Rewarding loyalty is a must for online retailers and brands

Last year’s Black Friday data shows quite clearly just how important eCommerce has become to consumers.  While high street footfall dropped, online purchasing soared, but retailers and brands cannot afford to rest on their laurels.

Recent research that MetaPack carried out amongst over 3500 consumers in the UK, US and Europe illustrates sharply that shopper power determines the strategic decision-making for eCommerce retailers and nowhere more so than in...

By Bruce Fair, 31 January 2018, 0 comments. Categories: E-Commerce.

“Ghosting” customers after sale costs retailers

The practice of “ghosting” consumers, or breaking all contact following a purchase, is one of the main reasons consumers switch to other retailers.

Narvar and YouGov surveyed around 3,000 UK consumers and found that retailers are losing out on repeat customers by focusing all of their efforts on getting people to buy from them. By failing to communicate with customers once the purchase is complete, retailers are often blowing the chance of creating a loyal customer.

Among the respondents, the...

By Colm Hebblethwaite, 24 January 2018, 0 comments. Categories: E-Commerce.

UK retail took a big hit in December 2017

UK retail sales fell by 1.5% in December 2017, marking an awful end to what turned out to be the weakest year for retail since 2013.

The figures, from the Office for National Statistics (ONS), that even though Q4 saw a slight rise of 0.4%, the December slump meant that the quarter showed the weakest quarterly growth since the 1.2% fall in Q1 2017.

This brings the total growth for the year to 1.9%. 2017 had been marked by higher inflation hitting the spending power of consumers.

“With retailers such as...

By Colm Hebblethwaite, 19 January 2018, 0 comments. Categories: Commerce, E-Commerce.

The future of e-commerce basket abandonment

It’s a topic that still occasionally rears its head but, in truth basket abandonment has been the bane of many marketers’ lives, for a number of years.

There was once a time when the provision of discounts was considered the solution to entice lost customers back to a site. But when money-saving expert Martin Lewis began encouraging people to purposefully pause their purchase so that they would receive that must-have incentive, the strategy soon fell flat.

This is one reason why some marketers...

By Lee Boothroyd, 19 January 2018, 0 comments. Categories: E-Commerce.

Ecommerce teams need to stop wasting time and start leveraging AI

Was 2017 the year Artificial Intelligence (AI) came of age – or simply reached its hype peak?

While the future looks exciting, is AI really making a difference to the retail experience, for customers or eCommerce teams? Most UX teams remain massively frustrated. Yes, eCommerce generates loads of data – but still very little useful insight. What is the priority? Where is the actionable insight that can be used to inform the PPC strategy or maximise the experience of mobile customers?

Before...

By Duncan Keene, 10 January 2018, 0 comments. Categories: E-Commerce.

Consumers less likely to complete purchases on mobile

New research shows that shoppers are less likely to go through with an online purchase if they are using a phone or tablet.

The findings come from a study conducted by the University of East Angelia and published in the Journal of Business Research which looked at why cart abandonment is much higher on mobile apps then desktop-based online shopping.

According to data from research Criteo, 46% of global ecommerce traffic come from mobile devices...

By Colm Hebblethwaite, 05 January 2018, 0 comments. Categories: E-Commerce, M-Commerce.

Despite Black Friday, retail growth for November remains below average

UK retail sales continued the lower rate of growth seen throughout 2017 in November, despite a pronounced Black Friday related boost.

UK online retail sales were up 11.5% year-on-year (YoY), with Black Friday registering a slightly higher YoY growth of 11.7%. These figures were well below the average growth for the last four years of 18.3%.

Interestingly, November’s 11% growth is also below the average 12.7% recorded over the previous three months.

The data comes from the IMRG Capgemini e-Retail Sales...

By Colm Hebblethwaite, 21 December 2017, 1 comment. Categories: E-Commerce.

What does 2018 have in store for marketers: Industry predictions

As 2017 comes to an end, it is time for those involved in the marketing industry to look forward to what the next 12 months could hold.

From the growing ubiquity of AI and machine learning to the game-changing GDPR, 2018 promises to be just as eventful as its predecessor.

We asked a range of industry professionals to gaze into their crystal balls and give us their predictions for what the new year has in store for marketers and brands.

AI and machine learning

Oliver Bronner, Founder of Berlin-based brand consultancy,

Evolving to the new age of customer experience

The evolving demands of modern-day customers have made it increasingly challenging for brands to engage with audiences. The digital age demands that brands quickly get to grips with digital platforms, which by their very nature encourage lower tolerance to poor customer service. The digital age is also unforgiving.

Our research with the CMO Council found nearly half of North American and European consumers will abandon a brand and take their money...

By Marcus Ruebsam, 06 December 2017, 0 comments. Categories: Customer Experience, E-Commerce.

Is it the end of the road for big data in e-commerce?

The big data revolution has been the backbone of e-commerce. The term has been in the marketing lexicon for decades. Its use has grown exponentially and has led to significant developments in data segmentation, trigger emails and website personalisation, all of which have led consumers to marvel at the impact that big data has had on e-commerce.

However, though big data can provide a solid, scientific foundation on which to build a marketing strategy for online businesses, it is not as nuanced as marketers...

By Andrew Watts, 27 November 2017, 0 comments. Categories: Big Data, E-Commerce.

40% of Christmas spend to be done on Black Friday

According to Purch’s 2017 Christmas Spending Survey, Black Friday will account for 41% of Christmas gift spending in the UK this year.

A further 22% will be done in the final two weeks leading up to Christmas eve. The UK festive period in the closing days of 2017 is likely to be defined by the uncertainty associated with Brexit.

With many people reigning back on spending and retail sales taking a hit, the proportion of shoppers who said they would be looking to snag tech-related bargains has jumped 17%...

By Colm Hebblethwaite, 20 November 2017, 0 comments. Categories: Commerce, E-Commerce.

Half of Brits prefer buying physical media over digital downloads

According to a new study by ecommerce giant eBay, 52% of British consumers now claim to prefer physical books, music, film/TV and video games over digital downloads.

As part of its Guide to Physical Media, the company interviewed over 2,000 adult consumers across the UK.

 76% of those surveyed have bought at least one item of physical media in the last year. The main reasons given for going physical over the often-easier route of digital downloads were the emotional satisfaction of ownership and an increasing desire...

By Colm Hebblethwaite, 13 November 2017, 0 comments. Categories: Commerce, E-Commerce.

Gearing up for the largest ecommerce event of the year: China’s Single’s Day

Consumers in the UK, US and Europe may be looking forward to picking up discounted goods in the run up to Christmas in the Black Friday holiday sales in late November. But many would have no idea that the largest ecommerce event on the planet is happening across the world.

11 November is China’s Single’s Day. Spearheaded by ecommerce giant Alibaba, the holiday began as an ‘anti-Valentine’s Day’ in 2009, the event has grown into a global online shopping extravaganza.

“In the...

By Colm Hebblethwaite, 10 November 2017, 0 comments. Categories: E-Commerce.

Consumers share majority of seasonal gift ideas on dark social channels

It’s getting to that time of year. While we’re not quite at the hanging up decorations and cracking out the seasonal jumper’s stage yet, many people are starting to think about what gifts they are going to be giving to their loved ones this holiday season.

With not only Christmas beginning to loom over the horizon, but also Black Friday coming up too, many marketers are ramping up their efforts to see the year out with a bang.

But how do consumers decide what they are going to give as gifts?...

By Colm Hebblethwaite, 03 November 2017, 0 comments. Categories: E-Commerce.

How to gear your eCommerce website towards a millennial marketplace

Born between the years of 1980 and 2000, millennials consist of approximately 80 million people in the US alone. Perhaps the most interesting thing about them is that they have grown up parallel to the digital revolution and the development of the Internet. In a Selz article on selling products online, Kristen DeCosta points out that you need to be on different digital channels while promoting your store. These include Google search, forums, social networks, and review sites.

Marketing to this particular...

By Pratik Dholakiya, 27 October 2017, 0 comments. Categories: E-Commerce, Mobile Marketing.

Exploring the future of ecommerce and web design

Ever wondered how the internet will change how we shop in the future? So have we.

In a new whitepaper by Plusnet, experts have been giving their predictions based on the two established ways the internet will evolve: speed and availability.

Internet speeds could potentially rise to ten times the current broadband speed if emerging technology is anything to go by, and new, faster mobile connections will grow quicker and more widely available across the world.

Ecommerce

Shockingly, only 47% of the world can...

By Karl Young, 26 October 2017, 0 comments. Categories: E-Commerce.

A tailored fit: How Boohoo used digital marketing to drive sales and grow revenue

The high street is fundamentally changing. Recently British retail bellwethers Next and John Lewis announced results that showed optimistic growth on the one hand and decreased profits on the other.

In today’s digital world having a high street presence is a tricky business, as getting customers through the door and boosting sales is more competitive than ever.

Yet some online retailers are experiencing a true golden age. The

By Ivan Mazour, 23 October 2017, 0 comments. Categories: E-Commerce.

What’s next for Magento 1 users?

A number of digital marketers and marketing managers will be well aware that Magento 2 (M2) has launched, which will leave the current release – Magento 1 (M1) – somewhat redundant. But many will also be mindful of the commentary that there is no easy upgrade process. So where do marketers go from here?

Before making any next-step decisions, it is crucial to understand the genuine options available, and the reasons for potentially pursuing one route over another.

users will be given 18 months’...

By Andy McCaul, 16 October 2017, 0 comments. Categories: E-Commerce.

Getting your eCommerce business ready for the peak shopping season

There’s no question that retailing is a tough market, and the advent of eCommerce has made it even tougher. The web has levelled the playing field among large and small retailers, and made everyone a potential global business, capable of trading 24/7 across borders and time zones.

In 2016, retail eCommerce sales worldwide were $1.86 trillion, with ecommerce revenues projected to grow to $4.48 trillion by 2021 as we continue to...

By Andrew Bartlam, 25 September 2017, 0 comments. Categories: E-Commerce.

Brands & E-retailers: The only way is partnership

The current e-commerce status quo that minimises brand engagement and prioritises sales is potentially damaging for both brands and e-retailers for a number of reasons. Not only are brands likely to start seeing major e-retailers as an unfortunate necessity, and less as key partners helping inform their retail strategy, but they will also limit their audience to bargain hunters always looking for the lowest price, which only caters to opportunism.

Traditional brand wisdom dictates that it is vital to create a...

By Andrew Watts, 22 September 2017, 0 comments. Categories: Commerce, E-Commerce.