Counting time: Understanding ecommerce ROI
In the age of digital transformation, ecommerce teams have become one of the most vital commodities for businesses, especially for companies struggling with loss-making traditional channels to market.
And, yet how many organisations are actively empowering these teams to maximise their corporate value? Facing the escalating cost of talented ecommerce experts, there is a pressing need to unlock the potential of existing teams.
Right now, far too many ecommerce teams are operating blind, using gut-feel and best...