Adobe could be gearing up for a multi-billion dollar bid for Marketo

The multinational computer software company Adobe, which carved out its name with image-editing programme PhotoShop, is rumoured to be in talks to acquire Marketo, a privately-held cloud marketing software group.

If the murmurings come to fruition - which were originally reported by Reuters and are so far unconfirmed by each company - Marketo’s purchase price would likely be in the multi-billions. Vista Equity Partners paid $1.8bn for the company in 2016 and a new deal on the table is expected to be...

By Mark Jones, 14 September 2018, 0 comments. Categories: Advertising Technology, Automation, E-Commerce, Mergers and acquisitions.

Just how realistic a goal is augmented reality marketing?

Marketers are always looking for new and innovative practices to attract new customers and business. And in the tech world, there are few concepts more innovative than virtual and augmented reality. This blog will detail the differences between virtual reality and augmented reality, and how the latter can be used in marketing. We’ll then look at whether augmented reality is yet mature enough to be used on a broad scale by B2B marketers.

By Sam Gowing, 14 September 2018, 0 comments. Categories: E-Commerce, Gamification, Mobile Marketing, Wearables.

How luxury retailers are delivering personalisation at scale

Luxury retailers invest heavily in creating a premium in-store experience, and for a long time, this has played a major role in their success and growth. However, as more and more consumers demand the convenience of online shopping there is a clear shift towards digital.

In luxury, we have observed that 25% of sales come from online with the rest in-store. In fact, McKinsey expects online luxury sales to triple by 2025, with...

By Simon Dean, 13 September 2018, 0 comments. Categories: Advertising, Customer Experience, E-Commerce, M-Commerce.

Five approaches for integrating promotions with live chat

Instant and text messaging has been around for a while now, and so people are used to sending messages to each other and to the organisations with whom they have a relationship.

An increasing number of people are therefore comfortable with communicating via live chat: a web service that enables customers to chat with sales representatives, technical support engineers or customer service agents via a...

By Graham Jarvis, 11 September 2018, 0 comments. Categories: Advertising, Customer Experience, E-Commerce.

Are retailers losing control of the customer journey to pervasive social platforms?

The capabilities that social media (Facebook, Instagram, Pinterest etc.) provide to retail brands today has far extended likes, comments or shares. Through these platforms online visitors can discover more of a retailer’s product catalogue through a curated feed of suggestions based on the user’s browsing and intent behaviour. But with that comes its own challenges for overstretched e-commerce managers and...

By Graham Cooke, 29 August 2018, 0 comments. Categories: E-Commerce, M-Commerce, Social Media Marketing.

Amazon’s advertising revenue could triple in less than three years

In its recent record-breaking quarterly earnings call, Amazon reported that its “other” revenue, which chiefly comprises that of ad sales, had grown by a massive 132%, accounting for a $2.2bn injection that was enough the firm’s CFO to concede that advertising was “starting to make an impact” on profits.

According to...

By Mark Jones, 15 August 2018, 0 comments. Categories: Advertising Technology, E-Commerce, Search Marketing.

What does good personalisation look like to the consumer?

Creating personalised shopping experiences has long been a priority for retailers.

‘Personalisation’ started out as the in-store sales assistant who could instantly infer basic information about their customers – gender, age, etc – as well as learn about their preferences and offer them advice throughout the browsing and buying journey.

As customers complemented – or replaced – in-store with online experiences, retailers sought ways to replicate this one-to-one approach,...

By Meyar Sheik, 15 August 2018, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, Personalised Marketing.

Clearing the ‘murky waters’ of non-loyalty customers

Loyalty schemes form a critical part of a retailer’s retention programme. After all, a happy customer is a returning customer.

But behind the machinations of loyalty is the data that sits behind the scheme, which gives the retailer the power to deliver personalised communications, offers and promotions, all of which add to the customer experience. Retailers analyse spend, frequency and items purchased to build up a view of what an individual customer looks like across all channels - online, mobile and...

By Andy Watts, 10 August 2018, 0 comments. Categories: Customer Experience, Data-driven marketing, E-Commerce.

Amazon hits record $2.5bn quarterly profits driven by online sales and cloud demand

Amazon’s profits hit a record $2.53bn (£1.9bn) in Q2 this year, driven by its dominance in e-commerce and growing demand for its lucrative cloud computing services.

Takings for the last three months amounted to 12 times that of the same period last year, with sales rising 39% to meet $52.9bn (£40.4bn) and its Amazon Web Services (AWS) division raking in $6.1bn (£4.7bn) in sales - a 50% hike year on year.

Amazon’s shares jumped 3% as a result of the financials, casting a further shadow on the...

By Mark Jones, 27 July 2018, 0 comments. Categories: Advertising Technology, E-Commerce, Marketing Cloud.

E-commerce giant Alibaba makes $1.43bn bid for digital OOH ad tech

Chinese e-commerce giant Alibaba Group has made a $1.43bn (£1.09bn) bid for a 6.62% share of Focus Media, a Shanghai-based specialist in digital out-of-home (OOH) advertising.

Focus Media’s digital advertising screens can be seen on the street, subways and in elevators across 300 Chinese cities, reaching 200 million “middle class” consumers, according to Alibaba’s own news outlet Alizila.

The investment is part of the company’s wider ‘New Retail’ strategy, which looks to...

By Mark Jones, 19 July 2018, 0 comments. Categories: Advertising Technology, Commerce, E-Commerce.

7 secrets for managing tech-driven change

Digital transformation is a crucial consideration for many SMEs (small and medium-sized enterprises) in their business strategies. 

With technologies emerging at a fast pace and business models continuing to evolve, new revenue streams and opportunities for previously technophobic companies are now becoming a reality.

For SMEs, digital transformation is seen more as a business transformation as it is not just about technology, but also people, including staff, customers and stakeholders.

Research by 

By Paul Whitelam, 11 July 2018, 0 comments. Categories: Campaigns, Customer Experience, E-Commerce.

UK’s most martech-driven SME exporters most optimistic about Brexit

With an increasingly uncertain Brexit emerging, UK SME (small and medium-sized enterprise) exporters with a “progressive” and data-driven mindset are most confident about future business success.

A study by marketing agency Croud on 100 leaders of exporting SMEs, including companies such as UNiDAYS, Monty Bojangles and Kit for Kids, looked to shed light on the biggest challenges and opportunities smaller companies expect to face in the run-up to, and after, Brexit.

With all businesses in the...

By Mark Jones, 10 July 2018, 0 comments. Categories: Advertising Technology, Commerce, Data-driven marketing, E-Commerce.

Alibaba develops AI tool capable of writing 20,000 lines of ad copy per second

Chinese e-commerce giant Alibaba has developed an AI tool (artificial intelligence) capable of producing 20,000 lines of content per second.

Created as part of Alibaba’s digital marketing unit Alimama, the tool aims to reduce the heavy and arduous workload of producing copy for product listings by retailers, working by scraping “millions” of existing human writing samples from the company’s e-commerce platforms which it interprets using deep-learning models and natural language...

By Mark Jones, 09 July 2018, 0 comments. Categories: Advertising Technology, Content Marketing, E-Commerce.

DMA Email Benchmark 2018: Clicks driven by relevance, opens driven by interest

Yesterday (July 5), the DMA (Direct Marketing Association) published its annual Email Benchmarking Report.

Analysing the performance of over 23 billion emails over the course of 2017, results showed that email has yet to be unseated as digital marketers’ top-performing channel.

At 97.5%, delivery rates remained extremely high - that figure represents just a slight dip year on year - although this does equate to over 500 million emails missing the target.

On the other hand, open rates have seen a 0.5%...

By Mark Jones, 05 July 2018, 0 comments. Categories: Data-driven marketing, E-Commerce, Email marketing.

Connecting head and heart: The new anatomy of advertising personalisation

Personalisation in the advertising industry probably began 60 years ago when Lester Wunderman first invented the idea of direct mail and the concept of targeting messaging to individual consumers.

It took the rest of the industry a few years to catch up but catch up it did and so began half century of mailboxes piled high with “personal offers” addressed to you, or similar(ish) to you, or someone who lived in your house three moves ago.

While it was understood that the more personalised the...

By Kieron McCann, 20 June 2018, 0 comments. Categories: Customer Experience, E-Commerce, Personalised Marketing.

Unilever’s top marketer says influencer fraud requires ‘urgent action’

As we’ve seen within the last year, the big-spending FMCG giants have demonstrated some hefty lobbying power when it comes to holding the digital marketing industry to account. This time, they’re getting tough on influencer marketing.

At Cannes Lions today (June 18), Unilever’s chief marketing and communications officer, Keith Weed, said that the growing influencer marketing industry was at a pivotal stage and that its members must take “urgent action” in order to rebuild...

By Mark Jones, 18 June 2018, 0 comments. Categories: Advertising, Branding, E-Commerce, Social Media Marketing.

Google announces Shopping tweaks to drive ‘brick and mortar’ sales for retailers

Google has announced a string of new updates to its Google Shopping platform, aimed at attracting online customers to retailer’s offline ‘brick and mortar’ stalls.

Announced at Search Marketing Expo Advanced (SMX Advanced) yesterday (June 12), the search giant claims despite the massive growth of e-commerce driven by the likes of Amazon, when customers want an item right away, 80% will head to the high...

By Mark Jones, 14 June 2018, 0 comments. Categories: Commerce, E-Commerce, Paid Search, Search Marketing.

UK consumers five times happier online shopping than on social media

A new study by e-commerce martech company Rokt has given refreshed credit to the concept of retail therapy, with 71% of UK consumers claiming to be at their happiest when shopping online.

The survey of over 4,000 consumers worldwide found that the majority are not only at their happiest when browsing the virtual aisles, but are at their most “engaged, focused and open-minded”, presenting marketers with a prime opportunity to target customers in a buying mindset.  

For the UK segment of the...

By , 14 June 2018, 0 comments. Categories: E-Commerce, Social Media Marketing.

Facebook calls Marketplace onto the pitch for new ad revenue stream

Facebook has announced that businesses will now be able to advertise within its classified ad listing hub, Marketplace, in a duo of updates that finally open up the channel for monetisation.

In addition to news feed, videos, Instagram and Messenger placements, businesses will now be able to advertise directly within relevant Marketplace product feeds, although so far the new feature is only available across the US, Canada, Australia and New Zealand.

The second update comes for users of Marketplace themselves,...

By Mark Jones, 08 June 2018, 0 comments. Categories: E-Commerce, S-Commerce, Social Media Marketing.

Closing the sales and marketing gap - to maximise eCommerce opportunities

With rapid advances in digital marketing, data and technology, the journey from awareness to sale can now be very short thanks to eCommerce solutions. You can learn about a product, consider a brand and buy all in one go from a shoppable Instagram post. eCommerce is driving the majority of retail growth and presents a significant opportunity for brands. However, as customer behaviour changes, brands need to ensure they don’t get left behind with legacy sales and marketing models.

Traditionally, many...

By Cassandra Stevens, 10 May 2018, 0 comments. Categories: Advertising, Commerce, E-Commerce.