Consumers are demanding quicker deliveries than ever before and big businesses...

By Dr Barbara Hüppe, 19 May 2017, 0 comments. Categories: Advertising Technology, E-Commerce.

Avoiding the damage of a website crash

The recent website crash experienced by Virgin Money Giving has already proven to be a very expensive mistake by the brand.

Even temporarily ignoring the financial aspect, in the short-term it prevented friends, colleagues, and relatives from personally supporting those who were running.

In the long term, it could potentially have far-reaching consequences for one of the most trusted and successful British...

By Sven Hammar, 17 May 2017, 0 comments. Categories: E-Commerce.

ONS figures show decline in retail store sales as online continues to grow

Figures from the ONS show that retail sales fell 1.4% in the first three months of 2017. Average store prices increased by 3.3%, representing the largest growth since 2012.

The first quarter of 2017 is the third consecutive period of negative growth.

However, online sales increased year-on-year by 19.5%.

Retailers can no longer shun the truth that shoppers crave a more immediate, reliable and digitally driven...

By Colm Hebblethwaite, 21 April 2017, 0 comments. Categories: E-Commerce.

Cohort analysis, responsive design, and 3 other must-know e-commerce concepts

Got something cool to sell, and sites like Etsy don’t quite cut it? Guess it’s time for an upgrade. Time for you to stop dipping your toes into the world of eCommerce and dive right in.

Here’s the thing about that, though - running a full-fledged online retail outlet’s a little different from selling a few things on a user-driven site. There are certain things you’ll need to know, and certain things you’ll need to do.

First thing’s first, get yourself set up with an e-commerce platform.

By Christina Coons, 06 April 2017, 0 comments. Categories: E-Commerce.

24% of UK businesses have stopped preparations for EU Data Protection Regulations

Around a quarter of firms have cancelled their preparations for the incoming regulation because they believe it will not apply after Brexit.

The EU General Data Protection Regulation (EU GDPR) is a group of rules designed to coordinate data protection laws across Europe.

The EU GDPR has been years in the making but has now been ratified by the UK. It is due to take effect in May 2018.

This is likely before the Brexit process is complete. The process, beginning with the triggering of Article 50 this week, will...

By Colm Hebblethwaite, 30 March 2017, 0 comments. Categories: Data-driven marketing, Data Science, E-Commerce.

How rich content is helping to build brands across the connected world

Over the years, we have seen manufacturers using all available technologies to aggregate and publish various types of enhanced information about their products. While rich content may not be new to most brands, product manufacturers and retailers in the eCommerce world, it continues to help boost conversions and to connect at a deeper level with their consumers.

Rich product content – which can include photos, videos, interactive tours, 360 views, comparison charts, Q&As and product selectors, has...

By Chris Bosworth, 06 March 2017, 0 comments. Categories: Branding, Content Marketing, E-Commerce.