Amazon drone delivery and other trends for eCommerce in 2014

I bet you made some, if not all, of your Christmas gift purchases with an online retailer. The trend for online shopping has been with us more than a decade now, and many of us can’t imagine how we lived without e-commerce. So what does the future hold for this growing sector? I’ve got a few predictions about what to expect in 2014 and beyond.

Tablet shopping

With tablet shopping starting to happen this year we think this trend will continue growing in 2014, but not necessarily in a...

By Philip Rooke, 14 January 2014, 0 comments. Categories: Advertising Technology, E-Commerce.

Next takes on Google in the battle for your inbox

A few months ago a funny thing happened to my inbox – Google redesigned it.  I wasn’t expecting it but actually when I got used to it, I quite liked it.  If you’re not a Gmail user you probably won’t have seen it but it looks something like this:

Gmail_inbox_desktop

(Note the 3 tabs across the top)

It’s quite a radical change...

By Gareth Crew, 05 December 2013, 0 comments. Categories: Advertising Technology, Campaigns, E-Commerce, Email marketing, Search Marketing.

Has Facebook commerce flunked?

In my opinion, Facebook-commerce (F-commerce) expectations seem to be out of sync with most brands and the market’s capabilities. The problem, in fact, is in the evolution of communication within the medium.

Shops on Facebook only work as part of a social media strategy. And most brands are not sufficiently evolved in their social communication to make them work. Expectations and reality do not fit together and protagonists blame the medium not the messages.

You may have noticed that Facebook has been having steady...

By Philip Rooke, 03 December 2013, 0 comments. Categories: E-Commerce.

Twitter hires Ticketmaster CEO Hubbard to bolster e-commerce strategy

Twitter has announced former Ticketmaster CEO Nathan Hubbard as its new head of commerce, reporting directly to head of global revenue Adam Bain.

The news was confirmed in a tweet – where else? – from Bain yesterday, prompting thoughts about how Twitter will look to push its e-commerce strategy going forward.

If anything, yesterday’s announcement ties up the loose ends, following reports two weeks ago that Hubbard had left his post at Ticketmaster.

Hubbard, according to a quote from...

By James Bourne, 28 August 2013, 0 comments. Categories: Campaigns, E-Commerce, Social Media Marketing.

Social media companies provide the most secure email, says Agari

Any emails you receive from social media companies are least likely to be targeted by cybercriminals.

This is according to email security provider Agari, whose second quarter report involved the analysis of over a trillion emails and using its own metrics – a TrustScore and a ThreatScore.

As a result, electronic correspondence from social media organisations – the category leader in this instance being Facebook – is the most secure, with a TrustScore of 73.1. Logistics firms (58.8) came...

By James Bourne, 05 August 2013, 0 comments. Categories: E-Commerce, Email marketing, Social Media Marketing.

Udozi: Linking e- and m-commerce with the traditional high street

MarketingTech spoke with Alan Gabbay, CEO of commerce technology provider Udozi, on his mobile and social strategy, how his company differs from the rest and making sure the high street doesn’t die

The death of the high street has long been predicted. With 20 stores being shut per day in the UK, the rise of e-commerce and, more recently, m-commerce is largely seen as the stake through the high street’s heart.

Not so, according to Alan Gabbay. The effusive CEO of up-and-coming product search finder...

By James Bourne, 24 July 2013, 0 comments. Categories: E-Commerce, Social Media Marketing.

Directly.me’s Rocky Mirza: We’re more of an “anti-social network”

This week I got to speak with Rocky Mirza, the co-founder of an ambitious search engine called “Directly.me” which can allow you to get your message to anyone – yes, anyone.

Occasionally you come across projects which could potentially revolutionise how we get in touch with people, and this is exactly one of these types of startups.

The core idea is to place a “Bounty” on someone you’d like to get in touch with, and how much you’re willing to pay. This can then either...

By Ryan Daws, 08 July 2013, 0 comments. Categories: Commerce, E-Commerce, Social Media Marketing.

Responsive advertising: The breakthrough the industry has been waiting for

Cameron Hulett, EMEA Executive Director, Undertone

Multi-screen content has exploded, with more than 30 million smartphones and nearly 10 million tablets in the UK generating a third of the total online traffic. However, even with statistics like these, brands and publishers are still struggling to make digital ads cost-efficient across the plethora of screens, formats and sites.

According to eMarketer, mobile advertising spend in the UK is expected to reach almost £1bn this year. While that is up by 90...

By Cameron Hulett, 04 July 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, E-Commerce.

Looking to improve your commercial performance? Get FTSE 350 Social.

We can probably all think of times we’ve received great customer service; moments which stand-out, will be remembered, and walked away feeling our opinion matters, has influence, and has been dealt with to the best of a third party’s ability.

A new study by Sitecore, a leading web content and customer experience management software company, shows those companies which employ a “personal touch” perform better commercially.

The report looks into FTSE 350 companies and shows evidence of...

By Ryan Daws, 25 June 2013, 0 comments. Categories: Campaigns, Commerce, E-Commerce, Social Media Marketing.

Marketing the intangible: Why some tech stories are born smart

How do you market something that your consumer can’t touch, taste, or smell? This is the question that tech marketers have to answer daily.

The most successful do it by creating a story that stars their customers in the role of the hero. As a tech marketer, if you learn the principles of better storytelling, you can transport your potential clients “magically” into the world of your technology and share an experience with them — all through a story.

By Lisa Calhoun, 22 May 2013, 0 comments. Categories: Advertising, Branding, E-Commerce.

Which is the best e-commerce platform for you? [infographic]

A new graphic from business management software provider Brightpearl has offered opinion as to the best e-commerce solution your company should choose, based on a wide variety of options.

Many businesses need an online store in order to maximise revenue and increase marketing push, and being in the market for an e-commerce platform isn’t as easy as it sounds.

Each main vendor has different strengths, and would perform differently dependent on which development stage your organisation...

By James Bourne, 02 May 2013, 0 comments. Categories: E-Commerce.

eCommerce and challenges of interpreting big data in 2013

Whether you’re selling socks or smartphones, running an eCommerce store these days is about much more than just posting up some content every now and again, keeping an eye on your bottom line and checking your visitor numbers once a month. Conversion bottlenecks, landing page A/B testing, customer journeys, user-experience, online and offline marketing campaigns – there are so many things to try and keep track of that it can be easy to feel a bit overwhelmed.

From social media and analytics to...

By Amy Edwards, 02 January 2013, 0 comments. Categories: E-Commerce.

Is China’s Singles Day bigger than US Cyber Monday?

“Cyber Monday” sales in the United States have been hailed and a landmark moment in e-commerce, with online holiday sales expected to pass US$2 billion.

This certainly seems impressive, until you see what happened this month in China already in relation to “Singles Day”.

My colleague Michele Fan gathered some interesting facts and details about the event, which celebrates bachelorhood.

Singles Day, a self-declared holiday on November 11, inspired 213 million...

By Thomas Crampton, 29 November 2012, 0 comments. Categories: E-Commerce.

Beyond the dot Brand and creating a better online experience

This year, the Internet Corporation for Assigned Names and Numbers (ICANN) launched a round to apply for new “dot Brand” top-level domains (TLDs).

For the first time, ICANN allowed brands, organisations, and geographic regions to apply for their own TLDs such as “.NIKE” and “.PARIS” to go alongside existing TLDs like “.COM” and “.INFO”.

There were almost 2,000 applications submitted,...

By Roland LaPlante, 13 November 2012, 0 comments. Categories: Campaigns, E-Commerce.

3 factors to increase online sales conversions

Selling online is a science and with the cutthroat competition between online businesses to reel in customers and secure transactions, it is vital that a business that wants to enhance its online presence does so intelligently, by understanding the customer base and thinking rationally about pricing.

So, how does an online business turn ‘interested clicks’ into completed transactions?

  • Price
  • Ease of purchase
  • Trust
  • Price

    The success of online selling, in essence, comes down to price or originality....

    By Damon Segal, 24 October 2012, 0 comments. Categories: E-Commerce.

    E-commerce: The move beyond page-based to product-based analytics

    The limitations of page-based analysis

    Perhaps the most striking development in the growing sophistication of e-commerce sites and shoppers has been the dramatic increase in the importance of product aisle and product search pages.

    These pages now do most of the heavy lifting when it comes to merchandising and often contain a rich mix of products, merchandising drives, and customer offers.

    Remarkably, almost nothing interesting from a merchandising perspective is captured in the view of the page itself. The effectiveness of...

    By Gary Angel, 27 September 2012, 0 comments. Categories: Data-driven marketing, E-Commerce.

    How to get the most out of your email marketing campaign

    Marketing Tech caught up with Emailvision’s Henry Smith at Ad:Tech to discuss best practices in terms of email marketing for e-retailers

    Research from cloud-based e-commerce marketers Emailvision has revealed that many top UK e-retailers don’t ask for such data as gender, date of birth and phone number for their marketing campaigns.

    The first UK Retail Email Benchmark Study, entitled “Leaping Over the Subscribe Hurdle” and commissioned by Emailvision, reviewed the top 100 UK...

    By James Bourne, 25 September 2012, 0 comments. Categories: E-Commerce, Email marketing.

    Analysing the growing importance of M-commerce

    Spending on Internet advertising continues to grow faster than all other forms of advertising. According to Nielsen’s quarterly Global AdView Pulse report, advertisers spent 12.1% more on Internet advertising than they did 12 months ago.

    Overall global spending on advertising was £81.8 billion in Q1 2012, up 3.1% on the same period last year. Interestingly, the biggest increase came from Internet advertising,...

    By Biljana Dimovska, 09 August 2012, 0 comments. Categories: Advertising, E-Commerce.