Interview: Making the marketer’s leap from B2B to B2C with Albert Heijn’s Eva Vree
The differences between B2B (business-to-business) and B2C (business-to-consumer) marketing can be chasm-like.
On the one hand (if broadly), B2B purchases are more likely to be driven by logic and an eye on demonstrable ROI. B2C purchases, on the other, are more probably driven by a consumer’s emotion.
Eva Vree is a senior creative content specialist for the online arm of Dutch supermarket giant Albert Heijn, and notably made an internal leap from the B2B side of the business - a role she’d held...