Ad fraud hits video campaigns
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More needs to be done to protect the display advertising technology industry from video ad fraud according to a new report from bots and malware detection specialist Whiteops.
The Bot Baseline – Fraud in Digital Advertising report by White Ops and the Association of National Advertisers shows that globally advertisers are set to lose $3.6 billion globally to bots in 2015.
White Ops and ANA worked with 36 member organisations of the ANA to analyse digital advertising campaign...