Seasonal Marketing – using data and insight to create campaigns that work

By Helen Taylor, Data Analyst, Experian CheetahMail

We all know about the modern phenomenon of ‘Christmas-creep’. A few years ago, Christmas lasted a fortnight; but today -judging by when the decorations appear - it begins at some point in August.  If you haven’t started your Christmas marketing campaigns yet, don’t worry, there is still time. But to ensure maximum returns on their marketing campaigns, marketers need to act fast and use the data and intelligence...

By Matt Henkes, 25 November 2011, 0 comments. Categories: Advertising, Data-driven marketing, E-Commerce, Email marketing.

Poor mobile strategy hurting retailers

Retailers are losing out on a vast swathe of potential business because of poor usability of their mobile web presence, according to a new report.Only a third of retailers surveyed delivered a dedicated mobile optimised web presence, while many mobile sites were not transferrable across multiple mobile browsers.Ecommerce analyst dotCommerce studied 12 leading high street brands, scoring their mobile presence across 22 different metrics, from usability to security and integration with other marketing activity.Alarmingly, the study found the half of all the mobile sites assessed would not load on Android handsets,...

By Matt Henkes, 21 November 2011, 0 comments. Categories: Campaigns, E-Commerce.

How Google+ highlights a new war on site speed

By Paul Cook, CEO TagMan -www.tagman.com

The tension between using all the amazing online marketing technologies and plug-ins now available to site owners and the effect implementing those things has on the speed of their websites has come to the fore in the last month. When Google launched Google+, we soon discovered that the plug-in to enable sharing of web content in the platform was a big one. It took a second to load, which, for large e-commerce businesses, is an absolute age in terms of user experience and, ultimately, sales conversions. In simple terms, every asset a site owner...

By contributor, 11 November 2011, 0 comments. Categories: E-Commerce.

Your Home Page is killing your business!

The internet is littered with terrible home pages. Beautiful flash based web pages that are to beautiful to actually achieve anything. Just like a dumb blonde sitting in a law firm, nice to look at but good luck if you decide to take her on as a defense attorney.

Now that sounds pretty harsh, even insensitive, but the fact is that its true. We need to start realising that a Home Page is not meant to be a pretty place that wow’s our website visitors. Instead your home page should be an attractive...

By Mike Saunders, 25 October 2011, 0 comments. Categories: Advertising Technology, E-Commerce.

Social Commerce: Signs of the Tipping Point

Paul Fennemore

Having met with many major international organisations over the last few weeks about how they are adopting social media, I can see that they have recognised that they stand to gain so much more by making social media strategic.

Up until recently, most firms have been going through the experimental phases of social media adoption, otherwise known as trial and error. However, many brands are setting to make social commerce strategic in 2012.

Nokia are a good example. They have a very courageous...

By Paul Fennemore, 17 October 2011, 0 comments. Categories: Campaigns, E-Commerce, Social Media Marketing.

Misspellings Won’t Help Your SEO

Ever since we started school we were taught the importance of spelling and grammar. If we made spelling mistakes in a paper we were docked points. Sure, Microsoft Word’s autocorrect feature comes in handy, but mistakes still slip through the cracks. Spelling in the business world is just as important, if not more so, as it is in the 8th grade spelling bee finals. People can make a snap decision based on a small typo in a correspondence that can result in losing a million dollar account. What it...

By Nick Stamoulis, 23 September 2011, 0 comments. Categories: Content Marketing, E-Commerce, Organic Search, Search Marketing.

Do You Need to Change Your URLs?

The URL is more important than you’d probably think when it comes to SEO and usability. After all, it shows right there along with the meta title and meta description that you so carefully crafted in a search result. It seems kind of silly to have a perfect looking title and description and a URL that looks like junk. The URL can contribute towards a user’s decision to click on the link or not. If it’s easy to understand and accurately conveys what’s on the page, users will be more...

By Nick Stamoulis, 07 September 2011, 0 comments. Categories: Commerce, Content Marketing, Data-driven marketing, E-Commerce, Organic Search.

The Risks of Writing a Company Blog

In my 12+ years as an SEO professional, I’ve found that just about every business can benefit from publishing a company blog. It doesn’t matter if it’s B2B or B2C, or what industry your business operates in—a good business blog can be invaluable for your SEO and Internet marketing in general. There are probably hundreds of blog posts out there full of great reasons why you should start a company blog. (I have even

Tips for Redesigning Your Website

Your website is an incredibly important and powerful online tool. First off, it’s your business’s calling card. When someone arrives on your site, they way it looks will influence whether they stay or bounce out. Your brand is (at least it should be) well reflected in your website design. An outdated website creates a bad user-experience.

Websites need to be fast, clean and well organized in order to convince your traffic that you are worth doing business with. We can all spot a website that...

By Nick Stamoulis, 06 September 2011, 0 comments. Categories: Commerce, Content Marketing, E-Commerce.

Social Commerce is the Long Game

My Definition: “Social commerce is the practice of using social media for commercial purposes”.

The short -term dichotomy

When it comes to using social commerce correctly it takes time and patience to produce results.

Social commerce is about building communities, identifying and generating e-Influencers and in turn increasing advocates. Having done so, sales will start to improve and more customers will be kept, but these strategies take time; you can’t make friends and influence people in...

By Paul Fennemore, 30 August 2011, 0 comments. Categories: Commerce, E-Commerce, Social Media Marketing.

The IKEA YouTube campaign is ingenious

IKEA offers a wide range of well-designed, functional home furnishing products at great prices. The store is hugely popular overseas and this results in great social up-take when they launch social marketing campaigns.

IKEA have launched a new social experience and this time it’s through YouTube. They kicked off the campaign with the following video:

The campaign goes on to launch a personalized 3D showroom on YouTube, which retrieves information from Facebook profiles...

Time to get Business-Like with Social Commerce

Paul Fennemore – August 2011. 

Health Warning

Here are some home truths that creative social media marketing people will find outside of their brief, but CEO’s and Operations Directors should take heed of.

A project I ran with Oxford Brookes University that involved interviewing around 30 UK mid to large B2B and B2C organisations, found that those firms who were doing really well with social commerce had a lot in common.

Social Media is not just for Marketing

Social Commerce de-silos...

By Paul Fennemore, 22 August 2011, 0 comments. Categories: E-Commerce, Social Media Marketing.

I now own a plot on Mars!

This morning I received a package that contains a certificate stating that I now own a piece of land on Mars. I’m totally stoked, I’ve just bought a house and now I own land on Mars, this property thing is going really well! I’m bleak though, I left my certificate at work, so you’ll have to wait for the photograph, but in the meantime, let me tell you more:

kulula.com is celebrating its tenth birthday by looking to a potentially intergalactic future. To mark ten years in business and a...

By imod.co.za, 05 August 2011, 0 comments. Categories: Customer Experience, E-Commerce, Social Media Marketing.

5 Conversion Elements to Help Any Website

A company website is the foundation of an online marketing strategy. Every link building tactic sends users to the website to find more information and hopefully, to convert. The goal of a website is to get visitors to take some sort of action, whether that is to purchase something, fill out a lead form, or sign up for services. This means that every component of the website needs to make it as easy as possible for the visitor to do so. You don’t want to lose out on potential business because your...

By Nick Stamoulis, 04 August 2011, 0 comments. Categories: E-Commerce.

Online travel agents are a dying breed

I went to my a travel industry meeting today at Kelvin Grove in Cape Town, and the poor attendance got me thinking about how the travel industry as we know it is dying.   I wasn’t just thinking about how young upstart online agencies have been replacing traditional bricks and mortar agents, but about a second evolution I predict in the online world, whereby Google displaces online agents.

The last decade has seen online travel agents creating havoc with traditional agents business models.  Running an online travel...

By imod.co.za, 28 July 2011, 0 comments. Categories: E-Commerce, Search Marketing.

Nick's top Blog Posts to Read for July 21, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Want to Build Your Email List? Follow These Steps. This post includes ways to build your email list with the help of your current customers.

Is Your Site Optimized for Transactional Search?

If you were to look at the average search engine user, their search history would boil down to three basics types of search—informational, transactional and navigational. An informational search is when they are looking for information, perhaps the answer to a question. Transactional searches are when a user is looking to take action, they’ll use words like “buy” or “download” in their search query. Navigational searches are when a user searches by brand or product...

By Nick Stamoulis, 21 July 2011, 0 comments. Categories: E-Commerce, Organic Search.

How to Optimize an E-Commerce Site

An e-commerce site could have thousands upon thousands of pages of products. Just look at the online shopping giant Amazon; they probably have millions of product pages. E-commerce sites that only sell one kind of product (cameras, shoes, furniture, etc) might have fewer pages overall, but by no means is it a small amount. On-site optimization is the process of going through you site, page by page, and tweaking each page so it is more search engine friendly. Many e-commerce sites fail to fully optimize their...

By Nick Stamoulis, 06 July 2011, 0 comments. Categories: E-Commerce, Organic Search.